Negative Keywords: How to Use Them and Why They’re Important

Chances are that if you’re reading this blog post right now, you’re at least familiar with the fundamentals of PPC. If not, check out this awesome blog post to get…

Read more »

Facebook adds Search Ads into the Ad Placements

Facebook this month included the ad campaigns using Automatic Placements on the Facebook Search Results. There is a limitation: the feature is only available to English and Spanish search terms….

Read more »

Microsoft opens a new beta with a redesigned Microsoft Advertising platform

Microsoft Advertising this month opened a new beta with a new redesigned platform. Microsoft is inviting all advertisers to move to the new platform via this form. According to Microsoft,…

Read more »

How to Diversify Your Marketing Traffic Sources and Why You Should

Traffic is the currency of our digital world—the more traffic your website gets, the greater chances you have of making money, building brand connections, and persuading past customers to shop…

Read more »

YouTube For Action Leads Form Ads: Early PPC Results

Hi friends! Today’s thrilling post will be a follow-up piece to a post I wrote some months ago about YouTube Lead Form Ads for PPC. I highly recommend giving that…

Read more »

What The gclid?

Most of us are aware of Google Ads auto-tagging but don’t know how it works. What does auto-tagging do and why is it important in your Google Ads account?  Auto-tagging is…

Read more »

[Hero Academy Video] Targeting the Right Audience in Microsoft Advertising

Search has gone through an evolution. As marketers, we used to be focused on keyword targeting and what someone was searching for at that time. But now the focus has…

Read more »

The 3 Search Campaign Analyses You Need To Run

Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. Extensive analysis should always be performed upon acquisition of new accounts, but they should also be…

Read more »

Paid and Organic are Indistinguishable

When that reality was, though, was a matter of extreme debate ~ Iliad & Odyssey The idea of Paid Search and SEO being one, has been debated for years. Paid search…

Read more »

[Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes

Search Query Reports (SQRs) can be overwhelming, but they are a really important tool for your paid media campaigns. You should be using them to do regular checkups on your…

Read more »