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How to Create Effective Recognition Programs for Startup Founders

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How to Create Effective Recognition Programs for Startup Founders

Opinions expressed by Entrepreneur contributors are their own.

In the bustling world of startups, the concept of “sweat equity” often buzzes in the background, unrecognized yet vital. Founders pour their time, expertise and relentless energy into building their ventures from the ground up. While financial investments are typically acknowledged and rewarded, the non-financial contributions — or sweat equity — of these entrepreneurs are just as crucial for success but often go unnoticed.

The recent surge in tech layoffs and its impact on the startup ecosystem is a testament to sweat equity. In 2024, the tech industry has experienced a significant wave of layoffs, with 60,000 job cuts across 254 companies, including major players like Tesla, Amazon and Google. This development highlights the precarious nature of tech and startup employment, underscoring the importance of acknowledging and valuing the non-financial investments that founders make in their startups.

Additionally, Microsoft’s recent initiatives, such as the Startups Founders Hub, demonstrate a growing recognition of the challenges founders face and the support they require. This program provides up to $150,000 in Azure credits to help founders develop their startups without heavy initial investments, emphasizing the value of supporting the non-financial contributions that drive innovation.

Related: How Startups Can Boost Team Morale and Drive Success Through Recognition

Understanding (and recognizing) sweat equity

Sweat equity is not just about the number of hours logged; it encompasses all the non-financial investments founders make in their startups. This includes the late nights, the strategic decisions made in the wee hours of the morning, the continuous learning and adapting, and the personal sacrifices. According to a study by the Kauffman Foundation, over 80% of startups are bootstrapped, which means founders are both chief executives and chief investors of their time and skills.

Recognizing the immense value of sweat equity is a strategic move. A survey conducted by Gallup and Workhuman found that companies with high employee recognition levels are 20 times more likely to be engaged as employees who receive poor recognition. When founders feel valued for their non-financial contributions, it boosts their morale and loyalty, directly influencing their enthusiasm and commitment to the venture. Recognizing these efforts fosters an environment where the intrinsic rewards of entrepreneurship are celebrated alongside the financial gains.

Creating a recognition program for founders should not be a one-size-fits-all approach. It should be as unique as the startup itself, reflecting its culture and growth stage. For instance, a tech company might recognize breakthrough innovations with annual corporate awards, while a social enterprise might highlight efforts toward social impact. Buffer, a social media management tool well-known for its transparency, extends this value into recognizing its founders by openly sharing the challenges and successes in their monthly blogs, which not only recognizes the founders’ efforts but also engages the community in their journey.

Related: From Launch to Succession: Tips for Building a Thriving Business

How to pump up your recognition efforts

By integrating a few detailed action steps and leveraging insights from successful companies, you can create a robust recognition program that acknowledges the hard work of founders while driving your startup toward greater success and cohesion. Consider the following:

1. Assess current recognition practices:

Before crafting a new recognition program, conduct a thorough assessment of existing practices within your startup. According to a Gallup study, only one in three workers in the U.S. strongly agree that they received recognition or praise for doing good work in the past seven days. This highlights a significant gap in recognition at many organizations. Start by surveying founders and key stakeholders to understand what is currently working and what isn’t. This initial feedback will serve as a baseline for developing a more impactful recognition strategy.

2. Develop personalized programs aligned with values:

Personalization is key in recognition programs. A study by Deloitte found that organizations with high-performing recognition practices are 12 times more likely to have strong business outcomes. Take inspiration from companies like Zappos, which tailors recognition strategies to match its corporate values and unique culture. For instance, Zappos offers “Co-Worker Bonus Programs” where employees can award each other monetary bonuses for going above and beyond. Aligning the program with your startup’s values ensures it resonates well with the founders and reinforces the behaviors that are critical to your startup’s success.

3. Foster peer recognition and celebrate achievements:

Peer recognition can significantly enhance workplace morale and productivity. A report from SHRM/Globoforce found that peer-to-peer recognition is 35.7% more likely to have a positive impact on financial results than manager-only recognition. Encourage a culture where founders and team members frequently acknowledge each other’s efforts. This can be facilitated through platforms like Bonusly, where employees can give each other micro-bonuses that add up to meaningful rewards. Celebrating achievements, big and small, ensures ongoing motivation and engagement.

4. Continuously evaluate and adapt recognition efforts:

Effective recognition programs require ongoing evaluation to stay relevant and impactful. Regularly gather feedback through surveys, focus groups and one-on-one interviews to understand the effectiveness of your recognition efforts. Companies like Salesforce exemplify this approach through their “V2MOM” (Vision, Values, Methods, Obstacles, and Measures) process, which involves continuous feedback and goal alignment across the company. This method ensures that all team members, including founders, are aligned and can contribute to the evolution of recognition efforts. By maintaining a dynamic feedback loop, you can make data-driven adjustments to the program, ensuring it evolves with your startup’s needs and continues to motivate and inspire your team.

Related: The Psychological Impact of Recognition on Employee Motivation and Engagement — 3 Key Insights for Leaders

By using such a dynamic and inclusive approach, startups can ensure their recognition programs remain effective and responsive to the needs of their founders and team members.

Developing a founders’ recognition program is about nurturing a culture that values each drop of sweat that goes into a startup. Such a culture accelerates growth and cements a foundation of loyalty and mutual respect that can endure the challenges typical of the startup world. As startups continue to evolve, the recognition of every contribution, financial or otherwise, will remain a cornerstone of sustainable success.

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Bernie Madoff’s Niece on Her Mission to Fight Pay Inequities

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Bernie Madoff's Niece on Her Mission to Fight Pay Inequities

In this episode of Reclaim + Advance, we’ll hear from Jess Ekstrom. Jess is the founder of Headbands of Hope and Mic Drop Workshop. She also invests in women-owned businesses, is a two-time bestselling author, a top-rated speaker, and a new mom. Jess and her companies have been featured on Today, Good Morning America, 17 magazine, Vanity Fair, Forbes, People, and more importantly, they’ve helped millions of women and girls around the world.

For years Jess Ekstrom avoided speaking about a formative event in her family life — her family getting swindled out of money by her uncle, Bernie Madoff. But on the show, she explains what spurred her to start speaking about formative challenges, and how true optimism isn’t naive.

In this episode, you’ll hear:

  • How Jess turned a family scandal into fuel for her entrepreneurial journey.
  • The shocking pay gap revelation that inspired Jess to champion women speakers.
  • Why simplifying complex ideas is key to connecting with your audience.
  • How embracing vulnerability can amplify your impact as a speaker and leader.

I’ll share a few of my favorite quotes from my conversation with Jess below:

On Authentic Expertise:

“A lot of [the] time, the thing that you teach to others is the thing that didn’t come naturally to you. It’s the thing that you had to will yourself to learn and to practice.”

The Power of Simplicity:

“I like to simplify the complex for people. We make things too complicated, whether that be entrepreneurship or speaking or writing. I like to make things feel attainable to someone.”

Embracing Struggle in Storytelling:

“No one wants to learn from someone who’s just naturally good at something. Sometimes the greatest lessons that you have to share with others come from your worst moments.”

Click here to listen on your platform of choice, or tune in below.

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How to Teach Kids About Money and Set Them Up for Success

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How to Teach Kids About Money and Set Them Up for Success

Although 83% of U.S. adults said parents are the most responsible for teaching their children about money, 31% of American parents never speak to their kids about the topic, according to a survey from CNBC and Acorns.

Last week, the subject came up on Northwestern Mutual’s A Better Way to Money podcast, which featured social media star and owner of Stur Drinks Kat Stickler and Northwestern Mutual vice president and chief portfolio manager Matt Stucky.

“I love and respect my parents, but we didn’t really talk about money ever — I never saw them talk about money,” Stickler told Stucky during the conversation. “It was taboo. It wasn’t brought up once.”

Related: Members of Every Generation Have Side Hustles — But They Don’t Spend Their Earnings the Same Way. Here’s the Breakdown.

According to Stucky, parents can instill strong money management skills like any other good habit.

“It just takes a lot of repetition — things like saving, investing,” Stucky said. “I’m not going to teach my 4-year-old about investing, but just the idea of if I save a dollar, that means I can spend it down the road on something that I really want. That takes a while to sink in.”

Money might not have been a regular topic of discussion while Stickler was growing up, but the entrepreneur says her mother did show her the value of a dollar in other ways: repurposing old jeans into shorts or empty butter tubs into containers for school lunch.

In addition to talking to their kids about money, parents can lead by example when it comes to smart financial decisions.

“There are new risks that are now in the equation of being a parent,” Stucky said. “Things like, What if something happens to me; what if I can’t work anymore? How does that impact my child’s financial life?

Navigating those uncertainties means planning for big-ticket items, according to Stucky. Stickler, who has a young daughter, said she’s already taken some key steps to secure her future: setting up a will complete with a month-by-month timeline and establishing funds for healthcare and school — and even one for clothes and toys.

Related: What Your Parents Never Taught You About Money

According to Stucky, parents should leverage today’s circumstances for tomorrow’s success.

Stucky recommends setting up a 529, to which you can contribute funds for education, and a Roth IRA for your child.

“[With a Roth IRA], you are able to contribute on their behalf up to the child’s earned income amount or the current contribution limits of $7,000, and the dollars come out tax-free after age 59 ½ or if they need to use it for a qualifying life event,” Stucky explains. “It’s a way to set up your children for their retirement, as well as support generational wealth.”

Parents might also consider a Uniform Transfer to Minors Account (UTMA), which has no limit on the amount that goes in and allows them to retain control until their kids reach 18-21, depending on where they live, Stucky says.

Related: Shark Tank’s ‘Mr. Wonderful’ on Teaching Kids About Money: ‘Put Their Noses In It, Like You’re Training a Puppy’

Finally, Stucky recommends the “often overlooked option” of permanent life insurance for your child.

“The policy will pay a death benefit someday so long as the required premiums are paid,” he explains. “In addition, policies accumulate cash value, which your child could access during their lifetime.”

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Microsoft’s Next Power Source for AI Data Centers Is Nuclear

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Microsoft's Next Power Source for AI Data Centers Is Nuclear

Three Mile Island, the three-mile nuclear station near Harrisburg, Pennsylvania, has been closed since 2019. Now the island is set to reopen by 2028 to power Microsoft’s data centers, which are foundational to the tech giant’s AI and cloud computing businesses.

Constellation Energy, the owner of the power unit, announced the 20-year deal on Friday, which involves Microsoft buying energy from the restored plant. Restarting the plant means a $1.6 billion investment to revive it, ensure everything is up to date, and obtain the necessary permits and licenses. The payoff is significant though — the plant could create 3,400 new jobs directly and indirectly, and add $16 billion to Pennsylvania’s GDP.

Microsoft’s decision to turn to nuclear power is a sign of the high amounts of power required for the AI boom. According to Bloomberg, AI has increased demand for carbon-free electricity — and Microsoft’s move to purchase nuclear energy for 20 years, the first agreement the tech giant has signed of its kind, is the latest move to meet that need.

Three Mile Island. Credit: Getty Images

Since the agreement was announced, opinions have been mixed about how to proceed. Pennsylvania Governor Josh Shapiro supports the deal and wants it “fast-tracked.” Residents of Perry County, Pennsylvania, however, are writing letters to the newspaper noting that the problem of nuclear waste or by-products should be addressed before the plant opens.

Related: How Much Does It Cost to Develop and Train AI? Too Much.

Dr. Michael Goff, acting assistant secretary of the Department of Energy’s Office of Nuclear Energy, stated that the restart was “an important milestone.”

“Always-on, carbon-free nuclear energy plays an important role in the fight against climate change and meeting the country’s growing energy demands,” Goff said.

Three Mile Island was once known as the site of the most serious accident in U.S. commercial operating history. In March 1979, part of the power plant melted down and released small amounts of radioactivity. The incident inspired greater regulations and led to less public confidence in nuclear power in the following decades, though there were no injuries, deaths, or long-term health effects observed from the accident.

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