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Google Pirate (DMCA) Penalty Gets Stronger & Catches Redirects

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Google Pirate (DMCA) Penalty Gets Stronger & Catches Redirects

Google sent a document to the U.S. Copyright Office that explains how Google’s DMCA update (aka the Pirate update) has been strengthened by (1) catching redirect schemes and (2) a site hit by this demotion on average sees a 89% drop in Google search traffic.

I spotted this via Glenn Gabe on Twitter via TorrentFreak.com. The PDF document was published on February 8, 2022 and Google wrote in that document:

Demotion of Websites That Receive A Large Volume of Notices. We have developed a “demotion signal” for Google Search that causes sites for which we have received a large number of valid removal notices to appear much lower in search results. We have also made it much harder for infringing sites to evade demotion by redirecting people to a new domain. Finally, we have added a “still-in-theaters/prerelease” flag for DMCA notices involving this category of content to enhance the Search demotion signal. When a site is demoted, the traffic Google Search sends it drops, on average, by 89% on average.”

Clearly Google is saying that the algorithm is a “demotion” signal that can reduce the traffic Google sends to that site on average 89% – that is a huge number. Plus, Google looks to see if sites use redirects from the infringing domain to a new domain to catch those players.

Google launched the Google DMCA update back in 2012, a decade ago, then in October 2014 it updated it and we have not heard much about it since. So now here is an update from Google on this DMCA update.

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Here is Glenn’s summary of this:

Forum discussion at Twitter.




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