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Microsoft Bing Colorizing Search Ads Backgrounds

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Microsoft Bing Colorizing Search Ads Backgrounds


Microsoft is testing or rolling out colorized background patterns for search ads, shopping search ads and other non-ad elements. Frank Sandtmann, a German based SEO, notified me of this, he saw it in the Bing Image search results but I see them in the main Bing web search results.

Here is a GIF of it in action:

Here is a still shot at higher resolution that you can click on:

click for full size

Here is the image box, but this also shows in the main image results and more areas:

click for full size

Depending on refreshing, I either see a solid white background, or I see this colorized version. So I think this is newish – it was spotted on Friday, February 18th but I didn’t write about it until today.

Forum discussion at Twitter.

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See also  Daily Search Forum Recap: February 10, 2022

SEARCHENGINES

Google Ads Testing Replacing Ad Label With Sponsored Label

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Google Ads Testing Replacing Ad Label With Sponsored Label

Google Ads is testing replacing the “ads” label with a “sponsored” label again. And just so you know, Google in 2010 replaced the “sponsored” label with an “ad” label until this day. Yea, sometimes we do see “sponsored” labels in Google Search but not for the normal search ads – those have been labeled “ads” for the UK and US regions for a long time now.

I personally cannot replicate this but Bastiir posted some screenshots of this on Twitter:

Test: Sponsored label in Google Search:

Normal: Ads label in Google Search:

Here is another full size screenshot you can click on to see the “sponsored” label:

Here are more tests:

I personally like the “sponsored” label, makes it feel more luxury. 🙂

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Forum discussion at Twitter.

Update: Google has now confirmed this as a test and sent Search Engine Land this statement:

This is part of a series of experiments to help users more easily identify the brand or advertiser associated with the Search ads they may see for a given query. We are always testing news ways to improve the experience for users on the search results page, but we don’t have anything specific to announce right now.

Source: www.seroundtable.com

See also  Daily Search Forum Recap: May 10, 2022
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