MARKETING
5 Social Media Strategies that Boost Your SEO
![5 Social Media Strategies that Boost Your SEO 5 Social Media Strategies that Boost Your SEO](https://articles.entireweb.com/wp-content/uploads/2022/01/5-Social-Media-Strategies-that-Boost-Your-SEO.jpg)
Did you know that what you do on social media can have an impact on your efforts towards search engine optimization (SEO)? Developing an SEO-friendly social media strategy is a powerful way to drive up brand awareness and grow your business.
Here are 5 social media strategies as recommended by a leading SEO Perth agency.
1. Drive up brand awareness
Getting people to notice your brand and providing them with a positive experience can do wonders for your SEO efforts. Social media is a great place to foster that positive brand experience.
Invest in brand awareness and customer experience and you’ll see a rise in customer satisfaction. While these things might not have a huge impact on your Google rankings, they can affect what you show up for.
Google uses mentions of your brand across the web to determine what search queries you’re relevant for. Keeping the talk about your brand positive is key.
Best practices for increasing brand awareness on social media:
- Use the platforms that perform best for your audience
- Create lots of high quality visual content
- Make the most of social media trends and trending topics
- Engage with others and encourage people to share your content
- Use relevant hashtags
- Offer high quality, value-adding content
- Be consistent with your visual and written brand messaging
Don’t overlook the fact that social media pages also show up in Google’s search results. That means people searching for your brand might end up clicking on your Facebook page or LinkedIn profile rather than your website.
The takeaway? Make sure your social accounts are also optimised to engage your target audience in the right way.
2. Form and strengthen partnerships
Most social media platforms offer good opportunities to connect with new people and strengthen existing relationships.
Using social media in this way can be beneficial for your SEO too. The more people talking about your brand, sharing your content and promoting your products, the better.
Try fostering a range of different types of relationships to reach different audiences and achieve a range of goals. Some good examples include:
- Brand advocates – These are loyal followers of your brand who engage with your content and promote your brand for free. To turn customers into advocates, focus on great customer service and personalising your interactions with them. You can also try asking for feedback and inviting customers to have their say.
- Influencers – Influencers have a large and loyal following as well as a lot of authority in their niche. Be sure to partner with influencers who share your target audience and your core brand values.
- Partners and co-creators – Try developing reciprocal relationships with other businesses in your field or a complementary field. Look for opportunities to co-create content, write guest posts or cross market each other’s products.
3. Build authority and trust
To perform well on Google, you need to work on E-A-T (expertise, authoritativeness, trustworthiness). Working on onpage E-A-T for your website is essential, but you can also use social media to make your efforts go further.
It’s like this: if you’re constantly putting out high quality content on your social channels, over time people will come to associate your brand with expertise in the field.
If you’re fostering positive interactions and engaging in a personal way with your customers, over time you’ll build a loyal following.
Here are some great tips for building authority and trust on social media:
- Keep your content high quality and value-adding.
- Ask for reviews – social proof goes a long way.
- Encourage user generated content like photos and videos with your products.
- Keep your branding consistent across all channels – your audience should know what to expect, wherever they are engaging with you.
- Respond to customers and reward engagement – show people you love it when they reach out.
4. Increase content engagement
Content that you create for your website may be discovered through Google and other search engines if you’ve done a good job. But to really boost engagement with your content, it’s best to promote it across your social channels as well.
Not only will a social media content strategy boost engagement and longevity of your content, it also has the potential to drive more people to your website and build your authority.
The key is to make sure your content is super engaging and shareable. That doesn’t mean creating clickbait – you still have to offer something valuable and meaningful to your audience.
For example, you might educate your audience about a particular topic or you might offer a solution to a common problem people face.
Top tips for making your content more engaging:
- Use visuals alongside your written content
- Use headings and paragraphs to break up text
- Use lists, tables and dot points
- Keep your tone upbeat and lively
- Use vocabulary and expressions that connect with your target audience
It’s hard to predict how well certain types of content will perform, so make sure you use a range of tools (such as Google Trends) to generate on-trend topics. Monitor the engagement that your content receives and knuckle down on what’s working.
5. Create link opportunities
One of the ways Google measures your brand’s authority and trustworthiness is through the links on other trustworthy websites that point back to your website.
Using social media can open the door to more link opportunities. For example, if you create high quality content, people are more likely to share it with others or reference your content when they’re creating their own content.
This tells Google you’re putting out high quality, trustworthy stuff.
As mentioned above, social media is also a great way to build strategic partnerships. You might use social media to find a non-competitive business that you can do cross promotion with.
For example, they might promote your products in exchange for you doing the same for their products. Or you could offer to write a guest post for them that links back to your website.
When looking for link opportunities, make sure you stay away from any black hat tactics as these can end up having a negative impact on brand reputation and SEO.
Final thoughts
Nowadays, it’s not enough to focus on one marketing strategy. People engage with brands across multiple platforms in a variety of ways. Integrating your SEO strategy with your social media marketing tactics is the best way to boost your online performance.
Source link
MARKETING
YouTube Ad Specs, Sizes, and Examples [2024 Update]
![YouTube Ad Specs, Sizes, and Examples [2024 Update] YouTube Ad Specs, Sizes, and Examples](https://articles.entireweb.com/wp-content/uploads/2024/06/YouTube-Ad-Specs-Sizes-and-Examples.jpg)
Introduction
With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.
Types of YouTube Ads
Video Ads
- Description: These play before, during, or after a YouTube video on computers or mobile devices.
- Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.
Display Ads
- Description: These appear in different spots on YouTube and usually use text or static images.
- Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).
Companion Banners
- Description: Appears to the right of the YouTube player on desktop.
- Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.
In-feed Ads
- Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.
Outstream Ads
- Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.
Masthead Ads
- Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.
YouTube Ad Specs by Type
Skippable In-stream Video Ads
- Placement: Before, during, or after a YouTube video.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds
Non-skippable In-stream Video Ads
- Description: Must be watched completely before the main video.
- Length: 15 seconds (or 20 seconds in certain markets).
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Bumper Ads
- Length: Maximum 6 seconds.
- File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
- Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px
In-feed Ads
- Description: Show alongside YouTube content, like search results or the Home feed.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line
Display Ads
- Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
- Image Size: 300×60 pixels.
- File Type: GIF, JPG, PNG.
- File Size: Max 150KB.
- Max Animation Length: 30 seconds.
Outstream Ads
- Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
- Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.
Masthead Ads
- Description: High-visibility ads at the top of the YouTube homepage.
- Resolution: 1920 x 1080 or higher.
- File Type: JPG or PNG (without transparency).
Conclusion
YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!
MARKETING
Why We Are Always ‘Clicking to Buy’, According to Psychologists
![Why We Are Always 'Clicking to Buy', According to Psychologists Why We Are Always 'Clicking to Buy', According to Psychologists](https://articles.entireweb.com/wp-content/uploads/2024/05/Why-We-Are-Always-Clicking-to-Buy-According-to-Psychologists.pngkeepProtocol.png)
Amazon pillows.
MARKETING
A deeper dive into data, personalization and Copilots
![A deeper dive into data, personalization and Copilots A deeper dive into data, personalization and Copilots](https://articles.entireweb.com/wp-content/uploads/2024/05/A-deeper-dive-into-data-personalization-and-Copilots.jpg)
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.
To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.
Dig deeper: Salesforce piles on the Einstein Copilots
Salesforce’s evolving architecture
It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?
“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”
Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”
That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.
“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.
Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”
Let’s learn more about Einstein Copilot
“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.
For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”
Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”
It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”
What’s new about Einstein Personalization
Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?
“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”
Finally, trust
One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.
“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”
-
SEARCHENGINES6 days ago
Daily Search Forum Recap: August 26, 2024
-
SEARCHENGINES5 days ago
Daily Search Forum Recap: August 27, 2024
-
WORDPRESS6 days ago
9 Best Elementor Alternatives 2024 (Faster Page Builders)
-
WORDPRESS7 days ago
10 Best StudioPress Alternatives (Genesis Framework)
-
SEARCHENGINES4 days ago
Daily Search Forum Recap: August 28, 2024
-
SEO6 days ago
Survey Shows Where SEOs Get Their Clients
-
WORDPRESS5 days ago
New WordPress.com Themes for August 2024 – WordPress.com News
-
WORDPRESS4 days ago
Beginner’s Guide to Social Commerce for WordPress Users
You must be logged in to post a comment Login