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How to Get Instagram Sponsorships for Small Accounts

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How to Get Instagram Sponsorships for Small Accounts
  • Smaller accounts on Instagram can still make money as influencers.
  • “Nano” influencers, who have fewer than 10,000 followers, earn revenue from brand deals.
  • An influencer with as few as 2,300 Instagram followers has landed deals.

If you’re worried your Instagram account is too small to even think about making money as a content creator — think again.

Instagram accounts with just a few thousand followers are finding ways to monetize their content and leverage their smaller, and often more niche, audiences. Instagram accounts can get brand sponsorships with between 2,000 and 3,000 followers, according to interviews with influencers.

Smaller creators, usually categorized as “nano” influencers with fewer than 10,000 followers, are making money as content creators like their larger counterparts with brand deals, user-generated content, and affiliate marketing.

Take Stacy Kim, a third-year student at the University of California, Los Angeles. With around 3,000 Instagram followers, Kim is building a business as a travel and fashion influencer by leveraging her small audience.

“My engagement on posts is really high, and I heard that most brands care more about that than the number of followers you have,” she told Insider.

As of February, Kim had worked with dozens of brands, used a media kit to pitch partnerships, and earned a total of $5,000 from paid partnerships on Instagram.

See the exact 1-page media kit Stacy Kim used to land brand deals with 3,400 followers

While influencers can pitch brands directly, some companies are already on the lookout for smaller creators to work with. For instance, some like jewelry brand Mejuri have applications for influencers to express interest in becoming a partner.

Creators also have a plethora of resources available to them, such as creator marketplaces on platforms like Instagram and TikTok, affiliate-marketing platforms, and third-party influencer-marketing companies that connect brands and creators.

Insider is compiling our reporting on how smaller creators are getting themselves sponsored on Instagram, their strategies, and how much money they are making.

How smaller influencers are getting sponsored on Instagram

From media kits to DM templates, these creators are leveraging their smaller audiences to pitch themselves to brands and ink sponsorships. 

The influencers are listed in order of their follower count at the time Insider interviewed them.

Here are 10 examples of how smaller influencers are getting sponsored by brands on Instagram with under 10,000 followers:

To see how micro influencers with over 10,000 followers are inking sponsorships and getting paid, check out this article by Insider.



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A Buddy’s Franchise is Built for Success in a Recession Resistant Industry

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A Buddy's Franchise is Built for Success in a Recession Resistant Industry

For decades, Buddy’s has built its business in a recession resistant and essential industry that keeps growing. Since 1961, Buddy’s has worked every day to provide rent to own furniture, appliances and electronics that you can own Faster For Less. Today, Buddy’s operates over 300 Franchise and corporate locations nationwide.

3 Benefits of owning a Buddy’s Home Furnishings franchise:

  1. Established brand with over 60 years of industry presence.
  2. Recurring revenue model from rent-to-own services.
  3. Comprehensive support including training, marketing, and financing.

Buddy’s Home Furnishings franchises offer an opportunity for entrepreneurs to operate businesses providing rent-to-own home furnishings, electronics, and appliances. With over 338 locations, Buddy’s has a proven business model benefitting from decades of brand recognition and a robust rent-to-own market. Click Here to to learn more about Buddy’s Home Furnishings.

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Key Facts:

  • Minimum Initial Investment: $375,650 – $797,540
  • Initial Franchise Fee: $39,900
  • Liquid Capital Required: $200,000
  • Net Worth Required: $750,000
  • Veteran Incentives: 20% off the franchise fee.

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How Small and Medium Businesses Can Help Their Communities by Innovating with Cloud Technology

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How Small and Medium Businesses Can Help Their Communities by Innovating with Cloud Technology

Opinions expressed by Entrepreneur contributors are their own.

The term small and medium businesses (SMBs) belies the sizable contribution these organizations make to economies and employment markets. According to the World Economic Forum, “Small and medium-sized enterprises (SMEs), which represent around 90% of all firms globally, provide roughly 70% of all employment and, by some estimates, contribute to up to 70% of global GDP.” They are also embedded in their communities, delivering innovative products and services that play a crucial role in accelerating economic development.

However, doing all of this while remaining competitive requires SMBs to perform a fine balancing act between three key goals. They must accelerate speed to market for their products and services, they must build customer trust and at the same time, they must work to reduce costs. So, how are these small but mighty SMBs doing it? And — more importantly — how can they make it easier and do it better? The answer, supported by a recent report from Accenture, lies in adopting cloud services and technologies.

Related: 4 Reasons Business Leaders Need to Accelerate Cloud Adoption

Leveraging cloud tools to unlock billions in benefits

The report estimates that by 2030, cloud-enabled SMBs in healthcare, education and agriculture will have unlocked $161 billion in productivity gains. These cloud-enabled SMBs will support 95.8 million jobs, equivalent to 8% of the total employment on average across the 12 countries studied. Meanwhile, SMBs in these sectors in the U.S. stand to gain a predicted $79.8 billion, a 26% increase in current productivity benefits. Within cloud computing, artificial intelligence (AI) and machine learning (ML) are expected to have the most significant effect: 78% of businesses surveyed identified these technologies as the most significant in creating societal impacts in 2030.

Many businesses have already migrated services and computing to the cloud. Approximately 63% of all U.S. businesses (and 44% globally) now utilize cloud technology. Most of these will be large enterprises with the digital savvy and resources to make the move. This means there are many SMBs that are, therefore, missing out. First, on being able to achieve that fine balancing act between the three key goals. Second, on the opportunity to build on current achievements and continue to spearhead positive change across communities and economies.

By utilizing on-demand services and products, SMBs will gain access to the kind of tools and approaches historically restricted to large enterprises. This means they can capitalize on emerging trends by being first to market with new products (addressing key goal number one). They can also deliver secure, high-quality products and services, protect customer data and provide reliable customer support to help build customer trust (addressing key goal number two). Finally, as a result of introducing more efficient processes and better resource allocation and supply chain management, they can streamline operations and ensure they’re financially resilient (key goal number three).

Related: How to Revolutionize Your Supply Chain by Harnessing the Power of Smart Technologies

AI, ML and advanced adoption

The OECD’s definition of cloud adoption levels includes basic adoption, such as web-based email services or cloud-based storage solutions, and intermediate adoption, such as customer relationship management or enterprise resource planning tools. The average rate of basic adoption in the countries surveyed in Accenture’s report stands at 44%, and that of intermediate adoption hovers at 19%. There is clearly a large proportion of SMBs that are missing out, yet it’s in the adoption of advanced technologies that the greatest untapped gains lie. Within this third level of cloud adoption, the OECD includes the likes of AI and ML tailored for sophisticated tasks. The average advanced cloud adoption rate is currently 13%, yet 78% of respondents to the report identified AI and ML as the technologies that will have the most transformative impact on societies.

To realize that vision, this gap must be closed. As it becomes so, what can we expect to see and experience in critical sectors by 2030? In education, SMBs could help make learning more accessible and provide personalized content and individualized feedback to students. In healthcare, they could enable more medics to analyze results more accurately and synthesize high volumes of data for R&D: generative AI is expected to play a role in the development of up to 30% of all new drugs by 2025. In farming, we would see a greater uptake of AI and ML technologies for precision, data-driven agriculture, which uses fewer resources and yields greater results.

Reducing costs, enabling scalability and gaining expertise

This vision and the prospect of adopting cloud technologies will be significant for many SMBs that will understandably want to start small. Fortunately, the nature of the cloud supports this. Instead of investing heavily in new infrastructure, SMBs can use cloud services and virtualized resources on a pay-as-you-go model. Shifting from traditional fixed costs to a variable costs model means organizations only pay for what they use — which can be scaled up and down to meet demands – reducing running costs and freeing up capital. Starting small also means working with a cloud services provider that understands the needs of each SMB it works with and offers tailored support and training.

Of course, just because we start small doesn’t mean we can’t think big. In terms of migrating to new cloud technologies, SMBs should adopt a whole-of-business cloud migration strategy and draw on the knowledge and expertise of other organizations that have already made the move. For businesses operating in any market, these benefits will be attractive — especially to their bottom line. Finally, achieving this vision for 2030 can’t be attained without the buy-in of other markets and sectors of society. Moving towards this goal — and leveraging the cloud technologies required means continuing coordination between governments, educators and other industries.

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AT&T CEO Calls On Google, Meta, Apple To Pay For Subsidies

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AT&T CEO Calls On Google, Meta, Apple To Pay For Subsidies

AT&T wants the seven biggest and most profitable tech companies, namely Apple, Amazon, Alphabet, Meta, Microsoft, Nvidia, and Tesla, to help subsidize Internet and telephone access in the U.S.

AT&T CEO John Stankey said on Monday at a telecoms forum that big tech companies should be required to contribute to the Universal Service Fund (USF), a federal program that spends $8 billion a year on phone, Internet, and other telecommunications services.

The fund supports lower-income customers, customers who live in rural areas, or those who reside in high-cost areas. It also brings internet and phone service to eligible schools and libraries.

“The seven largest and most profitable companies in the world built their franchises on the internet and the infrastructure we provide,” Stankey said, per a Reuters report.

“Why shouldn’t they participate in ensuring affordable and equitable access to the services of today that are just as indispensable as the phone lines of yesteryear?” he added.

John Stankey, AT&T CEO. Credit: David Paul Morris/Bloomberg via Getty Images

As a telecommunications company operating in the U.S., AT&T is required to contribute to the USF.

The fund takes a percentage of AT&T’s revenues, starting at 15.5%.

AT&T charges its customers a Universal Connectivity Charge based on the USF percentage — so at the end of the day, AT&T’s customers pay an additional cost that goes towards the fund.

“In the competitive industry we are in, we cannot afford to absorb the costs associated with the USF that have been imposed on AT&T,” a company webpage reads.

Related: AT&T CEO Reveals Cause of Mass Outage, Offers Account Credit

Stankey isn’t the only AT&T executive to recently call attention to the USF fee. Earlier this month, AT&T executive vice president of federal regulatory relations Rhonda Johnson wrote that the company’s USF contribution percentage was now 34.4% — and had remained at above 30% for the past four quarters.

Johnson wrote that Congress should expand the USF’s sources of funding to “tech companies – like Meta and Google – that utilize consumer broadband connections.”

These big tech companies have profited from having Americans online and should also contribute to a reformed fund, according to Johnson.

Related: AT&T Customer Data Leaked to ‘Dark Web,’ Millions Affected

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