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All posts tagged "Treat"

MARKETING5 months ago

Let’s Start Treating Content More Like We Treat Code

The technology space is pretty obsessed with preventing code defects from getting to production. We take great pains to make sure that a mistake doesn’t...
MARKETING11 months ago

Treat Your Marketing Database as an Audience? That’s a Mistake

Modern marketing’s evolution leads to what you classically understand as “content marketing.” A main theme in my new book, Content Marketing Strategy, is that overall descriptions...
MARKETING2 years ago

B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]

In The End of Competitive Advantage, Rita Gunther McGrath illustrates all competitive advantages are transient. She contends everybody understands that. So why hasn’t basic strategy practice...
MARKETING2 years ago

Why You Should Treat Content Marketing Like a Golf Game [Rose-Colored Glasses]

I don’t do golf. But one thing intrigues me about the game: The entire goal is to play the least. Think about it. The winner is...
SEO3 years ago

Does Google Treat Unlinked Mentions Like Links?

In a Google SEO Office hours hangout, someone asked Googler John Mueller related the situation of articles talking about his site but that the mentions of...
GAMES3 years ago

Thunderful’s Gooey Treat for the Holidays: Play The Gunk Today with Xbox Game Pass

Hey Xbox fans, it’s me again and today is the day! With the holiday season getting into full swing, it’s great to be able to offer...