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4 Easy Ways in 2023



4 Easy Ways in 2023

Let’s face it:

There’s nothing more frustrating than being stuck with a plain white background when you want a more vibrant, eye-catching, and attractive website!

Fortunately, you don’t need to be a tech expert to change the background color of your WordPress website!

In this article, we’ll walk you through four simple methods to change the background color in WordPress within a couple of minutes.

Ways To Change Background Color In WordPress

If you want to spice up your WordPress site, changing the background color is a great place to start. You can accomplish this task in multiple ways, from using the built-in theme customizer to installing special plugins.

Here are four simple methods to apply a new background color on your WordPress website.

1. Theme Customizer

The simplest way to change the background color of your website is by using the WordPress theme customizer. While most themes reserve this feature for paid users, Astra offers it for free (read the full Astra theme review here). Here’s how to test it out yourself.

1. Log in to your WordPress dashboard and select Appearance > Customize from the left navigation menu.


2. Depending on your theme, click on the following options to access the background customization option:

  • Astra: Global > Colors > Site Background
  • Divi: General Settings > Background > Background Colors
  • OceanWP: General Options > General Styling > Background Colors

3. Select any color from the palette and click on Publish in the top menu bar.

2. Custom CSS

The default background color of your website is determined by a type of code called CSS. You can apply any color to your site’s background by tweaking this code.

But first, you need to convert your chosen color into a six-digit hex code. Use this free color picker tool to generate a custom hex color code before moving forward.


1. Log in to your WordPress account and go to Appearance > Customize.


2. Click on Additional CSS in the left menu bar.


3. Enter the following custom CSS code in the text box:

        .site {
            background-color: #XXXXXX;

Replace the ‘XXXXXX‘ with a hex color code of your choice.

Note: If the first code doesn’t work, try replacing ‘site’ with ‘body’ in the custom CSS code.

4. Select Publish from the top bar to save your settings.

3. Full Site Editor

WordPress introduced its Full Site Editor in 2022 with new editing features for individual pages. This update allows users to modify their website’s background image or color without purchasing premium themes or plugins.

Here are the steps to do so:


1. Log in to your dashboard and go to Appearance > Themes.


2. Select a WordPress theme that supports Full Site Editor and click Activate. (We’ll be using Twenty Twenty-Three for this example.)


3. Click on Editor from the left menu bar. After the screen reloads, press the Edit button.


4. To change the background color, click on the blue button in the top menu and search for the Cover block. Click on the icon to apply.


5. Select a color from the default color palette.

Note: If you want to use a custom color, switch to ‘Block’ and then the ‘Styles’ tab from the left menu bar. Click on ‘Overlay’ and create your own solid or gradient shade using the color picker tool.


6. Click on the Hamburger Menu in the top menu and drag each section under Cover.


7. To change the color of an individual block, click on it and go to the Block and Styles tab from the right navigation bar.


8. Tap on Background and select your own background using the color picker tool.

9. Once you’ve made all the changes, click on the Save button twice in the top right corner.

4. Block Editor

WordPress Block Editor has a hidden feature that allows you to change the background color of specific parts of your website.

You can experiment with different hues using a built-in color palette and select from a variety of solid and gradients backdrops.


1. Log in to WordPress and click on either Pages or Posts.


2. Select the Page/Post you want to customize and tap on Edit.


3. Click on the icon to add a heading or paragraph.


4. In the left sidebar, switch to Block and select Background.


5. Choose a solid or gradient color and click on Update from the top menu bar.

How To Change the Background Color Of A Single Page

Selecting the right background color can be critical to your click-through rate and revenue. Take Heinz as an example; it sold over 10 million bottles of ketchup in 7 months after changing its colors from red to green!

Using an eye-catching background color on your conversion page can recreate the same effect and significantly boost your sales. Here are the steps to change the background color of a single web page in WordPress.


1. Open the post/page on your website that you want to customize.

2. Right-click and select Inspect.


3. Look for the post id class and copy the ID. (Press Ctrl+F or Cmd+F and type ‘article’ to find the post id.)


4. Go to your WordPress Dashboard and click on Appearance > Customize.


5. Open the Additional CSS tab from the left menu.


6. Paste the following piece of code:

      .post-xxx {
         background-color: #FFFFFF;

Replace the xxx after ‘.post-‘ with the previously copied ID class. To change the background color, replace the FFFFFF with a hex color code of your choice. Repeat the same with the 000000 in the third line to customize the text color of that post/page.

7. Hit Publish to save your changes.

How To Add A Video Background In WordPress

Using a video background can be a great way to impress and educate your visitors about your brand. Since most WordPress themes do not have a built-in function to add a video background, we’ll be using the Advanced WordPress Backgrounds plugin for this method.


1. Log in to WordPress and click on Plugins > Add New from the left navigation menu.


2. Type ‘Advanced WordPress Backgrounds’ in the search bar. Click Install Now and Activate.


3. Go to Pages using the left menu and click Edit on the page you want to customize.


4. Tap on the button in the upper left corner and search for the AWB block. Click to add it to your page.


5. In the right navigation bar, switch to Video. (You can also add background images by switching to the Image tab.)

  • Paste a YouTube or Vimeo link under the Video URL text box to apply an online video.
  • To apply a downloaded video, switch to the Self Hosted tab. Select one of the video formats and upload a clip from your computer in the Media Library.

6. Edit the video using the following parameters:

  • Start/End Time
  • Loop and Always Play
  • Background and Overlay Color
  • Mouse and Standard Parallax
  • Spacing

7. Click on the + button to add more blocks over the video. As you add more content, AWB will automatically adjust the dimensions of the video.


8. Press the Update button in the top right to publish the changes.


Here are some answers to common questions about background colors in WordPress!

How do I change the font color in WordPress?

If you’re using the default theme customizer, you can find the option to change font color under Global or General Settings. People who use the Full Site Editor can find this option under Block Settings above the background selector.

How do I change the header background color in WordPress?

To change the header color of your WordPress site, go to Appearance > Customize and click on Additional CSS. Paste the following code snippet and replace XXXXXX with your chosen background color hex code:

        .site-header {
            background-color: #XXXXXX;

How do I change the primary color of my WordPress theme?

Log in to your WordPress dashboard and go to Appearance > Customize. Select Global or Colors from the left menu depending on what theme you’re using. Click on Primary Theme Color or Accent Color and choose a shade using the palette. Hit Publish once you’re done. 


Colors can greatly impact how customers perceive your website or e-commerce store. By choosing a solid background color, you can create a persona that resonates with your target audience and drives growth. 

If you want to make more dramatic customizations to your website, check out our list of the 15 Best Animated WordPress Themes.

Or, if you want to learn more about CSS, read our guide on 3 Simple Ways To Edit CSS In WordPress Without Breaking Your Design.

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How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read



How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Opinions expressed by Entrepreneur contributors are their own.

Email marketing is booming: last year, 52% of marketers said their campaign’s return on investment (ROI) doubled, while 5.7% of marketers experienced an ROI four times larger compared to 2022, a Statista report shows.

How can you create similar results for your business this year?

The effectiveness of email marketing comes down to a few key factors:

  • Knowing your audience and its pain points and desires.
  • Creating emails that respond to those specific needs.
  • Getting your emails in the inbox, where your subscribers can interact with them.

As the CEO of a B2B email marketing company, I often hear from customers about their top challenges. A big one? Creating emails that really engage and drive results. Getting the content, length and audience targeting just right is tough.

Related: How to Get People to Open – And Read – Your Emails

Most of your prospects prefer shorter emails

If you’re struggling to make your emails more engaging, here’s an aspect you may be overlooking: just make them shorter. Recent data from a ZeroBounce report shows that 66% of consumers prefer short emails, and only 6% favor longer ones.

But keep this caveat in mind: For 28% of people, email length becomes irrelevant if the content is well-tailored to their needs and interests.

It’s no surprise that people prefer shorter marketing emails. When inboxes are clogged with messages, why would you opt for a long message instead of a quick note? Concise and direct emails respect your prospects’ time and have a higher chance of getting their attention. But while most people prefer brevity, the quality and relevance of your emails are what truly capture and retain interest.

The message is clear for the 28% who don’t mind the length: When an email resonates well with their needs or interests, they’re willing to invest more time, regardless of word count. This segment of your audience is receptive to more in-depth content that speaks directly to their challenges.

How to determine the right email length

So, how do you strike the right balance between brevity and substance? The key is to start with understanding your audience. Segment your email list based on behaviors, preferences and past interactions. This segmentation allows you to tailor your messages more precisely. Also, you probably send different types of emails. That aspect alone should guide your approach:

  • Newsletters can be longer and cover several pieces of information in more depth.
  • Drip campaigns can consist of a series of emails that gently push your prospects closer to a purchase. Those emails can be short — sometimes, a few lines followed by a call-to-action (CTA) is enough.
  • Targeted campaigns, such as a discount or free offer, can have an engaging image paired with a couple of sentences and a catchy CTA button.

If you’re still unsure whether your email is too long, here are a few tips to save you time and make things easier.

Start with a clear goal

Every email should have a clear purpose. Whether it’s to inform, increase engagement or drive sales, your goal will dictate the necessary length. Don’t add fluff just to extend an email; keep it as long as necessary to fulfill its purpose.

Choose simplicity and clarity

Use simple language and clear CTAs. Marketing emails rarely benefit from any metaphors. Your email should guide readers smoothly from the opening line to the desired action without unnecessary detours.

Personalize to the last detail

Use what you know about your customers to tailor your emails. When marketing emails feel personal, people care more about the message and less about the length.

Test and adjust to what your audience likes

Studies can point you in the right direction in terms of consumer preferences, but only you can determine what your audience responds to the most. Before sending your next email, consider A/B testing different lengths. Then, analyze your metrics to see what performed best.

Improve your layout

Sometimes, the way information is presented can affect how we perceive the length of an email. Breaking text with relevant images or using bullet points can make longer emails appear more digestible and engaging.

Related: 4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales

Ask your subscribers

Asking for opinions shows you care about serving your audience better, so why not include a poll in your next newsletter? Allow your subscribers to tell you how long they’d like your emails to be. Nothing beats direct customer feedback in helping you create more effective campaigns.

Bonus tips to increase email engagement

Here are a few extra tips to help your next emails get more clicks:

  • Try to keep your subject lines between 30 and 50 characters. Not only will your subscribers process them faster, but keeping your subject lines short ensures they display well on all devices.
  • Check your email list health to avoid bounces and the likelihood of landing in the spam folder.
  • Assess your spam complaint rate – it should be under 0.1% to comply with Yahoo and Google’s new email-sending rules.

Also, remember your goal is to connect with your audience genuinely, no matter how many words it takes to get there. If your email ends up longer than you’d planned but addresses a topic many of your subscribers care about, don’t worry. Engaging content can often justify a longer read.

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Get $60 off This Portable VPN Travel Router



Get $60 off This Portable VPN Travel Router

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

More than 50% of ransomware attacks targeted companies with fewer than 100 employees (according to StrongDM), so it’s important for businesses to use powerful VPN services. The problem is that the monthly fees can add up. Now, however, you can get robust portable VPN protection with a Deeper Connect Air Portable VPN Travel Router.

This physical device provides encrypted browsing and is completely decentralized. So, while you have the advantage of using more than 150,000 servers, no data is stored on any of them. It has a compact design and weighs just under an ounce, so you can take it anywhere. Once you buy it, it’s yours for a lifetime, with no annual or monthly fees.

The plug-and-play setup is effortless; no configuration is required. You can connect up to five devices simultaneously, with each able to enjoy unlimited streaming of favorite content around the world. The VPN blocks ads and unlocks geographical restrictions. There are also parental controls to keep your children safe online with a single click, as well as enterprise-level cybersecurity features, including military-grade encryption for maximum protection.

Unlike many VPN solutions, the Deeper Connect VPN travel router doesn’t slow down your internet speed. Its 300 Mbps connection and more than 80,000 worldwide nodes allow you to seamlessly stream anything you like at lightning-fast speeds, no matter where you are. Better yet, it has intelligent software that will switch nodes depending on your internet usage, utilizing multiple nodes simultaneously to support different applications.

It works as Web 3.0 infrastructure and for Blockchain mining. It’s the ultimate all-in-one internet security solution.

Get a Deeper Connect Air Portable VPN Travel Router for just $159 using coupon code: CONNECT, a 27% discount off the regular $219 retail price.

StackSocial prices subject to change.

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The Content CEO Shares His Secret for Success



The Content CEO Shares His Secret for Success

Opinions expressed by Entrepreneur contributors are their own.

Have you ever wondered how some people turn their passions into successful careers? Roger Rojas, known as The Content CEO, says that it comes down to staying curious, seizing opportunities, and surrounding yourself with supportive individuals.

Related: Here’s How to Write Your Own Formula for Success

Saying Yes to New Challenges

On this episode of The Jeff Fenster Show, Roger stresses the value of saying yes to new challenges. He recounts how he initially started as a photographer, but when the opportunity to learn videography arose, he didn’t hesitate to take it. This willingness to step out of his comfort zone and embrace new challenges allowed him to expand his skill set and open doors to new opportunities.

Listen in and hear Roger’s inspiring journey to learn how he created a business and brand around his love of content creation.

About The Jeff Fenster Show

Serial entrepreneur Jeff Fenster embarks on an extraordinary journey every week, delving into the stories of exceptional individuals who have defied the norms and blazed their own trails to achieve extraordinary success.

Subscribe to The Jeff Fenster Show: Entrepreneur | Apple | Spotify | Google | Pandora

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