This post was sponsored by ResultFirst. The opinions expressed in this article are the sponsor’s own. Your CEO wants to know how important your SEO team...
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in...
Crafting ad copy can be an absolute headache! I’ve spent more hours than I can count scribbling ad copy that can hook, reel in clicks, and...
As a marketer facing economic uncertainty (and the resulting budget cuts), it’s more important than ever to evaluate your company’s digital strategy. So, how do you...
Screenshot from Pi-Datametrics.com, January 2023. In the chart above, you can see that a “target” zone has been identified within Pi Datametrics Market Intelligence‘s Estimated Revenue...
As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers.
When it comes to marketing, there is no doubt that content is king. But according to a recent Parse.ly study, 53% of organizations’ revenue goals are...
Measuring content ROI is a near impossible task. Too often, that statement ends the conversation about proving the value of content marketing. But the difficulty in...
This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part...
Emails with a wall of text would hardly impress the subscribers. Fortunately, we don’t have to deal with such boring emails with the advent of visual...