From the earliest days of WordPress.com, the bottom of every site on our platform has featured a default phrase in the footer credit area. Today, we’re handing the reigns over to you: every website using a block theme, on every plan, can customize the footer credit to say anything at all. 

That footer space offers a small and potent opportunity to showcase your creativity and unique tastes. Whether you’re buttoned up or just plain silly or somewhere between, visitors will get a little hint as to the personality behind the brand. 

Examples: 

• Made with love and WordPress
• Brought to you by the best minds on the planet
• Handmade with care since 2003  
• Bob Ross rocks  

Okay, that last one was my six-year-old daughter’s idea. But you get the picture: you have total freedom to display anything you want in the footer credit—or nothing at all. Of course we’d be honored if you still include WordPress.com in your footer, but no harm, no foul if not. 

Not using a block theme? Make the switch 

This new customization is only available on sites using block themes. These are themes that use blocks for every part of the site, whereas “classic” themes are still utilizing CSS and other coded elements. 

You can find out which type of theme your site is using by hovering over “Appearance” in the left-side menu of your dashboard. If you see “Editor,” you’re using a block theme. If you don’t, you’re using a classic theme. 

We’re big advocates of using block themes, as these unlock the most powerful WordPress features available today. If you need help converting your theme, check out this handy guide. 

How to customize your site’s footer credit 

In about 30 seconds flat, you can have a custom footer credit: 

1. Access your Site Editor from the “Edit Site” button in the top menu bar when on your website’s homepage. You can also find it from “Appearance” on the left-side menu of your main dashboard. (Click here if you need help finding it.) 
2. Scroll down to the footer credit (i.e. “Designed with WordPress”) 
3. Edit the text as you would in any other block on your site. 
4. Save your changes and you’re all set. 

Keep in mind that you can edit and add nearly any block in the footer area—text, social links, images, buttons, etc. 

Just like that, you have more options at your fingertips. That’s what we’re always striving for at WordPress.com. If you’re not on a block theme yet, we strongly encourage you to make that switch. Choose one today: 

Let us know in the comments what you think of this new feature and always feel free to drop in ideas for other things you’d like to see. 

What is the best web hosting for e-commerce right now?

The best web hosting for e-commerce right now is Hostinger. Hostinger offers both a website builder and WooCommerce hosting plans at affordable prices — starting at less than $5 a month.

Hostinger’s e-commerce plans include a free domain for one year, secure socket layer certification, firewall protection and email hosting for up to 100 email addresses. You’ll also get a good amount of storage — 500 products for the store builder and at least 200GB for the WooCommerce plans — and access to 24/7 customer service.

Factors to consider when choosing a web host for e-commerce

Website builder vs. content management system

A website builder is a visual design tool for creating sites without using code, installing extensions or managing software updates. Most website builders are front-end editors, so you can see what your site edits will look like to the public in real time. Website builders also tend to be proprietary, making it difficult to switch hosts later on.

A content management system or CMS is a tool for creating, managing and organizing content like blog posts and landing pages without needing code. These tools are typically open-source, so you can use them with most hosting companies and plans. They also tend to have more customization options than website builders, but you may need to install extensions to access these options. WordPress is the most popular CMS, powering 43.4% of all websites.

If you want the simplest site building process possible, choose a website builder plan. If you want maximum flexibility and you’re capable of dealing with more complex software, choose a third-party hosting plan with a CMS like WordPress.

Shop management system

The shop management system is the tool you’ll use to create your online store, product pages and checkout experience. If you’re using a website builder, this will be built into the software. If you’re using WordPress, you’ll probably end up using the popular WooCommerce plugin.

Other shop management platforms include Magento — recently rebranded as Adobe Commerce — and PrestaShop. These are essentially content management systems built specifically for e-commerce. Some hosts, including Ionos and Nexcess, offer specialized hosting plans for these tools.

Hosting types

Most website builder hosting plans from traditional web hosts use shared hosting, which involves splitting a server’s resources between many sites. This lets hosts keep shared hosting prices low. Data storage, which includes how much space and bandwidth you have for things like images and blog posts and how much monthly traffic your site can accommodate, is limited on these plans.

If you choose a CMS, you’ll be able to pick between a few types of web hosting. Shared hosting is the most affordable, though basic shared hosting plans will require you to set up your e-commerce software yourself. Many web hosts also offer specialized shared hosting plans that are optimized for WordPress and/or the popular e-commerce plugin WooCommerce. These specialized plans are often more expensive than regular shared hosting.

As your site grows, you might want to switch to virtual private server hosting for dedicated bandwidth and storage. This lets your site accommodate more monthly visitors — often several hundred thousand — and store thousands of large files like images and videos. You’ll also get some server customization options, like the ability to choose your operating system.

Large e-commerce sites can also choose dedicated hosting. Dedicated hosting gives you an entire physical server, often including enough bandwidth to handle millions of monthly visits and enough storage to upload hundreds of thousands of large files. Dedicated hosting also offers more server customization options.

Both VPS and dedicated hosting have managed and unmanaged hosting options. Managed hosting tends to be more expensive, but includes server software maintenance. Unmanaged plans are typically less expensive, but require you to maintain server software yourself (or hire someone to do it).

E-commerce tools

A website builder for e-commerce should include:

• Store design tools, including product page and checkout customization
• Payment processing capabilities
• Search engine optimization — SEO — tools
• Coupon creation

An e-commerce plan from a traditional web host should include:

• A preinstalled CMS (typically WordPress)
• Preinstalled plugins or extensions for online store creation, such as WooCommerce

Security

At minimum, your e-commerce site should have the following security measures in place:

• SSL certification: This protocol encrypts data sent to and from your website, such as customers’ payment information.
• Firewall: This software attempts to filter out malware attempting to infect your site.
• DDoS protection: DDoS attacks flood a site with fake, malicious traffic to overwhelm the server. High-quality web servers are equipped with software to protect them from these attacks.

Some hosts may also provide things like two-factor authentication, malware scanning/repair and automated backups to further protect your site.

Performance

The best web hosting services for e-commerce provide at least 99.9% uptime, meaning your site won’t go down for more than 45 minutes a month due to server issues. This is important because every minute your site is down is a minute you could be losing traffic — and if you’re running an e-commerce store, losing traffic equals losing money.

Many web hosts also offer tools to improve site speed and other aspects of performance, such as caching tools that store your data in users’ browsers so they can access your site faster on repeat visits.

Customer service

Customer service should be available 24/7 via live chat, email and phone. You also want customer support to be fast to respond and knowledgeable enough to assist you with any problems you encounter.

Reading third-party reviews is important, as web hosting companies will always play up the quality of their customer support. Looking at reviews from real people helps you understand whether or not the host you’re considering follows through on the promises made on its website.

Pricing

Consider what hosting fits within your budget, as the company and plan you choose will majorly impact your operating budget. Web hosting — especially e-commerce hosting — pricing can be confusing.

Here are four things to look out for:

• Annual/long-term payments: Most web hosting companies display monthly prices, but you can often only access the lowest price by paying for one to three years at once.
• Renewal pricing: Many web hosts’ listed prices are introductory rates, meaning you’ll be charged more per month when your service renews.
• Transaction fees: Some e-commerce-focused web hosting services charge transaction fees on some or all of their plans.
• Additional fees: Many web hosts provide a domain for the first year but require you to pay for your domain separately in subsequent years.

How CNET tests web hosting

We extensively research every web host we include on lists like this one. We start by reading their websites to evaluate the quality of their plans and pricing. We also read reviews from third-party sites like Trustpilot and check the Better Business Bureau for complaints about the service.

We’re currently conducting full reviews of popular web hosting companies to provide our hands-on, expert assessments. These reviews use our framework for testing web hosting services, including:

• Uptime monitoring for one week
• Speed tests over the course of five days
• Calls and emails to customer support to determine things like waiting time, professionalism and expertise of the customer support teams

Notes from these reviews are included in the listings for the relevant hosts. This page will be updated regularly with new notes as we publish more reviews. 

Other web hosting we’ve tested

HostGator

HostGator is a popular web host that powers over 707,000 websites. HostGator’s two WordPress-based e-commerce plans include several preinstalled plugins for e-commerce and marketing, automated WordPress updates and automated daily backups.

HostGator delivers decent security features with all plans, including SSL certification and an advanced firewall with DDoS protection.

In my testing, I found HostGator’s site setup and management tools easy to work with. Benchmarking showed that HostGator’s servers offer decent performance. Customer support was inconsistent across channels, so you might want to avoid HostGator if your site is complex and/or you expect to need a lot of support.

Pricing: Online Store plan starts at $10 a month and rises to $25 a month on renewal; Online Store + Marketplace starts at $13 a month and rises to $40 a month on renewal. You can save money by purchasing a shared hosting plan ($3.75 a month to start, $10 a month on renewal). All of these prices are based on the purchase of a three-year term. 

Read our HostGator review.

GoDaddy

GoDaddy is the biggest player in the web hosting space, powering a full 15.6% of all websites. You can get many types of web hosting from GoDaddy, including shared and WordPress hosting. The company also offers Managed WooCommerce Stores that include hosting, automated WordPress/WooCommerce updates and shipping discounts of up to 84%.

GoDaddy’s Managed WooCommerce Stores also come with SSL certification, an advanced firewall with DDoS protection and malware scanning. This is notable, as many of GoDaddy’s hosting plans don’t include these features.

During my hands-on assessment, I found GoDaddy frustrating to get started with, but this was balanced out by excellent server performance and customer service. There are a lot of open complaints on GoDaddy’s BBB page, so you might want to avoid GoDaddy if your site is complex or you expect to need high-level support.

Pricing: The most affordable WooCommerce Store plan starts at $25 a month, and rises to $30 a month on renewal. The most expensive WooCommerce Store plan starts at $130 a month and retains this price on renewal. All WooCommerce Store plans from GoDaddy come with 2.9% plus 30 cents card transaction fees in the US and 2.7% plus $0 card transaction fees in Canada.

You can save a lot of money by choosing a regular shared hosting plan — starting at $6 a month for the most affordable option, with a renewal price of $10 a month — but you’ll be sacrificing a lot, including basic security features like a firewall.

Read our GoDaddy review.

Shares of Shopify (SHOP -7.04%), the most popular e-commerce software platform in the U.S., have risen by more than 2,000% since going public in 2015. The S&P 500, for comparison, rose by just 195% over the same period.

The best news is that Shopify stock could rise another 2,000% in the years to come. If you’re looking for stocks with massive upside, this one’s for you.

Shopify has a massive lead on the competition and it’s not even close

There are two critical factors to pay attention to when it comes to Shopify. The first is the competitive landscape. In this regard, Shopify is undoubtedly king.

When most people think of e-commerce, they think of companies like Amazon, which sell products and services online. But there’s another type of e-commerce business, and that’s platforms that allow others to set up digital storefronts of their own. Shopify, for instance, doesn’t run any of its own stores. Instead, millions of merchants run their stores using Shopify’s platform. Small home businesses use Shopify-powered stores, but so do major brands, including Nike, Allbirds, and Red Bull.

Let’s say you want to start selling online. You could list your products on Amazon, but you’ll have to give the company anywhere from 8% to 45% of your sales. Shopify, meanwhile, takes only a small percentage of your sales as a fee, and in return gives you all the things you need to establish a successful e-commerce business. That includes web design templates, marketing and analytics tools, inventory management dashboards, payment processing, and more. You won’t have the immediate reach of a platform like Amazon, but you’ll have more tools, customization options, and functionality, plus you’ll retain a much greater portion of your sales.

According to data compiled by Statista, Shopify has a 28% market share for e-commerce platforms in the U.S. WooCommerce commands an 18% market share, while Wix comes in third with 17%. Total e-commerce spending, meanwhile, is on the rise. In 2019, e-commerce spending in the U.S. totaled $540 million. Last year, it surpassed $1 billion. By 2029, it’s expected to approach $1.9 billion. E-commerce platforms like Shopify, then, are swimming in a bigger and bigger pool of potential customers. As you’ll see, there’s a good chance Shopify will not only maintain its current industry lead but expand on it in the years to come.

Artificial intelligence could put this stock on steroids

The second reason to love Shopify stock right now is that it’s perfectly positioned to benefit from the rise of artificial intelligence (AI). E-commerce platforms like Shopify, WooCommerce, and Wix all compete a bit on price. But what they compete on most is functionality and user experience. Whichever platform makes its platform more powerful and easier to use wins.

With the largest market share, Shopify has an early lead. AI should accelerate this lead even further in the years to come. That’s because Shopify has the resources to attract the most AI developers to its platform. Right now, any developer can add more functionality to Shopify’s platform, earning money whenever users decide to incorporate the new tool or service. Developers know that Shopify offers them the largest potential user base to monetize their creations. Already, the company has dozens of AI apps and features that users can implement in a few clicks — everything from chatbots to automated content creation. As AI takes off, expect Shopify to benefit, gaining more market share in an already large and growing market.

How big could Shopify get? After a recent pullback, the company is valued at just $75 billion. Amazon, for comparison, is worth around $1.9 trillion. Shopify would have more than 2,000% in upside if it reached Amazon’s size. To be clear, Amazon is a far more diverse and far larger business than Shopify. It will take years or even decades for Shopify to attain a $1 trillion market cap, let alone a $2 trillion market cap. But it is businesses like this that can sustain growth for long enough to reach this enormous size.

The global e-commerce market is clearly large enough to accommodate a Shopify 10 or 20 times its current size. Keep in mind, this underlying market is still growing by around 10% annually. Much of that growth will be directed to large, consolidated e-commerce sites like Amazon. But independent stores, such as those powered by Shopify, will also take an increasing amount of this new market growth. After a 25% decline in share price over the last 90 days — a drop fueled by short-term concerns over quarterly guidance — this is a great time to back up the truck for a high-quality business with a massive long-term growth runway.