SEO

Top 10 Digital Marketing Trends For 2024

Published

4 days ago

July 1, 2024

Top 10 Digital Marketing Trends For 2024

It’s been a year of considerable disruptions in digital marketing so far.

Right now, the industry is dealing with the integration of generative AI and the impact this is going to have on user behaviour and how people search. Alongside the relentless updates that Google keeps throwing at us.

SEO is changing and the industry is trying to adapt whilst accepting the uncertainty.

But, it’s not all catastrophic, there is a lot of opportunity ahead for those that can evolve to embrace the new.

To help marketers and brands thrive amidst uncertainty, I’ve outlined trends to focus on, guided by strategic insights and Yogi Berra’s timeless wisdom,

“Predictions are hard, especially about the future.” – Yogi Berra

Digital marketers can no doubt relate to Yogi’s sentiment, acknowledging the challenge of what lies ahead.

These, then, are the top 10 digital marketing trends for 2024:

1. Strategy: “If You Don’t Know Where You Are Going, You Might Wind Up Someplace Else.”

Why is “strategy” this year’s top trend instead of the latest technology?

Well, as Yogi once observed, “If you don’t know where you are going, you might wind up someplace else.”

According to Spencer Stuart’s 2024 CMO Tenure Study, the average tenure of chief marketing officers (CMOs) at Fortune 500 companies in 2023 was 4.2 years.

The study also found the average tenure of CMOs at B2B companies was 4.5 years. It was 4.0 years for CMOs at B2C companies. And it was just 3.1 years at the consumer-heavy top 100 advertisers.

So, developing a digital marketing strategy that will generate above-average results within a couple of years is the key to keeping your job as the CMO of a big brand.

And if you don’t master the art and science of creating a digital marketing strategy that generates business outcomes, then you won’t land one of the CMO jobs that turn over each year.

In other words, learning to use the latest technology is necessary, but it won’t get digital marketing leaders and executives where they want to go.

2. Generative AI: “Predictions Are Hard, Especially About The Future.”

Yogi also said, “Predictions are hard, especially about the future.” So, it’s tempting to ask generative AI tools to predict their own future.

OpenAI’s ChatGPT 3.5 says:

“AI and machine learning have been transforming digital marketing for years, but 2024 is poised to see these technologies become even more integral. From chatbots and predictive analytics to personalized content and ad targeting, AI will enhance customer experiences and drive efficiency. Brands leveraging AI can expect to see improved ROI and deeper customer insights.”

Google’s Gemini (formerly Bard) says:

“It ain’t science fiction anymore. Artificial intelligence (AI) is taking center stage, from crafting personalized chatbots that convert like crazy to optimizing campaigns with laser precision. Don’t fear the robot takeover, embrace it!”

And Anthropic’s Claude 3 says:

“Artificial intelligence writing assistants like Claude have been making waves, and in 2024 we’ll see these tools become ubiquitous in content marketing. They’ll help scale content creation while maintaining quality.”

But AI can’t see the big picture for your organization. It can’t empathize with people. And it can’t be creative like you. So, AI needs you in the driver’s seat to make it work effectively.

3. SEO: “It Ain’t Over Till It’s Over.”

Some pundits think SEO is dead. But as Yogi declared, “It ain’t over till it’s over.”

That’s because SEO pros have the remarkable ability to adapt to constant change or new information. Often, this means adjusting to the latest Google algorithm updates. But this also includes rethinking strategies based on the recent Google API “leak.”

Now, Rand Fishkin and Mike King were the first to report on the leaked documents. Although Google has officially acknowledged that these internal documents are authentic, it has also cautioned against jumping to conclusions based on the leaked files alone.

What should savvy SEO pros do?

Well, I’ve known Fishkin for more than 20 years. And he has the experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) you’ve heard about.

So, I’m going to follow Fishkin’s recommendations, including:

Hire writers with established reputational authority that Google already associates with quality content.
Supplement link-building with public relations to increase branded search demand. (I’ll say more on this below.)
“Think about SEO as being more geographically specific than you think it is even for web search results.”
Move beyond parsing Google’s public statements and embrace experimentation and testing to uncover what produces results.

4. Link Building: “Always Go To Other People’s Funerals; Otherwise, They Won’t Go To Yours.”

I spotted this trend a long time ago, and I spoke about it at SES London 2009 in a session titled, “Beyond Linkbait: Getting Authoritative Mentions Online.”

Back then, I said link bait tactics can be effective “if you focus on the underlying quality as well as ingenuity needed to get other websites to link to you.”

I also provided a couple of case studies that showed British SEO professionals how to “approach journalists, bloggers, and other authoritative sources to enhance your company’s online reputation, whether or not you get links.”

But getting authoritative mentions without links didn’t translate. People on the other side of the pond thought I was saying something unintentionally funny like, “Always go to other people’s funerals; otherwise, they won’t go to yours.”

Hopefully, Fishkin’s recommendation will enable a lot more SEO pros to finally understand the underlying wisdom of supplementing link building with public relations.

As he clearly explained at MozCon, “If you get a whole bunch of links in one day and nothing else, guess what? You manipulated the link graph. If you’re really a big brand, people should be talking about you.”

5. Paid Media: “It’s Déjà Vu All Over Again.”

Everyone knows that Google, Meta, and other paid media are adding AI to their advertising platforms faster than the speed of sound. So, this might be mistaken as background noise.

But I’ve spotted the signal in the noise. Today’s frenzy to provide AI solutions is remarkably like the frenzy to provide programmatic solutions a decade ago. As Yogi said, “It’s déjà vu all over again.”

This means that digital marketers – and their agencies – can quickly refresh their “programmatic” workflow and turn it into “AI” best practices.

For example, Google touted a five-step programmatic workflow five years ago.

It consisted of:

Organize audience insights.
Design compelling creative.
Execute with integrated technology.
Reach audiences across screens.
Measure the impact.

Why is today’s process of buying and selling digital media in an automated fashion so similar? Because AI is just fulfilling the early promise of programmatic to engage with consumers in the moments that matter most.

But there’s one significant difference between then and now.

As you’ll read below, it’s the improved ability to integrate your advertising platforms with your analytics platform to measure the impact of campaigns on brand awareness and lead generation.

6. Analytics: “You Can Observe A Lot By Watching.”

Performance marketers integrated their advertising platforms with their analytics platform more than a decade ago to measure the impact of their campaigns on “conversions.”

But brand marketers rarely focused on their analytics data because “brand awareness” was something they measured when consumers initially saw their display ads or watched their video ads.

A funny thing happened after Google Analytics 4 rolled out last summer. A “Business objectives” collection replaced the “Life cycle” collection of reports and one business objective you can now track is “Raise brand awareness.”

For example, brand marketers can now use traffic acquisition, demographic details, user acquisition, as well as which pages and screens users visit to measure brand awareness in places that are less vulnerable to ad fraud.

Another business objective you can now track is “Generate leads.”

So, digital marketers can measure any user action that’s valuable to their organization, including:

Scrolling to 90% or more of their blog post.
Downloading a whitepaper.
Subscribing to their newsletter.
Playing at least 50% of a product video.
Completing a tutorial.
Submitting a registration form.

And as Yogi noted, “You can observe a lot by watching.”

7. Content Marketing: “When You Come To A Fork In The Road, Take It.”

In the summer of 2020, the Content Marketing Institute and MarketingProfs fielded their annual survey and found that “Content marketers are resilient. Most have met the challenges of the pandemic head-on.”

In response to the pandemic, B2B and B2C marketers:

Increased time spent talking with customers.
Revisited their customer/buyer personas.
Re-examined the customer journey.
Changed their targeting/messaging strategy.
Changed their distribution strategy.
Adjusted their editorial calendar.
Put more resources toward social media/online communities.
Changed their website.
Changed their products/services.
Adjusted their key performance indicators (KPIs).
Changed their content marketing metrics (e.g., set up new analytics/dashboards).

In other words, many content marketers totally overhauled their process for creating a content marketing plan from stem to stern.

For some, 2020 was the year of quickly adapting their content marketing strategy. For others, it was the year to finally develop one.

According to BrightEdge, content marketers are now “preparing for a Searchquake,” a tectonic shift in the content marketing landscape triggered by Google’s Search Generative Experiences (SGE).

But content marketers now know exactly what to do. As Yogi directed, “When you come to a fork in the road, take it.”

8. Video Creation: “If You Can’t Imitate Him, Don’t Copy Him.”

I teach an online class at the New Media Academy in Dubai on “Influencer Marketing and AI.” This may seem like an odd combination of topics, but they’re related to another class I teach on “Engaging Audiences through Content.”

I tell my students that creating great content is hard. That’s why marketers start using influencers or AI to create video content that their audience will find valuable and engaging. Then, they learn that there’s more to learn.

For example, AI can create realistic and imaginative scenes from text instructions. But AI can’t be creative like humans. So, the heart of every great video is still innovative, surprising, human-led creativity.

I show them “OpenAI Sora’s first short film – ‘Air Head,’ created by shy kids,” a Toronto-based production company.

Then, I ask them to apply what they have learned by using Synthesia, Runway, or invideo AI to generate a short video for their capstone project.

Invariably, they report that AI video generators can create realistic and imaginative scenes from text instructions but aren’t creative like shy kids.

Or, as Yogi put it, “If you can’t imitate him, don’t copy him.”

9. Influencer Marketing: “Nobody Goes There Anymore. It’s Too Crowded.”

The Influencer Marketing Hub says, “Most marketers believe that finding and selecting the best, most relevant influencers to be the most difficult part of influencer marketing.”

That’s ironic because HypeAuditor offers an influencer discovery platform that enables marketers to search through a database of 137.5 million influencers on Instagram, YouTube, TikTok, X (formerly Twitter), and Twitch.

It also enables marketers to apply filters to discover the perfect partners for their brand.

This apparent contradiction reminds me of Yogi’s comment, “Nobody goes there anymore. It’s too crowded.”

But it also indicates that most marketers are looking at influencer identification through the wrong end of the telescope. What should they do instead?

Well, I show the students in my “Influencer Marketing and AI” class how to use SparkToro to get a free report on the audience that searches for “Dubai.”

Image from SparkToro, June 2024

SparkToro estimates that 446,000 to 654,000 people search for “Dubai” monthly. And it uncovers the websites they visit, the keywords they search for, and their gender demographics.

Screenshot of a list showing accounts related to Dubai, their affinity scores

Image from SparkToro, June 2024

SparkToro also identifies the sources of influence for this audience, including high-affinity accounts and hidden gems, so marketers can invest in the right ones.

10. Social Media: “The Future Ain’t What It Used To Be.”

I’m a big believer in “the rule of three.”

So, I wasn’t startled when I received an email from Jennifer Radke inviting me to attend “an exciting webinar focused on a high-level look into using ChatGPT for social media!”

But I was shocked when Katie Delahaye Paine shared a link to new research by Asana’s Work Innovation Lab and Meltwater, which found that “only 28% of marketing professionals have received training on how to use AI tools effectively.”

I was also horrified when I read a column by Mark Ritson in MarketingWeek that argued, “AI’s strength is automating high-volume, short-term marketing activity, which means social media could become a cesspool of synthetic content.”

Hey, I was having lunch with Chris Shipley in 2004 when she coined the term “social media.” So, I remember when social media still had a promising future.

But, as Yogi once declared, “The future ain’t what it used to be.”

So, social media marketing has three options:

They can get upskilled to use AI tools more effectively.
They can get reskilled to identify the right influencers.
They can update their resumes and look for new jobs.

Picking Digital Marketing Trends Is Like Playing Moneyball

Some skeptics may question this counter-intuitive lineup of the top 10 digital marketing trends for 2024. Some of my selections seem to throw out conventional wisdom.

I recently watched the movie Moneyball (2011) for a second time. I was reminded that the Oakland Athletics baseball team’s general manager, Billy Beane (Brad Pitt), and assistant general manager, Peter Brand (Jonah Hill), used sabermetrics to analyze players.

This produced an epiphany: Picking digital marketing trends is like playing Moneyball. If you want to win against competitors with bigger budgets, then you need to find strategic insights, critical data, tactical advice, and digital marketing trends that conventional wisdom has overlooked.

And where did I come up with the whimsical idea of matching each trend with one of Yogi’s memorable quotes? Was it inspiration or hallucination?

I recently watched the documentary It Ain’t Over (2022) for the first time. It’s about New York Yankee Hall of Fame catcher Yogi Berra. And it supported Yogi’s claim, “I really didn’t say everything I said.”

But sportswriters kept attributing these Yogi-isms to the catcher because these “distilled bits of wisdom … like good country songs … get to the truth in a hurry,” as Allan Barra, the author of a book on Yogi, has explained.

And that strategic insight produced this year’s update – by a human – as opposed to last year’s top 10 digital marketing trends by ChatGPT.

More resources:

Featured Image: SuPatMaN/Shutterstock

Source link

Related Topics:Digital Marketing seo top Trends

Up Next

WordPress Takes A Bite Out Of Plugin Attacks

Don't Miss

Google On The 2 Types Of Searches It Still Struggles With

SEO

Google Gives Exact Reason Why Negative SEO Doesn’t Work

Published

4 hours ago

July 5, 2024

Max

Google’s Gary Illyes answered a question about negative SEO provides useful insights into the technical details of how Google prevents low quality spam links from affecting normal websites.

The answer about negative SEO was given in an interview in May and has gone unnoticed until now.

Negative SEO

Negative SEO is the practice of sabotaging a competitor with an avalanche of low quality links. The idea is that Google will assume that the competitor is spamming and knock them out of the search engine results pages (SERPs).

The practice of negative SEO originated in the online gambling space where the rewards for top ranking are high and the competition is fierce. I first heard of it around the mid-2000s (probably before 2010) when someone involved in the gambling space told me about it.

Virtually all websites that rank for meaningful search queries attract low quality links and there is nothing unusual about, it’s always been this way. The concept of negative SEO became more prominent after the Penguin link spam update caused site owners to become more aware of the state of their inbound links.

Does Negative SEO Cause Harm?

The person interviewing Gary Illyes was taking questions from the audience.

She asked:

“Does negative SEO via spammy link building, a competitor throwing tens of thousands of links at another competitor, does that kind of thing still harm people or has Google kind of pushed that off to the side?

Google’s Gary Illyes answered the question by first asking the interviewer if she remembered the Penguin update to which she answered yes.

He then explained his experience reviewing examples of negative SEO that site owners and SEOs had sent him. He said that out of hundreds of cases he reviewed there was only one case that might have actually been negative SEO but that the web spam team wasn’t 100% sure.

Gary explained:

“Around the time we released Penguin, there was tons and tons of tons of complaints about negative SEO, specifically link based negative SEO and then very un-smartly, I requested examples like show me examples, like show me how it works and show me that it worked.

And then I got hundreds, literally hundreds of examples of alleged negative SEO and all of them were not negative SEO. It was always something that was so far away from negative SEO that I didn’t even bother looking further, except one that I sent to the web spam team for double checking and that we haven’t made up our mind about it, but it could have been negative SEO.

With this, I want to say that the fear about negative SEO is much bigger than or much larger than it needs to be, we disable insane numbers of links…”

The above is Gary’s experience of negative SEO. Next he explains the exact reason why “negative SEO links” have no effect.

Links From Irrelevant Topics Are Not Counted

At about the 30 minute mark of the interview, Gary confirmed something interesting about how links evaluated that is important to understand. Google has, for a very long time, examined the context of the site that’s linking out to match it to the site that’s being linked to, and if they don’t match up then Google wouldn’t pass the PageRank signal.

Gary continued his answer:

“If you see links from completely irrelevant sites, be that p–n sites or or pure spam sites or whatever, you can safely assume that we disabled the links from those sites because, one of the things is that we try to match the the topic of the target page plus whoever is linking out, and if they don’t match then why on Earth would we use those links?

Like for example if someone is linking to your flower page from a Canadian casino that sells Viagra without prescription, then why would we trust that link?

I would say that I would not worry about it. Like, find something else to worry about.”

Google Matches Topics From Page To Page

There was a time, in the early days of SEO, when thousands of links from non-matching topics could boost a site to the top of Google’s search results. Some link builders used to offer “free” traffic counter widgets to universities that when placed in the footer would contain a link back to their client sites and they used to work. But Google tightened up on those kinds of links.

What Gary said about links having to be relevant matches up with what link builders have known for at least twenty years. The concept of off topic links not being counted by Google was understood way in the days when people did reciprocal links.

Although I can’t remember everything every Googler has ever said about negative SEO, this seems to be one of the rare occasions that a Googler offered a detailed reason why negative SEO doesn’t work.

Watch Gary Illyes answer the question at the 26 minute mark:

Featured Image by Shutterstock/MDV Edwards

Source link

SEO

What Are The Best Resources To Learn SEO?

Published

23 hours ago

July 4, 2024

Max

What Are The Best Resources To Learn SEO?

This week’s Ask An SEO question comes from Nicolò, who asks:

“What are the best resources to learn SEO and who are the best people to follow online for good advice?”

This is a great question that goes to the heart of what a lot of people struggle with when learning SEO. There is a lot of information online.

There are a lot of SEO “experts.”

Often, there is a lot of contradictory advice.

So, how do you sort the truth from the fiction – the opinionated from the experienced?

People To Follow

The issue in the SEO industry is that we are often left in the dark. Google and the other search engines offer us morsels of information, and we run wild with speculation.

Unfortunately, this can then become “fact.”

The rumor spreads. Pretty soon, you’ll hear it discussed in agency pitches and incorporated into brand strategies, all without it being properly questioned.

Finding the truth amid all of this noise can be tricky. Essentially, you are asking me, “Who and what can I trust?”

Really, the answer is to find SEO pros to learn from who are constantly testing their own assumptions.

I’m not going to list names here. I don’t want to risk putting you off following an SEO on social media purely because I haven’t included them in my list.

There are a lot of highly accomplished SEO pros who I don’t know.

Instead, I’ll suggest some ways of identifying those people who are digging into SEO and drawing conclusions from data.

Conferences And Publications

Start by attending SEO conferences and taking note of the speakers who are bringing something new to the table.

These are the people who are conducting experiments or backing up their claims with their own case studies.

Similarly, look for authors writing in reputable SEO publications – like Search Engine Journal – read their work and follow those constantly looking to question conventional wisdom and prove or disprove it with data.

Conference organizers and publication owners perform a certain level of due diligence, which means you are a little bit safer following the people they have chosen to showcase than following strangers on the internet.

Follow Who They Follow

A good next step to expand your list is to look at who the people you identified above follow.

If the same names pop up on the social media profiles of these conference speakers and article writers, you can be reassured that they are bringing useful insight to the platform.

Try to identify who they are discussing SEO with on social media. Snoop on those conversations and see who your trusted list of people to follow are also having informed discourse with.

It’s okay, too, if the SEO professionals you follow do not necessarily agree with what’s being said by the other people, as long as those other people are bringing rational, data-backed opinions. Sometimes, we learn best through hearing both sides of an argument!

Ask For Recommendations

It’s also perfectly acceptable to ask for recommendations of who to follow online like this Reddit user did.

To avoid getting back the same small list of famous SEO professionals each time, consider reaching out to some of your “trusted” SEO pros from the list above and ask them who they would recommend for specific areas of SEO.

For example, are you looking to learn more about local SEO or ecommerce SEO?

Ask for recommendations of who they would turn to if they had a question in that field.

Be Part Of The Discussion

SEO is constantly evolving, and no single SEO expert has all the answers. We learn from each other and from discussing ideas and opinions.

It’s never too early in your career to take part in those discussions.

Join In The Conversation

Look for conversations that are happening on SEO topics and join in the discussions. For example, @MordyOberstein’s #SEOChat over on X or the Google Search Central Help Community

Try some of the Reddit subreddits about SEO, like r/TechSEO and r/bigseo. There will be a lot of discussions (I mean arguments, really) that will give you some quick insight into what practicing SEO pros make of particular ideas or approaches.

You can simply read through questions and replies, or you can take part. Give your own thoughts and ask for critiques and opinions. Engaging in discourse and learning from others can help you to sharpen your knowledge.

Start A Conversation

Perhaps, if you’re feeling brave, you can start your own conversations in these forums.

There is always the risk that you might be met with answers by people who haven’t really practiced SEO that much. The great/awful thing about the internet, however, is there are always people waiting in the wings to argue and say an opinion isn’t valid!

Ask a specific question and crowd-source the answer. Wait for the arguments to be presented and countered, then use it as an opportunity to learn how to validate others’ SEO opinions.

Conferences And Meet-ups

As already mentioned above, seeing who is speaking at events can give you an idea of some reputable people to follow, but let’s explore that a bit more.

Learn Something New

Something I recommend to SEO pros, both experienced and new, is to attend SEO talks that don’t interest them. That might seem counterintuitive, but it can actually be extremely eye-opening.

The chances are that the aspects of SEO you find exciting are the ones you will actively seek to learn more about.

If you are interested in the technical side of SEO, you will likely look for talks on cutting-edge experiments, advances in load speed and rendering, or case studies about complicated migrations.

But you possibly already know a lot about that as you are already interested in it. Every once in a while, set out to attend the talk you are least interested in.

If you are a digital PR at heart, attend a tech talk or two. If you are an in-house SEO, attend a talk about client management.

By doing this, you have a high chance of learning something completely new that will enhance or complement your existing skill set. For example, the in-house SEO will be able to apply skills discussed in the agency talk to their own stakeholder management issues.

Some good conferences to start with include BrightonSEO (Brighton, UK, and San Diego), WTSFest (Philadelphia, London, Berlin), MnSearch Summit.

Look Outside Of SEO

A good way to expand your knowledge of SEO is to not just attend SEO conferences. Go to events where a more holistic digital marketing approach is spoken about.

Or, if you are feeling really inclined, go to one that discusses adjacent disciplines like PPC and email marketing. This way, you may well learn more about the context of SEO in the digital landscape and how to better implement it within a complicated marketing system.

There are several specialist conferences that cover marketing subjects like paid media, social media and content marketing available, including ADWorld Experience, Hero Conf, and Content Marketing World.

There are also large multi-discipline conferences that cover a wide range of digital marketing topics, including Moz Con, State of Search, INBOUND, and the Growth Marketing Summit.

Go To Panels

A conference talk is, by design, very one-sided (heckling aside!). The speaker presents the material how they want to and goes into as much depth as they feel appropriate.

Due to this, you don’t have any opportunity to hear other peoples’ views on the subject or even their challenges to the assertions made.

Panels, however, are more collaborative and discussion-focused. Many events that have traditional workshop or presentation formats will also have the occasional panel or fireside chat.

These are your opportunities to hear the views of multiple SEO pros, perhaps even disagreements on a subject.

Listening to more than one view of a topic will help you discern what you agree or disagree with and ultimately form your own opinion. It is a good way of preventing yourself from just agreeing with whoever you have heard speak on the subject most recently.

Participate In Webinar Q&As

Webinar question and answer sessions are another way to hear multiple SEO pros give their opinions on a topic. They will also allow you to ask your own questions to the participants.

For example, the Good Signals “SEO Office Hours” webinar hosted by Michael Chidzey and Jo Juliana Turnbull is a weekly webinar that allows viewers to submit their questions in advance or ask questions during the event itself.

Then, a panel of SEO practitioners will discuss their thoughts on the questions.

Similarly, if you want to hear directly from the horse’s mouth, you can participate in Google’s “SEO Office Hours” asking your questions directly to Googlers from the Search Quality team.

Communities

Many communities have been set up to help with learning SEO. Some are region – or demographic-specific to help with more nuanced questions or support those traditionally less supported in the industry.

These communities are designed to facilitate a safe space to ask questions and get answers from others in the industry.

This sort of networking isn’t just useful for increasing your practical knowledge of SEO, they can also help with job opportunities. There are a lot available but here is a selection:

Location-specific Meetups include:

Create Your Own

If there isn’t a community that serves your specific need, or you’d prefer something smaller, consider creating your own.

It could start off as regular meet-ups at local cafés where you get to know other SEO pros in your area.

Or perhaps, an online call once a month where you can just bring questions to each other.

Maybe you have met some other SEO pros you feel you could learn from. You might be able to invite them to participate in a Slack or WhatsApp group.

Create A Forum

Another way to create a community that uses existing infrastructure and is, therefore, much easier to create is through Reddit or other forums.

You could set up a “subreddit” for a particular aspect of SEO and share it on other SEO subreddits. That way, you can encourage a much wider range of people to participate without you needing to know and invite them all personally.

Resources

To finish, let’s return to the question I discerned at the beginning: “Who and what can I trust?” There are already a lot of resources online about SEO, some less helpful than others!

Newsletters

Other than online blogs like Search Engine Journal, there are newsletters that can round up breaking industry news and case studies.

For example, Aleyda Solis’s “SEOFOMO Newsletter” sends a weekly summary of interesting articles and webinars from the SEO industry.

Nikki Halliwell’s “Tech SEO Tips newsletter” offers news and tips designed to help solidify your tech SEO knowledge.

Tom Critchlow’s “SEO MBA” newsletter focuses on the career and management side of SEO.

Women in Tech SEO also has a newsletter for everyone in the industry to learn SEO from, summarising interesting articles that have been recently released.

Training Courses

There are a lot of SEO training courses out there, paid and free.

Some that have been highly recommended to me in the past are the Hubspot Academy, Semrush Academy, BrightLocal Academy, Blue Array Academy, and the BrightonSEO short courses.

Sometimes, though, you may want to go more in-depth into new areas of SEO. Perhaps you don’t really know where your skills gaps lie. For this, I would strongly recommend looking at Aleyda Solis’s LearningSEO.io.

It is a free and highly comprehensive roadmap of SEO concepts. It runs from beginner to advanced, with reliable free resources accompanying each.

Summary

There is a lot of information about SEO online. It’s an ever-evolving subject and that means more content will be produced on it all the time.

With that amount of information available, it can be overwhelming to know who or what to trust.

Use the suggestions and resources above to start to curate your own list of trustworthy material and people to learn from. That way, you can keep expanding your knowledge in a safe and helpful way.

More resources:

Featured Image: Paulo Bobita/Search Engine Journal

Source link