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4 Easy Ways in 2023

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4 Easy Ways in 2023

Let’s face it:

There’s nothing more frustrating than being stuck with a plain white background when you want a more vibrant, eye-catching, and attractive website!

Fortunately, you don’t need to be a tech expert to change the background color of your WordPress website!

In this article, we’ll walk you through four simple methods to change the background color in WordPress within a couple of minutes.

Ways To Change Background Color In WordPress

If you want to spice up your WordPress site, changing the background color is a great place to start. You can accomplish this task in multiple ways, from using the built-in theme customizer to installing special plugins.

Here are four simple methods to apply a new background color on your WordPress website.

1. Theme Customizer

The simplest way to change the background color of your website is by using the WordPress theme customizer. While most themes reserve this feature for paid users, Astra offers it for free (read the full Astra theme review here). Here’s how to test it out yourself.

1. Log in to your WordPress dashboard and select Appearance > Customize from the left navigation menu.

wordpress-background-color-change

2. Depending on your theme, click on the following options to access the background customization option:

  • Astra: Global > Colors > Site Background
  • Divi: General Settings > Background > Background Colors
  • OceanWP: General Options > General Styling > Background Colors
background-color-palette

3. Select any color from the palette and click on Publish in the top menu bar.

2. Custom CSS

The default background color of your website is determined by a type of code called CSS. You can apply any color to your site’s background by tweaking this code.

But first, you need to convert your chosen color into a six-digit hex code. Use this free color picker tool to generate a custom hex color code before moving forward.

wordpress-dashboard

1. Log in to your WordPress account and go to Appearance > Customize.

additional-css-tab

2. Click on Additional CSS in the left menu bar.

site-background-color-code

3. Enter the following custom CSS code in the text box:

        .site {
            background-color: #XXXXXX;
        }

Replace the ‘XXXXXX‘ with a hex color code of your choice.

Note: If the first code doesn’t work, try replacing ‘site’ with ‘body’ in the custom CSS code.

4. Select Publish from the top bar to save your settings.

3. Full Site Editor

WordPress introduced its Full Site Editor in 2022 with new editing features for individual pages. This update allows users to modify their website’s background image or color without purchasing premium themes or plugins.

Here are the steps to do so:

wordpress-dashboard-themes

1. Log in to your dashboard and go to Appearance > Themes.

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2. Select a WordPress theme that supports Full Site Editor and click Activate. (We’ll be using Twenty Twenty-Three for this example.)

theme-full-site-editor

3. Click on Editor from the left menu bar. After the screen reloads, press the Edit button.

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4. To change the background color, click on the blue button in the top menu and search for the Cover block. Click on the icon to apply.

block-wordpress-background-color

5. Select a color from the default color palette.

Note: If you want to use a custom color, switch to ‘Block’ and then the ‘Styles’ tab from the left menu bar. Click on ‘Overlay’ and create your own solid or gradient shade using the color picker tool.

cover-menu-layers

6. Click on the Hamburger Menu in the top menu and drag each section under Cover.

block-background-color-change

7. To change the color of an individual block, click on it and go to the Block and Styles tab from the right navigation bar.

page-color-save

8. Tap on Background and select your own background using the color picker tool.

9. Once you’ve made all the changes, click on the Save button twice in the top right corner.

4. Block Editor

WordPress Block Editor has a hidden feature that allows you to change the background color of specific parts of your website.

You can experiment with different hues using a built-in color palette and select from a variety of solid and gradients backdrops.

wordpress-posts

1. Log in to WordPress and click on either Pages or Posts.

post-edit-option

2. Select the Page/Post you want to customize and tap on Edit.

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3. Click on the icon to add a heading or paragraph.

wordpress-block-color-change

4. In the left sidebar, switch to Block and select Background.

change-background-color-block

5. Choose a solid or gradient color and click on Update from the top menu bar.

How To Change the Background Color Of A Single Page

Selecting the right background color can be critical to your click-through rate and revenue. Take Heinz as an example; it sold over 10 million bottles of ketchup in 7 months after changing its colors from red to green!

Using an eye-catching background color on your conversion page can recreate the same effect and significantly boost your sales. Here are the steps to change the background color of a single web page in WordPress.

background-color-inspect-element

1. Open the post/page on your website that you want to customize.

2. Right-click and select Inspect.

css-code-post-copy

3. Look for the post id class and copy the ID. (Press Ctrl+F or Cmd+F and type ‘article’ to find the post id.)

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4. Go to your WordPress Dashboard and click on Appearance > Customize.

wordpress-additional-css-tab

5. Open the Additional CSS tab from the left menu.

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6. Paste the following piece of code:

      .post-xxx {
         background-color: #FFFFFF;
        color:#000000;
      }

Replace the xxx after ‘.post-‘ with the previously copied ID class. To change the background color, replace the FFFFFF with a hex color code of your choice. Repeat the same with the 000000 in the third line to customize the text color of that post/page.

7. Hit Publish to save your changes.

How To Add A Video Background In WordPress

Using a video background can be a great way to impress and educate your visitors about your brand. Since most WordPress themes do not have a built-in function to add a video background, we’ll be using the Advanced WordPress Backgrounds plugin for this method.

wordpress-add-plugins

1. Log in to WordPress and click on Plugins > Add New from the left navigation menu.

advanced-wordpress-backgrounds

2. Type ‘Advanced WordPress Backgrounds’ in the search bar. Click Install Now and Activate.

page-edit-wordpress

3. Go to Pages using the left menu and click Edit on the page you want to customize.

block-add-AWB

4. Tap on the button in the upper left corner and search for the AWB block. Click to add it to your page.

wordpress-video-background-theme

5. In the right navigation bar, switch to Video. (You can also add background images by switching to the Image tab.)

  • Paste a YouTube or Vimeo link under the Video URL text box to apply an online video.
  • To apply a downloaded video, switch to the Self Hosted tab. Select one of the video formats and upload a clip from your computer in the Media Library.
video-parameters-edit

6. Edit the video using the following parameters:

  • Start/End Time
  • Loop and Always Play
  • Background and Overlay Color
  • Mouse and Standard Parallax
  • Spacing
block-layering-wordpress

7. Click on the + button to add more blocks over the video. As you add more content, AWB will automatically adjust the dimensions of the video.

page-update-button

8. Press the Update button in the top right to publish the changes.

FAQs

Here are some answers to common questions about background colors in WordPress!

How do I change the font color in WordPress?

If you’re using the default theme customizer, you can find the option to change font color under Global or General Settings. People who use the Full Site Editor can find this option under Block Settings above the background selector.

How do I change the header background color in WordPress?

To change the header color of your WordPress site, go to Appearance > Customize and click on Additional CSS. Paste the following code snippet and replace XXXXXX with your chosen background color hex code:

        .site-header {
            background-color: #XXXXXX;
        }

How do I change the primary color of my WordPress theme?

Log in to your WordPress dashboard and go to Appearance > Customize. Select Global or Colors from the left menu depending on what theme you’re using. Click on Primary Theme Color or Accent Color and choose a shade using the palette. Hit Publish once you’re done. 

Conclusion

Colors can greatly impact how customers perceive your website or e-commerce store. By choosing a solid background color, you can create a persona that resonates with your target audience and drives growth. 

If you want to make more dramatic customizations to your website, check out our list of the 15 Best Animated WordPress Themes.

Or, if you want to learn more about CSS, read our guide on 3 Simple Ways To Edit CSS In WordPress Without Breaking Your Design.



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Campbell’s Soup Is Trying to Change Its Name. Here’s Why.

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Campbell's Soup Is Trying to Change Its Name. Here's Why.

The 155-year-old Campbell Soup Company, the first to bring canned soups to the market, wants to drop the “Soup” part of its name and go by just the Campbell’s Company. Shareholders can vote on the suggested name change in November at Campbell’s annual meeting.

The request reflects Campbell’s broader strategy to expand beyond soup and into higher-growth categories, like snacks, which have shown promise. Snack sales grew 13% for the company last year while soups grew 3%. Nearly 48% of Campbell’s net sales came from snacks in fiscal year 2023. Meanwhile, Campbell’s Goldfish brand reached annual net sales of $1 billion in March, a feat only attained by one other product from the company: its iconic red-and-white-labeled soup.

Campbell CEO Mark Clouse said at an investor event on Tuesday that the “subtle-yet-important” name change more accurately reflects “the full breadth of the company’s portfolio.” Earlier this year, Campbell acquired Sovos Brands, the company behind the Rao’s sauces, Noosa’s Yoghurt, and Michael Angelo’s frozen entrees brands, for $2.7 billion.

Related: How to Overcome Imposter Syndrome and Start a Business, According to Gary Vee, a Serial Entrepreneur Worth Over $200 Million

The company has also made other acquisitions, like a $4.87 billion deal for snack company Snyder’s-Lance in 2017.

Campbell’s Tomato Soup. Photo Credit: Richard Levine/Corbis via Getty Images

Campbell executives said on Tuesday that they see stable sales in soup, 3% to 4% annual growth in snacks, and 1% to 2% in meals and beverages.

Even though the company assumes no annual growth in soup, it continues to innovate and invest in the category. Campbell recently introduced new spicy soup flavors, including the Ghost Pepper Chicken Noodle soup, to appeal to younger shoppers. Older populations usually buy more soup, so sales in that category could rise from groups like older millennials, the company said.

Campbell’s fourth-quarter earnings for the three months ending July 18, 2024, show that total net sales were up from the previous quarter, from $2.068 billion to $2.293 billion.

“For the last five years, we have been on a transformative journey to redefine our company,” Clouse stated.

Related: The Side Hustle She Worked on in a Local Starbucks ‘Went From Nothing to $1 Million.’ Now It Will Make Over $30 Million This Year.

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Apple Adds AI Writing to iPhone 16 for Texts, Emails

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Apple Adds AI Writing to iPhone 16 for Texts, Emails

AI can write emails. AI can write songs. AI can suggest writing improvements that go beyond spelling and grammar to word choice.

As big tech companies like Google, Microsoft, and Apple roll out their latest AI features, one use case of AI keeps coming up: AI can write. It’s sometimes so good that job seekers have asked it to write their resumes and cover letters, and new technologies have rolled out to detect AI’s presence.

Related: These 4 Words Make It Obvious You Used AI to Write a Paper, According to New Research

Easier writing is a key selling point of Apple’s AI, Apple Intelligence, featured in the new iPhone 16 released Monday. Apple Intelligence is “built into your iPhone, iPad, and Mac to help you write, express yourself, and get things done effortlessly” according to its product page.

Apple said the AI can help upcoming iPhone 16 users draft emails and texts.

iPhone 16. Credit: Apple

Apple isn’t the first to focus on writing as an AI use case: Google ran an ad at the Olympics last month about how its AI could write a fan letter from a child to her Olympic hero — sparking conversation about what would happen when the Olympian held a stack of fan letters that sounded the same.

“As more and more people rely on AI to generate their content, it is easy to imagine a future where the richness of human language and culture erode,” Shelly Palmer, professor of advanced media in residence at Syracuse University’s S.I. Newhouse School of Public Communications wrote in a July 28 blog post.

Though Google ended up pulling the ad after public backlash, the future the ad portrayed — of young people turning to ChatGPT instead of puzzling through how to say something themselves — is fast becoming a reality.

ChatGPT has over 200 million weekly users, over 60% of which are under 34 years old. Nearly one in three users are under 24 years old.

Related: Can ChatGPT Help Start a Business? I Tried the Latest Version, GPT-4o, to Find Out.

Research published earlier this year shows that university students who rely on ChatGPT experience poorer academic performance and memory loss. A separate study found that the top uses of ChatGPT were creating content, responding to emails, writing cover letters and resumes, and coming up with ideas.

AI opponents point out AI’s writing abilities may be based on copyrighted works used by big tech companies without credit or compensation awarded to the people who wrote these works.

“To add insult to injury, the bot is being trained on pirated copies of my books,” author Margaret Atwood wrote in a 2023 article for The Atlantic last year about the issue. “Now, really! How cheap is that? Would it kill these companies to shell out the measly price of 33 books? They intend to make a lot of money off the entities they have reared and fattened on my words, so they could at least buy me a coffee.”

AI supporters say that the anti-AI group is “classist and ableist.” The organization behind National Novel Writing Month (NaNoWriMo) defended AI writing last week, for example, by saying that “not all brains have [the] same abilities” and some need “outside help or accommodations” to write. Disabled writers took issue with the remarks, as well as NaNoWriMo sponsors, and the organization has since changed the wording of its stance and apologized.

Related: Klarna CEO Says AI Could Help Reduce Company Headcount By 50%

Then there are more neutral issues with AI, like estimates that AI systems could run out of free training data within the next two years, leaving open the question of what kinds of data to use next.

AI-generated content has steadily risen to the top of Google searches, doubling from about 7% in June 2023 to 14% in June 2024.

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One $40 Payment Can Get You Lifetime Access to Microsoft Office Professional 2021

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One $40 Payment Can Get You Lifetime Access to Microsoft Office Professional 2021

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

For entrepreneurs, freelancers, and small-business owners, managing software costs can be quite the balancing act. While subscriptions such as Microsoft 365 offer things like cloud storage, they also come with an ongoing cost that can be hard to justify.

That’s why Microsoft Office Professional 2021 can be a terrific option. It offers a comprehensive suite of productivity tools with a lifetime license—and for a limited time, it’s available for just $39.97 (reg. $219) through September 29.

Unlike subscription models, Microsoft Office Professional 2021 is a one-time purchase that lets you access all the essential Office apps you need—Word, Excel, PowerPoint, Outlook, Access, Publisher, and OneNote—without worrying about recurring fees or future price hikes. This means you can use these tools indefinitely on your Windows PC without needing to renew your license each year.

One of the biggest advantages of this lifetime license is that it allows you to avoid unpredictable subscription renewals. It’s perfect for professionals and entrepreneurs who want to keep their budgeting simple and predictable, with no surprises down the line.

Additionally, owning your software outright gives you a greater sense of control and security. There’s no need to worry about losing access to your Office suite if you decide not to renew a subscription or if prices change in the future. Once you’ve purchased Microsoft Office Professional 2021, it’s yours forever, offering peace of mind and stability in an ever-evolving software landscape.

Keep in mind that this offer is only available for Windows users, and you’ll need to have Windows 10 or 11 to activate the license. If that sounds like your setup, this is your chance to invest in a software suite that has been trusted by millions for decades—all for a fraction of the regular price.

Get a lifetime license to Microsoft Office Professional 2021 for Windows for just $39.97 (reg. $219) through September 29.

StackSocial prices subject to change.

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