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YOUTUBE

Roku, Google reach agreement to keep YouTubeon Roku devices

Published

3 years ago

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The outcome that probably everyone wanted finally happened: Google and Roku agreed to a multi-year licensing agreement after months of private and public battles. The good news for end-users is that YouTube and YouTube TV will stay on Roku devices for years as the distribution agreement has been extended. This is a huge relief for all involved as YouTube apps are some of the most popular apps in the market and of course, there are a lot of Roku devices and users out there.

Roku announced on Twitter that they have finally reached an agreement with Google to extend their licenses for having both the main YouTube and the YouTube TV app for all the streamers on the Roku platform. They did not release other details about what other terms they were able to reach or what concessions each party had to make. But the company says the agreement “represents a positive development for our shared customers” and said customers will agree.

Effective today, we have agreed to a multi-year extension with Google for YouTube and YouTube TV. This agreement represents a positive development for our shared customers, making both YouTube and YouTube TV available for all streamers on the Roku platform.

— Roku (@Roku) December 8, 2021

Roku previously accused Google of trying to interfere with their “independent search results” as they claim the tech giant was requiring that YouTube be the preference in searches over the other content providers in their platforms. They also said that Google was demanding future Roku products to support the AV1 video codec which would have reduced server costs for the former but would have made hardware more expensive for the latter.

Google of course denied this, saying these are “unproductive and baseless claims”. Roku users were looking at a future without the YouTube and YouTube TV apps on their devices so this latest development is good news for them. They are still in negotiations with Amazon as well and there’s the possibility that Roku users may also lose the Amazon Prime Video and IMDB TV apps if they do not reach an agreement soon.

These arguments and negotiations between tech companies have gotten more and more complicated as the “smaller” players are now not afraid to go against the big boys. The close scrutiny from government and regulation agencies on the business practices of big tech has also empowered other companies to demand more from the likes of Google, Apple, and Amazon.

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MARKETING

YouTube Ad Specs, Sizes, and Examples [2024 Update]

Published

2 months ago

on

June 30, 2024

By

YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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YOUTUBE

3 Ways to Use YouTube to Hack Google’s SEO Algorithm

Published

3 years ago

on

December 26, 2021

By

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There’s nothing worse than starting an SEO plan for a client that does understand that SEO can be a LONG game. Even after you’ve beat them over the head with that fact, the client can still get upset for paying month after month with only little to show.

That’s where Google’s little brother YouTube comes to the rescue! By adding a video marketing plan to your clients SEO strategy. You can help them get quick wins. 

You see, when your little brother makes you billions of dollars, little brother doesn’t have to wait in line like the other websites for that page 1 ranking, little brother cuts the line with the 3 video carousel that will be right on page 1 of Google. 

Getting your clients videos to rank in that video carousel will help your client feel good about working with you +PLUS help your SEO plan stand out from your competition.

Here are 3 Video SEO tips to help your client snag that top spot! 

  • Determine what long tail or short tail keywords you want to go after and craft your content verbiage around that. Have your client say those words in the video. 
  • Once you upload that video, correct the close caption transcript google creates, when you do that, Google will mark that video optimized.
  • Create an eye-catching thumbnail. You don’t want to claim that spot and have a boring, unclickable thumb nail. Make sure you design an image that’s quick to read, understand and answers the question they just searched for.

If you’re like, Doug, how do I even begin to create that video content for my clients YouTube channel? 

Well, we at Magnfi have you covered check out our white label option at Magnfi.com and have your own in-house scalable video service offering.

I hope you enjoyed the video! Thanks for watching! – Doug

Doug Dibert Jr.

Doug Dibert, Jr. has been in the world of video marketing since January 2005 when he founded his 1st video marketing agency. He has worked with 100’s of businesses nationally and internationally helping them create video content and video marketing plans. 

Seeing the future growth of video and the need for any business to quickly create professional video content with no video editing needed, in 2017 he found the SaaS video marketing platform Magnfi.com and a year later sold his video marketing agency to focus on Magnfi’s growth.

Doug is a highly welcomed speaker at many business strategy events, online or in-person, where he teaches practical how-to methods on how businesses can leverage video content quickly.

Doug and his team at Magnfi partner with businesses and digital marketing agencies who want their own in-house scalable video service offering via the Magnfi white label program. 

Source: Doug Dibert Jr.

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YOUTUBE

Apple’s new YouTube video is packed with great iPhone tips and tricks

Published

3 years ago

on

December 24, 2021

By

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Every once in a while, we like to share some helpful iPhone tips and tricks that may not be common knowledge. After all, for as much time as we spend on our phones all day, their functionality expands far beyond what most of us actually use them for. There are a number of features on your iPhone that you’ll never use. That might be because you don’t need them, but you also might not even know they exist. As such, every iPhone owner might want to take a few minutes to check out Apple’s new video, which offers up 10 helpful tips and tricks that not everyone knows about.

On Wednesday, Apple Support published a new video on YouTube. The account regularly uploads new videos explaining how to use specific features and apps. Typically, the videos focus on a single iPhone feature, but the latest video from Apple support is packed with worthwhile tips: 

In case you don’t have five minutes to set aside for the video, here are Apple’s 10 iPhone tips:

  1. If you accidentally enter the wrong digit in the Calculator app, swipe left or right at the top of the screen to erase it. You can also copy and paste digits by holding down on them.
  2. As of iOS 15, you can now pinned shared content in Messages. Just tap and hold the item you want to pin, then tap Pin in the menu at the bottom of the screen.
  3. Touch and hold an empty space on your Home Screen to begin editing, then drag one widget on top of another of the same size to stack them. You can add up to 10 widgets in a stack. Tap Done in the top-right corner when you’re finished.
  4. Touch and hold a photo until you feel a tap. Drag it away while still holding it, then tap another photos with a different finger to add it to the stack. After you select all of the photos you want, switch to another app while holding the stack and drop the photos into the new app.
  5. It’s possible to create a text replacement for common phrases. Go to General > Keyboard > Text Replacement, and tap the add button in the top-right corner. Now type the phrase you want to replace along with a shortcut that will automatically expand when you type it.
  6. Open the Camera app from the Lock Screen by swiping left.
  7. Scan a document with the Notes app by tapping the camera button and then Scan Documents. Position the document under the camera, and it will scan automatically.
  8. Use Live Text in iOS 15 to interact with text from the Camera app. Position the viewfinder over a document and tap the scan text button. You can then copy and paste the text.
  9. Jump to the first photo in your Photos app by tapping the top edge of the screen.
  10. Access Search from your Home Screen by swiping down from the middle of the screen.

You might have known about some of these tips, but others might be new to you. Either way, it never hurts to refresh our memories with a helpful video. If you want even more videos like this, you should check out Apple Support’s official YouTube profile.

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