Good morning: Big moves for businesses big and small

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, and sometimes the news just finds me while I’m getting a trim.

My barber is moving to a new location. In the same neighborhood, a block away.

To navigate the move, he told me he’ll depend on his stack. He’ll update the address on his landing page, and send out emails and texts from his Booksy appointment scheduling platform to his list of 3,000 customers. During the transition this summer, he’ll operate both shops.

Why we care. He told me that when his shop acquired a new barber in 2021, that barber texted his list and converted a number of old customers who hadn’t seen him in years. By simply informing these old customers about the move, it activated those who had either moved closer to the new location, or had otherwise lapsed.

Something to think about for marketers at larger organizations. By sending relevant messages to customers on their preferred channels, you can find the right customer at the right time, sometimes unexpectedly.

Chris Wood,

Editor

Quote of the day: “The CMS sits at the center of the tech stack. It’s the bridge that links your core content environment to the engagement, interaction and delivery layers of the stack.” Jacqueline Dooley, MarTech contributor

The post Good morning: Big moves for businesses big and small appeared first on MarTech.
Source link

Keep an eye on what we are doing

Be the first to get latest updates and exclusive content straight to your email inbox.

We promise not to spam you. You can unsubscribe at any time.

Invalid email address

Thanks for subscribing!