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What is Affiliate Marketing? Pros & Cons, And How To Profit in 2023



What is Affiliate Marketing? Pros & Cons, And How To Profit in 2023

You’re starting to see the term everywhere, but you’re wondering what is affiliate marketing? Keep reading for the ultimate guide to affiliate marketing, including its different types, how to make money with it, and its pros and cons. 

What is Affiliate Marketing? 

So, what is affiliate marketing? Let’s review the affiliate marketing definition: 

Through affiliate marketing, marketers earn commission by promoting products through an affiliate link. When a sale is made through the affiliate link, the marketer that promoted the link earns a commission from the sale.

These affiliate links can be promoted on a website, blog post, podcast episode, YouTube channel, social media account, and more. 

Most commissions from affiliate marketing are earned by making a sale. However, marketers can also earn money by generating leads, free-trial users, app downloads, website clicks, and more. 

How to Start Making Money with Affiliate Marketing? 

Affiliate marketing is a great way to make money because it typically doesn’t require any start-up costs. Joining an affiliate program and getting an affiliate link is usually free. This is because the money is earned after the sale is made, meaning it doesn’t cost the partner money upfront. 

To help you become a successful affiliate marketer, let’s break down this marketing strategy step-by-step: 

  1. Join an affiliate program and obtain your affiliate links. 
  2. Create and publish an ad that promotes the affiliate product. 
  3. Your target audience engages with the ad.
  4. The potential customer is sent to the affiliate website to view the product or service. 
  5. The customer makes a purchase, thus triggering an affiliate sale. 
  6. The affiliate partner records the affiliate sale. 
  7. An affiliate commission is sent back to you, the affiliate marketer. 

If you feel like you need more guidance on how to become an affiliate marketer, we have a course suggestion for you.  The Affiliate Lab is an affiliate marketing course. It was created to teach participants to build, rank, monetize, and eventually flip affiliate marketing websites. 

This online course includes 160 videos and can be completed at your own pace. It takes an in-depth discussion of the exact methods and templates the founder, Matt Diggity, uses to grow his own agency and portfolio of sites. 

Whether you’re looking to flip your affiliate site or keep enjoying its monthly income, this course will help you get there. Click here for $200 off The Affiliate Lab course

Want to see more options? Check out our post on the best affiliate marketing courses to help you make money.

Affiliate Marketing Types

While the process of forming an affiliate partnership might feel easy to you, you can try many types of affiliate marketing. Whether you consider yourself an expert or want to learn more about affiliate marketing for beginners, knowing the different types you can engage in will help you know where to target your affiliate marketing efforts. Let’s review a few different types of affiliate partner marketing. 

Involved Affiliate Marketing

Firstly, we are going to discuss involved affiliate marketing. 

Involved affiliate marketing occurs when the marketer promotes only products and services they’ve used themselves and deeply believe in. 

This type of affiliate marketing is seen as the most trustworthy. This is because it’s founded on authenticity by the marketer and trust with their audience. Influencer marketing is a form of affiliate marketing. 

This type of affiliate marketing requires more time and effort to build an authentic connection with your audience. However, this also makes it one of the most sustainable options. Having this authentic relationship with your target audience means they’ll trust your recommendations, earning you more sales. 

On the other hand, it also means you should be choosy with each affiliate merchant you partner with. While you might be turning down potential partnerships if the product or service doesn’t meet your standards, it will be better for your affiliate business in the long run. 

This type of affiliate marketing effort can include authentic promotions like:

  • Instagram Stories providing your genuine review of a product 
  • YouTube video discussing in detail how you use the product you’re promoting
  • Blog posts detailing your experience with a particular service
  • TikTok video showing how useful the product is

The second form of affiliate marketing is related affiliate marketing. 

Related affiliate marketing occurs when affiliate marketers promote products and services that are related to their specific niche. However, they don’t currently use them. 

These types of affiliate marketers are typically already content creators. This is because they’re using their existing platform and audience to promote these products and services. These affiliate marketers have influence, which makes their target audience trust their recommendations despite the fact that they’ve never used the product or service they’re promoting. For example, influencer marketing is also a form of related affiliate marketing. 

It’s considered “related” because the products and services are relevant to their existing audience. However, the marketer isn’t promoting the products based on their personal experience with them. 

The risk with this type of marketing is that it can put your reputation as a thought leader in danger. For example, if you promote a product or service that doesn’t live up to your hype, you could lose the trust of your audience. Once you’ve lost the trust of your followers, it’s very tough to earn it back. 

Unattached Affiliate Marketing

As the name suggests, unattached affiliate marketing is the most withdrawn form of affiliate marketing work. 

Unattached affiliate marketing occurs when the marketer has no attachment or authority on the product they’re promoting. As an affiliate marketer, you don’t have a relationship with your target audience or the product or service you’re promoting. 

This type of affiliate marketing campaign involves creating pay-per-click advertisements for a product or service, directing traffic to that affiliate link, and hoping they make a purchase. This can include Google Ads, Facebook ads, banner ads, and more.

It’s attractive to people who don’t want to or aren’t already big-time content creators with an engaged audience. You don’t need to be a thought leader in your niche in order to start promoting products or services. Furthermore, you don’t have to spend the time or energy building those relationships with your target audience. 

While this method doesn’t involve building that relationship, you do need to be savvy in your pay-per-click campaigns. If you’re not able to create effective ads that earn clicks, then this type won’t work for you.  

Affiliate Marketing Examples

Now that you understand the concept of affiliate marketing and how to make money from it, let’s explore a few examples. 


The Amazon Associate program is one of the most popular forms of affiliate marketing. 

Through the Amazon Associate Program, participants promote some of the millions of products available on their website. This is typically done by creating an Amazon storefront and linking to it on their website, podcast, or social media. After the sale is made, the affiliate marketer earns a percentage of the value of the sale. These percentages are preset by Amazon, and they often change. 

Here is just one example of the many promoters of this popular affiliate network. 

The first picture shows a TikTok video promoting the user’s latest product find from Amazon.

what is affiliate marketing

The link in his TikTok profile takes you to his Amazon storefront, pictured below:

1681757902 109 What is Affiliate Marketing Pros Cons And How To

This affiliate marketing program offers a low barrier to entry. It also offers a wide variety of available products to promote. This means that no matter which niche you occupy, you can find products uniquely helpful to your specific audience. 

Blog Site: Wirecutter

The New York Times acquired Wirecutter. This blog site earns money by writing about products and listing affiliate links.

1681757902 276 What is Affiliate Marketing Pros Cons And How To

With this model, the site earns money by posting lengthy product reviews and linking to each product. This is a great example of how you can create a website and fill it with blog posts for the purpose of earning additional income.

Pros and Cons of Affiliate Marketing

As affiliate marketing’s popularity continues to rise, how do you determine for yourself if it’s worth diving in? Whether you’re a small business, digital marketing professional, or an influencer, making an informed decision is important. To help you decide if building an affiliate network is right for you, we discuss some of the pros and cons of affiliate marketing below. 


There are many pros to building an affiliate network. Let’s dive right into discussing them. 

The pros of affiliate marketing include the following: 

  • Low cost: Joining an affiliate marketing program requires little to no cost. Affiliate commissions are earned after the sale is made. This means that money is exchanged after it’s earned, thus eliminating the need to pay upfront. 
  • Easy execution: While the burden of inspiring a sale falls on the affiliate marketer, the job of filling the order falls on the affiliate partner. This means that you don’t have to order products, fill an order, provide a service, or offer additional customer support as your affiliate partner does. 
  • Remote work: One of the biggest draws to affiliate marketing is that it can be completed remotely from anywhere. It doesn’t require you to drive into an office at specific times. This means you can start building your own income at any time from anywhere. 
  • Low risk: Affiliate marketing requires little investment, so it’s a very low-risk business venture. You don’t have to invest a significant amount of time, money, or resources to begin. 
  • Easily scalable: If you find yourself asking how much do affiliate marketers make, the answer might happily surprise you! This venture is as scalable as you would like it to be. Once you find partnerships and promotional methods that are working for both you and your target audience, these affiliate marketing efforts should be easily scalable. 


You’re now aware of the benefits affiliate marketers experience. Now, let’s also review some of the cons of affiliate marketing. These cons include: 

  • Tests your patience: Executing an effective affiliate marketing strategy requires time, patience, and consistency. You will not get rich overnight off of one affiliate link. However, with consistent effort, your hard work will start to pay off. 
  • Adhere to affiliate partners’ rules: When you choose to partner with a specific affiliate program, you have to follow the rules of that program. Your affiliate link will be revoked if you do not follow their rules. Every other affiliate partner has to adhere to these rules too, which means you’ll have to work extra hard to stand out from your competition. 
  • Inconsistent pay: When you engage in affiliate marketing, you’re earning money when the sale is made. This means you’re earning money sporadically, not on a bi-weekly basis, like with a consistent corporate job. 

It’s Time to Get Started

Joining an affiliate program can be a low-cost and low-risk way to earn extra income. With consistent effort and an effective strategy you can start earning passive income from affiliate marketing!

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10 best pet gifts that dogs and cats will love (and their owners, too)



ByAmanda Saintina

Sunday, December 3, 2023 6:19PM

10 best pet gifts that dogs and cats will love

This is an image of a goodybox from Chewy, a pet carrier, pet necklaces and a Furbo video camera.


As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*

Our pets are companions we hold near and dear to our hearts. Chances are, you or someone you know refers to their dog as their fur baby or cherishes their cats. Our pets keep us company and provide unconditional love, which is why they should be celebrated. Finding gifts for your four-legged friend can be difficult (especially if they’re picky), which is why we have your back. From holiday boxes full of toys and treats to functional gifts that will make pet care easy, there is something for any pet owner.

Best Gifts for Cats and Dogs

1701694565 821 10 best pet gifts that dogs and cats will love

Goody Box Holiday Dog Toys & Treats

I love this Goody Box of Holiday Dog Toys and Treats because you get more value for a lower price. The toys are a great way to bond with your pet and try out popular holiday-themed treats before you commit to buying the full-size product. It also comes in two different sizes for small and large dogs.

1701694565 608 10 best pet gifts that dogs and cats will love

Goody Box Holiday Cat Toys & Treats

This holiday-themed Goody Box has a great selection of tasty treats for your feline fur baby. I love that you get a lot of value for your money. The box includes: a penguin plush toy; a pack of 10 bouncy, holiday-colored spring toys; a foldable play tunnel; and delicious treats from Temptations and Hartz Delectables. Plus, all three toys include catnip, which is a nice treat.  

10 best pet gifts that dogs and cats will love

Merry Makings 12-Day Cat Toy Advent Calendar

This cat toy advent calendar is sure to make your cat feel special this month with plush toys filled with catnip. We love the variety of items available in this calendar in different shapes, sizes, and colors to keep your feline friend engaged.

1701694565 560 10 best pet gifts that dogs and cats will love

Frisco Flip Sequin Naughty/Nice List Dog & Cat Hoodie

Is your four-legged friend naughty or nice? If you love dressing up your pet this is the perfect hoodie to keep them in festive fashion.

1701694565 692 10 best pet gifts that dogs and cats will love

K&H Pet Products Cat & Dog Bed Warmer

My pup loves curling up under the sunny spots near my window. If your pet does the same, a bed warmer will be the perfect gift to keep them cozy this winter. This bed warmer comes in sizes ranging from small to giant and can be easily placed in any pet bed.

Best Gifts for Pet Lovers

1701694565 251 10 best pet gifts that dogs and cats will love

Leaving your pets at home can be stressful, especially if you have an anxious pup or a pup that likes to get into trouble. This 360-degree dog camera is Amazon’s choice for pet cameras and a pet owner favorite. This camera rotates to keep your dog in view at all times, so you can be home even when you’re not.

1701694565 981 10 best pet gifts that dogs and cats will love

‘Tell Your Dog I Said Hi’ T-Shirt

For the person who loves your fur baby more than you, lol. I love this T-shirt because it is lighthearted and something a friend or pet lover would appreciate.

95oz 2 8L Pet Fountain Cat Dog Water Fountain Dispenser with Smart Pump Blue d0dd2b12 9596 448e 8606 3cc6e567df8e.406f272a5d217eb755685da578ea8cf6

2.8L Pet Fountain with Smart Pump

It can be hard to keep your pet interested in their drinking bowl or even make sure they are getting the hydration they need. This pet fountain has two different flows: a flower waterfall (similar to a faucet) and a gentle fountain. This is perfect to keep your pets hydrated and engaged.

1701694565 945 10 best pet gifts that dogs and cats will love

Anavia Personalized Pet Portrait Necklace

This sentimental gift is a #1 best seller on Amazon. A personalized gift can mean the world to the person receiving it. What I love about this necklace is the unique sketch style of the portrait and how it can be used as a keepsake for a friend who may have lost a pet.

1701694565 921 10 best pet gifts that dogs and cats will love

ROVERLUND Airline-Compliant Pet Carrier

These carriers make life easier for jet-setting pet owners. These carriers are stylish and come in six different colors, but that’s not even the best part about this bag. They have a leak-proof bottom, so you won’t have to worry about any accidents, and the shoulder strap turns into a durable leash for your pup.

*By clicking on the featured links, visitors will leave and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, is not selling or distributing them, and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.

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The AI Video Industry Disruptor



The AI Video Industry Disruptor

In a world where generative artificial intelligence (AI) is the talk of the town, you can’t afford to overlook the revolutionary role it’s playing in our lives. From large language models (LLMs) being used to draft blog posts and diffusion models for image generation to AI coding assistants for code generation, the productivity potential that generative AI unlocks is staggering. If you are looking to know how to invest in Synthesia, this is the right place for you!

This piece will shine a spotlight on Synthesia, its stocks, investment options, and how to make the most out of this tool.

How to invest in Synthesia stocks: Navigating the basics

Introducing Synthesia – Image via Synthesia

Investing in the stocks of cutting-edge technology companies like Synthesia can be an attractive proposition for many investors. However, the process and availability of investing in such companies, especially those that are not publicly listed, can be complex. 

Here’s a guide to help you navigate the potential avenues for investing in Synthesia.

Step 1: Understanding the company’s status

Synthesia is a private company, which means its shares are not available on public stock exchanges. Investing in private companies is typically more challenging than investing in public companies due to limited availability and higher investment minimums.

Synthesia has raised significant capital through Series A, B, and C funding rounds from notable investors. These rounds have contributed to its high valuation and growth but are generally not open to individual retail investors.

If you’re curious about the cost of using Synthesia, make sure to check out our in-depth guide on “Is Synthesia Free to Use?” for valuable insights.

Step 2: Explore avenues for investment

Before investing, take a look at the wide range of investment avenues available to you:

  • Venture capital funds: One indirect way to invest in Synthesia is through venture capital funds that hold Synthesia in their portfolio. Investors can look for venture capital firms that have backed Synthesia, like Kleiner Perkins, Accel, or GV, and explore investment opportunities in those funds.
  • Secondary market platforms: Platforms like Forge Global or EquityZen provide a marketplace for buying and selling shares of private companies. However, these transactions often require significant minimum investments and are typically available to accredited investors.
  • Direct private investment: For high-net-worth individuals or institutional investors, direct private investments in Synthesia might be a possibility. This would generally involve directly contacting the company or participating in future funding rounds, subject to the company’s approval and investment terms.
  • Initial public offering (IPO) watch: Keep an eye on Synthesia’s public announcements for any potential IPO. An IPO would allow public investors to buy stock in Synthesia through stock exchanges. However, as of now, there is no public information about an impending IPO.

Step 3: Assess eligibility and requirements

Determine if you meet the criteria for an accredited investor, as many such investment opportunities are limited to accredited investors due to regulatory requirements.

Understand the minimum investment requirements, which can be significantly higher for private companies compared to public stocks.

Step 4: Consult financial experts

Before proceeding, consult with financial advisors, especially those experienced in private equity or venture capital investments. They can provide personalized advice based on your financial situation and investment goals.

Step 5: Monitor your investment

Keep track of Synthesia’s business progress, market trends, and any public announcements, especially regarding future funding rounds or a potential IPO.

Additionally, if you’re interested in exploring AI-driven creativity, our guide on Deep Dream Generator provides five valuable tips for creating stunning images.

Considerations before investing

  • Risk assessment: Investing in Synthesia carries a different risk profile compared to investing in other companies. Understanding these risks is crucial, including the lack of liquidity and the long-term nature of such investments.
  • Due diligence: Conduct thorough due diligence on Synthesia’s business model, market potential, financial health, and growth prospects. This information may be limited compared to publicly traded companies.
  • Investment horizon: These investments often come with a longer investment horizon. Assess whether you are comfortable with tying up your capital for an extended period, as it may take years to realize returns from these investments.
  • Diversification: Evaluate how an investment in Synthesia fits into your overall investment portfolio. Diversification is a key risk management strategy, and it’s important to consider how this private equity investment aligns with your other assets.
  • Exit strategies: Understand the potential exit strategies for your investment. Private equity investments typically involve strategies like mergers and acquisitions (M&A), IPOs, or secondary sales. Familiarize yourself with these options and their associated timelines.

For a more comprehensive evaluation of Synthesia’s capabilities, we recommend reading our detailed Synthesia AI review.

how to invest in synthesia

Considerations before investing in Synthesia

Investing in Synthesia’s services: An alternate approach

An alternative approach to investing in Synthesia is by availing its services. Take a look at the various ways through which you can make the most out of this AI tool:

1. Creating commercial videos for brands

One lucrative revenue stream with Synthesia is leveraging its video creation capabilities to produce commercial or explainer videos for brands. Businesses often require visually engaging content to promote their products or services. 

As a Synthesia user, you can offer your video production services on freelancing platforms, catering to companies in need of high-quality videos for marketing campaigns or internal use. By delivering professional and compelling videos, you can establish a steady client base and earn income from your creative video production services.

2. Affiliate marketing with AI videos

Another innovative approach to generating revenue with Synthesia is by creating AI-generated videos optimized for affiliate marketing. Instead of relying solely on ad revenue from platforms like YouTube, you can leverage the power of Synthesia to craft engaging and informative videos. Within these videos, strategically embed affiliate links in the video descriptions. 

By promoting products or services through these links, such as those available on e-commerce platforms like Amazon, you have the potential to earn commissions for every sale generated through your affiliate marketing efforts. This revenue stream diversifies your income sources and capitalizes on the popularity of video content in affiliate marketing.

Unlock the mesmerizing world of AI-generated artistry and unleash your creativity with a brushstroke of innovation by exploring our curated list of cutting-edge AI art tools.

3. Comparison and review videos

Synthesia can also be employed to produce valuable comparison and review videos, further expanding your potential revenue streams. For instance, you can create videos that compare two or more products or services within a specific niche, such as “MailChimp vs. SendinBlue” in the email marketing sector. 

In these videos, you can provide insightful analysis and recommendations. To monetize this content, include affiliate links for all the products or services discussed in the video description. This approach allows you to earn commissions regardless of the viewer’s choice, as they might click on any of the provided affiliate links based on their preferences. 

By delivering informative and unbiased comparisons, you can attract a dedicated audience interested in making informed purchasing decisions.

4. Targeted content creation

An effective strategy for generating revenue with Synthesia involves conducting thorough research to understand the specific queries and comparisons that people are actively searching for online. 

Armed with this valuable insight, you can create Synthesia videos that directly address these queries or comparative analyses. Within these videos, strategically embed relevant affiliate links that align with the content’s focus. 

Looking for alternatives to Synthesia? Explore our article on five AI video editors for quick and professional video editing solutions.

how to invest in synthesia

Navigating the right ways to invest in the services of Synthesia


Investing in Synthesia presents a unique opportunity to participate in the growth of the AI video industry. However, like any investment, it comes with its own set of risks. By conducting thorough due diligence and seeking professional advice, investors can make an informed decision.

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5+ High-Earning High-Ticket Affiliate Marketing Programs



Plus, How I earn full-time income on part-time hoursContinue reading on ILLUMINATION »

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