SEO is a complex game full of surprises. Even with best intentions, it’s possible to invest in your SEO only to have your site penalized by...
Google Multitask Unified Model (MUM) is a new technology for answering complex questions that don’t have direct answers. Google has published research papers that may offer...
Going after the “low-hanging fruit” is common advice in the SEO world. Ranking for those terms will help you rank for bigger terms down the line,...
A curious thing happened in the most recent Google Office Hours Hangout. Two people reported doing something and their search rankings dropped. Both people undid the...
In a Google Office Hours hangout someone related that their rankings disappeared after advertising on Google Ads. They said that their rankings returned after they stopped...
Google’s John Mueller was asked about the status of the FAQ structured data and if it still worked for producing rich results. Mueller answered yes and...
Google’s algorithm has consistently taken the user experience into account. For example, Google doesn’t rank directories because sending users from a page of 10 links to...
Recent discussions on social media indicates there is considerable disagreement in how to use Heading (H1, H2) elements. Despite guidance from Google about the use of...
Google updated the requirements for the logo structured data for AMP articles. The update is a clarification of how publishers can display the structured data for...
In an SEO Office-hours hangout Google’s John Mueller was asked if Google gave a preference to content located in the spot known as above the fold....
