Dani Ramos is an entrepreneur and adventurer at heart. She has launched several successful businesses, starting when she was just 11.
When she was in her early 20s, she backpacked around Europe, lived at a monastery school, crossed Africa, and hiked an active volcano.
It made perfect sense for her to document her adventures on a travel blog, and that’s how No Hurry to Get Home came to be.
Dani’s earning over $8k per month from her site, and she recently started a second site with a completely different strategy. She shares a ton of useful tips and actionable advice in this interview.
Keep reading to find out:
- What businesses Dani had before starting a blog
- Why she started to travel
- Where her income comes from
- What he second blog is about
- Her marketing strategies
- Her thoughts on SEO
- Her approach to keyword research and link building
- Her content creation process
- Her go-to resources and tools
- The biggest challenge she’s faced
- Her greatest accomplishment
- Her main mistake
- Her advice for other entrepreneurs
Meet Dani Ramos
Hi! My name is Dani. I’m from Mexico City but have lived all over the place (Monterrey, Florida, NYC, London, Thailand, Nairobi briefly, and Germany).
I spent most of my early 20s traveling and getting to see the world and doing all sorts of things.
That included working in Thailand, hiking an active volcano and seeing wild mountain gorillas in the Congo, living at a monastery school in Myanmar, traversing Africa using public transportation only (trust me, it’s an adventure!), backpacking in Europe, and lots more (seriously, the list is endless).
These days, I’ve “grown up” and have a perfectly “normal life.” I have an apartment, a dog, friends I actually get to see often and create strong connections with, and a closet with lots of space instead of a suitcase.
Long-term traveling is great and all, but it does come with sacrifice and I used to crave these things that I now take for granted when I was on the road.
I moved back to Mexico City because it’s my favorite place in the entire world and now travel more sporadically. I love all the comforts I have now, but I’m never afraid to say no to an adventure when the opportunity comes up!
Why She Created Her Website
I’ve loved writing ever since I can remember. When I was a teenager, I ran a cult film blog, a photography blog, and a fashion blog. They never really got any readers but it was something I really loved doing as a hobby.
Super long story short, it kind of all started when I had to withdraw from university because my family’s economy hit a slump and we couldn’t afford it temporarily. I realized I already had a ton of tangible skills and I could freelance.
Once I got a somewhat steady income, I bought a one-way flight to Madrid to backpack Europe and just sort of never looked back.
I became obsessed with traveling. I liked freelancing and I also eventually got a job in Thailand that gave me the opportunity to travel to several countries but I always knew I wanted more.
Having my own travel site had always been a dream of mine and one day, I just decided to buy my domain name while sitting at a terrace in a hostel in Rwanda. It was the best decision I ever made, and No Hurry to Get Home was born.
I only invested $13 to start. It was the best $13 I ever spent.
No Hurry To Get Home is actually a book by Emily Hahn. I first found her book “África To Me” at a library in a monastery school I spent a month living in Mandalay, Myanmar, and became obsessed with the author.
She basically traveled all over the world by herself back in the 1920s when that was really frowned upon and to date, she is still one of my biggest role models. She was not a famous author, so getting your hands on her books can be tricky.
My then-boyfriend managed to get me her book No Hurry To Get Home for my 23rd birthday and I just knew that had to be my site’s name.
Dani’s Other Entrepreneurial Experience
I’ve been the proud owner of several other businesses, too! I co-founded a shop (Nomadik Market) in Germany where I sold baskets, rugs, and all sorts of decor. We traveled a lot to Morocco to get products and I also brought a lot back from the places I visited while traveling for work. It did quite well but back then.
I was also freelancing, growing No Hurry To Get Home, and traveling so I didn’t have much time for it. It was actually a lot of fun and sometimes I fantasize about starting a similar concept here in Mexico City.
I also owned a content creation agency and a PLR online shop. I started these during the pandemic when my income practically disappeared and I had to keep myself afloat.
I ran those for over two years and I was making anywhere from $4000 to $5000 a month from them, but in late 2022, I decided to sell them because it was time to go back to working on my site full-time as well as start new projects I had in mind.
By this time, my blog had already recovered from the pandemic.
I was also a fashion photographer back in the day! I started photography when I was 11 and my work got published by a magazine in the UK when I was 13.
At 15, I started getting booked for photoshoots and even did a few campaigns in New York City, Mexico City, and Miami at 17-18 for local fashion brands and online boutique shops.
How Much She’s Earning
Currently, I’m making between $6500 to $7200 a month off of No Hurry To Get Home completely passively, plus anywhere from $1000 to $3000 extra with sponsored campaigns (be it press trips, product sponsorships, etc).
No Hurry To Get Home’s income comes from different streams (hotel bookings, tour affiliates, Mediavine ads, and others). Here’s a breakdown (it varies but it’s a pretty steady average):
- Hotel booking affiliates (Booking.com, Stay22, and Expedia): $4500 (average of $150 a day)
- Mediavine ads: $1000 – $1200 (My biggest goal is to at least double this before the end of the year).
- Other affiliates (tour bookings on Get Your Guide, travel insurance at Safety Wing, Amazon affiliates, etc): $1000 – $1500
- Sponsored content: $1000 – $3000
I also freelance from time to time by writing for publications and blogs to create credibility as an author and get that byline, but I don’t do it as often as I used to. This year, I’ve made about $4,000 off freelance writing and $2500 off a photography gig.
It took me four entire years to get to this income level, but that’s taking into account that a freaking pandemic completely destroyed the travel industry for over two years.
I would have gotten there much faster had that not happened, so if you’re new to the game, just know it doesn’t have to take that long under normal circumstances.
When I reached my first thousand, I thought: If I can make $1000, I can make $10,000, and if I can make $10,000, I can make $100,000!
The sky’s the limit when you own a business and I know plenty of bloggers making over +$50,000 from their sites, so it’s not unrealistic and it’s very much a short-term goal of mine.
I also created The Guide CDMX. That’s a new project. So far, I’ve made affiliate money through campaigns, but at this point, I’ve invested more than I’ve made back. I have big, big, big plans for this project, so stay tuned!
That website and guide are completely in Spanish and targeted at Mexico City locals. The same SEO strategies apply, except the competition is so much lower compared to English sites!
You can easily rank for keywords with over 10,000 searches a month as competition is very low, so I don’t need to write humongous posts or get tons of backlinks to make it on SERPs.
With that said, Mediavine only accepts sites with a majority of US traffic, so ads may not be the way to go for me. Instead, I will focus on affiliate marketing (exact same strategies here) as well as memberships and social media campaigns.
I started it as a side thingy and a passion project to share the love I have for the restaurant scene in Mexico City some months back and it grew faster than I expected it to, so I was kind of at a loss as to what to even do with it.
I now have a laid-out business plan for it, so we can loop back and update this in 6 months or so. I don’t want to do the same thing I do on No Hurry To Get Home and would rather create a business in a more community-based way, but I’ll tell you all about it later!
How Much Traffic Her Site Is Getting
No Hurry To Get Home gets 60,000+ sessions per month.
I used to think that making a full-time income from a site was only possible if you were getting hundreds of thousands of visitors, but if you target your audience right and understand user intent, you can make lots of money with much less than that.
Dani’s Main Marketing Strategy
I’m not sure I’d call it a “marketing strategy,” but one day I had an “aha” moment when it comes to user intent. Understanding what your traffic wants is key to making money from your site.
For example, if you want to make money off affiliate marketing through hotel bookings, it’s important to understand what keywords people who already have their flights to a destination booked and are ready to book a hotel are Googling.
To do this, you need to focus on long tail and super-specific keywords that someone who is ready to book a hotel may Google. Look for low-competition keywords, even if they don’t necessarily get tons of monthly searches.
For instance, it’s easier to rank for something like “best boutique hotels with a pool in X city” compared to “best hotels in X city.” Sure, the first keyword may not get as many searches, but the ones who do search for it most likely already have their credit cards in hand and are looking for something super specific, so it will be much easier to make a sale!
Another example would be, if you want to make money out of selling tours through Viator or Get Your Guide and earn an affiliate commission, you want to target users that are ready to book such tours.
Before, I would have thought using a keyword like “snorkeling in Cancun” would be great for that purpose, but it’s too broad as people could be Googling that out of simple curiosity or just be looking for a good destination for snorkeling and wanting to know if Cancun is a good option.
On the other hand, if you go for the keyword “snorkeling tours in Cancun,” you are already targeting people who most likely have their flights booked and are ready to book a tour! These users are what will make you money in affiliate bookings because they’re eager to purchase.
The Importance of SEO
SEO is super important! When I first started, I became a sort of Pinterest superstar and I basically managed to get into Mediavine with mostly Pinterest traffic. I eventually hit a slump and knew I needed to get over my fear of SEO in order to grow.
I’m not exactly sure why that is, but I used to think SEO was a really complicated science that I’d be too stupid to comprehend, but it’s actually pretty straightforward once you “get” it.”
I don’t have an exact strategy other than good keyword research, checking out competitors’ posts to see how you can create a better-value post (check which sites are ranking on the top three slots; you can always, always write a post that contains information they may have missed) and, of course, always going back to old content to update it to keep Google happy.
A game-changer for me was investing in the Stupid Simple SEO course.
By then, I already knew the basics of SEO through free online resources and was already seeing results, but taking the course gave me tons of extra knowledge as well as step-by-step guides.
I was making the first page on tons of posts just a few days after publishing them. I created my site in 2018 and got into Mediavine almost two years later, back when they only required 25k sessions.
It was almost entirely thanks to Pinterest traffic. Had I known how to do SEO properly, I’m sure I would have gotten into Mediavine much sooner.
My keyword research strategy is pretty basic. I’ll go into KeySearch and type in a keyword I have in mind. Sometimes, that keyword will have a high search volume and low competition, but that’s not always the case.
If I don’t think I can rank for it, I’ll go and search KeySearch’s list of similar keywords until I find one with low competition (I try to aim for under a 34 difficulty score) and a decent search volume as well as find other secondary keywords I may also be able to rank for on the same article.
I then check my competitors and make sure they’re bloggers rather than bigger sites. Low competition, decent search volume, and at least 3 bloggers ranking on SERPs is the sweet spot for me.
I don’t think it’s the most important thing (I barely made any effort to get backlinks for some of my highest-ranking posts), but it definitely matters.
I spend one hour tops working on link building for No Hurry To Get Home every week, and I see good results with just that. I get them through Facebook groups built specifically for travel sites looking to swap links, so I’ll go in every day and see if there’s anything fitting. I also participate in collaborations.
I’ve also guest posted a lot, but I found it takes up too much of my time and it hasn’t been worth it. I prefer to do short collaborations instead as it takes me under 10 minutes.
Dani’s Content Creation Strategy
The first thing I do is keyword research on KeySearch. After I have my keyword(s), I then begin editing or sourcing photos.
I’m a very visual person, so imagining how pretty my post will look like when it’s published gives me a huge hit of dopamine and keeps me inspired to finish it.
Afterward, I create a basic outline based on my templates and check out my competitors’ posts. If I can add a bit more value, my post is likely to outrank them on Google, so I will usually add a few more headings into the outline.
Then, I’ll add my photos to each section and get writing! I usually aim to make my posts at least 4,000 words long when it’s possible.
When that’s done, I add little elements like blocks recommending travel insurance (affiliate marketing), Pinterest pins, maps, and anything else that makes sense. I then get busy adding alt text and captions to each image and adding basic affiliate links like hotel recommendations for every budget and a few tours.
After it’s published, I will go onto related posts to add internal links, publish a pin on Pinterest, and see if I can do link swaps with other travel sites so that Google ranks my posts faster.
A few weeks later, if I’ve managed to rank the site high on Google and it’s starting to see traffic, I’ll then go and add more intentional affiliate content. This “strategy” really helped me make publishing easier because adding affiliate links is what takes up most of my time and energy.
It was really disheartening to spend 10+ hours working on a post only for it to not rank on Google and never see the light of day or barely make any money, so I now only add affiliate links when I know it’s doing well on Google. Plus, this helps me “update” the post and gives it a bit of an instant kick on the algorithm!
Her Email List
I have a pretty large email list that I should use more because I barely send out emails (oops!). It grew a lot when I started offering freebie printable packing lists on some of my posts.
I have about 10,000 subscribers and use Mailchimp. I do lose subscribers every time I do send out an email because I don’t think many of them remember subscribing to get a freebie and since I’m not active, they leave.
I need to improve my strategy here!
Progress With Her Second Site
The Guide CDMX is a relatively new project, but it grew so fast that I was getting invited to all of these kick-ass events, hotels, and high-end restaurants about a month in (good PR is huge in Mexico City and most have a budget to simply invite editors, etc to create good relations).
I think the “Dang! I’m really good at what I do” moment was when I was invited to a dinner hosted for the media. I was sitting at this table drinking champagne (get the reference?) with editors from huge magazines like Gentleman, Food & Wine, and Playboy.
At first, I felt very intimidated and was like, “My site is pretty new; why am I even here?”
Later that night, in conversation with the marketing agency that had organized the event, I was told they loved my work and really wanted to meet me and have me take part.
Claudia, the owner of the agency, told me that they were always all like “Oh yeah, Dani from The Guide this and that!” at the office.
It was a huge canon event for me because, after years of dealing with impostor syndrome, I realized I was actually good at what I do.
Ever since, I haven’t been afraid to own up to it and that has hugely reflected in my work, my income, and the way I carry myself.
Damn right, I’m good at what I do, damn right I’m an incredible writer/photographer/marketer/businesswoman, and damn right do I deserve to feel proud of my work and achievements!
How Much Time She Spends on Her Business
This really depends. I can be pretty obsessive and get lost in my work for weeks on end, so it’s not uncommon for me to work 10+ hours a day during some periods when I have a goal or simply feel like it.
I also have work days that feel like 24 hours, especially when I travel for campaigns!
I get flown very often to destinations in order to promote them, and even though it’s lots of fun, you’re always on schedule, dealing with traveling, creating content, etc. I think the toughest campaign I did was this year in Islas Marias, Mexico.
My schedule started at 5 am and ended at 11 pm for four days straight but it was a very interesting experience. It’s a brand new destination in Mexico because the island was a penal colony until 2019 and was only just opened to visitors this year!
That’s another joy of running a travel site. You get to see places and experience things nobody has before!
I love what I do and I actually have a ton of fun doing it, so it honestly rarely feels like work and I always feel excited to wake up and get started.
With that said, thanks to the fact that my income is mostly passive these days, I do have the freedom to take weeks or even months off if I feel like it.
I try not to do it because publishing content is something I truly enjoy, but having the option to say yes to going on a random day trip on a weekday or flying out to a new destination whenever I want to is the best part about it.
Making money is great, but the biggest asset running No Hurry To Get Home has given me is time freedom and there’s absolutely nothing in the world that is more valuable than that!
Her Favorite Resources
Mediavine On Air (Spotify) for tips on how to grow your site would be my top recommendation!
I don’t watch too many YouTube videos for education because I retain information better by reading, so I don’t have any to recommend, but definitely spend some time following/watching videos of people who already have the life/business you aspire to have.
I used to binge-watch channels of full-time travelers making money online back in the day and that’s what kept me inspired to keep working on my dreams. If they could do it, why couldn’t I?
Her Go-To Tools
The tools I use the most are:
Facebook groups: I love getting on Facebook groups to learn all about new strategies, stay on top of algorithm updates, and just generally get advice from more successful bloggers/site owners.
My favorite is the Mediavine group which is only open for Mediavine publishers, but there are plenty more out there. I usually check what’s new every morning while I drink my coffee.
KeySearch: This is my go-to tool for keyword research. I find it very easy to use compared to other tools and it’s pretty accurate.
Canva: I used to design everything (Pinterest pins, etc) on Photoshop and that took a ton of time. Canva helps me create the same amount of content in about 15% of the time. I also recently started to use it to resize images faster and it made a ton of difference.
Her Biggest Challenge
Definitely, the pandemic! I launched No Hurry To Get Home in 2018 and really started seeing success with it in 2019.
I was finally happy with how much I was earning, I was beginning to get booked for campaigns all over the world, and my future looked incredibly bright, and then BAM! The world shut down and I lost 90% of my income overnight.
At the same time, my long-term relationship ended and I moved back to Mexico City. It felt like I had to start everything from scratch—get creative and build a business that would provide the income I’d lost, start an entirely new life, and heal a broken heart.
It was really tough because my usual escape whenever I’m dealing with emotionally difficult situations is to either travel or focus on my site and both those routes were suddenly closed.
I did try starting a new site that focused on lifestyle but gave up very quickly because my energy was depleted. I felt like I had to navigate an entirely new way of life with zero tools and it was heart-wrenching.
I was swallowed by depression for over a year. I tried really hard to act like everything was fine and to get back on my feet because as an adult, you don’t really have an option but everything I did during that time was with what felt like a broken soul.
I thankfully learned a lot from the experience and gained a lot of confidence because that dark period of my life taught me how resilient I can be.
Her Most Important Accomplishment
Honestly? Making my young self proud!
I was a bit of a weird kid growing up. At 10, I randomly found a tutorial on how to create GIFs using a program called Paint Shop Pro.
One thing led to the other and suddenly, I started learning how to do graphic design and code my own websites.
I also became obsessed with photography at 11 and would spend every weekend taking photos of my friends. Blogging was also something I loved doing and from 11-18 even if nobody actually read them.
Another dream of mine? Traveling! I used to spend entire classes at school daydreaming about doing safaris in Africa, walking the streets of Europe, and seeing temples in Asia.
Put simply, my dreams at that age were to be a photographer, a graphic designer, a writer, and a traveler and now, I actually get to do all of that as a career out of something I built completely from scratch. How crazy/wonderful is that?!
I have also loved animals ever since I have memory, so I made sure to have a little “wildlife” section on No Hurry To Get Home and I’ve been able to work with companies like Big Game Parks in Swaziland (eSwatini).
What She Wishes She Knew When She Started
Don’t expect your business to magically grow. I used to think that blogging was all about writing and suddenly, a post or something would go viral and I’d become successful.
That definitely worked for a lot of OG bloggers but when I got into the game, that wasn’t really a thing anymore, at least not a common one.
I did learn a lot, of course, but plenty of that information was wrong or outdated. I began investing in courses about a year in and it made all the difference.
The courses that moved the needle for me were Stupid Simple SEO for SEO explained in an easy way (I really lost my fear of it after finishing the course), and for affiliate marketing, I recommend Making Sense of Affiliate Marketing.
Last but not least, I wish I would’ve started doing affiliate marketing sooner. I had no idea it was a thing back when I started and that almost every product out there can get you a commission.
About 9 months into my career, I went into existing posts and added hotel suggestions and travel product recommendations and out of what felt like nowhere, I made my first $500 from affiliates even though I was getting less than 10,000 readers a month back then.
Her Biggest Mistake
My main mistake was not charging what I was worth!
While I was growing No Hurry To Get Home, I was also freelancing as a VA and graphic designer in order to actually survive.
I look back and want to throw up at how much I sold myself short because I felt my work wasn’t “that good” or people wouldn’t want to hire me if I charged more than 15 bucks an hour.
Now that I actually get to hire people to do that work for me, I realize how good I was – I could’ve frankly charged a ton more and would have made the same money in less than half the time.
Her Advice for Other Entrepreneurs
I have a ton but something that’s been on my mind a lot lately is the importance of surrounding yourself with the right people.
As humans, we’re wired to mimic the behavior of the people we spend the most time with, so choose them carefully.
When I moved back to Mexico City, I didn’t have a lot of friends left there and I really craved deep connections so I sort of settled for any friendship that would come my way.
I was in a state of lack, so I allowed plenty of people in who didn’t align with my values or didn’t have my best interests at heart and that deeply affected my way of thinking, my priorities, my personality, my essence, and as a result, my business.
Recently, I made a decision to become more intentional with what and who I share my time and energy with.
My conversations have shifted from guys/other people to ideas/things we want to achieve/travel/etc and that has made a world of difference. I feel incredibly inspired every day to achieve my goals and generally happier even if my circle becomes smaller.
Moreover, know that you’ll have to sacrifice things like outings/parties/momentary pleasures, at least for a while.
A lot of people call me “lucky” but they definitely don’t see that I never partied during my early twenties and spent lots of late Friday nights and weekends working while everyone was out having fun.
Also, if it’s possible, get yourself an accountability buddy! I have a friend who also has a travel site and every morning, we text each other what’s on our to-do list and the things we plan on working on that day and we each get to work on our own tasks.
This makes it easier for me not to slack, because sometimes when you’re an entrepreneur, you kind of have the freedom to take a day off if you’re feeling under the weather. Having an accountability buddy really helps you stay on top of things.
What Are the Duties of a Content Strategist?
You’ve decided you want a career as a content strategist, and we’re here to help you reach your goal. A content strategist is a key player in determining the success of a brand’s content strategy, and it can be an exciting career path.
We discuss below the duties of a content strategist along with tips for becoming the most successful one you can be.
What Does a Content Strategist Do?
A content strategist brainstorms, plans, and executes the content strategy for a brand. This can be done either in a solo environment or with a content strategy team.
The material that’s crafted by content strategists for various social media platforms and other digital marketing efforts is designed with the objectives of the business in mind.
Understanding what content strategists do means we first need to understand content marketing.
Content marketing is a useful type of marketing that involves creating content designed to build interest in a brand’s products or services without explicitly promoting them.
Content strategists are content marketing experts.
For example, a content marketing strategy for a social media coach could involve a series of blog posts about why it’s so important to post on social media.
Now you can understand how a content marketing strategist engages in content marketing in the day-to-day execution of their job.
Content Strategist Job Description
Here is a sample content strategist job description:
The content strategist will develop a content strategy that meets key business objectives. They will reach the brand’s target audience through various marketing channels using their supreme content delivery skills.
The content strategist will use the organization’s content management system to oversee marketing campaigns across a variety of specific social media channels. In addition to content planning and content creation, content strategists will report on how their work met content strategy deliverables.
A typical content strategist salary ranges from $40,000-$80,000 based on location, experience, and the type of company you’re working for.
Here are a few examples of roles for the job title “content strategist” that illustrate a varying salary range based on location throughout the United States:
As you gain more experience and rise in seniority, you could become a senior content strategist or even advance into marketing leadership. It’s up to you where you want to take your career.
The Roles and Responsibilities of a Content Strategist
To add to the content strategist job description, we list the roles and responsibilities of a content strategist below.
The content strategist role varies on a day-to-day basis, but the overall tasks that need to be completed remain consistent. Content strategists will:
- Facilitate content planning sessions across a variety of editorial calendars and marketing channels.
- Perform a content audit of all existing content, evaluate its effectiveness, and update as necessary.
- Conduct extensive keyword research to guide the direction of the brand’s content creation.
- Pitch existing and prospective clients on their content creation ideas.
- Build target audience profiles to create content for.
- Understand the many ways future content can generate leads and be monetized.
- Stay informed on social media trends and changes in consumer behavior.
- Create content across various digital platforms and social media accounts.
- Oversee a marketing team and delegate tasks for ongoing and upcoming projects.
- Collaborate with other team members, like copywriters, UX/UI designers, editors, and more when creating online content.
- Analyze its successful content strategy and report back on its performance. A working knowledge of SEO reporting tools is crucial.
Who Does a Content Strategist Report To?
The content strategist will typically report to a manager in the marketing department. This could include a marketing manager, the vice president of marketing, or the marketing director.
However, keep in mind that every company is structured differently.
For example, a large corporation will be structured differently than a small start-up.
The content strategist role at a start-up might report directly to the CEO. Furthermore, a content strategist at a large corporation might report to the marketing manager.
Depending on how large the marketing team is, the content strategist might report to a more specialized person, like the digital content manager.
Understanding the marketing team structure of the company you want to apply for will help you understand where you fit in the organization.
Types of Companies Content Strategists Work For
Because every type of company can benefit from having a content strategy team, there are a variety of companies a content strategist could work for.
A few types of companies a content strategist could work for include:
Major recognizable brands need content strategists to maintain their position in the market as thought leaders.
Marketing agencies provide a wide range of services, and content marketing is just one of those services. A content marketer will help marketing agencies create engaging content as part of overall content strategies for clients.
Content strategists are an important part of the business for small start-ups because they help attract new and existing customers.
Having content monetization skills can be especially important for start-ups as they run lean in the early days.
Content agencies are similar to marketing agencies. However, they provide a more niche service that’s specific to content marketing.
These types of agencies will need to hire teams of content strategists to serve their clients’ content marketing needs.
There is another option that’s entirely different from the employers we’ve discussed on this list. That alternative is freelancing.
A career as a freelancer means that you will be self-employed and responsible for obtaining your own clients, delivering the project, and billing the client.
While there is potentially more money to be made as a freelancer, it does also come with more risk.
What Skills Do You Need to Become a Content Strategist?
Becoming a successful content strategist requires a variety of soft skills and technical expertise. We break down the necessary skills in each category below.
Here are a list of the soft skills you’ll need in your career as a content strategist:
You will need to tell compelling stories to a variety of audiences as a content strategist. Whether it’s pitching ideas to clients or educating your audience, you will need to learn to relay information in an engaging way.
Ultimately, you’re creating content for your target audience to consume. This means that it needs to be engaging, exciting, and creative. Having creativity will help you put together the best content.
As a content strategist, you are communicating every day. Whether it’s to your boss, other teams within the company, or your target audience, having top-notch communication skills will be very important.
An aspiring content strategist needs to be very organized. They will be managing multiple campaigns simultaneously, so they need expert organizational skills to keep everything running smoothly.
Beyond the very important soft skills you’ll need, there are a variety of technical skills that you’ll also need in your career as a content strategist.
Here are a few of them:
Strong technical writing skills are one of the most important hard skills you’ll need. Being able to write high-quality long-form content will be a key component of your job.
Search Engine Optimization:
SEO is another one of the most important technical skills you will need to have in your career. You’ll need to understand how to perform keyword research with SEO research software, along with how to seamlessly incorporate these keywords into the text as part of the content creation process.
Social Media Platforms:
Having an understanding of the posting style of each of the different social media platforms will be helpful to your success as a content strategist.
Your long-form content will be shared with your audience in the form of social media campaigns. If you’re able to lend your knowledge when creating these campaigns, you will be able to provide more value for your team.
Part of the content strategist’s job is understanding how the content you’re creating can be monetized and earn your employer money.
Whether it’s incorporating banner ads or partnering with affiliates, you will need to be an expert in monetization methods for the content strategies you implement.
Tips for Becoming a Content Strategist
You know the skills you need to develop and what the job description entails. Now it’s time to discuss tips for optimizing your career in content marketing. Read our top 5 tips for becoming a content strategist below.
Prioritize Your Education
You will need to have the knowledge if you want to earn a job as a content strategist. This means that prioritizing your education should be at the top of your list.
While this doesn’t necessarily mean you have to have a bachelor’s degree, some employers might require you to have one. For example, if you want to work at a large corporation or a major brand where you work your way up to a leadership position, they might require a bachelor’s degree for those types of roles.
Examples of bachelor’s degrees that you could obtain include marketing, journalism, public relations, or communications.
Gain Professional Experience
After you’ve obtained the education, you want to add professional experience to your resume.
Professional experience can occur in many forms, including internships and paid positions. Learn from the other content strategists you’re working with as you contribute to content marketing campaigns.
Whether you’re working directly as a content strategist or something adjacent to this position, give it your best effort to learn as much as you can while also impressing your employer.
References from internships and entry-level jobs will be helpful to you in the future!
In addition to developing your skills, you’ll also want to start networking.
Networking with other professionals in the industry will be helpful for you when searching for jobs. Sometimes, jobs aren’t even posted on online job boards, and instead, companies ask for referrals from their existing employees.
Similarly, when employers are looking at a large stack of resumes, seeing a name they recognize makes the hiring process easier for them.
Also, remember that you’re networking with people of all experience levels, not just people who are more advanced than you in your career. The person that you’re taking a course with could one day be promoted to the marketing manager you’re applying to work for.
All this to say, conduct yourself professionally and courteously when networking.
Show Your Expertise Through Personal Projects
Even if you haven’t obtained that internship or first job yet, you can showcase your expertise through your personal projects.
Starting your own blog site, YouTube channel or newsletter will help you develop skills and gain hands-on experience.
Working on your own projects requires you to develop a content strategy, create content, and grow your audience.
How long does it take to make money from a blog? You will be able to answer this question for future employers based on firsthand knowledge.
You can then tell future employers about your expertise and the success of your marketing campaigns.
Always Continue Learning
Even though education was already a priority for you on your path toward being a content strategist, learning will always be important for furthering your career.
Whether it’s taking online courses, reading books, or listening to podcasts, find the learning method that feels right for you.
Courses are a great way to further your education as a content marketer. Here are two great courses to get you started:
The Affiliate Lab
The Affiliate Lab is an expert source on creating content optimized for SEO. This course contains more than 100 hours of training on how to conduct keyword research, select your niche, rank in search results, and more.
If you’re looking to improve the SEO rankings of your content, this course is for you. Niche Pursuits readers receive an exclusive discount of $200 off The Affiliate Lab course here.
If you want to learn how to drive real results, Project 24 is the course for you. This will help teach you how to create the best possible content for a blog site or YouTube channel.
Its 27 online courses will teach you how to create and monetize content that’s been optimized for SEO.
The end goal of this course is to teach you how to generate passive income from your content marketing efforts. Check out our Income School Review to learn more about Project 24 and its founders.
No matter which course you choose based on your goals, what’s important is that you’re expanding your knowledge base to create results-driven content.
Your Career as a Content Strategist
Whether you work for a fast-paced marketing agency or an exciting brand, your career in digital content creation is sure to be an exciting one. We wish you the best of luck in your career as a content strategist!
HustleGPT: An Intriguing Blend of Humor and Concern in AI Capitalism
This article serves as a condensed overview of the original piece titled “HustleGPT is a hilarious and scary AI experiment in capitalism.”
OpenAI’s release of GPT-4, an advanced generative AI model, sparked an innovative experiment that blends humor and concern in the realm of AI capitalism. Brand designer and writer Jackson Greathouse Fall initiated a project, transforming GPT-4 into “HustleGPT” with a mission to automate hustle culture. This intriguing venture has captivated the internet, with its potential to redefine get-rich-quick schemes and shed light on the role of AI in the pursuit of wealth.
The Birth of HustleGPT:
With a mere $100 and a straightforward prompt, the experiment unfolded. The objective was clear: turn the initial amount into as much money as possible in the shortest time, all while adhering to legal boundaries. The human counterpart, Jackson Greathouse Fall, acted as a liaison between the AI and the physical world, providing updates on the cash total without engaging in manual labor.
The Business Plan Unveiled:
HustleGPT’s proposed business plan involved setting up an affiliate marketing site for eco-friendly products. A cheap domain, greengadgetguru.com, was swiftly acquired, and with the assistance of GPT-4, a logo and a detailed site layout were generated. The project took a tangible form as Hall invested $29 in hosting, bringing the Green Gadget Guru website to life.
Strategic Moves and Investments:
With $62.84 remaining, Hall sought guidance from HustleGPT on the next steps. The AI suggested allocating funds for Facebook and Instagram ads to enhance visibility. The project gained momentum as Twitter hype attracted an undisclosed investor, injecting $100 into Green Gadget Guru on the first day.
Scaling Up the Operation:
As the experiment progressed, GPT-4 displayed its capabilities beyond initial expectations. It recommended hiring freelance content creators and developing a Software as a Service (SaaS) product. The project expanded rapidly, with GPT-4 advising on capitalizing on Twitter followers, launching a GitHub repository for others to replicate the challenge, and attracting more investments.
The Viral Success:
HustleGPT’s viral success is a testament to the fascination surrounding AI capabilities. However, beyond the entertainment factor, the project is demonstrating the potential to build a legitimate business. With $7,812.84 in investment, a growing team, and content in the pipeline, the experiment has garnered attention. The question remains: can Hall and HustleGPT transcend the common startup pitfall of hype without profits?
AI’s Role in Capitalist Ambitions:
HustleGPT’s journey reflects the ongoing debate about AI’s role in capitalist endeavors. While the experiment leverages GPT-4’s virality to achieve financial goals quickly, it raises concerns about the ethical implications of automating hustle culture. The project showcases how AI can navigate the business landscape, from generating content and attracting investors to scaling up operations.
In the evolving landscape of AI and capitalism, HustleGPT stands as a unique and thought-provoking experiment. It encapsulates the potential and challenges of integrating advanced AI models into entrepreneurial endeavors. Whether it succeeds or encounters the common pitfalls of startups, the project serves as a fascinating case study, offering insights into the intersection of AI, hustle culture, and the pursuit of wealth in the digital age.
10 Early Blogging Mistakes You Should Avoid From Day One
There were so many early blogging mistakes that I made when I started my blog a few years ago, and that’s the reason why I decided to talk about it in this post.
While some people believe that it’s time to pivot from blogging, I genuinely think that blogging still has some potential compared to other digital platforms like social media or vlogs. For a start, as an audience I would rather read a blog to get some information than use TikTok or Youtube for an answer. And I know I’m not the only one who does that.
If you are considering blogging to be your next venture and in need of advice on how to do it right, you may want to avoid some of these blogging mistakes that I made at the early stage of my blog!
10 Blogging Mistakes to Avoid When Starting a New Blog
From not knowing the difference between WordPress.com and WordPress.org to spending too much time promoting my blog instead of working on my content for SEO purpose, I honestly made a lot of mistakes when I started my blog.
However, I took them as some lessons learned so that I can genuinely share what I’ve learned with everyone who’s trying to get on the same path in the blogging industry.
So, here’s the blogging 101 you need to know before publishing your blog on the World Wide Web!
#1 Choosing the first blogging platform available without knowing the pros and cons of using it for your blog
It may sound so simple, but trust me… Choosing the right blogging platform is a make-or-break decision for your blogging journey. It’s 2020s, and there’s a handful of blogging platforms that you can choose from in the market, so finding the best blogging platform to start your blog can be a little tricky.
When I started The BeauTraveler in 2017, I chose the wrong blogging platform because I had no idea the difference between WordPress.com and WordPress.org. I know almost every blogger recommends WordPress as a blogging platform, but I didn’t know there were two types of WordPress that I should’ve known!
The first mistake that I made was building my blog on WordPress.com. I upgraded it to the Personal Plan so that I could use my domain, without knowing that it wasn’t the self-hosted WordPress that everyone recommends for blogging.
I learned the difference the hard way when I bought a premium theme on Envato Elements, only to find out that I couldn’t use the theme as it could only be used on self-hosted WordPress on WordPress.org.
It took me months to accept the fact that this mistake cost me time and money, as I had already spent a one-year Personal Plan on WordPress.com. I wanted to migrate it right away, but I was hesitant as it had only been around 4 months since I upgraded and bought my domain on WordPress.com.
I remember I upgraded my WordPress.com account in February, and it was only in September that I decided to swallow my defeat and migrate my website to self-hosted WordPress on Dewaweb for many reasons.
I got a lot of recommendations about web hosting providers like Bluehost or Hostinger, but it was too expensive for my budget at the time so I had to search for a local Indonesian alternative that I knew would be more affordable. That’s how I ended up with Dewaweb, and I’ve never really looked back ever since.
There are a lot of factors to consider when deciding which blogging platform is the best for you. Apart from budget, you also need to factor in the customization, as well as your technical skills, if you want to build your own website from scratch.
While I have to admit that the website templates on Web.com and Squarespace make it easier to design your own website from scratch, I know those platforms aren’t suitable for me in terms of pricing.
So far, I have to follow what most bloggers say about self-hosted WordPress.org being the best platform for blogging. I think if you have time to follow the learning curves (that can be quite steep at times!), WordPress definitely has everything you need to build and grow your blog from scratch!
Quick tip: If you want to start a blog with minimum expense, alternatively you can also use a free blogging platform like Blogspot to get you started.
However, I would also recommend getting a custom domain right away so you can start building your domain authority from the very start, as well as growing your blog as a brand. You can consider getting a cheap domain through platforms like Namecheap or Domain.com and connecting it to your Blogspot account.
#2 Use the default permalink structure without considering any other viable options
The permalink structure is often overlooked, but you’ll definitely thank me later to find out how important it is to set up the right permalink from the start.
If you’re not sure what permalink is, it is basically the format for the URL for your content. For instance, if you take a look at the URL of my blog post here, you can see that I use thebeautraveler.com/post-name as my permalink structure.
Well, that wasn’t the case when I started my blog in 2017. I didn’t even know that the permalink structure would matter so much, so I just used the default format with the publishing date in the format.
It took me maybe a year or two after I started blogging when I found out that the permalink format, especially the one that included the publishing date or year in the URL, could make your post seem outdated on search engines even if you created evergreen content!
Most people go on search engines to find the most updated information about something, and the year of the published date on your permalink could make it seem like your post is no longer relevant.
That being said, the best blogging practice to choose the right permalink for your blog is to get rid of publishing time from the URL. That’s why I eventually switched from thebeautraveler.com/YYYY/MM/DD/post-name to thebeautraveler.com/post-name format.
If you just got started with your blog, then it’s the right time to change the best permalink format for your content now!
If you change your permalink later when you already have a lot of posts published and ranked on search engines, you will have to deal with the redirection process which will require some technical aspects to make it right. But if you do it right from the beginning, you can save yourself from the stress if you’re not a very tech-savvy blogger!
Not sure if you have the right permalink set up on your website? If you use WordPress as I do, you can go to your WordPress dashboard and check the “Settings” option in the menu, where you can see “Permalinks” in the sub-sections. Once you click it, it will show the permalink format you are using for the website right now.
#3 Add a clickbait-style title to “attract” more traffic to your blog
You see, I’m an Indonesian millennial who got so used to being fed with clickbait-style news by digital media here. My biggest blogging mistake is to use the same strategy as those media!
When I started blogging a few years ago, I thought the longer the title, the better… Boy, was I wrong!
Not only is a long title not good for SEO, but using a clickbait-style title for your blog is no longer relevant these days. Most people who search for information on Google or other search engines are leaning toward posts with more straightforward titles these days.
The way I see it, a clickbait-style title still works in social media like Instagram Reels or TikTok, but it’s definitely an obsolete strategy if you aim for a blog post to rank on search engines!
#4 Upload high-quality pics for supporting images on your blog post
So you take great pictures to be included as supporting images on your blog posts, and you want to present the best quality of your pictures. Your first thought would be to upload the HD version of the images to ensure the quality of those pictures.
Ekkk, wrong. If anything, uploading the high-definition images will only slow down your site. It’s not good for SEO, and it will also take lots of bandwidth on your website since a high-quality picture usually has a larger size as well!
So, instead of using HD pictures for your supporting images, always upload the compressed image with a smaller size so it won’t take up too much space on your website.
Not only will it optimize your website content in general, but it will also give a better user experience as your audience won’t have to wait too long to get your images loaded when reading your blog posts.
I have to admit that I still have a lot of large-sized images in my early blog posts when I started this blog, but I’ve learned my lessons.
Nowadays, before uploading pictures for my blog posts, I always make sure that the photos that I use for supporting images won’t be larger than 1000px. Plus, I only use JPG format for the images instead of using the larger format like PNG.
In addition, I also use the TinyPNG plugin on WordPress. While it’s free for up to 500 photos per month, I occasionally exceed the limit per month as I tried to optimize a lot of existing images on my website as well. I signed up for their Pro plan, and on average I paid around $5 USD per month for these extra optimizations.
If you don’t want to use the plugin, you can also compress your images manually online on TinyPNG.com.
#5 Try to master all social media channels in the hope of getting a larger audience
I started my blog when the influencer industry was at its peak in the midst of the 2010s, so naturally, I spent a lot of time on social media to see if I could make it in the industry. Which I didn’t. LOL.
When it comes to social media, I suppose it’s more like each to their own thing because I know a lot of people who actually make it in the industry, which brings thousands of traffic to their blogs.
I don’t think social media affects my traffic so much, and even if it does… It certainly doesn’t work better than SEO for me.
At some point, I decided that social media wasn’t really working for me so I focused more on creating content on my blog than posting things on Facebook or Instagram.
The only social media channels that are worth my time when it comes to gaining traction for my blog are either Pinterest or Flipboard, and I’m not even sure whether these platforms can be considered social media.
#6 Treat your blog as a hobby instead of a business
Treating my blog as a hobby at the beginning was one of the biggest blogging mistakes that I made when I first started. I didn’t know anything about SEO, and I definitely wrote a lot of things that were kinda cringe if I had to read it today.
Even if your blog is new, I’d recommend treating your blog as a business right away. In this case, you should think through your branding strategy, and you can implement it through your writing voice. It will be hard to achieve if you treat your blog as a hobby like I did.
Because of these mistakes, right now I have to do a lot of extra work to update all my blog posts in the first few years of blogging to ensure that the content matches my current branding voice and format.
When you treat your blog as a business from the beginning, it can be avoided since you already have your branding guidelines to follow instead of just writing whatever you feel like writing at that time.
While you may not have earned any income from your blog when you first started, it’s also great to start streamlining your blog as a business so you can choose the best payment platform when you accept some sponsorships or paid collaborations.
#7 Neglect the chance of networking to grow with other bloggers
As someone who tends to be more comfortable doing things on my own, I never thought networking was necessary when I started my blog. However, you have no idea how beneficial networking with other bloggers is to climb the ladder in the industry!
Facebook groups for bloggers are my go-to for networking and making connections with other bloggers. From collaborating through round-up posts to guest posting, so far I haven’t found any platform that works better than Facebook groups to network with people from the blogging industry.
In addition to collaborations, you can also get the opportunity for knowledge-sharing about the industry. Even if you’re a novice to blogging!
When I started my blog, I gained most of my understanding of SEO from a lot of Facebook groups for bloggers that I’ve joined. I also network with other WordPress users in Indonesia to understand the prospect of running an English blog despite it not being my first language.
With respect, all the insights I got from the community aren’t always right. But it’s when I gained the understanding that blogging is actually a personal journey. It’s the kind of thing you do where you shouldn’t compare your journey to the others.
Blogging is something that you should try and test yourself to see if the result works for you. No matter how many blogging coaches say A works better, sometimes you just need to see how B works out and see if the result can be better than A for your platform.
My advice is it’s okay to seek advice from others, but don’t eat the whole up since maybe you need a slightly different strategy to succeed. Be open to suggestions, but stay curious. Plus, it won’t hurt to pour your creativity here and there to see how it works out!
#8 Ignore the best practice for blog formatting strategy on your blog posts
This sounds so simple, but it was also overlooked when I was a beginner. Do not neglect subheadings when formatting your blog posts!
My logic when I was new to blogging was that since I could easily make the font bold, I could always use the bold font to enhance the hierarchy of my blog post.
But guess what? Apparently, formatting also matters for SEO too and the hierarchy of a blog post only counts when you use the correct subheadings in the article.
So, yeah… While you’re probably smarter than I was when I first started, this is a little reminder in case you have the same logic that I did so that you don’t have to repeat my bad blog examples!
#9 Procrastinate the chance of earning money through affiliate marketing
A few years ago, when I wrote about my income sources from blogging, I mentioned that affiliate marketing didn’t work for me. Boy, was I wrong!
Affiliate marketing could work, but there are a lot of factors that you should consider when choosing affiliate programs to ensure that they will bring value to both your content and income.
When I started The BeauTraveler a long time ago, I applied for Amazon affiliates and of course, I didn’t make it because (1) most of my audiences at the time were close friends who are mostly based in Southeast Asia where Amazon isn’t really popular, and (2) I simply didn’t have enough audience to actually convert anything there.
It was only this year when I realized that affiliate marketing could actually work for me. But even that, I still refuse to apply to standalone affiliate marketing programs.
Why? Because at around 7,000 sessions and 10,000 pageviews per months, my audience is still considered low to convert to reach the payout threshold for most direct affiliate programs. And that’s why I chose to work with affiliate networks like TravelPayouts or Impact instead.
There are pros and cons of joining affiliate networks compared to doing it directly. But if you’re a new blogger trying to build content and affiliates, joining affiliate networks may work better since you can join various programs under one bucket. That way, it’s easier to reach the payout threshold than doing it directly with numerous brands for the sake of higher commission.
Another alternative is Skimlinks. Although they cut around 25% of your earnings, Skimlinks is probably the easiest platform to join if you want to get into affiliate marketing. They literally have thousands of merchant partners around the world, and you can convert all the links into an affiliate link without having to apply for each brand.
The only affiliate program that I’ve joined directly is SafetyWing, and it works tremendously well for me since they have regular bonuses and contests to earn around $100 USD per campaign without any pressure to convert your affiliate to eligible sales.
#10 Spend too much money on fancy blogging tools
I know a blogging coach who emphasized that in order for your blog to succeed, you should invest in some paid tools.
While I know she meant well and I admit that over time, you definitely will need to invest in something in order for you to grow, you don’t need to spend too much money on fancy blogging tools from the beginning!
Instead, I’d recommend free tools from Google to get you started. Master Google Analytics and Google Search Console to learn how to analyze graphics for your blog, and you can also use the keyword planner tool on Google Ads to see the search volume of your content plan.
If you have the budget to get started with blogging professionally, you can consider spending it on a keyword research tool to help you build optimized content for your blog.
For a low-budget tool, you can sign up for Keywords Everywhere or Keyword Cupid to get started. For a mid-range option, Keysearch is pretty popular among the travel bloggers’ community. If you have an extra budget, you can also check KeywordTool.io which enables you to search keywords for SEO across channels from Google, Bing, to Pinterest and even TikTok!
Alternatively, you can also invest in the cheaper version of Ahrefs/Semrush with Ubersuggest. Ubersuggest’s lifetime access price is on par with the monthly subscription of the other tools, although I have to admit that I feel like the data on Ubersuggest is kinda wonky. I use Ubersuggest personally, so I think they really need a lot of improvement when it comes to data and user experience.
FAQs about Starting a New Blog
Now that you know some common mistakes in blogging for new bloggers, I will also add some of the most frequently asked questions about starting a new blog so you can gain more insights to decide whether blogging is for you.
So, here we go!
What makes a blog fail?
To tell you the truth, blogging is not for everyone because it requires consistency. It isn’t an easy way to make money, and it could take months or years to the point you can make a living out of it.
I think blogging works for me because writing is something that I will still do for free. When I started my blog, I practically only spent my money on the domain and hosting provider with Dewaweb, which was only around $30 USD per year at the time.
As I started my blog not too long before I quit my full-time job, I practically had enough time to write more content in my free time. It took me around 7-8 months until I started generating regular income from my blog, which makes it profitable even in the first year.
Nonetheless, my situation makes it easy for me to stay consistent about working on my blog, creating fresh content, and optimizing it when necessary. It can’t be the case if you have a lot going on, which can hinder your consistency in working on your blog.
It’s one thing to have writer’s block, but it’s another thing when you have other responsibilities to deal with.
I think if you decide to start a blog and don’t want your blog to fail, you need to at least dedicate your time to creating content at least once every two weeks. Otherwise, your blog will slowly become a liability instead of an asset, which may result in failure.
What is the ideal blog length?
I know I tend to write a little bit longer than it should, but a good blog post is the one that actually solves the audience’s problem.
While technically nothing is set in stone when it comes to an ideal blog length, 1500-2000 words are a sweet spot to ensure that you give adequate information within your post while it’s also not too long now that most audiences have a shorter attention span.
Is blogging still relevant?
As I mentioned at the beginning of this post, I still prefer searching for information through blogs since I just can’t stand video content these days. I believe I’m not the only one, so blogging is still relevant for the audience just like me, who prefer reading to watching videos.
The only issue is with search engines that might change algorithms from time to time, which can make blogging triple harder than it was years ago.
If you decide to start a blog now, it’s important not to overlook all the basic things that may matter in the blogging industry. Something as simple as knowing the best platform for your blog to the knowledge of how to optimize your blog post for search engines like Google or Bing.
When you know all the basics and you can be consistent in the process, your blog can gain traction without spending too much money on fancy tools at the early stage of your blogging journey.
So, are you ready to start your blog anytime soon? Or are you a blogger who wants to share some blogging mistakes that you made at the early stage of your blogging journey? Share in the comment below, and cheerio! 😉
Marya The BeauTraveler
I am the founder and main editor at The BeauTraveler. I spent 4 years working in the aviation industry but ironically got to travel more right after quitting the industry in 2015. Born and raised in Indonesia, I started working remotely in 2017, and while I stay at home most of the time, I also regularly spend 2-3 months living a semi-digital nomad life elsewhere every year.
This post may contain affiliate links. I receive a small commission at no cost to you when you make a purchase using my link.
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