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Sales Videos Software For Affiliate Marketing! | by Deon Christie | ILLUMINATION | Jun, 2023

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Sales Videos Software For Affiliate Marketing! | by Deon Christie | ILLUMINATION | Jun, 2023

Sales Videos With Revolutionary Sales Video Creator Software!

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creating converting sales videos with sales video creator software
The image was designed with Canva and uploaded in PNG file format by Deon Christie. The author assumes responsibility for the provenance and copyright. The author assumes responsibility for the authenticity.

What you will learn from this article.

What exactly is a high-quality effective sales video?

What are the benefits of a professional sales video?

How does the Sales Video Creator Software work?

Why invest in the Sales Video Creator Software?

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Free stuff for my Medium subscribers!

What exactly is a high-quality effective sales video?

Unveiling the Secrets: Decoding the Elements of a High-Quality Effective Sales Video!

In today’s digital age, where attention spans are shorter than ever, businesses are constantly seeking innovative ways to capture the attention of their target audience.

Among the various marketing strategies, the use of sales videos has emerged as a powerful tool to engage, educate, and ultimately convert viewers into customers.

But what exactly makes a sales video high-quality and effective? Let’s delve into the key elements that contribute to crafting a compelling sales video.

Clear and Concise Messaging: The foundation of any successful sales video lies in its messaging.

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A high-quality video should have a clear and concise message that instantly communicates the value proposition of the product or service being promoted.

It should focus on addressing the pain points of the target audience and emphasize how the offering provides a solution.

By keeping the message simple and impactful, the video becomes more memorable and resonates with viewers.

Compelling Visuals and Storytelling: Humans are visual creatures, and a visually appealing sales video can significantly enhance its effectiveness.

Engaging visuals, such as eye-catching graphics, product demonstrations, or creative animations, can captivate the viewer’s attention and keep them engaged throughout the video.

Additionally, incorporating storytelling techniques can create an emotional connection with the audience, making the video more relatable and persuasive.

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Professional Production Quality: Investing in professional production quality is crucial for creating a high-quality sales video.

The video should be well-shot, well-edited, and have excellent audio quality.

Poor production quality can undermine the credibility of the brand and distract viewers from the intended message.

By ensuring a polished and professional look, the video establishes trust and enhances the overall viewing experience.

Strong Call to Action (CTA): An effective sales video should have a strong call to action that guides viewers towards the desired next step.

Whether it’s encouraging them to visit a website, sign up for a free trial, or make a purchase, the CTA should be clear, compelling, and prominently displayed.

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The video should create a sense of urgency or highlight the benefits of acting, motivating viewers to act immediately.

Optimized for Distribution: Creating a high-quality sales video is only half the battle; it also needs to be optimized for distribution across various platforms.

The video should be formatted to be easily shareable on social media platforms, compatible with mobile devices, and optimized for search engines.

By ensuring accessibility and compatibility, the video can reach a wider audience and maximize its impact.

In conclusion: A high-quality effective sales video combines clear messaging, compelling visuals, professional production quality, a strong call to action, and optimization for distribution.

By strategically integrating these elements, businesses can create videos that not only grab attention but also generate results by converting viewers into customers.

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In a competitive market, a well-crafted sales video can be a game-changer, allowing businesses to showcase their offerings in a captivating and persuasive manner.

New Revolutionary Sales Video Creator Software That Is Designed To Engage And Sell! Make Sales Videos 17 times Faster With An Absolute Bare Minimum Of Effort! — Source

What are the benefits of a professional sales video?

Unlocking Success: The Power and Benefits of a Professional Sales Video!

In today’s fast-paced digital landscape, businesses are constantly seeking effective ways to stand out from the competition and capture the attention of their target audience.

One powerful tool that has proven to be invaluable in achieving these goals is the professional sales video.

By harnessing the power of visual storytelling and persuasive messaging, businesses can reap numerous benefits that can drive their success.

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Let’s explore some of the key advantages of utilizing a professional sales video.

Enhanced Brand Credibility and Trust: A professional sales video immediately elevates the perceived credibility of a brand.

With high production quality, engaging visuals, and a well-crafted message, the video establishes trust with the audience.

By showcasing the brand’s professionalism and attention to detail, it creates a positive impression and instils confidence in potential customers.

Trust is a vital element in the decision-making process, and a professional sales video can help businesses gain a competitive edge.

Increased Audience Engagement: Humans are naturally drawn to visual content, and sales videos excel in capturing and maintaining audience attention.

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Professionally produced videos with compelling visuals, captivating storytelling, and relevant information have a higher chance of engaging viewers compared to other forms of marketing content.

By keeping viewers engaged throughout the video, businesses can effectively communicate their value proposition and key selling points, leading to increased audience interest and a greater likelihood of conversion.

Improved Message Retention and Understanding: Sales videos have the unique ability to condense complex information into a concise and easily digestible format.

Through visual demonstrations, animations, and effective storytelling, businesses can convey their message in a way that is memorable and easily understood by viewers.

The combination of audio and visual elements helps to reinforce key points and improve information retention.

As a result, potential customers are more likely to remember the brand and its offerings, making them more likely to act.

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Enhanced Conversion Rates: The ultimate goal of any sales video is to drive conversions.

A professionally crafted video can significantly boost conversion rates by presenting a compelling case for the product or service being promoted.

With a clear call to action, a persuasive message, and engaging visuals, viewers are more likely to be motivated to take the desired action.

Whether it’s making a purchase, signing up for a newsletter, or scheduling a consultation.

By guiding viewers through a well-crafted sales funnel, businesses can turn prospects into loyal customers.

Versatility and Reach: A professional sales video can be utilized across multiple channels and platforms, maximizing its reach and impact.

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It can be shared on social media, embedded on websites, included in email campaigns, and presented at live events.

This versatility allows businesses to reach a wider audience and target their marketing efforts more effectively.

Additionally, with the rise of mobile usage, sales videos optimized for mobile viewing can further expand the reach and accessibility of the message.

In conclusion: A professional sales video offers a plethora of benefits for businesses aiming to boost their marketing efforts and achieve success.

From establishing credibility and trust to increasing audience engagement, improving message retention, driving conversions, and maximizing reach, the power of a well-executed sales video cannot be underestimated.

By investing in a professional production that aligns with the brand’s values and objectives, businesses can leverage the persuasive nature of the video.

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To connect with their audience, build brand awareness, and ultimately drive growth.

How does the Sales Video Creator Software work?

Unveiling the Magic: Understanding the Inner Workings of Sales Video Creator Software!

In the dynamic world of digital marketing, sales videos have emerged as a powerful tool to engage audiences, deliver persuasive messages, and drive conversions.

To meet the growing demand for high-quality sales videos, innovative software solutions known as Sales Video Creator Software have been developed.

But how exactly do these tools work their magic?

Let’s take a closer look at the inner workings of Sales Video Creator Software and understand the process behind creating captivating sales videos.

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Intuitive User Interface: Sales Video Creator Software typically features an intuitive user interface that allows users, even those without extensive technical expertise, to create professional-looking videos.

The software provides a user-friendly environment with drag-and-drop functionality, pre-designed templates, and a wide range of customizable elements, making the video creation process accessible and streamlined.

Template Selection: One of the key features of Sales Video Creator Software is the availability of pre-designed templates.

These templates serve as a starting point for creating sales videos, offering a variety of layouts, styles, and themes to choose from.

Users can select a template that aligns with their brand and message, providing a solid foundation for their video creation process.

Content Customization: After selecting a template, users can customize various elements of the sales video to suit their specific needs.

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This includes adding text, images, graphics, and animations to convey the desired message effectively.

Sales Video Creator Software often provides a library of stock media assets, such as images, videos, and audio, which users can leverage to enhance their videos and make them more engaging.

Scripting and Voiceover Integration: Compelling sales videos require persuasive scripts and impactful voiceovers.

Sales Video Creator Software allows users to incorporate text-based scripts directly into the video, enabling them to refine their message and ensure its coherence.

Additionally, users can integrate voiceovers by either recording their own voice or utilizing built-in voiceover capabilities within the software.

This feature enhances the overall professionalism and impact of the sales video.

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Editing and Styling: To create visually appealing sales videos, Sales Video Creator Software offers a range of editing and styling tools.

Users can customize the appearance of text, apply visual effects, adjust timing and transitions, and fine-tune the overall look and feel of the video.

These editing capabilities allow users to personalize their videos and align them with their brand identity, resulting in a cohesive and visually appealing final product.

Export and Distribution: Once the video creation process is complete, Sales Video Creator Software enables users to export their videos in various formats suitable for different platforms and devices.

Whether it’s sharing the video on social media, embedding it on a website, or incorporating it into email campaigns, the software provides options for seamless distribution across multiple channels.

This versatility ensures that the sales video reaches the intended audience effectively.

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In conclusion: Sales Video Creator Software simplifies the process of creating high-quality sales videos by providing intuitive user interfaces.

Customizable templates, content customization options, script integration, editing tools, and distribution capabilities.

By leveraging these software solutions, businesses and marketers can harness the power of video marketing without the need for extensive technical expertise or costly production resources.

Sales Video Creator Software empowers users to create engaging and persuasive sales videos that captivate audiences, communicate their message effectively, and ultimately drive business growth.

Why invest in the Sales Video Creator Software?

Unleashing the Potential: Why Investing in Sales Video Creator Software is a Game-Changer!

In the ever-evolving landscape of digital marketing, businesses are constantly searching for innovative ways to captivate audiences and boost their bottom line.

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One such game-changer in the marketing toolkit is Sales Video Creator Software.

Investing in this powerful software can revolutionize the way businesses create and deploy sales videos, unlocking a host of benefits and opportunities.

Let’s explore why investing in Sales Video Creator Software is a strategic move for businesses seeking to elevate their marketing efforts.

Cost-Effective Production: Traditional video production can be expensive, requiring professional equipment, specialized skills, and dedicated production teams.

By investing in Sales Video Creator Software, businesses can significantly reduce production costs.

The software provides a cost-effective alternative by offering a range of pre-designed templates, stock media assets, and editing tools, eliminating the need for expensive equipment and personnel.

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This allows businesses to create professional-quality sales videos in-house, saving both time and money.

Streamlined Workflow and Efficiency: Sales Video Creator Software streamlines the video creation process, providing a user-friendly interface and intuitive tools that simplify the workflow.

With drag-and-drop functionality, customizable templates, and editing features, businesses can create engaging videos with minimal effort.

The software eliminates the need for complex coding or technical expertise, empowering marketers to take control of the video creation process.

This streamlined workflow improves efficiency, allowing businesses to produce high-quality sales videos quickly and effectively.

Creative Control and Brand Consistency: Investing in Sales Video Creator Software gives businesses complete creative control over their videos.

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The software offers customization options for text, visuals, transitions, and effects, enabling businesses to align the video with their brand identity and messaging.

This level of control ensures brand consistency across all marketing materials, reinforcing the brand’s image and enhancing its recognition among the target audience.

By maintaining a consistent visual and messaging approach, businesses can establish trust and loyalty among customers.

Increased Flexibility and Agility: In today’s fast-paced digital world, businesses need to be agile and adapt quickly to market trends and audience preferences.

Sales Video Creator Software empowers businesses with the flexibility to create, edit, and update videos on the fly.

Whether it’s adjusting the messaging, incorporating real-time data, or responding to emerging opportunities, the software enables businesses to stay nimble and capitalize on timely marketing opportunities.

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This flexibility ensures that businesses can maintain relevance and relevance in their video content, keeping their audience engaged and interested.

Wider Reach and Engagement: Sales Video Creator Software offers compatibility with various platforms and devices, allowing businesses to reach a wider audience.

Videos created using the software can be easily shared on social media platforms, embedded on websites, and integrated into email campaigns.

This wider reach maximizes the potential for engagement and interaction with the target audience. By leveraging the power of videos across multiple channels, businesses can amplify their message and increase the likelihood of conversions.

Data-driven Insights and Optimization: Many Sales Video Creator Software solutions provide analytics and tracking capabilities, offering valuable insights into video performance and viewer engagement.

Businesses can gather data on metrics such as views, play rates, and audience demographics, enabling them to refine their video marketing strategies.

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These insights empower businesses to optimize their videos for better results, make data-driven decisions, and continuously improve their video content to meet the evolving needs of their audience.

In conclusion: Investing in Sales Video Creator Software empowers businesses to produce high-quality sales videos in a cost-effective and efficient manner.

With creative control, brand consistency, flexibility, wider reach, and data-driven optimization.

Businesses can unlock the potential of video marketing to engage audiences, drive conversions, and elevate their overall marketing efforts.

By embracing this technology, businesses position themselves at the forefront of digital marketing, gaining a competitive edge.

And staying ahead of the curve in an increasingly visual and dynamic landscape.

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Sales Video Creator Software Saves You Time And Money Without Sacrificing Quality! Join Tens Of Thousands Of Creators, Marketers, And 7 Figure Earners! — Source

AFFILIATE DISCLOSURE: Some of the links in this post are links to affiliate offers. If you visit them to make a purchase, I will earn a commission. The decision is yours, and whether or not you decide to buy something is entirely up to you. All offers come with a full 30–60 days, no questions asked, money-back guarantee!

Free Stuff For My Medium Subscribers.

All new subscribers on Medium will receive 4 free gifts. 2 of my top traffic eBooks, and 2 free memberships (invitation only) for buyer traffic tools I use. Subscribe to me (Deon Christie) on Medium and your free stuff will be emailed to you asap. Medium has no affiliation, nor do they endorse the free giveaway in any way. It is my personal free giveaway to all new Medium subscribers.

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Learn to Play Guitar Even if You Have No Previous Training for Just $20

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Learn to Play Guitar Even if You Have No Previous Training for Just $20

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Moe than 700 million people worldwide play the guitar, and there are numerous enterprises associated with the skill. Of course, it’s also one of the most fun instruments to play and not very difficult to learn. If you’d like to have a business, or even a hobby, related to playing guitar then the 2024 Guitar Lessons Training Bundle can help you quickly learn to play guitar even if you are a complete novice.

You need no experience whatsoever to start with the Beginner Guitar Lessons Crash Course, a student favorite with an average rating of 4.6 stars out of 5. It assumes you know nothing at all about guitar, but you’ll get quickly up-to-speed without skipping anything important.

You can then follow up with Guitar Technique, another highly-rated course. It will teach you the most important techniques for playing guitar. This course is actually for students at any level because the lessons are easy to start off with, then become more difficult as you gradually advance. You’ll begin to develop your own style in this class.

Blues lovers will thoroughly enjoy the Easy Blues Guitar Crash Course. It’s another beginner course, but you’ll quickly learn to play real blues guitar and the basic terms used in this genre. One of the best, easiest and most fun ways of improving your soloing is to play children’s songs. So you should love the Children’s Songs for the Guitar course, in which you’ll learn 20 children’s songs.

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Once you’re done with the previous courses, or if you’re already at an advanced skill level on guitar, then you’ll be ready to take the Guitar Jam Method course.

It’s for just the intermediate and advanced guitar students, focusing on teaching you how to jam without needing to play a specific song. Creative guitarists can really improve their jamming and soloing skills in this class.

The course also contains seven modules “…for the Curious Guitarist”. These are Fingerstyle, Ear Training, Songwriting, Guitar Lessons, Jazz, Blues and Christmas Songs.

All of the courses are presented by Dan Dresnok, who has taught guitar to tens of thousands of students online and in-person. He’s also been a performer and recording studio session guitarist, specializing in music theory, guitar, blues, jazz, rock and bluegrass.

Get The 2024 Guitar Lessons Training Bundle while it’s available for only $19.99 (reg. $480).

StackSocial prices subject to change.

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Inflation Not Fading Fast Enough for Stock Investors

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Inflation Not Fading Fast Enough for Stock Investors

Investors may have celebrated the end of high inflation too soon. The CPI report shows inflation bouncing higher and thus pushing back the start date for Fed rate cuts. This has the S&P 500 (SPY) coming off recent highs. This begs questions like how much more downside could we see? And when will the bull market get back on track? 44 year investment veteran Steve Reitmeister shares his answers to these questions in this timely commentary including a preview of his top picks to stay ahead of the pack. Read on below for more.

High inflation refuses to “go quietly into the night“.

Instead, the most recent CPI report was too hot which greatly downgraded the odds of a rate cut coming in June or July. With that bond rates went higher on Wednesday and stock prices went lower.

Thursday’s PPI report was a bit tamer helping to ease the mood. But it does cloud the outlook for the market.

So, we will do our best to shine some light on our path forward from here in today’s commentary.

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Market Commentary

April started with a very mild sell off which seems quite natural given then rapid pace of gains in Q1. Then just as stocks were bouncing back towards the highs we got served up a unwelcome CPI report on Wednesday that had investors hitting the sell button once again.

Unfortunately, year over year inflation increased from a 3.2% reading last month to 3.5% this time around. Yes, that is the wrong direction as we want to continue on our glide path towards the Fed’s target of 2%.

We all know that inflation rarely moves in a straight line. But this was not the first inflation report above expectations…but it certainly was the most resounding negative that investors could not dismiss.

The nerds out there (like myself) will note that the Sticky Inflation readings got even worse. That reading went up to 5% based upon the month to month change from the previous 4%. There is simply no way the Fed can look at this recent data and decide to lower rates in May…June…and probably not July.

The world of investors most certainly agreed with this notion given the seismic moves in the bond market. Most notable was the 10 year Treasury rate spiking to nearly 4.6% on Wednesday. That cooled down a notch on Thursday given the “slightly” better than expected reading for PPI.

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This greatly changes expectations for the timing of the first Fed rate cut. A month ago there was 72% probability of that taking place in June. That is now down to 22%.

Moving out to July that was considered a near slam dunk at 90% odds of lower rates. That is now a coin toss at just 49% likelihood.

Finally, we see the September meeting coming in at 70% odds of lower rates. This all points to investors going over the May 1st Fed testimony with a microscope looking for even the smallest clues of what comes next.

Long story short, I think it is borderline insane for investors to expect new highs for stocks until inflation is better under wraps and certainty increases on the timing of the first rate cut. That points to the recent high of 5,265 for the S&P 500 (SPY) as being the top end of current trading range.

The bottom of that range is a bit less clear. Will investors do more of a consolidation slightly under recent levels? The hearty bounce on Thursday seems to point in that direction. But the longer things go on without a resolution to the matter, the more we could break below the 50 day moving average at 5,105 and perhaps give 5,000 a serious test.

If that scares you, then might I recommend you put your money in the bank rather than the stock market.

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The only way you can enjoy the reward of a 27% gain for the S&P 500 since late October is by taking the risk that comes with mild pullbacks and tougher corrections from time to time. Meaning that testing 5,000 or even lower would be a yawn in the history of stock market movements which has improved our net worth considerably over the past few months…years…decades…generations…and so on.

My trading plan is to remain bullish. Just have a better eye towards the value of your positions. If you wouldn’t buy more shares of those stocks today…then perhaps time to sell and add new stocks that you feel have better upside potential.

That also calls for a “buy the dip” mentality as there likely will be more volatility and rough sessions ahead. Those are the times to step in and add shares of your favorite stocks.

All in all, we are moving back to a more normal bull market. Where 2 steps forward and 1 step back is just part of the dance. So, all the more reason to find the beat and dance right along.

What To Do Next?

Discover my current portfolio of 12 stocks packed to the brim with the outperforming benefits found in our exclusive POWR Ratings model. (Nearly 4X better than the S&P 500 going back to 1999)

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This includes 5 under the radar small caps recently added with tremendous upside potential.

Plus I have 1 special ETF that is incredibly well positioned to outpace the market in the weeks and months ahead.

This is all based on my 43 years of investing experience seeing bull markets…bear markets…and everything between.

If you are curious to learn more, and want to see these lucky 13 hand selected trades, then please click the link below to get started now.

Steve Reitmeister’s Trading Plan & Top Picks >

Wishing you a world of investment success!

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Steve Reitmeister…but everyone calls me Reity (pronounced “Righty”)
CEO, StockNews.com and Editor, Reitmeister Total Return


SPY shares were trading at $515.01 per share on Friday morning, down $2.99 (-0.58%). Year-to-date, SPY has gained 8.69%, versus a % rise in the benchmark S&P 500 index during the same period.


About the Author: Steve Reitmeister

Inflation Not Fading Fast Enough for Stock Investors

Steve is better known to the StockNews audience as “Reity”. Not only is he the CEO of the firm, but he also shares his 40 years of investment experience in the Reitmeister Total Return portfolio. Learn more about Reity’s background, along with links to his most recent articles and stock picks.

More…

The post Inflation Not Fading Fast Enough for Stock Investors appeared first on StockNews.com

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High Sport Skeptics Have Entered the Chat

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High Sport Skeptics Have Entered the Chat

If you are plugged into fashion discourse, you’ve probably heard about High Sport Kick Pant by now (perhaps against your will). They are stretch ponte trousers with a cropped flare above the ankle and pleats down the center of the legs. Sturdier than leggings and distinctly more polished. The intrigue around these pants reached a fever pitch on Substack in late 2023 – early 2024. The Kick Pant has developed a cult following, but skepticism has started to mount.

Substack, the newsletter platform, is integral to the phenomenon of High Sport. It’s where fashion influencers and ex-editors with large followings raved about the pants to their readers. Several glowing endorsements were published within a short time span. Word spread like wildfire within the platform’s ecosystem. Substack writer Rachel Solomon of Hey Mrs. Solomon describes the High Sport pants as a “fireball” item that seemed to “materialize out of nowhere.” She believes the hype is tied to the inherent “miracle potential” of pants, which are extra compelling because “the ass/thigh area is so important when it comes to fit and use case.” People will pay a lot for pants that make their butt look good.

“The chatter about these pants on Substack chat was non-stop,” says the writer of Totally Recommend, a self-described “recovering marketing CEO” who goes by Rufina. Her assessment of the situation? It seemed like no one beyond fashion writers and influencers actually owned the High Sport pants, yet everyone was hunting for alternatives. “I realized we were all searching for dupes without even knowing what the originals were truly like. That’s when my curiosity really kicked in. I knew I had to get my hands on these pants,” Rufina states.

Vi Huynh wears a thrifted version of the High Sport pants;

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Courtesy of Vi Huynh

1712933763 594 High Sport Skeptics Have Entered the Chat

Vi Huynh wears a thrifted version of the High Sport pants;

Courtesy of Vi Huynh

Solomon and Rufina both bought the pants and wrote about them on their Substacks. Both writers gave their honest opinions on everyone’s burning question: are they worth it? And, of course, where can one find a good dupe? Rufina’s review series, “The Scoop On The High Sport Dupe,” made the Substack rounds for its thorough list of dupes from Ann Mashburn, Donni, and Spanx to Banana Republic, Old Navy, and J.Crew. More chatter ensued.

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Then, The Cut published a High Sport piece last month that laid bare the financial incentives for Substack writers recommending the High Sport pants with affiliate links. The public reception of the article drove the discourse around these pants towards suspicion. It reminded people of the importance of taking product recommendations with a grain of salt when someone stands to make a hefty commission.

High Sport skepticism has kindled on Substack—the same place where the fanfare began. This time, discourse around the pants are tinged with mixed feelings around the gray area of affiliate marketing and fashion writing. Kickbacks on the Kick Pant have soured the hype for many.

In her latest High Sport dupe post, Rufina ponders if we should aspire towards these pants in the first place: “Are they an unspoken application to an elite club, where the entry fee is a slim waist, a fat bank account, and a life elegantly soaring above the mundane irritations familiar to the rest of us?” Readers resonated with this perspective. The comment section contemplated the writers’ ability to make $135 per sale via affiliate links on a rave review. “For some people, these pants might still be their top pick, fitt ing their style and budget. But knowing about the commission thing bursts the bubble,” Rufina continues. Solomon reflects on how the High Sport hype has played out. “I have noticed a little more skepticism, almost like we can all suddenly breathe a sigh of relief and go…wait, aren’t these just thick, hot pants that have a cute length?”

1712933763 870 High Sport Skeptics Have Entered the Chat

Vi Huynh wears a thrifted version of the High Sport pants;

Courtesy of Vi Huynh

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1712933763 528 High Sport Skeptics Have Entered the Chat

Rachel Solomon wears the High Sport Kick pants;

Courtesy of Rachel Solomon

Some have held a critical eye towards High Sport pants from the start. Em Seely Katz, news editor of Magasin and writer of Human Repeller, knows the nitty-gritty economics of luxury clothing production and marketing. “I know a pair of stretch pants should not cost nearly a grand without a 1000% or so markup,” Seely-Katz reveals.

When vintage seller Vi Huynh first saw the High Sport pants, the “egregious price point” stopped her from what would have been an immediate purchase otherwise. Huynh keeps up with niche fashion discourse and believes that High Sport’s brand strategy relies on the appeal of “quiet luxury” rather than a truly superior material product. “They don’t need regular people buying their pants. They’re saying: we’re the Loro Piana of stretch pants,” she continues.

Despite the skepticism around price point and kickbacks, the appetite for High Sport dupes has not waned. Seely-Katz has been diligently researching mid-price-range dupes in response to the Magasin readership’s interest. For example, they say that Sézane’s new gingham pants (around $200) are just as worthy of wear as the originals. Huynh maintains that the High Sport look is easy to find at thrift stores due to the popularity of ponte pants during the 90s and 2000s. Her advice? Focus on material—while rayon, polyester, and spandex blends are common, the better quality ones feel thick to the touch and retain shape when stretched.

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However, High Sport diehards maintain that the dupes are incomparable to the original. Writer Jess Graves of The Love List reports that the material from Old Navy and Donni versions were “flimsy and thin,” a far cry from High Sport’s “thick Italian knit that holds you in.” Graves, who purchased the High Sports with her own money, wears the pants “so often the cost per wear is probably around a dollar at this point.”

High Sport Skeptics Have Entered the Chat

Ruffina wears a dupe of the High Sport pants;

Courtesy of Rufina

1712933763 874 High Sport Skeptics Have Entered the Chat

Vi Huynh wears a thrifted version of the High Sport pants;

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Courtesy of Vi Huynh

Unlike Instagram, Substack is still a relatively new space where the norms of affiliate marketing—and how consumers can expect to engage with it—are still taking shape. One can find a broad mix of fashion content, from personal essays and styling tips to shopping-driven posts heavy on affiliate links. Perhaps it is due to this broad spectrum of how and when writers participate in affiliate marketing that pinpointed skepticism towards High Sport pants in a way that may not have materialized on, say, Instagram.

Seely-Katz, who does use affiliate links on Human Repeller, emphasizes that they have built trust with their readers in terms of how they disclose commissions. “People who read my newsletter know that I emphatically don’t go out of my way to center affiliate links, many of my posts having none at all […] I am thoughtful about what products I endorse, no matter the price point,” they state. Graves echoes this sentiment. She views affiliate income as compensation for the work of content creation. In regards to her Substack, “my readers get that if I am publishing something without a paywall, affiliate links are a way to help me accrue some payment for that time spent. I don’t let it sway my editorial decisions though,” Graves notes. Rufina does not use affiliate links but acknowledges that with the instability of the media landscape, “It’s really tricky for me to say how writers should be making their money.” As a former advertising professional, her main concern was seeing High Sport purchase links posted without an affiliate disclaimer.

Ultimately, the story of High Sport reveals how Substack is becoming an increasingly robust ecosystem for launching status-y products that go viral within a subset of fashion consumers. Seely-Katz describes the phenomenon as a “self-fulfilling prophecy,” where people who buy such items are more likely to broadcast them in their publications, “creating an illusion that literally everyone is buying this stuff.”

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