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4 Easy Ways in 2023



4 Easy Ways in 2023

Let’s face it:

There’s nothing more frustrating than being stuck with a plain white background when you want a more vibrant, eye-catching, and attractive website!

Fortunately, you don’t need to be a tech expert to change the background color of your WordPress website!

In this article, we’ll walk you through four simple methods to change the background color in WordPress within a couple of minutes.

Ways To Change Background Color In WordPress

If you want to spice up your WordPress site, changing the background color is a great place to start. You can accomplish this task in multiple ways, from using the built-in theme customizer to installing special plugins.

Here are four simple methods to apply a new background color on your WordPress website.

1. Theme Customizer

The simplest way to change the background color of your website is by using the WordPress theme customizer. While most themes reserve this feature for paid users, Astra offers it for free (read the full Astra theme review here). Here’s how to test it out yourself.

1. Log in to your WordPress dashboard and select Appearance > Customize from the left navigation menu.


2. Depending on your theme, click on the following options to access the background customization option:

  • Astra: Global > Colors > Site Background
  • Divi: General Settings > Background > Background Colors
  • OceanWP: General Options > General Styling > Background Colors

3. Select any color from the palette and click on Publish in the top menu bar.

2. Custom CSS

The default background color of your website is determined by a type of code called CSS. You can apply any color to your site’s background by tweaking this code.

But first, you need to convert your chosen color into a six-digit hex code. Use this free color picker tool to generate a custom hex color code before moving forward.


1. Log in to your WordPress account and go to Appearance > Customize.


2. Click on Additional CSS in the left menu bar.


3. Enter the following custom CSS code in the text box:

        .site {
            background-color: #XXXXXX;

Replace the ‘XXXXXX‘ with a hex color code of your choice.

Note: If the first code doesn’t work, try replacing ‘site’ with ‘body’ in the custom CSS code.

4. Select Publish from the top bar to save your settings.

3. Full Site Editor

WordPress introduced its Full Site Editor in 2022 with new editing features for individual pages. This update allows users to modify their website’s background image or color without purchasing premium themes or plugins.

Here are the steps to do so:


1. Log in to your dashboard and go to Appearance > Themes.


2. Select a WordPress theme that supports Full Site Editor and click Activate. (We’ll be using Twenty Twenty-Three for this example.)


3. Click on Editor from the left menu bar. After the screen reloads, press the Edit button.


4. To change the background color, click on the blue button in the top menu and search for the Cover block. Click on the icon to apply.


5. Select a color from the default color palette.

Note: If you want to use a custom color, switch to ‘Block’ and then the ‘Styles’ tab from the left menu bar. Click on ‘Overlay’ and create your own solid or gradient shade using the color picker tool.


6. Click on the Hamburger Menu in the top menu and drag each section under Cover.


7. To change the color of an individual block, click on it and go to the Block and Styles tab from the right navigation bar.


8. Tap on Background and select your own background using the color picker tool.

9. Once you’ve made all the changes, click on the Save button twice in the top right corner.

4. Block Editor

WordPress Block Editor has a hidden feature that allows you to change the background color of specific parts of your website.

You can experiment with different hues using a built-in color palette and select from a variety of solid and gradients backdrops.


1. Log in to WordPress and click on either Pages or Posts.


2. Select the Page/Post you want to customize and tap on Edit.


3. Click on the icon to add a heading or paragraph.


4. In the left sidebar, switch to Block and select Background.


5. Choose a solid or gradient color and click on Update from the top menu bar.

How To Change the Background Color Of A Single Page

Selecting the right background color can be critical to your click-through rate and revenue. Take Heinz as an example; it sold over 10 million bottles of ketchup in 7 months after changing its colors from red to green!

Using an eye-catching background color on your conversion page can recreate the same effect and significantly boost your sales. Here are the steps to change the background color of a single web page in WordPress.


1. Open the post/page on your website that you want to customize.

2. Right-click and select Inspect.


3. Look for the post id class and copy the ID. (Press Ctrl+F or Cmd+F and type ‘article’ to find the post id.)


4. Go to your WordPress Dashboard and click on Appearance > Customize.


5. Open the Additional CSS tab from the left menu.


6. Paste the following piece of code:

      .post-xxx {
         background-color: #FFFFFF;

Replace the xxx after ‘.post-‘ with the previously copied ID class. To change the background color, replace the FFFFFF with a hex color code of your choice. Repeat the same with the 000000 in the third line to customize the text color of that post/page.

7. Hit Publish to save your changes.

How To Add A Video Background In WordPress

Using a video background can be a great way to impress and educate your visitors about your brand. Since most WordPress themes do not have a built-in function to add a video background, we’ll be using the Advanced WordPress Backgrounds plugin for this method.


1. Log in to WordPress and click on Plugins > Add New from the left navigation menu.


2. Type ‘Advanced WordPress Backgrounds’ in the search bar. Click Install Now and Activate.


3. Go to Pages using the left menu and click Edit on the page you want to customize.


4. Tap on the button in the upper left corner and search for the AWB block. Click to add it to your page.


5. In the right navigation bar, switch to Video. (You can also add background images by switching to the Image tab.)

  • Paste a YouTube or Vimeo link under the Video URL text box to apply an online video.
  • To apply a downloaded video, switch to the Self Hosted tab. Select one of the video formats and upload a clip from your computer in the Media Library.

6. Edit the video using the following parameters:

  • Start/End Time
  • Loop and Always Play
  • Background and Overlay Color
  • Mouse and Standard Parallax
  • Spacing

7. Click on the + button to add more blocks over the video. As you add more content, AWB will automatically adjust the dimensions of the video.


8. Press the Update button in the top right to publish the changes.


Here are some answers to common questions about background colors in WordPress!

How do I change the font color in WordPress?

If you’re using the default theme customizer, you can find the option to change font color under Global or General Settings. People who use the Full Site Editor can find this option under Block Settings above the background selector.

How do I change the header background color in WordPress?

To change the header color of your WordPress site, go to Appearance > Customize and click on Additional CSS. Paste the following code snippet and replace XXXXXX with your chosen background color hex code:

        .site-header {
            background-color: #XXXXXX;

How do I change the primary color of my WordPress theme?

Log in to your WordPress dashboard and go to Appearance > Customize. Select Global or Colors from the left menu depending on what theme you’re using. Click on Primary Theme Color or Accent Color and choose a shade using the palette. Hit Publish once you’re done. 


Colors can greatly impact how customers perceive your website or e-commerce store. By choosing a solid background color, you can create a persona that resonates with your target audience and drives growth. 

If you want to make more dramatic customizations to your website, check out our list of the 15 Best Animated WordPress Themes.

Or, if you want to learn more about CSS, read our guide on 3 Simple Ways To Edit CSS In WordPress Without Breaking Your Design.

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10 best pet gifts that dogs and cats will love (and their owners, too)



ByAmanda Saintina

Sunday, December 3, 2023 6:19PM

10 best pet gifts that dogs and cats will love

This is an image of a goodybox from Chewy, a pet carrier, pet necklaces and a Furbo video camera.


As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*

Our pets are companions we hold near and dear to our hearts. Chances are, you or someone you know refers to their dog as their fur baby or cherishes their cats. Our pets keep us company and provide unconditional love, which is why they should be celebrated. Finding gifts for your four-legged friend can be difficult (especially if they’re picky), which is why we have your back. From holiday boxes full of toys and treats to functional gifts that will make pet care easy, there is something for any pet owner.

Best Gifts for Cats and Dogs

1701694565 821 10 best pet gifts that dogs and cats will love

Goody Box Holiday Dog Toys & Treats

I love this Goody Box of Holiday Dog Toys and Treats because you get more value for a lower price. The toys are a great way to bond with your pet and try out popular holiday-themed treats before you commit to buying the full-size product. It also comes in two different sizes for small and large dogs.

1701694565 608 10 best pet gifts that dogs and cats will love

Goody Box Holiday Cat Toys & Treats

This holiday-themed Goody Box has a great selection of tasty treats for your feline fur baby. I love that you get a lot of value for your money. The box includes: a penguin plush toy; a pack of 10 bouncy, holiday-colored spring toys; a foldable play tunnel; and delicious treats from Temptations and Hartz Delectables. Plus, all three toys include catnip, which is a nice treat.  

10 best pet gifts that dogs and cats will love

Merry Makings 12-Day Cat Toy Advent Calendar

This cat toy advent calendar is sure to make your cat feel special this month with plush toys filled with catnip. We love the variety of items available in this calendar in different shapes, sizes, and colors to keep your feline friend engaged.

1701694565 560 10 best pet gifts that dogs and cats will love

Frisco Flip Sequin Naughty/Nice List Dog & Cat Hoodie

Is your four-legged friend naughty or nice? If you love dressing up your pet this is the perfect hoodie to keep them in festive fashion.

1701694565 692 10 best pet gifts that dogs and cats will love

K&H Pet Products Cat & Dog Bed Warmer

My pup loves curling up under the sunny spots near my window. If your pet does the same, a bed warmer will be the perfect gift to keep them cozy this winter. This bed warmer comes in sizes ranging from small to giant and can be easily placed in any pet bed.

Best Gifts for Pet Lovers

1701694565 251 10 best pet gifts that dogs and cats will love

Leaving your pets at home can be stressful, especially if you have an anxious pup or a pup that likes to get into trouble. This 360-degree dog camera is Amazon’s choice for pet cameras and a pet owner favorite. This camera rotates to keep your dog in view at all times, so you can be home even when you’re not.

1701694565 981 10 best pet gifts that dogs and cats will love

‘Tell Your Dog I Said Hi’ T-Shirt

For the person who loves your fur baby more than you, lol. I love this T-shirt because it is lighthearted and something a friend or pet lover would appreciate.

95oz 2 8L Pet Fountain Cat Dog Water Fountain Dispenser with Smart Pump Blue d0dd2b12 9596 448e 8606 3cc6e567df8e.406f272a5d217eb755685da578ea8cf6

2.8L Pet Fountain with Smart Pump

It can be hard to keep your pet interested in their drinking bowl or even make sure they are getting the hydration they need. This pet fountain has two different flows: a flower waterfall (similar to a faucet) and a gentle fountain. This is perfect to keep your pets hydrated and engaged.

1701694565 945 10 best pet gifts that dogs and cats will love

Anavia Personalized Pet Portrait Necklace

This sentimental gift is a #1 best seller on Amazon. A personalized gift can mean the world to the person receiving it. What I love about this necklace is the unique sketch style of the portrait and how it can be used as a keepsake for a friend who may have lost a pet.

1701694565 921 10 best pet gifts that dogs and cats will love

ROVERLUND Airline-Compliant Pet Carrier

These carriers make life easier for jet-setting pet owners. These carriers are stylish and come in six different colors, but that’s not even the best part about this bag. They have a leak-proof bottom, so you won’t have to worry about any accidents, and the shoulder strap turns into a durable leash for your pup.

*By clicking on the featured links, visitors will leave and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, is not selling or distributing them, and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.

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The AI Video Industry Disruptor



The AI Video Industry Disruptor

In a world where generative artificial intelligence (AI) is the talk of the town, you can’t afford to overlook the revolutionary role it’s playing in our lives. From large language models (LLMs) being used to draft blog posts and diffusion models for image generation to AI coding assistants for code generation, the productivity potential that generative AI unlocks is staggering. If you are looking to know how to invest in Synthesia, this is the right place for you!

This piece will shine a spotlight on Synthesia, its stocks, investment options, and how to make the most out of this tool.

How to invest in Synthesia stocks: Navigating the basics

Introducing Synthesia – Image via Synthesia

Investing in the stocks of cutting-edge technology companies like Synthesia can be an attractive proposition for many investors. However, the process and availability of investing in such companies, especially those that are not publicly listed, can be complex. 

Here’s a guide to help you navigate the potential avenues for investing in Synthesia.

Step 1: Understanding the company’s status

Synthesia is a private company, which means its shares are not available on public stock exchanges. Investing in private companies is typically more challenging than investing in public companies due to limited availability and higher investment minimums.

Synthesia has raised significant capital through Series A, B, and C funding rounds from notable investors. These rounds have contributed to its high valuation and growth but are generally not open to individual retail investors.

If you’re curious about the cost of using Synthesia, make sure to check out our in-depth guide on “Is Synthesia Free to Use?” for valuable insights.

Step 2: Explore avenues for investment

Before investing, take a look at the wide range of investment avenues available to you:

  • Venture capital funds: One indirect way to invest in Synthesia is through venture capital funds that hold Synthesia in their portfolio. Investors can look for venture capital firms that have backed Synthesia, like Kleiner Perkins, Accel, or GV, and explore investment opportunities in those funds.
  • Secondary market platforms: Platforms like Forge Global or EquityZen provide a marketplace for buying and selling shares of private companies. However, these transactions often require significant minimum investments and are typically available to accredited investors.
  • Direct private investment: For high-net-worth individuals or institutional investors, direct private investments in Synthesia might be a possibility. This would generally involve directly contacting the company or participating in future funding rounds, subject to the company’s approval and investment terms.
  • Initial public offering (IPO) watch: Keep an eye on Synthesia’s public announcements for any potential IPO. An IPO would allow public investors to buy stock in Synthesia through stock exchanges. However, as of now, there is no public information about an impending IPO.

Step 3: Assess eligibility and requirements

Determine if you meet the criteria for an accredited investor, as many such investment opportunities are limited to accredited investors due to regulatory requirements.

Understand the minimum investment requirements, which can be significantly higher for private companies compared to public stocks.

Step 4: Consult financial experts

Before proceeding, consult with financial advisors, especially those experienced in private equity or venture capital investments. They can provide personalized advice based on your financial situation and investment goals.

Step 5: Monitor your investment

Keep track of Synthesia’s business progress, market trends, and any public announcements, especially regarding future funding rounds or a potential IPO.

Additionally, if you’re interested in exploring AI-driven creativity, our guide on Deep Dream Generator provides five valuable tips for creating stunning images.

Considerations before investing

  • Risk assessment: Investing in Synthesia carries a different risk profile compared to investing in other companies. Understanding these risks is crucial, including the lack of liquidity and the long-term nature of such investments.
  • Due diligence: Conduct thorough due diligence on Synthesia’s business model, market potential, financial health, and growth prospects. This information may be limited compared to publicly traded companies.
  • Investment horizon: These investments often come with a longer investment horizon. Assess whether you are comfortable with tying up your capital for an extended period, as it may take years to realize returns from these investments.
  • Diversification: Evaluate how an investment in Synthesia fits into your overall investment portfolio. Diversification is a key risk management strategy, and it’s important to consider how this private equity investment aligns with your other assets.
  • Exit strategies: Understand the potential exit strategies for your investment. Private equity investments typically involve strategies like mergers and acquisitions (M&A), IPOs, or secondary sales. Familiarize yourself with these options and their associated timelines.

For a more comprehensive evaluation of Synthesia’s capabilities, we recommend reading our detailed Synthesia AI review.

how to invest in synthesia

Considerations before investing in Synthesia

Investing in Synthesia’s services: An alternate approach

An alternative approach to investing in Synthesia is by availing its services. Take a look at the various ways through which you can make the most out of this AI tool:

1. Creating commercial videos for brands

One lucrative revenue stream with Synthesia is leveraging its video creation capabilities to produce commercial or explainer videos for brands. Businesses often require visually engaging content to promote their products or services. 

As a Synthesia user, you can offer your video production services on freelancing platforms, catering to companies in need of high-quality videos for marketing campaigns or internal use. By delivering professional and compelling videos, you can establish a steady client base and earn income from your creative video production services.

2. Affiliate marketing with AI videos

Another innovative approach to generating revenue with Synthesia is by creating AI-generated videos optimized for affiliate marketing. Instead of relying solely on ad revenue from platforms like YouTube, you can leverage the power of Synthesia to craft engaging and informative videos. Within these videos, strategically embed affiliate links in the video descriptions. 

By promoting products or services through these links, such as those available on e-commerce platforms like Amazon, you have the potential to earn commissions for every sale generated through your affiliate marketing efforts. This revenue stream diversifies your income sources and capitalizes on the popularity of video content in affiliate marketing.

Unlock the mesmerizing world of AI-generated artistry and unleash your creativity with a brushstroke of innovation by exploring our curated list of cutting-edge AI art tools.

3. Comparison and review videos

Synthesia can also be employed to produce valuable comparison and review videos, further expanding your potential revenue streams. For instance, you can create videos that compare two or more products or services within a specific niche, such as “MailChimp vs. SendinBlue” in the email marketing sector. 

In these videos, you can provide insightful analysis and recommendations. To monetize this content, include affiliate links for all the products or services discussed in the video description. This approach allows you to earn commissions regardless of the viewer’s choice, as they might click on any of the provided affiliate links based on their preferences. 

By delivering informative and unbiased comparisons, you can attract a dedicated audience interested in making informed purchasing decisions.

4. Targeted content creation

An effective strategy for generating revenue with Synthesia involves conducting thorough research to understand the specific queries and comparisons that people are actively searching for online. 

Armed with this valuable insight, you can create Synthesia videos that directly address these queries or comparative analyses. Within these videos, strategically embed relevant affiliate links that align with the content’s focus. 

Looking for alternatives to Synthesia? Explore our article on five AI video editors for quick and professional video editing solutions.

how to invest in synthesia

Navigating the right ways to invest in the services of Synthesia


Investing in Synthesia presents a unique opportunity to participate in the growth of the AI video industry. However, like any investment, it comes with its own set of risks. By conducting thorough due diligence and seeking professional advice, investors can make an informed decision.

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5+ High-Earning High-Ticket Affiliate Marketing Programs



Plus, How I earn full-time income on part-time hoursContinue reading on ILLUMINATION »

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