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Legendary Marketer Review: Is It Legit?



Legendary Marketer Review: Is It Legit?

Welcome to our Legendary Marketer Review!

Legendary Marketer is a comprehensive business training program and online university designed to teach up-and-coming entrepreneurs all the skills they need to succeed in online business!

Legendary Marketer features a range of digital products, including:

…And much more!

He also sells personalized coaching, support communities, and live networking events!

When I first heard about Legendary Marketer, something inside me just “clicked.” David Sharpe had a story that resonated with me. He went from being a struggling affiliate marketer, to building a multi-million dollar business in just a few short years.

And he was sharing all his secrets and knowledge with his students!

Through David Sharpe’s comprehensive training programs, expert coaching and cutting-edge training tools, I was able to develop an effective marketing strategy that transformed my digital and affiliate marketing business into a full-time business.

Whether you are a seasoned marketer or just a beginner, the Legendary Marketer platform has amazing resources for everyone.

Now let’s dive in!

=> Click Here To Get Started With Legendary Marketer’s 15-Day Business Challenge!

What Is Legendary Marketer And Why Is It So Popular?

Legendary Marketer is an incredible and popular online training platform that teaches people how to build successful online businesses.

But this is not just an ordinary marketing course

The Legendary Marketer is a comprehensive program that provides its students with cutting-edge strategies, top-notch resources and personalized coaching that will transform them into expert online marketers.

Whether you are a complete beginner or an experienced marketer looking to advance your skills to the next level, this platform has all the essential courses that you need to succeed in the online world.

Some of their courses include:

Apart from the training, they allow their students to interact with other like-minded entrepreneurs through mastermind groups.

This is a community where you can get support, advice and even find potential business partners or collaborators.

Who Created a Legendary Marketer?

Legendary Marketer was founded in 2016 by David Sharpe – a well-known digital marketing expert and a self-made millionaire.

David has a fascinating story of how he overcame significant personal and financial challenges to build multiple successful online businesses.

Growing up, he faced some of the toughest challenges life can throw at you. He was raised in poverty and had to overcome a drug addiction. Despite all these obstacles, he never lost sight of his dreams. After years of struggling, David found his calling in the world of Internet marketing!

David started his career as an affiliate marketer, but he later found success by creating his digital products.

He has even spoken at the United Nations and featured in many popular media publications, including:

This clearly shows you that the man knows his stuff!

Unlike most successful entrepreneurs, David didn’t want to keep his success to himself.  He knew there were thousands of people out there who were struggling just like him.

For this reason, he created the Legendary Marketer to teach people like you how to build successful online businesses.

Check out the resources and courses offered to see which one suits you most!

Legendary Marketer and Resources

David Sharpe offers a HUGE variety of courses and digital products through his Legendary Marketer brand.

Here are some of his most popular offerings:

Let’s take a closer look at each of these Legendary Marketer products…

1. The Insider’s Guide to Affiliate Marketing Ebook

The Insider’s Guide to Affiliate Marketing eBook is a comprehensive and affordable affiliate marketing course. This course teaches you literally everything there is to know about affiliate marketing!

This course teaches you:

  • How to choose the right affiliate program
  • The best affiliate programs to promote
  • How to create effective marketing campaigns
  • How to track and optimize your results

…And much more!

In this book, David Sharpe shares his own experiences and lessons learned to give you an insider’s perspective on how you can succeed in affiliate marketing.

The concepts are explained in a straightforward manner and this makes it easy-to-understand even for those new to affiliate marketing.

Once you purchase the eBook, you will also be given access to:

  • The free personal one-on-one business plan paid consolation with an advisor from the team valued at $199
  • Free Ad & email templates, video and phone scripts valued at $199
  • Free David Sharpe’s brand new affiliate marketing book valued at $49
  • Free access to a private FB group with more than 20,000 students
  • Free access to the 15-Day Online Business Builder Challenge valued at $299

You get all this for just $1.99 – an absolute steal!

David Sharpe believes you will love this course, and then purchase other products that he has to offer – which explains why he can sell this course for under 2 dollars!

Here is where you can learn more:

=> CLICK HERE To Get The Insider’s Guide To Affiliate Marketing For $1.99!

2. 15-Day Business Builder Challenge

The 15-Day Business Builder Challenge gives participants a step-by-step guide on how they can build an online business.

The lessons are broken down into 15 days where you are taught a new thing every day by experienced marketers.

Some of the topics covered include:

  • Identifying a profitable niche
  • How to create engaging content
  • Creating an effective sales funnel
  • How to create multiple streams of income
  • Leveraging social media platforms for marketing
  • Optimizing sales and conversions

Through the 15-day training, you will be given access to a private Facebook group where you can connect with other entrepreneurs.  The challenge also includes exercises that help you practice the concepts you have learned.

After 15 days, you will be able to create a clear roadmap of how you can take your business to the next level.

Here is where you can learn more:

=> CLICK HERE To Get Started With The 15-Day Business Builder Challenge!

3. The Copywriter’s Playbook

The Copywriter’s Playbook is a comprehensive copywriting guide that is designed to help both novice and experienced copywriters to improve their skills.

It covers a wide range of topics such as:

  • The Basics of Copywriting
  • The Anatomy of a sales page
  • Copywriting formulas such as Features-Advantages-Benefits (FAB), Problem-Agitate Solve(PAS) and Attention-Interest-Desire Action (AIDA)
  • How to write compelling headlines
  • How to structure your copy
  • Writing persuasive copies
  • Advanced copywriting techniques like storytelling, use of social proof, etc
  • Editing and proofreading among other topics

The Copywriter’s Playbook also provides real-life examples of successful copywriting campaigns. You will also get exercises that will help you practice what you have learned.

If you want to learn how to be a successful copywriter and maximize sales and conversions for your business (or even start your own copywriting business), then you need this course!

And for just $1 – this course is an absolute steal! Here is where you can learn more:

=> CLICK HERE To Get The Copywriter’s Playbook For $1!

4. 15-Second Free Leads

The 15-second Free Leads video course will teach you how to generate leads and build a strong customer base through social media platforms.

The idea is to create short, attention-grabbing videos that are just 15 seconds long and then promote them on social media platforms.

The videos should capture the viewer’s attention and encourage them to take action like clicking on a link in the video description or leaving a comment on the video.

The link should direct them to your landing page or a website where they can learn more about your business. They should also provide their contact information thus becoming a lead for your business.

In essence, this course teaches you how to:

  • Learn how to create attention-grabbing videos
  • Grow your online audience and client base
  • Scale your online business as quickly as possible

When creating these videos, you should focus on a niche or topic that is relevant to your business.

It is also important to use relevant hashtags and engage with your audience by responding to their comments or messages.

Ready to get started? Here is where you can learn more:

=> CLICK HERE To Get 15-Second Free Leads For Just $1!

5. Legendary Marketer’s Club

Legendary Marketer’s Club is David Sharpe’s exclusive coaching program where he teaches you how to start and grow your own online business.

Whether you are a seasoned marketer looking to level up or a curious beginner eager to learn the ropes, the Legendary Marketer’s Club has something for everyone!

Joining this club is like entering a private club where the secrets of achieving success in digital marketing are shared and explored.

Here you will be given access to a collection of training materials, courses and workshops that cover a wide range of topics such as social media marketing, email marketing etc. You will also get exclusive weekly live webinars hosted by industry experts.

These webinars dive deep into real-world case studies, cutting-edge marketing strategies and the latest trends.  It’s like attending a high-value marketing conference from the comfort of your home.

Oh, did I mention the bonuses?

As a member, you will receive bonus courses and training materials from time to time. These are carefully curated to enhance your marketing skills and keep you at the top of your game.

Besides that, you will have an opportunity to engage in lively discussions with fellow marketers and some of the brightest minds in the world of online marketing.

To join this exclusive club and unlock all its exceptional benefits, you need to pay a membership fee of only $30 per month.

The investment not only grants you access to an unparalleled wealth of marketing wisdom but also enables you to tap into a supportive community that cheers you as you chase your dreams.

6. Legendary Marketer High-Ticket Items

The most expensive items you will find in the Legendary Marketing platform are their live events.

These events provide a great opportunity for business owners to learn, connect and grow. Even though it is more convenient to attend meetings online via platforms like Zoom, attending a mastermind live event where you meet 6 to 7-figure online marketers in person will give you a mind-boggling experience.

Some of the high-ticket live events organized by the Legendary Marketer include:

  • Legendary Leadership Group ($30,000)

The most amazing thing about this event is that it is hosted by the Legendary Marketer’s CEO, David Sharpe himself alongside some of the sharpest minds in business.

Attendees can expect to receive priceless insights, strategies and tactics for building a successful business over a period of 3 days.

  • Done-For-You(DFY) Brand Builder

This is a unique event where those attending get their entire brands built from scratch in just 3 days.  This includes logo design, website creation, content creation and social media setup.

The event is hosted by a team of expert marketers and designers.  Attendees can expect to leave with a fully built brand that is ready to launch.

  • Legendary Entrepreneur Mastermind ($12,000)

The Legendary Entrepreneur Mastermind is the best for business owners who want to take their business to the next level.  During this event, attendees will get live coaching and mentorship from industry leaders.

They will be taught how to scale their businesses using the latest digital marketing strategies.

The event is held over 3 days and the ticket price is $12,000.

  • Legendary Marketer Mastermind ($8,000)

If you are a serious entrepreneur and you are wondering how you can scale your business to 7-8 figures, the Legendary Marketer Mastermind will give you great value for your money.

The event allows you to get personalized coaching from some of the most successful marketers.

7. Traffic University

Traffic University is a comprehensive training program that covers all aspects of traffic generation like;

  • Creating a website and optimizing it for search engines
  • Content marketing and blogging
  • How to create high-converting landing pages for your ads
  • How to use paid advertising methods like Facebook and Google Ads
  • Social media marketing
  • YouTube advertising
  • Email marketing

The lessons are offered by top marketers in the industry through video tutorials, live webinars, written content and assignments.

Once you sign up, you will get an opportunity to interact with other members. Besides that, you will be allowed to ask questions and get feedback from the Legendary Marketer’s team of experts.

This program is not cheap but when you consider the amount of value you are getting, it is worth it.

Plus, if you are serious about building a successful online business, investing in your skill set is very important.

8. Affiliate Marketing Business Blueprint

Affiliate Marketing Business Blueprint is designed to teach you everything you need to know to start your own successful affiliate marketing business.

You will learn various things such as:

  • The best affiliate products to promote
  • How to create effective marketing strategies
  • How to build a loyal audience that trusts and buys from you

The Affiliate Marketing Business Blueprint goes for $2500.

I know you are now wondering why you should pay this much when there is much free information available on the internet.

What you may not know is that most of the information on the internet is outdated, inaccurate or incomplete.

One of the things that make this program unique is the fact that it is designed by experts who have already achieved success in the affiliate marketing industry. This means that the tips you will be getting are tried and tested.

Apart from the step-by-step guide provided on how to create a successful affiliate business, the program also features other valuable resources such as live webinars, video training and personalized coaching sessions with industry leaders.

You will also get opportunities to interact with a supportive community of other affiliate marketers.

This community is filled with people who are willing to share their knowledge and support you on your journey to success.

By enrolling in this program and taking advantage of all the resources provided, you will be setting yourself up for success in the world of affiliate marketing.

9. Digital Products Business Blueprint

If you are looking to dive headfirst into the world of digital marketing and make some serious cash, the Digital Products Business Blueprint is worth checking out!

This is a comprehensive training program that teaches you how to create and sell your digital products such as:

  • Coaching programs
  • Online courses
  • eBooks
  • Webinars

…And so on.

It will cost you $2500, but it’s a great investment if you are serious about building a profitable digital products business!

The program teaches you everything from product creation, marketing and customer support.  What makes it more valuable is the fact that it is based on real-life experiences from experts who have built successful digital product businesses like David Sharpe.

David has been in the digital marketing game for years and has generated more than $200 million in sales within his career.

That’s a pretty impressive record if you ask me!

The program also includes guest training from other top names in the digital marketing industry. These people have made mistakes and learned the lessons so you don’t have to go through the same.

Additionally, the Digital Products Business Blueprint is not just a one-and-done resource.

Once you join, you will have lifetime access to the latest strategies, trends and updates since the digital product industry keeps evolving. You will also be introduced to a supportive community of like-minded entrepreneurs to motivate you in your journey.

It’s like having a personal mentor for your business who will guide you through every step to help you achieve your goals.

So go ahead and invest in yourself and your future success. Sign up here.

10. Live Events and Mastermind Business Blueprint

This is a live event that teaches you how to plan, host and make money through live events or masterminds.

Here you will be guided on various things such as;

  • Who you should hire
  • How to save costs when organizing live events
  • Where to host your events
  • How to become an exceptional facilitator

How Does the Legendary Marketer Affiliate Program Work?

Just like any other affiliate program, the Legendary Marketer allows you to make money by referring people to their products.

Once you sign up as an affiliate, you will get a unique affiliate link that acts as your secret code. You can promote the link through different marketing channels such as your website, blog, emails, social media platforms, etc.

Legendary Marketer has two types of affiliate programs which are;

  • Legendary Basic Affiliate Account – This plan gives you a commission of 10 to 30% for referrals and it’s free to join.
  • Legendary Pro Affiliate Account – This plan will cost you $29.95 to join but it is worth it since you get higher commissions that range from 20 to 60% for any referral.

So why wait? Click here to join the Legendary Marketer’s affiliate program!

Legendary Marketer Pricing

Resource/Course Name Price
Affiliate eBook $1.99
15-Day Business Builder Challenge $7
15-Seconds Free Leads $1
Copywriter’s Playbook 2023 $1
Traffic University $1497
Legendary Marketers Club $30 (Paid monthly)
Affiliate Marketing Business Blueprint $2500
Digital Products Business Blueprint $2500
Events and Mastermind Business Blueprint $2500

Is Legendary Marketer a Scam?

First, let us define what a scam is.

A scam is a dishonest scheme designed to cheat people to pay for a non-existing product or service.

Even though the Legendary Marketer may not deliver the results that every single person hopes for, it is not a scam.

Compared to other similar platforms, the Legendary Marketer is miles ahead since its programs are designed by known entrepreneurs. These trainers clearly understand the do’s and don’ts when it comes to building a successful online business.

Besides that, they are transparent about their offers and the topics covered once you join.

They don’t promise overnight success or make outrageous claims about how much money you can make but they give you realistic expectations. They also provide a clear outline of the steps you need to take to achieve your goals.

Legendary Marketer Testimonials

Legendary Marketer has transformed the lives of many people through their training and resources.

Check out what over 600 entrepreneurs have said about the program:

Legendary Marketer Pros And Cons

Pros – Legendary Marketer

  • Quality training – One of the things that set Legendary Marketer apart from its competitors is the quality of their courses.  Unlike other online platforms, Legendary Marketer courses are created by successful online entrepreneurs who deeply understand what it takes to build a profitable online business. Besides that, they offer a wide range of courses making them ideal for everyone.
  • Price – Even if some of their courses are expensive, you can still find valuable and newbie-friendly resources that will cost you as low as $1 like the affiliate eBook and copywriter playbook. The 15-day business builder challenge goes for $7 while the Legendary Marketer’s Club will cost you only $30 per month. In short, they have valuable products for everyone irrespective of your budget.
  • Networking opportunities – Once you join this platform, you will be given access to a supportive community of entrepreneurs just like you who are all working towards the same goals. Through this community, you will get valuable support, motivation and feedback to help you build your business.  Networking with other entrepreneurs can open valuable partnerships and collaboration in the future.
  • Tools and resources – Another great thing about Legendary Marketer is that they offer a wide range of tools and resources to help you build your online business.  For example, they provide a customizable sales funnel builder which can help you create high-converting sales funnels for your services or products.  Apart from that, they offer a variety of marketing resources such as ad copy templates, email templates and much more.
  • Scalability –Through their courses, you will learn how you can scale your business and increase your revenue. By learning how to create automated marketing systems and leverage different marketing channels like social media marketing, you can take your business to the next level. You will also learn how to create multiple streams of income using different marketing strategies.
  • Convenience – When using this platform, you don’t have to worry about lagging because it allows you to learn at your own pace making. This also means that you can go back to review concepts that you didn’t fully understand.

Cons – Legendary Marketer

  • Not available in many countries – Legendary Marketer is only available in specific countries.  If your country is among the blocked countries, you cannot access their courses or affiliate programs. Here is a list of all the blocked countries.
  • They don’t offer SEO courses – This platform mainly focuses on how to promote products online through paid traffic. While this kind of traffic provides faster returns, it may require an extra investment.

Should you join Legendary Marketer?

Yes, Legendary Marketer is a great platform for anyone passionate about making money through online marketing.

Some of their courses are expensive but they still have valuable resources that cost even less than $2. Again, they allow you to make money if someone buys their products through your affiliate link.

Legendary Marketer Frequently Asked Questions

1. Is Legendary Marketer Legit?

Legendary Marketer is a genuine platform.

They have been on the market for many years and they have helped thousands of people to start and grow their online businesses.

David Sharpe the founder is a bone fide marketing genius with many years of experience in building successful online businesses. The program itself is very comprehensive since it covers everything from:

  • Social media marketing
  • Email marketing
  • Lead generation
  • Affiliate marketing
  • Digital marketing

…And many other things.

Whether you are a newbie or an experienced marketer, you are guaranteed to learn a ton of valuable skills and strategies.

2. Is Legendary Marketer Free?

Legendary Marketer provides different levels of access which are tailored to suit people with different needs and aspirations.

While they do offer some free resources and training materials to get your feet wet, their full-fledged experience comes with a price tag.

The free resources only give you an overview of what you should expect once you join their paid programs.

Some of the resources you can access for free include valuable blog posts, detailed videos and even free webinars. However, their paid programs and resources will give you the best learning experience since you will be guided by experts on how to build a successful online business.

The price range for these products varies from $1 to +$2500.

3. Is Legendary Marketer a Pyramid Scheme?

Legendary Marketer is not a get-rich-quick scam. David emphasizes that building a successful online business takes a lot of time, effort and dedication.

The program is designed to give you the tools and resources you need to succeed.

You have to put in the work if you want to achieve great results.

4. How Fast Can I Make Money with Legendary Marketer?

The speed at which you can make money with the Legendary Marketer depends on your commitment to learning and implementing the strategies taught.

This program doesn’t promise overnight success so it is important to have realistic expectations when joining.

However, you will be miles ahead since you can ask questions and receive feedback from experts who already understand what exactly you need to do at each stage of building your business

5. How is Legendary Marketer Support?

If there is one thing I liked about this platform after I Joined is their support. I always got quick responses any time I needed some clarifications.

I realized that the experience was the same for many others who have gone through their training.

Legendary Marketer Review Conclusion

Legendary Marketer is the #1 online training program for learning how to start your own successful online business.

David Sharpe sells a wide variety of courses to teach you how to get started, including:

Each of these courses costs less than $2! David Sharpe does this because he knows you are going to LOVE the course. This means you will come back and buy his more expensive offerings in the future, depending on the results you get from his cheaper offerings.

Whether you are looking to supplement your income, replace your day job or achieve financial freedom through online marketing, Legendary Marketer provides you with high-quality training, valuable tools and the community you need to make your dream a reality!

Once you join any of their programs, you are guaranteed to get excellent value for your money since they are taught by successful marketers who will not only train you but also mentor you throughout the journey.

So what are you waiting for?

Get started with Legendary Marketer today and get ready to take your online business to the next level!

=> CLICK HERE To Get The Insider’s Guide To Affiliate Marketing For $1.99!

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How the Peak Travel Season Will Impact Payment Fraud



How the Peak Travel Season Will Impact Payment Fraud

Opinions expressed by Entrepreneur contributors are their own.

Summer is just around the corner, and with it comes an influx of vacationers ready to explore new destinations. As the summer travel season begins, businesses operating within travel and hospitality must adopt robust strategies to manage the anticipated increase in transaction volumes and fraud risks. These strategies must also effectively manage disputes and chargebacks during a peak travel period that’s expected to break records.

Americans are still choosing to prioritize their vacations despite challenges like international unrest and rising prices. Projections from the Transportation Security Administration (TSA) suggest we’ll see a record-breaking summer travel season in 2024, with officials anticipating the busiest travel season ever.

52% of consumers say they plan to travel as much in 2024 as last year, with another 40% saying they expect to travel even more. These prospective travelers already have significant budgets set aside for these trips.

Millennials and Gen Z are the driving forces behind this trend. People in this cohort tend to prioritize experiences over material goods and seek a healthy work-life balance to explore new places and cultures. They’re also heavily influenced by social media, where many influencers showcase travel as part of an aspirational lifestyle.

This surge in travel drives global business at every level of the economy, but it also creates a heightened sense of risk. For businesses, effectively managing fraud and chargeback risk year-round is crucial to navigating the travel space.

Let’s explore the best strategies and tactics for managing these threats, whether in-house, hybrid or outsourced, and why asking for help might be the most effective course of action this year.

Related: How a Bad Billing Descriptor Can Cost You

The challenges ahead

While a travel boom is fantastic for businesses and local economies, it poses significant challenges that underscore the necessity of comprehensive fraud and chargeback management. An exceptionally busy travel season can aggravate existing chargeback triggers already intrinsic to the travel space. We may see:

  1. Increased Transaction Volume. The sheer volume of transactions during peak travel seasons makes managing and monitoring every transaction closely difficult. This increased volume can overwhelm internal systems, leading to errors and delays in handling disputes, contributing to more chargebacks.
  2. Fraudulent Activities. Fraudsters take advantage of the busy season, knowing that the high transaction volumes can mask their activities. From fake travel deals to phishing emails, the types of fraud targeting travelers are diverse and sophisticated, increasing the likelihood of chargebacks from unauthorized transactions.
  3. Overbooked Flights and Hotel Shortages. High demand can lead to overbooked flights and sold-out hotels. When travelers are bumped from flights or denied rooms, dissatisfaction spikes. So, too, does the number of chargebacks as customers dispute charges for services they didn’t receive.
  4. Poor Customer Service. Understaffing is common during peak periods, resulting in longer wait times, unresolved complaints and poor service. Frustrated customers often turn to chargebacks to resolve their grievances when they feel neglected or mistreated.
  5. Operational Strain. Handling a surge in transactions requires a well-prepared operational setup. Without it, companies might fail to process payments and refunds promptly, further aggravating customers and leading to more disputes and chargebacks.
  6. Financial and Reputational Impact. Chargebacks result in financial losses due to refunds and fees. However, they also damage a company’s reputation with customers and hurt their relationships with financial institutions. High chargeback rates can result in higher processing fees and, in severe cases, the loss of merchant processing privileges.

Considering what’s at stake, you can see why it’s incredibly urgent to prioritize effective chargeback management. Aside from saving time and money, it can also help boost customer trust during the peak travel season.

Managing chargebacks: In-house, hybrid or outsourced?

Travel operators can adopt one of three chargeback management strategies to handle the increased demand and the potential challenges outlined above.

First, they can manage everything in-house. This involves maintaining a dedicated team to manage disputes, enhance customer support and refine fraud detection systems. While this approach offers direct control, it can be resource-intensive and requires constant updates and training to stay updated on new fraud tactics and regulatory changes.

A second option is to outsource everything. This allows travel companies to benefit from specialized expertise and advanced technologies without the burden of maintaining an in-house team. Third-party providers can offer scalable solutions, real-time fraud detection and comprehensive chargeback prevention strategies. However, it can also mean that merchants lack insight.

As a third option, merchants can try taking a more hybrid approach. Combining internal efforts with external support lets businesses leverage advanced technologies and knowledge from third-party providers while retaining some control over the process. This approach provides a balance between direct oversight and external expertise.

Related: How to Fight Fraud and Chargebacks Should Regulation Fail

Industry collaboration

As we gear up for a record-setting summer, it’s clear that improved industry collaboration could be the key to addressing fraud and chargebacks.

We could consider the transformative potential of open data and artificial intelligence (AI) within the tourism industry. Combining an open data strategy with AI can enhance decision-making processes, helping to personalize customer experiences and optimize operations.

By harnessing open data, businesses can gain valuable insights into traveler preferences and behaviors. This insight can be refined using AI to forecast trends and tailor services.

Related: Think You Can’t Win Against Chargebacks? Think Again.

Open data and AI will have a much more symbiotic relationship in the future. The kind of collective effort that open data demands will create a more secure environment for our customers and protect our businesses from the financial strain of chargebacks. These technologies promise to boost efficiency and innovation in tourism, help manage threats and enhance the overall travel experience.

Ultimately, travel operators need to be proactive. By adopting the right strategies and fostering collaboration across the industry, operators can thrive during this busy travel season and create a better experience for all travelers.

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How Keeping Things Simple Helps Your Company Innovate and Grow



How Keeping Things Simple Helps Your Company Innovate and Grow

Opinions expressed by Entrepreneur contributors are their own.

According to Steve Jobs, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.” It seems obvious that keeping things simple will help your business succeed. And yet, it’s surprisingly difficult to do it.

If simplicity is this challenging, you need to be intentional to make it happen. That’s why many successful companies actively prioritize it as a value. Ikea’s focus on simplicity comes across in its designs, catalog, store experience and more. One of Nike’s 11 management maxims is “simplify and go,” focusing teams on moving fast to adapt to new technologies and fashions.

I believe that simplicity is a driver for genius innovation. In fact, my journey as an entrepreneur began with an idea to simplify a complex and bureaucratic process. Today, the success of that idea has created new challenges. We serve millions of customers across over 100 countries, with many different needs — to meet them all, we’d need a ton of different features. So, we have to find the simplest ideas that will improve the experience for the largest number of users.

Related: Here’s Why You Should Embrace Simplicity as a Strategy (and 3 Ways to Do It)

Simplifying innovation is a recipe for success

Some people think that to be an entrepreneur, you have to bring groundbreaking technological innovation to the world. But actually, there’s a lot of room to innovate on top of new technologies, simplifying them and packaging them for specific use cases.

If you think of two of the technology giants of our times, Google and Apple, neither of them invented their core technologies. Apple wasn’t the first company to create a home computer or cellphone, Google wasn’t the first company to develop a search engine. They made existing innovations simpler and more user-friendly, and it was a recipe for success.

This is particularly relevant right now in the middle of a revolution fueled by generative AI. There are definitely huge opportunities in creating new AI-driven technologies, but there are even more opportunities in finding ways to package these technologies into user-friendly software for specific use cases.

To do this, first master the tech, and then put yourself in the shoes of your potential user. Try to understand what is really useful about the innovation and what barriers people might face when trying to use it.

The key is to find a way to simplify the technology, making it easier for your target users to understand and adopt it. Do this, and you’re onto a winner.

Work smarter by simplifying communication

Another part of any business where simplification is super important is communications and processes. As companies grow, it becomes harder to get people on the same page or ensure continuity between departments. Poor communication creates misunderstandings, which can lead to mistakes. The more people involved in a project, the more likely it is that workflows will become complicated. This all slows things down, wastes time and restricts your ability to make an impact on the business.

Let’s start with communication. Using a single, simple language across the company is crucial for people to be able to understand each other. For example, try to use less jargon and fewer three-letter acronyms, or make sure to explain them if you do. By creating organized archives of historical documents and plans, you help onboard new people and anyone can find important information fast when they need it.

Create a culture of transparency where different departments share their plans with each other. Create frameworks to facilitate this, like quarterly reviews or roadmap deployments. It’s not possible for employees to be actively involved in everything going on in the company, but by helping everyone take part passively, you’re making sure they’re on the same page and can facilitate ideas and collaborations across teams.

When you do have to communicate, encourage your teams to do it in the most straightforward way possible. By simplifying communication and making it easy to understand, discussions are more focused and decisions are made faster.

Related: The Key to Effectively Communicating Important Messages Is All About Simplicity

Put simplicity at the heart of your product

A simplification mindset can also be applied to product development. By making small incremental changes, sometimes with test groups of users, you can use the inspect and adapt methodology to understand their adoption, as well as any issues, and innovate further accordingly. Every so often, you can combine all these small changes into a large product update that you roll out for everyone.

For example: A company added a lot of extra value to its product with new features and releases. In theory, this was great for the users, but some found the UI overwhelming and new pricing options confusing. To use a metaphor, some people are happy to be given ingredients to make their own meal, but most would prefer the chef do the cooking so they can enjoy the final result.

Having understood this through their feedback, the company introduced a change to its UI that helped users get the end result they wanted, without having to work hard to achieve it themselves. By simplifying, the company maximized the impact of the value of all the new additions to the product.

Related: Keep It Simple: Why Simplicity Is Key To Making Your Brand Win

Richard Branson once said: “Any fool can make something complicated. It is hard to keep things simple.” Simplicity won’t come about by accident — you need to be intentional. You have to call it out and make it a focus for the whole company. You need to put it at the heart of everything. And when you succeed, the impact will be huge.

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How to Claim Money in Disney’s $9.5M ‘Dream Key’ Settlement



How to Claim Money in Disney's $9.5M 'Dream Key' Settlement

If you bought a Disney Dream Key pass from August 25 to October 25, 2021, you could receive part of a $9.5 million settlement.

Disney has settled a class action lawsuit filed in November 2021 in California district court over how it marketed its $1,400 Dream Key pass, a program that allows customers to pay a flat rate to go to Disneyland and California Adventures theme parks whenever they want throughout the year.

The settlement website shows that payments to qualified class members were sent either by check or through a digital payment on June 14.

Related: Parents With Young Children Are Taking on ‘Disney-Related’ Debt for Trips to Theme Parks, According to a New Report

Unless a class member excludes themselves from the settlement payout, they give up any right to sue Disney over the same claims in the lawsuit.

Disneyland. Photo by Barry King/WireImage

According to the plaintiff, Jenale Nielsen, Disney advertised the Dream Key Pass as a way to enter Disneyland without any restrictions. When she bought the pass and tried to make a reservation, however, she found that Disney had blocked out many days, including all weekends in November 2021.

“Given that Disney had advertised and promised that there would be no ‘blockouts’ for Dream Key holders, Ms. Nielsen was surprised,” the filing stated.

Nielsen looked at Disney’s website and found that it still had passes available for sale on the days it had barred Dream Pass holders, so the blocks weren’t caused by tickets being sold out.

Related: A Fifth Walt Disney World Theme Park Could Be Coming Soon — Here’s What We Know

The filing called the Dream Key a “second class ticket” to Disney’s parks and said that Nielsen “was deceived by and relied upon” Disney’s “false and deceptive advertising.”

1718664962 482 How to Claim Money in Disneys 95M Dream Key SettlementLocked Disneyland during the pandemic. Photo by Jeff Gritchen/MediaNews Group/Orange County Register via Getty Images

Disney denied all of Nielsen’s claims as well as any wrongdoing or liability.

Nielsen received $5,000 as part of the settlement and 100,000 others affected will receive around $67.41 from Disney.

Related: Disney World Concession Prices Have Gone Up 60% Over the Past Decade — Including Two Fan Favorite Sweet Treats That Have Skyrocketed in Price

For reference, a standard Disneyland theme park ticket starts at $96 to $194 per day.

Disney has now made changes to its Magic Key Pass advertising. The Dream Key is no longer available to purchase. In its place, the highest tier is now the Inspire Key, priced at $1,649 and labeled as subject to “applicable pass blockout dates.”

The Magic Key calendar at the time of writing had availability open for almost all days in July, August, and September for Inspire Key holders.

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