Page conversion rates have ALWAYS been a problem. The simple fact is most people don’t convert even on the most optimized pages. What’s why traditional retargeting...
In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn’t as expansive....
LinkedIn is a fantastic channel for reaching your target audience. It has robust targeting options that can help you reach potential customers in many different ways....
Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use...
Relying on ads to make a sale on the first click is putting the cart before the horse, so to speak. Users will abandon your carefully...
LinkedIn has pleasantly surprised its users by steadily rolling out new features in recent years. In April 2022, they publicly released the ability to build retargeting...
If marketing is the art of persuasion, then retargeting is that art at its finest. A user that has expressed interest in our brand, products, or...
In recent times, some marketers have given more preference to social media marketing and consider email marketing a thing of the past. However, email marketing is...
Did you know that 97% of your website’s first-time visitors leave (without purchasing!) to never return? I know, that’s a huge number. The reason for that...
It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing...