Google adds a report for Special Announcements in Search Console
Google yesterday added a report in Search Console for sites that have implemented SpecialAnnouncement structured data. Google adopted the SpecialAnnouncement markup last month, enabling websites to show announcements on search…
Google Lead Form Extensions Vs. LinkedIn Lead Ads
Lead generation advertisers face many challenges including balancing quality leads vs. quantity of leads, abandoned lead forms, and optimizing campaigns to find quality leads. When it comes to PPC, there…
Accounting for Future Performance in Paid Media
Changing circumstances can force you to confront the future. Planning ahead is essential and can better prepare you for what comes next. While a model won’t perfectly predict what comes…
PPC Audiences: What Are They and How Does Google Determine Them?
If you’ve found your way to this blog post, you’re likely like me in the sense that you’re curious about Google’s audiences and how they’re created. The exact algorithm which…
Google opens the search results on the Google Shopping tab for free listings
Google today announced that is introducing free listings on the search results on the Google Shopping tab. Free listings will appear in the U.S. before the end of April, and…
3 Connections Between Paid Search and CRO
While being with Hanapin (now Brainlabs!) for five and a half years, I can honestly say that I love my career. Recently, I began a transition between roles within the…
US spending on search advertising to decline over 20% this quarter, eMarketer forecasts
eMarketer today forecasted a decline between 8.7% and 14.8% in search advertising spending, in H1 2020. This is about $6 billion to $8 billion less than what eMarketer expected before…
Google Local Campaigns How-To
Looking for a way to drive customers through the front door? Welcome to the world of Google Local campaigns. Designed to promote your businesses’ stores across Search, Maps, YouTube, and…
B2B Paid Strategy: In It for the Long Run
As many of you know, B2B companies have longer customer cycles. They can range from a month to six months to a year. It is important when crafting your digital…