Wait, Twitter’s still launching ad updates, despite losing thousands of staff? Well, kind of. So, just before Thanksgiving, Twitter announced some new ad targeting options, which...
With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube. Previously, controlling ad...
Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution...
As digital platforms work to find new, privacy-safe solutions for ad targeting, in line with rising consumer expectations, Google has developed a new process for Display...
As it continues to develop its ad business, and provide more considerations for ad partners, Reddit has announced a major update to its Ads Manager platform,...
With Apple’s ATT data privacy update changing the game for app-based advertisers, Meta has been one of the biggest losers, with the company projecting up to...
In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords. The person asking the...
Connected TV has become a key video consumption trend, with YouTube reporting that CTV viewing – i.e. people watching YouTube content on their home TV sets...
TikTok’s looking to give users more insight into how their personal data is being used for ad targeting in the app, with the addition of a...
Google Ads seems to have added new location targeting options for your campaigns that let you better control who is seeing your search ads in Google....