How are marketers preparing for a cookie-less world, with less consumer data insights to go on, and fewer options for ad targeting? That’s what Meta sought...
With the possibility of a TikTok ban in the U.S. once again gaining traction, some marketers and agency execs say they’re readying contingency plans. Others, meanwhile,...
30-second summary: As marketing budgets inevitably tighten, the demand for cost-effective and dependable channels such as SEO continues to increase Some of the critical updates and...
Well, friends, it’s that time of year again. If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan,...
Are you planning to close your website for a day or longer? According to advice from Google’s Search Advocate John Mueller, here are five ways to...
Summary Beacon Pines is a cute and creepy adventure game with a dark mystery and a nifty twist: the player fills in the blanks of the...
The line between marketing and digital marketing has blurred. Offline marketing was once considered “traditional” compared to online or digital marketing. However, with many tactics living...
When considering a customer data platform, many people ask questions like: How do I pick the right one? Do I need a data lake along with...
Blockchain is disrupting business models all over the world. Blockchain is a relatively new and rapidly emerging technology, which maintains a set of growing records termed as blocks using...
Turning an idea for an advertising campaign into reality isn’t exactly simple, but it always begins with creating a concrete and detailed advertising plan.