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Online and Offline in 2024



Online and Offline in 2024

Are you and your spouse entrepreneurially minded and ready to take on the business world? If so, there’s a lot of potential for success when you double your passion, skills, and resources. Luckily, the best business ideas for couples are accessible regardless of your budget or expertise.

My significant other and I have spent the past seven years testing and experimenting with various income streams. Some were successful, some not so much. This list champions our best results alongside great business ideas from other high-performing entrepreneurial couples.

From shared side hustles to full-time ventures, here are 10 great business ideas for couples to explore.

Online Business Ideas for Couples

It’s easy to get started with online businesses, making them the perfect option for couples looking to dip their toes into entrepreneurship together. Here are five ideas to consider:

1. Start a Blog Together

Online and Offline in 2024

I’m sure there’s something you and your partner share in common. It may be something simple, like a love for cooking, or more complex, such as investment strategies. One of the best ways to share your passion with others is by starting a blog. Not just any blog, but one that offers valuable content to your audience while making money in the process.

When starting a blog from a business perspective, consider the following:

  • Choose a specific niche that you and your partner are passionate about.
  • Conduct keyword research with a tool like Keysearch to identify popular topics and improve your chances of ranking on search engines.
  • Create high-quality content consistently to build a loyal following.

Your blog can generate income through various means, such as affiliate marketing, sponsored posts, and advertising.

We invested in the Authority Site System, a comprehensive course that taught us how to build and monetize successful blogs, and it has paid off in the long run.

Building a profitable blog takes time; you must invest in blogging skills and SEO tools. You can also consider dividing tasks such as content creation and promotion to utilize each other’s strengths.

2. Become a VA Team

1711842964 568 Online and Offline in 20241711842964 568 Online and Offline in 2024

Embarking on an online business as a VA team presents a great business venture for couples looking to leverage their complementary skills. With your unique skill sets, you can cover more territory with your clients.

For example, my partner always steps in when something sticky happens with a site or database as the “IT” half of our VA team. This frees me up to create content and perform research for the same client. Take some time to determine what each of you brings to the table to curate your offerings and develop a VA brand.

Here are some of the most sought-after skills offered by VAs:

  • Task management
  • Scheduling appointments
  • Content creation
  • Digital marketing
  • Website design and development
  • Bookkeeping
  • Research
  • Data entry
  • Email management

Starting on platforms like Fiverr, Upwork, or Task Rabbit can help you gain experience. There are plenty of virtual assistant jobs for beginners to help build your portfolio. You can also join Facebook groups and LinkedIn communities dedicated to virtual assistants to network and find clients.

3. Start an Online Store

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If you and your partner are creatives, you may have a digital or physical product to sell online. This could range from developing apps to designing t-shirts or selling digital art prints. The sky is truly the limit, and plenty of great programs and organizations can help you get started.

For those looking for an ultra-affordable option for selling merch, print-on-demand (POD) services like Printful and Printify allow you to design products and have them shipped directly to your customers. You don’t even need to carry inventory or worry about shipping logistics, as these services have an entire workflow.

Working with POD companies is by far the most affordable way to get started if you sell physical products. My partner and I have had a print-on-demand store for five years and haven’t paid a single dollar upfront in that time. The process is

We pay for products after a customer has placed an order and let the auto-fulfillment process take care of everything else.

If you prefer a more hands-on approach, platforms like Etsy and Shopify provide easy-to-use e-commerce tools for selling handmade or unique items and shipping discounts to help sellers minimize expenses.

Even couples without a product to sell can invest in dropshipping, where you market and sell products from a third-party supplier without ever handling the inventory. While this method may require some investment, it can be a lucrative and low-risk option for couples unsure of what to sell.

4. Establish a Social Media Management Business

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Starting a Social media management business is a brilliant couple business idea, especially when leveraging programs like SocialPilot or Social Ninja. This venture taps into the high demand from businesses in various industries needing robust online presence management.

Here are a few common tasks and types of clients a social media management agency handles:

  • Managing (posting, commenting on, or sharing) social media posts for busy professionals in the coffee industry
  • Researching trends and marketing ideas for fitness associations or personal trainers
  • Promoting subscription businesses, t-shirt brands, or influencers by creating quizzes or surveys

This two-person team approach provides diverse services, from basic account management to comprehensive marketing strategies. You can take on different engagement shifts, split up specific duties, or even designate a person to work on specific channels.

Offering free services initially can help build a portfolio and attract other businesses seeking social media expertise. As the business grows, you can consider hiring additional staff or outsourcing tasks for a more streamlined workload.

5. Launch a YouTube Channel

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Many entrepreneurs have succeeded with YouTube channels, and couples are no exception. This can be a great way to share your expertise or passions with the world and build a loyal following.

A few great ideas for YouTube channels for couples include:

  • Travel vlogs and tips for budget-friendly adventures
  • Cooking or recipe videos featuring your favorite meals to make together
  • DIY tutorials and projects for home renovations or decor
  • Fitness and wellness tips as a couple team, showcasing workouts and healthy living habits

Are you and your significant other camera-shy? No problem. Even couples can create a faceless YouTube channel with animated videos, voiceovers, or a focus on showcasing products or services rather than themselves.

YouTube channels can earn income through advertising revenue, brand sponsorships, affiliate marketing, and merchandise sales. Plus, generating content ideas and sharing the workload can be easier with two people involved.

What exactly does the workload entail to make money on YouTube?

In a nutshell, you’ll need to create and upload regular, high-quality videos, engage with your audience through comments and social media, and optimize your content for search engines. Programs like TubeBuddy can help you with keyword research and channel optimization.

Offline Business Ideas for Couples

While online businesses may be the trend right now, there’s still plenty of room for success in traditional businesses. Here are a few flexible options that are easy for new entrepreneur couples to get started with:

6. Offer Petsitting Services

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Petsitting is a great idea for making extra income, especially for couples who work from home. You’re likely qualified if you and your partner can cover the basic needs of dog walking, feeding, playing with pets, or house-sitting while owners are on vacation. If not, you can help neighbors, friends, and family members out to start gathering experience.

To get started, create a profile on platforms like Rover or to reach pet owners in your area. You can also network through local Facebook groups or advertise your services through word-of-mouth.

Petsitting services typically range from $30 to $100 a day, and you can offer them in your home or travel to the pet.

While hosting pets in your home may be more convenient, it can be more exciting to travel to others’ homes.

We’ve felt like we are on a retreat, staying in beautiful homes, and have used these environments to focus deeply on our other business ventures.

This opportunity is best stacked with other income streams. But if you and your significant other want to go all in with sitting, you can start your own professional pet-sitting business and hire contractors or employees as your client list grows.

7. Embrace Delivery Services

1711842965 380 Online and Offline in 20241711842965 380 Online and Offline in 2024

Delivering food and products to people is a great business idea for couples who want to work offline, but don’t want to work at one dedicated location. From delivering packages to groceries to food. there are plenty of great companies to get started with.

If you don’t mind splitting the profits with your loved one, you could share a car with your partner and deliver items together. It’s a great way to make an otherwise solitary job feel more fun, make the time fly, and you can share driving responsibilities.

Some great apps to get started with are Uber Eats, Instacart, or Amazon Flex. Depending on your area and availability, you can also look into local delivery services, such as Postmates or Grubhub.

8. Start an Airbnb

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Converting your home (or a portion of it) into an Airbnb is an excellent venture for couples looking to enter the hospitality industry as a two-person team. This business idea allows for flexibility and creativity in how you host, with responsibilities ranging from managing bookings to ensuring guest satisfaction and maintaining the property.

Setup options include:

  • Renting a room in your home is perfect for those wanting to start small.
  • Setting up a unique campsite on your property for adventurous travelers.
  • Renting out a coach house offers guests privacy and a unique experience.
  • Creating a rentable unit out of an RV or camper van for a rustic stay.
  • Renting your entire house while traveling, maximizing earnings.
  • Purchasing multiple properties and hiring a property manager for passive, scalable income.
  • Using a home you don’t own by negotiating with an owner, known as Airbnb arbitrage.

My partner and I found a creative way to maximize our income by combining this with dogsitting. Whenever we secured a dogsitting job, we rented our home on Airbnb. This strategy allowed us to earn from both ventures simultaneously, showcasing the potential for successful businesses when couples collaborate effectively.

Not only did it contribute to our business growth, but it also maintained a balance between our professional commitments and personal life. Talk with your partner about how you could also “stack” opportunities to finish more in less time.

9. Form a Catering Business

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Are you and your significant other always in the kitchen? If so, why not turn your culinary skills into a profitable catering business? It’s one of the best business ideas for couples who love hospitality, have a lot of energy, and a dash of creativity.

With more people choosing to outsource cooking for special events, couples with a knack for creating delicious dishes have ample opportunity. You can embrace a delivery service model, cater events in person, or part

To get started, both business partners need to:

  • Determine your niche (i.e., types of cuisine, dietary restrictions, event size).
  • Obtain any necessary food retail business licenses and permits for food handling.
  • Decide if your catering company is also a meal delivery service business.
  • Create a menu, pricing structure, and designate working hours that provide a work-life balance.
  • Advertise your services through social media, word-of-mouth, or partnering with local event planners.

By working together in the kitchen, you can potentially cut down on preparation time and provide a more personalized experience for clients. But if only one of you likes to cook, that may work even better. The second person can handle business aspects like marketing, advertising, and bookkeeping.

10. Become Personal Trainers

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Do you spend a lot of time working out with your significant other? Look no further than the fitness business world, where you can make a significant impact together. Inspired by the success story of Alex and Leila Hormozi, who transformed their passion into a powerhouse within the fitness industry, couples everywhere can take note.

While the Hormozis reached impressive heights, their blueprint for success—leveraging each other’s strengths in a united front—can guide even those aiming for a more modestly scaled fitness business.

Here’s a concise business plan to follow to get started:

  • Pinpoint Your Fitness Angle: Decide together on your unique approach to fitness, whether it’s holistic health, strength training, or another area you’re both passionate about.
  • Secure Certifications: Credibility is key. Both partners should get certified as personal trainers, with additional niche market specializations to enhance your offerings.
  • Craft Your Story: Use your journey as a couple to shape your brand. A strong online presence and sharing your philosophy can draw people to your business. Show how your collaboration enhances your service.
  • Grow Wisely: Start by offering sessions locally. As your reputation grows, consider online coaching or a small studio to begin accepting clients.
  • Prioritize Client Achievements: Your business’s success is tied to your client’s success. Tailor your training to their needs and celebrate their progress for a loyal clientele.

This approach allows couples to build a rewarding business in personal training and can work for just one client or a whole roster. Aim for success by combining your strengths, staying dedicated to your shared vision, and impacting lives through fitness.

Final Thoughts: 10 Great Business Ideas for Couples

Some people say it isn’t easy to work together as a couple. But over the years. I’ve found that working with my partner has always amplified my results and profits, no matter how challenging.

And let’s be honest; it’s just plain old fun to have someone to celebrate the wins with and cheer you on when the going gets tough.

So, instead of debating if you should collaborate with your partner, consider asking a much more interesting question: how could we benefit from working together? Tackle one of these business ideas for couples, or brainstorm your own and see where it takes you.

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Stay Focused with These JBL Headphones for $25



Stay Focused with These JBL Headphones for $25

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

With so many calls and meetings taking place remotely these days, serious entrepreneurs and business leaders need reliable headphone options for blocking out distractions and zoning in on work. For those who are on the hunt for a highly capable piece of tech that’s also affordable, this deal is worth checking out.

For a limited time only, these new, open-box JBL Tune 510BT Wireless On-Ear Headphones are on sale for only $24.99 (reg. $49). An open-box deal typically means the product was excess inventory from store shelves, and it also means that these headphones have been inspected and verified to work like new.

So, with impressive savings on a fully capable pair of 2021 headphones, you can count on powerful and deep bass when listening to music. It also features quick switches to make switching from listening to a tune while you get through busy work to taking an unexpected and important call from a prospective client seamless.

These on-ear headphones also support Siri and Hey Google. With these tools, you can activate hands-free calling with a simple request and control sound settings and other functions with voice commands. They also offer a quick five-minute recharge feature that gives you two additional hours of music, which is great when you’re in a bind.

Busy entrepreneurs need the freedom to take calls while keeping their hands on their keyboards. Make your access to calls and meetings a lot better with these JBL Tune on-ear headphones.

During a special limited-time sale, these open-box JBL Tune 510BT Wireless On-Ear Headphones are on sale for only $24.99 (reg. $49).

StackSocial prices subject to change.

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Use This Code to Get 1TB of Cloud Storage for $120



Use This Code to Get 1TB of Cloud Storage for $120

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Whether it’s important PDFs, presentations that you made for ongoing clients, or important contracts that would be detrimental to ongoing relationships if ever lost — there’s a lot of data your business needs to protect. That’s why it’s simply common practice for modern companies to have a number of verified and reliable cloud storage solutions.

If your team is in need of some space, here’s a great deal worth checking out. For a limited time only, you can get a lifetime subscription to 1TB of Koofr Cloud Storage for $119.97 (reg. $810) with code KOOFR. This single-payment deal features helpful access to a lot of space. A terabyte can hold roughly a quarter-million photos, 500 hours of HD video, and more than 6 million smaller file types like PDFs.

You can count on top-notch security when using Koofr because of advanced file encryption practices, the company says. They also have a zero-tracking policy, so you can rest assured that sensitive documents saved on Koofr will still remain private to your team or whoever you want to provide access to.

Koofr’s also great for companies because it’s compatible with other popular cloud accounts like Dropbox, Google Drive, and OneDrive, so adding it to the mix should be easy.

For those who want a little more reassurance, just take a look at Koofr’s scores among the most reputable tech review sites out there, including a 4.6/5-star average on G2, Capterra, and GetApp.

Make sure to do your business a favor and secure this lifetime subscription to 1TB of Koofr Cloud Storage for $119.97 (reg. $810) with code KOOFR.

StackSocial prices subject to change.

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ChatGPT is Becoming More Human-Like. Here’s How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.



ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

Opinions expressed by Entrepreneur contributors are their own.

Unless you’ve been living under that proverbial rock, you’ve heard of ChatGPT and its creator, OpenAI. Part of the generative AI explosion, ChatGPT is revolutionizing entire industries, including branding and brand positioning. But it’s not without its drawbacks.

Some of the milder criticisms include creating generic content, not supporting brand voice or tone and failing to connect with audiences. Those are pretty dramatic disadvantages for a technology that’s supposed to be such a game changer, and they’re stumbling blocks you’ve probably encountered in your own use of AI.

There’s good news. A custom GPT lets you take AI to the next level. You can say goodbye to generic, boring copy and hello to brand-aligned, customized content that engages from the start.

Related: 5 Ways ChatGPT Can Help Your Business

What is a Custom GPT?

A custom GPT is the next step in AI evolution, at least for individuals and organizations looking to build their brand and enhance brand awareness with their audience. It’s a free option available for anyone who subscribes to ChatGPT Plus and essentially allows you to create a customized AI that knows everything about you and your business.

Rather than using conventional training materials, the OpenAI team uses your branding information to train the AI. The result? A customized version of ChatGPT that’s unique to your brand.

Related: How Generative AI Will Revolutionize The Future of Your Brand

The proof is in real-world experience

In the ever-evolving entrepreneurship landscape, I recently had the privilege of incorporating a custom ChatGPT into my toolkit. Created by a skilled team, this AI marvel was trained with insights from my articles and branding advice and attuned to my unique tone of voice. I was thrilled to discover that it could perfectly emulate my style (professional yet approachable and friendly) and provide branding advice that I would have given myself.

Why would I want to let AI replace me? Am I planning for my own obsolescence? Not in the least.

The goal here is to create an ally in sharing my expertise — an AI-powered alter ego capable of responding to questions, comments, and requests in the same way I would. It’s also an important tool for providing potential new clients with a preview of what working with me is like.

How did the experiment pan out? What benefits did I achieve, and how might you apply them to your own needs? Here’s a quick rundown of my experience.

Improved brand consistency

A custom GPT’s primary advantage is its ability to ensure brand consistency across different touchpoints. Whether people seek advice, ask questions or want to engage in another way, a custom GPT mirrors your brand’s unique voice and identity. These are not generic robots; they’re tailored allies designed to respond in the same tone of voice and style, aligning seamlessly with your brand. This not only strengthens your brand image but also cultivates a deeper connection with your audience.

Effortless communication

With my custom GPT taking care of everyday questions, I’ve gained valuable time to focus on the core aspects of my business. That’s something any business owner can appreciate. It has also become instrumental in smoothing out communication and enhancing overall efficiency.

When it comes to client relationships, the custom ChatGPT handles routine inquiries, allowing me to concentrate on building stronger connections. It’s not just about answering questions; it’s about providing a personal touch that goes beyond the basics, ensuring clients feel genuinely attended to.

Instant expertise at scale

Scaling my entrepreneurial efforts became seamless as my custom ChatGPT effortlessly shares branding advice derived from and consistent with my body of work across platforms. Whether interacting with one client or a hundred, the AI manages to deliver advice and guidance consistent with my goals in terms of professionalism and expertise. That’s good news for business owners, entrepreneurs and others trying to scale their brands without burning out.

Dynamic adaptability to trends

The world is evolving faster than ever. It feels impossible to keep up with trends and shifting market dynamics. However, my custom GPT can be retrained with new data and instructions so I can keep ahead of the curve. That’s an important benefit for anyone hoping to stay relevant today.

Related: How ChatGPT Will Dramatically Change the Influencer Space

Time-saving creative sparks

ChatGPT doesn’t just answer questions; it sparks creativity. Whether you’re stuck on a branding concept or seeking inspiration to name your new business venture, the AI’s unique insights and suggestions serve as a springboard for creative endeavors, accelerating the ideation process. This can be an important advantage when it comes to creating marketing collateral, content for your audience and even writing a business plan to get your idea off the ground.

The team you’ve been missing

Entrepreneurs and solopreneurs often try to do it all. Chances are good that you handle your own marketing, market research, customer support, email correspondence, and more. That leaves little time to focus on other aspects, like spending time with family and friends. A custom GPT can become the team you’ve been missing and handle those tasks for you in many cases, saving you time, cutting costs and protecting your sanity.

In essence, a custom GPT acts as a force multiplier. It allows you to do more, from engaging with your audience to building a stronger brand without burning out. From streamlining communication to answering questions and providing guidance to interacting with leads at different touchpoints within your funnel, a custom GPT could be just what you need to jumpstart your success.

Related: What Does ChatGPT Mean for the Future of Business?

A global solution for leaders in the spotlight

For prominent figures like business leaders and public figures, managing a constant influx of inquiries can be overwhelming. A prime example is MarcGPT, tailored for Marc Randolph, the co-founder and first CEO of Netflix. Drawing from his wealth of experience, this custom GPT delivers inspiring and actionable advice for entrepreneurs, showcasing its potency as a valuable tool for leaders. It extends mentorship and offers insights on a global scale, reaching a diverse audience without the limitations of time zones or physical presence. Since it incorporates information from various sources, including a copy of his book, interviews, podcast episodes and other writings, it becomes a versatile asset for sharing expertise on various topics.

Embracing the AI revolution with caution

While the benefits of custom GPTs are evident, it’s essential to approach AI integration cautiously. Human-to-human interaction is always the preferred option. And while AI continues to evolve, it should be seen as an ally working alongside you, not a replacement for you. Maintaining the human touch within your business remains vital.

My recommendation? Use a custom GPT to help you carve out more time to do what you do best and to provide much-needed human interaction at key touchpoints. Let your AI handle mundane but important tasks that would not be a wise use of your own time and expertise.

Ultimately, a custom GPT can provide critical automation, reduce costs, improve efficiency, save you time, improve your customer or client experience and increase the accuracy of interactions. Creating one tailored to your business is the first step toward building a stronger, more resilient brand and achieving a better balance in your own professional life.

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