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11 Steps To Success Online in 2023

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11 Steps To Success Online in 2023

Collaborating with influencers is the fast track to online marketplace success!

Businesses with an online presence must up their game.

ENTER THE INFLUENCERS!

Successful influencer collaborations grab more market exposure, brand awareness, and sales than traditional advertising.

Plus, influencers provide positive social proof.

Sounds perfect? It is, and we will show you exactly how to do it!

Preview of the highlights:

  • Define Your Objectives
  • Set Your Budget
  • Pick the Right Platform
  • Find Potential Influencers to Collaborate With
  • Formalize the Agreement
  • Track Performance

Let’s get started!

Collaborating with Influencers: How To Guide

Follow our step-by-step guide here for successful influencer collaborations.

1. Choose Between Influencer Types

Influencers target different audiences. Deciding which social media influencer is best for you depends on your budget. According to USA Today, the common standard is $100 per 10,000 followers for a sponsored post.

Here are the main influencer types based on target market size.

Grab the Niche Market

Nano– (<10k followers) and micro-influencers (10-75k followers) have specific topics and dedicated followers. These influencers have a locked-in market that takes their endorsements to heart.

If you have a specialized product/service, these are the influencers for you. These influencers are the lowest cost-wise and more likely to review product samples free of charge.

In an article by Andrew Macarthy, Instagram cash payments range between $10 to $500 per post. YouTube influencers cost $20-$1,000 per post, and you will pay around $500 per 24-hour campaign for Snapchat influencers.

Seize Specialized Markets

Affinity influencers and bloggers cater to special interest groups with 50,000+ followers.

For example, in the healthy food niche, one of these influencers will net you a target market, not just in your location but nationwide.

A post costs $500 to $5,000.

Go Global with Mega Influencers

Mainstream social media influencers are the stars of their particular platforms and can turn any trend viral. They have a minimum of 500k followers.

With global reach, these influencers are for a business that plans market domination on a large scale.

For example, Prime, the latest drink sensation, was the brainchild of influencers Logan Paul and KSI. According to Bleacher Report, Prime made over $250 million in its first year.

Go Global with Mega Influencers.

These influencers charge from $10,000 up per post.

2. Define Your Objectives

Defining your goals is the first step. Do you want brand exposure, more sales, or to launch a new product?

Define Your Objectives.

Use these goals to define your objectives.

These are measurable. Instead of aiming for increased brand awareness, set an objective like “increase brand reach by 20% within three months” or “generate 500 leads in one month”.

Key Performance Indicators (KPIs) measure that you are on the right track. These have a minimum acceptable amount for achieving your goals.

Here are some examples:

Goal – more website exposure.

  • Objective – drive website traffic up by 30% over two months.
  • KPIs –  click-through rates or conversion rates. The acceptable minimum would be a 30% increase, anything over that means your objective has been achieved, and you can move on.

Goal – get the brand noticed.

  • Objective – a brand awareness campaign that grabs 30% more followers or shares on social media. This will take 3 – 6 months.
  • KPIs – follower growth, impressions, reach, or social-media mentions. If these metrics are above the 30% increase minimum, all is good.

How Long Will It Take?

How Long Will It Take.

According to LinkedIn, the timeline varies across platforms.

For product launches:

  • Instagram may take 1-4 weeks
  • TikTok 1-2 weeks
  • YouTube 1-2 weeks

Brand awareness goals take longer:

  • Instagram 1-3 months
  • TikTok 2-4 weeks
  • YouTube 1-3 months

Between one and three months, you can expect initial traction, audience engagement, and measurable progress. This phase is for working out what content works best.

At the six-month mark, there will be a deeper audience connection, increased brand recognition, and a growing customer base. This is the time to optimize your campaign message.

Naturally, if your campaign goes viral, all your goals are achieved virtually overnight!

3. Set Your Budget

Budget costs vary wildly depending on the type of influencer collaboration. A once-off post may involve giving away products or cash. For anything more, other factors come in.

Points to consider:

  • Duration of the influencer collaboration. Is it a one-time sponsored post, a week-long exposure, or an ongoing campaign that may last months? For a nano-influencer, it may just be samples. For an affinity influencer, with an average of $250/post, Considering a weekly frequency of 5 posts, a week’s worth of exposure is $1,250.
  • Assess content creation costs. Include the price of samples provided or if the influencer provides customized creations. According to Statista, Instagram nano-influencers charge $ 20- $100 on average per video, and micro and affinity influencers will cost you up to $ 2,500. Prices are slightly lower for TikTok and marginally higher for YouTube.
  • Factor in the cost of giveaway prizes.
  • If you want the influencer to work exclusively with your brand during the campaign, prepare for an exclusivity fee. For example, if a social media influencer charges $500 for a post and social shares, a 3-month exclusivity fee would be $500 x 3.

Check out the stats on influencer marketing platforms. These detail the influencer’s demographics, engagement rates, and estimated pricing. Some influencers provide pricing information on their social media bios.

4. Pick the Right Platform

Pick the Right Platform.

Do you understand your target market?

Knowing details – age, location, interests, behaviors, etc. helps you find the platform where they spend their time.

Check the demographics for the different platforms. For instance, around 32% of Instagram users are 18-24 years old. Around 23.5% of Facebook users are 25-34.

Consider user behavior. Look beyond demographics – consider the platform’s culture/user behavior.

Some platforms are better for visual content (e.g., Instagram and TikTok), while others excel at longer-form (e.g., YouTube and blogs).

5. Find Potential Influencers to Collaborate With

Some services only help you find a partner and others set up the influencer marketing relationship or manage it.

Influencer marketing platforms provide databases of influencers. Search based on criteria such as niche, audience size, location, and engagement rate. Examples are Upfluence, AspireIQ, and Tribe.

NinjaOutreach allows you to do even more once you have found the right influencer in their huge database. You can manage your outreach campaigns using their CRM to track negotiations and contracts.

NinjaOutreach landing page

Influencer marketing agencies simplify finding and collaborating with influencers. They match you to a creator. They can also guide influencer campaigns.

Here are examples of influencer marketing agencies: Viral Nation and Obviously.

Find Potential Influencers to Collaborate With -Viral Nation.

Online directories and databases are where you find lists of influencers from various industries.

They provide detailed profiles and contact information for influencers so you can reach out directly. Examples include Influence.co, Social Blade, and Grin.

Find Potential Influencers to Collaborate With  - Grin.

6. Check Influencer Performance

Before contacting your potential partner, check their track record. Here are some options:

  • Explore the influencer’s social media accounts. Look for sponsored posts that indicate previous brand collaborations. Influencers disclose these partnerships by using hashtags like #sponsored, #ad, or #collab. 
  • Conduct a general search using the influencer’s username with keywords like “past collaborations” or “brand partnerships.” 
  • Examine the influencer’s engagement metrics, such as likes, comments, shares, and overall engagement rates. 
  • Contact businesses that have previously collaborated with the influencer. Inquire about the influencer’s professionalism and results achieved. This provides insights into the influencer’s reliability, communication, and effectiveness.
  • Some influencers have case studies on their websites. Look for strategies employed and the outcomes achieved.
  • Easiest of all, some influencer directories and platforms provide information about an influencer’s previous collaborations and brand associations. 

7. Choose the Type of Collaboration

The best collab depends on your objectives, budget, and timeline.

Choose the Type of Collaboration.

Quick guide:

For a once-off collaboration, many creators prefer cash. Smaller influencers may accept product samples. Some may ask for payment for the review; others may review your product free of charge.

Online competitions are a good tactic. The influencer will get followers to like predefined posts or a site, and subscribe.

Affiliate marketing is an option where your influencer gets a commission for sales.

Sponsored Content: you sponsor a blog post that the influencer dedicates to your brand. The influencer shares info about your brand/product and a link.

Working With a Brand Ambassador

Choose wisely because it is a long-term relationship!

Brand ambassadors represent your company on social media. Creators may attend events or do a set number of posts monthly.

They will not partner with a competitor.

Want to find out more about the difference between influencers and brand ambassadors? Read our article dedicated to the topic: Ambassador vs Influencer.

8. Select an Influencer

Ready to make contact? Remember – it is easy to change an influencer partnership, but you cannot change a brand ambassador every six months.

Select the best platform and find influencers whose target audience aligns with your market. Ask yourself: Do they have a strong engagement rate with their followers? Will their style fit your brand? Is this the influencer marketing style you want?

If you already love an influencer, you are halfway there. Confirm your choice with these points:

  • Reach and engagement
  • Content quality
  • Past performance metrics and collaborations.

Influencer sorted, now to make things official.

9. Formalize the Agreement

You want results in real life and on social media. If you are planning long-term influencer collaboration, consider a trial period of between one and three months.

Formalize the Agreement.

Everything should be discussed, finalized, and formalized in a written contract. Cover these elements:

  1. Campaign objectives. Communicate the exact results you want from the collaboration.
  2. Confirm your influencer’s content creation. Include CTAs and features like logos.
  3. Agree on social media channels. An Instagram influencer has a different target audience than a Tik-Tokker. The influencer marketplace is all about brand visibility.
  4. Finalize when and on which platforms post(s) appear. Frequency and timing make an effective influencer marketing campaign.
  5. Decide which hashtags will increase visibility and tracking. They can be business hashtags, campaign-specific, or audience-related.
  6. FTC guidelines and disclosures. Ensure you stay on the legal side regarding influencer marketing. There must be a clear disclosure of the relationship. 
  7. If applicable, have the influencer agree to exclusive collaboration.
  8. Compensation and deliverables. Specify expectations, payments, and result measurements.

You can find more information in our Influencer Contracts article.

Different Compensation Types

Payments can work in several ways:

  • Pay per post – pay for each content piece created.
  • Cost per engagement – based on engagement level (likes, comments, shares).
  • Affiliate marketing.
  • Give influencers your products/services instead of cash.

Successfully collaborating with influencers can be simple.

Is there a way to check how well influencer marketing is working? Glad you asked because, yes, there is!

10. Track Performance

Track Performance.

Tracking the performance measures your influencer collaboration’s effectiveness. This is how to do it.

A social media platform provides built-in analytics. These tools offer data on engagement, reach, and follower growth.

Check sentiment analysis from feedback received on the influencer’s posts.

Use customized tracking links or UTM parameters to track click-throughs and conversions generated from an influencer’s content. These bits of code are added to the URLs of website links or marketing campaigns. Sites like Moz and HubSpot give detailed instructions. Google Analytics Help Center has step-by-step guides.

Request regular reports from the influencer that give performance metrics and suggestions.

How to Work Out ROI

Assign a monetary value to goals. For example, if your goal is to generate sales, calculate the average revenue generated from each sale. Now you can quantify the campaign’s impact.

Record all expenses from the influencer campaign, including influencer fees, content creation costs, giveaways, and any additional costs.

To calculate the ROI, use this formula:

ROI = (Net Profit / Campaign Costs) x 100

Net Profit = Total revenue generated from the campaign – Campaign costs

If your Net Profit is $1,000, and the campaign cost $600:
ROI = ($1,000 / $600) x 100 = ($1.66) x 100 = 166.66%.

In other words, you earn $1.66 for every $1 spent on your campaign.

The ROI percentage indicates the return on your investment.

If you are running several campaigns, use this handy ROI calculator.

What can you get?

According to Influencer Marketing Hub’s Benchmark Report, businesses see an average return of $5.78 for every $1 spent on influencer marketing campaigns. Other studies show that 13% of businesses get $20+ for every $1 spent. 70% make $2+, the rest break even, with the lowest not earning at all.

83% of companies consider the Earned Media Value (the estimated amount of all exposure generated from third parties) a good measure of the ROI.

Izea found that influencer marketing can generate as much as 11x the ROI of traditional digital marketing methods.

Track Performance - ROI

However you look at it, it is a significant return!

11. Deal With Relationship Issues

Like all relationships, influencer collaborations need attention. Sometimes, everything works. Other times, not so much. The big question is – is it over?

Here is what to do when it is a case of “It’s not me – it’s you!”

Rewriting the Agreement

Rewriting the Agreement.

If expectations are not met, reconsider your relationship.

If the creator is great, but they have not met the required influencer marketing results, it is decision time. Renegotiate the contract to continue working together.

They may lower their rates or offer more services. If it does not work out, consider offering an affiliate partnership.

When it’s Time to Break Up

What if the influencer doesn’t work out?

Time to look elsewhere. Breaking up with your creator can be civilized.

  1. No one wants to be labeled the bad guy, especially on social media. Be polite. Do it in person if possible.
  2. Make it about business, not about them. For example, a budget constraint or business goals have changed.
  3. Express gratitude and acknowledge their work. A breakup is easier to handle when done sensitively.
  4. If you have unfinished work, a transition plan that allows them a graceful exit is essential.

Be professional at all times. Ending a relationship with respect leaves you with a positive reputation.

A Real-life Example of Collaborating with Influencers

A Real-life Example of Collaborating with Influencers.

Many online sites, like Everything PR and Qoints, were blown away when a major brand had huge success with a micro-influencer campaign.

Google used two Instagram micro-influencers, The Sorry Girls (less than 100,000 followers), to focus on their new Pixelbook laptop. It was a simple giveaway on a single sponsored post.

The post earned 11,137 likes and nearly 8,000 comments, which is an engagement rate of nearly 60% – in 1 week! (They posted on 28 November, and the giveaway ran until December 5th.)

This high engagement rate is exactly why big brands are refocusing their influencer strategies. Smaller influencers offer lower costs, higher engagement rates, and, most importantly, a better ROI.

The Final Word on Collaborating with Influencers

Global influencer marketing spending is predicted to reach 21.1 billion dollars this year.

With influencers guiding the purchasing power of millions of followers, you should take advantage. A relatively small outlay and a well-crafted relationship can get a massive ROI.

The hashtag #TikTokMadeMeBuyIt already has over 63 billion views, so there is no doubt that influencer marketing works.

Ready to go viral? Decide what you want, choose the right influencer, and care for the relationship.

Collaborating with influencers will unlock your brand’s full potential. See you online!



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How to Create Effective Recognition Programs for Startup Founders

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How to Create Effective Recognition Programs for Startup Founders

Opinions expressed by Entrepreneur contributors are their own.

In the bustling world of startups, the concept of “sweat equity” often buzzes in the background, unrecognized yet vital. Founders pour their time, expertise and relentless energy into building their ventures from the ground up. While financial investments are typically acknowledged and rewarded, the non-financial contributions — or sweat equity — of these entrepreneurs are just as crucial for success but often go unnoticed.

The recent surge in tech layoffs and its impact on the startup ecosystem is a testament to sweat equity. In 2024, the tech industry has experienced a significant wave of layoffs, with 60,000 job cuts across 254 companies, including major players like Tesla, Amazon and Google. This development highlights the precarious nature of tech and startup employment, underscoring the importance of acknowledging and valuing the non-financial investments that founders make in their startups.

Additionally, Microsoft’s recent initiatives, such as the Startups Founders Hub, demonstrate a growing recognition of the challenges founders face and the support they require. This program provides up to $150,000 in Azure credits to help founders develop their startups without heavy initial investments, emphasizing the value of supporting the non-financial contributions that drive innovation.

Related: How Startups Can Boost Team Morale and Drive Success Through Recognition

Understanding (and recognizing) sweat equity

Sweat equity is not just about the number of hours logged; it encompasses all the non-financial investments founders make in their startups. This includes the late nights, the strategic decisions made in the wee hours of the morning, the continuous learning and adapting, and the personal sacrifices. According to a study by the Kauffman Foundation, over 80% of startups are bootstrapped, which means founders are both chief executives and chief investors of their time and skills.

Recognizing the immense value of sweat equity is a strategic move. A survey conducted by Gallup and Workhuman found that companies with high employee recognition levels are 20 times more likely to be engaged as employees who receive poor recognition. When founders feel valued for their non-financial contributions, it boosts their morale and loyalty, directly influencing their enthusiasm and commitment to the venture. Recognizing these efforts fosters an environment where the intrinsic rewards of entrepreneurship are celebrated alongside the financial gains.

Creating a recognition program for founders should not be a one-size-fits-all approach. It should be as unique as the startup itself, reflecting its culture and growth stage. For instance, a tech company might recognize breakthrough innovations with annual corporate awards, while a social enterprise might highlight efforts toward social impact. Buffer, a social media management tool well-known for its transparency, extends this value into recognizing its founders by openly sharing the challenges and successes in their monthly blogs, which not only recognizes the founders’ efforts but also engages the community in their journey.

Related: From Launch to Succession: Tips for Building a Thriving Business

How to pump up your recognition efforts

By integrating a few detailed action steps and leveraging insights from successful companies, you can create a robust recognition program that acknowledges the hard work of founders while driving your startup toward greater success and cohesion. Consider the following:

1. Assess current recognition practices:

Before crafting a new recognition program, conduct a thorough assessment of existing practices within your startup. According to a Gallup study, only one in three workers in the U.S. strongly agree that they received recognition or praise for doing good work in the past seven days. This highlights a significant gap in recognition at many organizations. Start by surveying founders and key stakeholders to understand what is currently working and what isn’t. This initial feedback will serve as a baseline for developing a more impactful recognition strategy.

2. Develop personalized programs aligned with values:

Personalization is key in recognition programs. A study by Deloitte found that organizations with high-performing recognition practices are 12 times more likely to have strong business outcomes. Take inspiration from companies like Zappos, which tailors recognition strategies to match its corporate values and unique culture. For instance, Zappos offers “Co-Worker Bonus Programs” where employees can award each other monetary bonuses for going above and beyond. Aligning the program with your startup’s values ensures it resonates well with the founders and reinforces the behaviors that are critical to your startup’s success.

3. Foster peer recognition and celebrate achievements:

Peer recognition can significantly enhance workplace morale and productivity. A report from SHRM/Globoforce found that peer-to-peer recognition is 35.7% more likely to have a positive impact on financial results than manager-only recognition. Encourage a culture where founders and team members frequently acknowledge each other’s efforts. This can be facilitated through platforms like Bonusly, where employees can give each other micro-bonuses that add up to meaningful rewards. Celebrating achievements, big and small, ensures ongoing motivation and engagement.

4. Continuously evaluate and adapt recognition efforts:

Effective recognition programs require ongoing evaluation to stay relevant and impactful. Regularly gather feedback through surveys, focus groups and one-on-one interviews to understand the effectiveness of your recognition efforts. Companies like Salesforce exemplify this approach through their “V2MOM” (Vision, Values, Methods, Obstacles, and Measures) process, which involves continuous feedback and goal alignment across the company. This method ensures that all team members, including founders, are aligned and can contribute to the evolution of recognition efforts. By maintaining a dynamic feedback loop, you can make data-driven adjustments to the program, ensuring it evolves with your startup’s needs and continues to motivate and inspire your team.

Related: The Psychological Impact of Recognition on Employee Motivation and Engagement — 3 Key Insights for Leaders

By using such a dynamic and inclusive approach, startups can ensure their recognition programs remain effective and responsive to the needs of their founders and team members.

Developing a founders’ recognition program is about nurturing a culture that values each drop of sweat that goes into a startup. Such a culture accelerates growth and cements a foundation of loyalty and mutual respect that can endure the challenges typical of the startup world. As startups continue to evolve, the recognition of every contribution, financial or otherwise, will remain a cornerstone of sustainable success.

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These Website Mistakes Could Be Costing You Thousands. Here’s How to Maximize Your Return and Drive More Sales.

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These Website Mistakes Could Be Costing You Thousands. Here's How to Maximize Your Return and Drive More Sales.

Opinions expressed by Entrepreneur contributors are their own.

You’re losing thousands of dollars on your website and might not even know it. You have a site and a marketing team, and traffic is flowing in. But your site — and business — may fail because you’re losing customers and conversions.

How?

Leads fail to convert because of poor user interface, slow speeds and bad design practices. If your site isn’t optimized for SEO, it gets even worse: leads will never land on the site in the first place.

How much does a website cost?

Small websites cost $500 to $5,000. Your costs will vary depending on whether you use a template, hire a developer and the complexity of the site. Sites with hundreds of pages, expert optimization and design can cost $10,000 to $20,000. Your initial investment can’t be recuperated if your site isn’t optimized properly or set up to convert leads into sales.

Site visitors have higher expectations, and there is a growing list of requirements that sites must meet. You need a snappy site, and it must be accessible. However, you also need to capture the right data from your forms, continually optimize your site and fill in the leaks that are causing you to lose money.

Related: 3 Powerful SEO Techniques That Will Boost Your Website’s Search Engine Ranking

Is your website investment worth it?

Small business owners lose customers, even with a well-functioning website, because they don’t know how to utilize the data available to them. So, after all, is your website investment worth it, and if yes, how can you make sure you get an ROI?

Nobody tells you that web forms can cost you a lot of money

Forms are boring input fields to failing site owners and a goldmine to successful ones. What are leads doing when they enter data into the form? Are errors causing potential customers or clients to leave the site? According to WP Forms, more than 67% of site visitors will abandon your form forever if they encounter any complications; only 20% will follow up with the company in some way. Analyzing how users interact with forms is especially critical for small businesses, which may not have as many opportunities as larger corporations. They can identify common issues such as broken forms, confusing fields or errors. This insight allows small businesses to simplify and optimize the form-filling process, improving the overall user experience and significantly increasing the chances of conversion. Thankfully, you can use a form tracking system that will help to pinpoint problems with data entry and missed opportunities, ensuring that small businesses are not carelessly losing leads.

Testing your forms and sales funnel regularly can save you a lot of money if you fix issues that are found in the test phase.

Data is the king of website optimization

Analytic data is king of website optimization, but you need to know what to look for and how to make changes. For example, if you have a high bounce rate, your site may look like it was designed in 1999, or it takes 15 seconds to load.

Bounce rate means users are leaving the site on the page of entry, and you have multiple areas of potential improvement.

Review your site speed and follow PageSpeed Insights’ recommendations to optimize your site. Try to bring loading time down to two to three seconds at most. Complex navigation and poor-quality landing pages can also cost you sales. Work with a copywriter to optimize your sales funnel copy.

Data will help businesses to pinpoint exactly where users engage most frequently and where they face obstacles. With careful analysis of this data, companies can optimize every aspect of their website, from navigation to content.

Important aspects of a high-converting website

High-converting websites have a lot in common:

Content

Expertly written content, with the help of a copywriter, will allow you to hit on the pain points of leads and close more sales. Hooks and storytelling from an experienced copywriter can help you turn a low-performing sales funnel into one that exceeds sales forecasts.

Design

Poor design practices cause sites to fail. Yahoo! is a prime example. The site was once Google’s biggest competitor, but with the bland and outdated design, the bounce rate was high, and people flocked to Google.

Work with a design team to create a functional, feature-rich site that appeals to your target demographic.

Lead capture forms

High-converting sites use lead capture forms to collect basic information about visitors, such as their email or phone number.

In exchange for providing information, leads receive something valuable in return, such as a discount or free eBook.

Once a user provides their email address or phone number, you can start nurturing them and eventually convert them into a customer. It’s important to note again that receiving instant notifications about broken forms and issues is a solution to avoid losing potential customers.

Related: 9 SEO Tips to Help You Rank No. 1 on Google in 2024

Call-to-action: More than just a button

Call-to-actions (CTAs) tell visitors what to do next, such as signing up for a newsletter, making a purchase or scheduling a consultation. They play a crucial role in improving your site’s conversion rates.

Without them, visitors would leave your site without taking action, resulting in lost opportunities to convert leads.

To increase conversions, CTAs must be clear and concise and use action-oriented language, like “Buy now” or “Contact us.” Tell your visitors exactly what to do next so there’s no confusion and they feel confident taking the next step.

CTAs are highly effective at improving conversion rates, but visitor behavior can change over time. Testing and optimizing your site’s CTAs can help maximize your conversion rate and adapt and change as user behavior changes.

Make sure that you’re engaging in A/B testing to determine which CTA works best for your audience.

You must respond to leads right away

Research shows that 78% of customers purchase from the first responder. Surveys also show that the highest-ranking companies in lead response audit reports respond to leads in 30 minutes or less. The quicker you respond, the better. Conversion rates can be as much as eight times higher if you respond in the first five minutes.

Every minute that passes increases the chance that the lead will move on to a competitor.

How can you improve your lead response time? Start by automating your lead qualification process to identify and prioritize high-quality leads. Track the lead from start to finish and pinpoint the issues that leads are facing. Set response time goals, train your reps, and streamline your lead management processes to reach out to leads as quickly as possible.

Conclusion

You spend thousands of dollars on a website. To maximize your return, you must ensure that your site has all the right elements to increase conversion rates. Once you have these elements in place, you must respond to leads immediately to seal the deal.

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What Are the Highest Paying Jobs in Every U.S. State: Report

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What Are the Highest Paying Jobs in Every U.S. State: Report

Sometimes, it’s not just about finding a job that pays well, it’s all about location.

A new report from Career.io shows that compensation for the same job can vary from state to state, so where a job is located can really matter, especially if you’re trying to maximize your earnings.

The report matches pay to location by figuring out which jobs yield the highest average salary in each state compared to the national average.

The result is a map of the jobs with the highest earning potential specific to every U.S. state.

Credit: Career.io

The map shows the professions in each state with the highest differences between the average statewide salary and the national average pay.

Related: These Jobs Have the Highest Entry-Level Salaries

Every state has a minimum of one job that pays at least 25% more than the national average.

In midwestern states, such as Minnesota and Indiana, medical professionals make more than they would in other parts of the country.

Physicians take home 38.63% more pay in Indiana, and dermatologists make 56.98% more in Minnesota than either profession makes on average in the U.S.

Related: College Graduates Make the Most Money in These U.S. States

Three states have jobs in business and finance that pay more than 50% more than the national average.

Alaska pays personal financial advisors 66.69% more, Nebraska pays credit counselors 59.46% more, and New York pays credit analysts 50.98% more than the U.S. average overall for those occupations.

1716944163 691 What Are the Highest Paying Jobs in Every US StateCredit: Career.io

Here are the highest-paying jobs in some of the most populated U.S. states and how much more (%) each job pays than the national average.

1. California

Craft artists: 89.06%

2. Florida

Quarry rock splitters: 42.40%

3. New York

Crane and tower operators: 109.03%

4. Pennsylvania

Iron and rebar workers: 65.30%

5. Illinois

Hoist and winch operators: 71.79%

6. Ohio

Mathematical science occupations: 40.46%

7. Georgia

Cloak room attendants: 52.49%

8. North Carolina

Healthcare practitioners and all other technical workers: 34.49%

9. Michigan

Plant and system operators: 63.48%

10. New Jersey

Floor layers: 90.03%

Click here for the full list.

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