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Microsoft Bing Colorizing Search Ads Backgrounds

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Microsoft Bing Colorizing Search Ads Backgrounds


Microsoft is testing or rolling out colorized background patterns for search ads, shopping search ads and other non-ad elements. Frank Sandtmann, a German based SEO, notified me of this, he saw it in the Bing Image search results but I see them in the main Bing web search results.

Here is a GIF of it in action:

Here is a still shot at higher resolution that you can click on:

click for full size

Here is the image box, but this also shows in the main image results and more areas:

click for full size

Depending on refreshing, I either see a solid white background, or I see this colorized version. So I think this is newish – it was spotted on Friday, February 18th but I didn’t write about it until today.

Forum discussion at Twitter.



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Google Helpful Content System Update, Continuous Scroll On Desktop & Topic Refinements

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Google Helpful Content System Update, Continuous Scroll On Desktop & Topic Refinements

This week we had another confirmed update to the Google helpful content system; it is now global. Google also had a lot of volatility over the previous week, unrelated to this confirmed update. Google officially rolled out continuous scroll on desktop search this week. Google also officially launched topic refinements in the mobile search results but is also testing it on desktop. Google Search Console said the Subscribe with Google sites might see an increase in impressions and clicks in the search performance report. Google’s Gary Illyes recommended you load content before JavaScript if you get a Search Console notice. Google is testing removing the estimated number of search results. Google is testing showing short product reviews in the product thumbnail images. An SEO poll asks if link building is as effective or not. Google said SafeSearch could be triggered by a lot of explicit and extreme cursing. Google said set up tests to see if your site is blocking Googlebot. Google Business Profiles has a bug with uploading logos or images. Google updated the keyword planner to let you organize keywords into ad groups. Microsoft Advertising released a bunch of new features. I posted the monthly Google webmaster report this week. Finally, Google posted the top trending searches for 2022. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Semrush.

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Source: www.seroundtable.com

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