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This 52-Year-Old is Earning $5k/Month From Her Gift Guides Site With No Prior SEO Experience



This 52-Year-Old is Earning $5k/Month From Her Gift Guides Site With No Prior SEO Experience

Chanda Torres was able to turn her post-retirement boredom into a profitable niche site. After several decades in the non-profit sector, she pivoted once she left the workforce and tried her hand at creating a website. Gifter World was born.

With no previous experience with web design or SEO, she figured it out along the way. Today her site is earning $5k per month.

Keep reading to find out:

  • What she did prior to creating her niche site
  • Why she created her website
  • How her website is organized
  • Where her income comes from
  • Her unique marketing strategy
  • How she learned SEO
  • Her approach to link building
  • Her content creation process
  • Which resources and tools she uses
  • Her biggest challenge
  • Her greatest accomplishment
  • Her main mistake
  • Her advice for other entrepreneurs

Meet Chanda Torrey

My name is Chanda and I worked as an executive in the non-profit sector for nearly 20 years, including working with the Peace Corps in Belize for 4 years. 

After retiring, I became incredibly bored after about 2 weeks, so I started my Gifter World website as a hobby. Ultimately, it became a business.

Why She Created Gifter World

I started Gifter World in 2019 and it steadily grew. After about a year, I saw that it was really taking off and it was so exciting. 

Gifter World is a website with unique gifts for those who have everything. I search the internet for unique 5-star items from reputable companies and I make sure they have the best price. So instead of you spending hours researching the best gifts, I do the work for you. 

I used to be terrified of shopping for others. I would freak out and would be crying on the floor of the mall within 20 minutes. But then I realized I was thinking of gift-giving all wrong. Most adults will buy what they want or need, so gifts should be fun, unexpected, and possibly something they’ve never seen before.

Once I realized the secret to gift-giving, I fell in love with it. I look forward to birthdays and Christmas every year. But because I remember how traumatic shopping used to be for me, I wanted to create a website with cool ideas for others who struggle too. 

And if someone still can’t find something on Gifter World, I offer a free gift concierge service. They can email me with information about the recipient and I will send them some ideas. If they don’t like any of the ideas I send them from my website, I will search the internet for ideas on other websites. 

I get about 10-15 people per month who reach out to me for gift concierge help. Around the holidays I get a lot more so it is usually about 40 people in December. I actually really enjoy helping them and it is so much fun coming up with ideas for them. Of course, I have many friends who ask me for help on a daily basis, but I wasn’t counting them in the number.

How Much Money She’s Making

I have 300+ partnerships with various companies and make about $5,000 per month from them if added all together. When I find an interesting item I want to feature on my website, I reach out to them to work out a deal. When I refer people to their website, they give me a small percentage. This costs my readers absolutely nothing (in fact, they usually save money) so it is a win-win for everyone.

My partnerships are affiliate partnerships and the terms are different with each company and the percentage they give me varies. Some companies even give my readers a discount so we negotiate to work it out.

I have over 1,000 items on my website and about 200 gift guides. The gift guides are a list of my favorite items for a specific type of person. For example, I have gift guides for pool owners, relaxing gifts for women, gifts for couch potatoes, gifts for grandma, etc.

1682147792 319 This 52 Year Old is Earning 5kMonth From Her Gift Guides Site

I even use my own gift guides when I need to shop for someone. I look through the gift guides that match the recipient’s interests to refresh my memory of all of the great options. It makes shopping so much faster.

It took about 2 years to reach my current revenue level. Although, I still remember the first day I launched my company. I only made about $20, but it was so exciting. And seeing it grow over time while doing what I love is rewarding.

How much time I work on my business varies every week. Sometimes, I spend 40 hours a week and sometimes I don’t work for a month. It probably averages out to about 10 hours a week. I love that I can work anywhere in the world, and I can take unlimited time off whenever I want. After working 80+ hours a week for decades, it’s great to have a balance.

Chanda’s Main Marketing Strategy

I like to go to networking events often.

The power of word of mouth is strong and costs next to nothing. Thanks to networking, I’ve been interviewed on the news many times and the news is a great way to reach people. If you have a story to tell, reach out to the media.

There are many different networking events for me locally. The Chamber meetings always have hundreds of people. There are also various other groups like Executive Women groups, Leaders in the Community groups, and happy hour get-togethers. If you search “networking events near me,” you’d be surprised how many pop up. 

When I was younger, I was painfully shy and despised going to networking events. But then I realized that everyone is awkward and nervous just like me. I found that if I just went up to strangers and said hello, they were grateful and eagerly engaged in conversations.

The Importance of SEO

SEO is important for small businesses. We’re competing with huge companies that easily rank on the first page and if you aren’t on the first page, it’s hard to be seen at all. 

Prior to starting my website, I had never even heard of SEO. I watched and read everything I could find in order to learn about it. Udemy has some great SEO classes that are only about $10.

Keyword Research

I brainstorm ideas for gift guides I want to write and then I research how many people Google that term per month. Then I look at the websites that are on the first two pages to see if they’re things I can compete with. If there are a lot of people Googling it but very few good articles that come up, then I know it’s a win.

In order to get more in-depth information on specific keywords, I look them up on Spyfu, Semrush, and Neil Patel. I try to find keywords that get at least 1,000 inquiries per month with very few competitors. 

Link Building

Organic link building is important, but it is also important to not hire a company that will just get you a bunch of useless links because those can work against you. Having a bunch of spammy backlinks will just lower your ranking. If you have a good website, the links should come naturally.

I have hired people in the past to do link building but I find that getting organic links is much better. I’ve hired people in the past and some were good and others just got links on social directories and those types of links didn’t seem to do much. Now I just get organic links.

Her Content Creation Process

Although I research keywords for article ideas, sometimes I just write something because it’s something I want to write about and don’t care if it ranks or not. It makes writing content much more fun.

After I decide what gift guide topic I want to write, I research for hours to find interesting gifts that fit and make sure they’re good products. Oftentimes, products will show they have 5 stars, but if you look deeper, that might not be the case. 

This 52 Year Old is Earning 5kMonth From Her Gift Guides Site

Companies can put any reviews they want on their websites, so I don’t give much weight to those. And if you look at Amazon reviews, sometimes the reviews are for a different product than the one they’re selling. I look at all of this so you don’t have to.

I have a regular gift section where it’s like any website store, and then I have another section that has gift guides. Each gift guide is a list of my favorite items for a specific type of person.

I have about 1,000 gift pages and about 200 gift guides.

Chanda’s Favorite Resources

I take a lot of classes on Udemy for SEO and web development.

Prior to starting Gifter World, I didn’t have experience in either, so I was clueless. 

I would watch an Udemy class and have to Google every other word I heard. It got easier and easier every day, but each class would take me a very long time due to having to stop to Google each term.

I like to take various classes for SEO because all of them give slightly different information, but one of my favorites is SEO 2023: Complete SEO Training.

Her Top Tools

Finding the right keyword research tool that works for you is important. There are many out there:

I use a combination of all of them. None of them are completely accurate, but they can give you a good idea of how hard a keyword would be to rank for, and they help track your keywords.

I mostly use Spyfu because it is cheaper and gives me the information that I need, and I like the format for how they track keywords. Ahrefs is probably better, but it isn’t needed at this time. I will probably switch at some point. And Neil Patel has some great features that are free, so I also do searches on there frequently.

Chanda’s Biggest Challenge

My biggest challenge is competing against big companies. It seems that every magazine or website writes articles about “The Best Gifts for ____.” 

Because they’re large companies, they will rank on page one even if their gifts on the list are ordinary and unimaginative. So finding a way to beat them will always be a challenge.

I’ll never be able to compete with companies like Forbes, but that’s ok. I just need to keep writing good content and finding unique gifts that are high quality so people keep coming back. 

Sometimes, I will find a weird item and I really want to add it but the reviews are horrible, so I don’t. I keep telling myself to stick to my brand and customers will always come back.

Her Greatest Accomplishment

My biggest accomplishment is that I started a website and had no idea how to do web development. I am not very techie and I feel like I constantly have problems even when I try to turn on my TV. 

Ultimately, I was able to learn how to do something completely out of my wheelhouse. If I can do web development, you can do anything.

Basically, I told myself I was going to launch my website so I was determined to make it happen. And once I launched it and saw that people were actually reading it and complimenting me on the products, it felt like a rush. Every time someone reaches out and tells me they found something amazing on Gifter World, it warms my heart and gives me the drive I need.

What She Wishes She Knew When She Started

I wish I had known that it’s better to narrow down your niche to avoid massive competition. I would probably still stick with my niche because I truly enjoy it, but it would have prepared me a bit more.

Her Main Mistake

I decided to take several months off of writing and my rankings dropped a lot. It’s fine to take a month off, but when you go months without updating your website, Google will think you aren’t current. Now I make sure I work on it each week.

1682147792 11 This 52 Year Old is Earning 5kMonth From Her Gift Guides Site

I do most of the stuff myself, but now I have a web developer that I found on Upwork, and he has saved the day many times. Whenever I mess something up and can’t figure it out, I reach out to him for help. 

Shortly after I started my website, I thought I had deleted the whole thing. I freaked out because I was sure all of my hard work was gone, but he was able to fix it within minutes. 

I mostly do all of the writing but occasionally hire a writer who I also found on Upwork if I have several articles I want to write at the same time. I find all of the products and then send them to her, and she writes the gift guide descriptions for me. 

I found that Upwork is great for finding people to hire. You can find anyone on there and see their reviews and their work. You can find writers, web developers, SEO managers, logo creators, and more. 

Her Advice for Other Entrepreneurs

Stick with it. Having a business is like a roller coaster, and there will be ups and downs so don’t get discouraged. Persistence pays off.

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10 best pet gifts that dogs and cats will love (and their owners, too)



ByAmanda Saintina

Sunday, December 3, 2023 6:19PM

10 best pet gifts that dogs and cats will love

This is an image of a goodybox from Chewy, a pet carrier, pet necklaces and a Furbo video camera.


As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*

Our pets are companions we hold near and dear to our hearts. Chances are, you or someone you know refers to their dog as their fur baby or cherishes their cats. Our pets keep us company and provide unconditional love, which is why they should be celebrated. Finding gifts for your four-legged friend can be difficult (especially if they’re picky), which is why we have your back. From holiday boxes full of toys and treats to functional gifts that will make pet care easy, there is something for any pet owner.

Best Gifts for Cats and Dogs

1701694565 821 10 best pet gifts that dogs and cats will love

Goody Box Holiday Dog Toys & Treats

I love this Goody Box of Holiday Dog Toys and Treats because you get more value for a lower price. The toys are a great way to bond with your pet and try out popular holiday-themed treats before you commit to buying the full-size product. It also comes in two different sizes for small and large dogs.

1701694565 608 10 best pet gifts that dogs and cats will love

Goody Box Holiday Cat Toys & Treats

This holiday-themed Goody Box has a great selection of tasty treats for your feline fur baby. I love that you get a lot of value for your money. The box includes: a penguin plush toy; a pack of 10 bouncy, holiday-colored spring toys; a foldable play tunnel; and delicious treats from Temptations and Hartz Delectables. Plus, all three toys include catnip, which is a nice treat.  

10 best pet gifts that dogs and cats will love

Merry Makings 12-Day Cat Toy Advent Calendar

This cat toy advent calendar is sure to make your cat feel special this month with plush toys filled with catnip. We love the variety of items available in this calendar in different shapes, sizes, and colors to keep your feline friend engaged.

1701694565 560 10 best pet gifts that dogs and cats will love

Frisco Flip Sequin Naughty/Nice List Dog & Cat Hoodie

Is your four-legged friend naughty or nice? If you love dressing up your pet this is the perfect hoodie to keep them in festive fashion.

1701694565 692 10 best pet gifts that dogs and cats will love

K&H Pet Products Cat & Dog Bed Warmer

My pup loves curling up under the sunny spots near my window. If your pet does the same, a bed warmer will be the perfect gift to keep them cozy this winter. This bed warmer comes in sizes ranging from small to giant and can be easily placed in any pet bed.

Best Gifts for Pet Lovers

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Leaving your pets at home can be stressful, especially if you have an anxious pup or a pup that likes to get into trouble. This 360-degree dog camera is Amazon’s choice for pet cameras and a pet owner favorite. This camera rotates to keep your dog in view at all times, so you can be home even when you’re not.

1701694565 981 10 best pet gifts that dogs and cats will love

‘Tell Your Dog I Said Hi’ T-Shirt

For the person who loves your fur baby more than you, lol. I love this T-shirt because it is lighthearted and something a friend or pet lover would appreciate.

95oz 2 8L Pet Fountain Cat Dog Water Fountain Dispenser with Smart Pump Blue d0dd2b12 9596 448e 8606 3cc6e567df8e.406f272a5d217eb755685da578ea8cf6

2.8L Pet Fountain with Smart Pump

It can be hard to keep your pet interested in their drinking bowl or even make sure they are getting the hydration they need. This pet fountain has two different flows: a flower waterfall (similar to a faucet) and a gentle fountain. This is perfect to keep your pets hydrated and engaged.

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Anavia Personalized Pet Portrait Necklace

This sentimental gift is a #1 best seller on Amazon. A personalized gift can mean the world to the person receiving it. What I love about this necklace is the unique sketch style of the portrait and how it can be used as a keepsake for a friend who may have lost a pet.

1701694565 921 10 best pet gifts that dogs and cats will love

ROVERLUND Airline-Compliant Pet Carrier

These carriers make life easier for jet-setting pet owners. These carriers are stylish and come in six different colors, but that’s not even the best part about this bag. They have a leak-proof bottom, so you won’t have to worry about any accidents, and the shoulder strap turns into a durable leash for your pup.

*By clicking on the featured links, visitors will leave and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, is not selling or distributing them, and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.

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The AI Video Industry Disruptor



The AI Video Industry Disruptor

In a world where generative artificial intelligence (AI) is the talk of the town, you can’t afford to overlook the revolutionary role it’s playing in our lives. From large language models (LLMs) being used to draft blog posts and diffusion models for image generation to AI coding assistants for code generation, the productivity potential that generative AI unlocks is staggering. If you are looking to know how to invest in Synthesia, this is the right place for you!

This piece will shine a spotlight on Synthesia, its stocks, investment options, and how to make the most out of this tool.

How to invest in Synthesia stocks: Navigating the basics

Introducing Synthesia – Image via Synthesia

Investing in the stocks of cutting-edge technology companies like Synthesia can be an attractive proposition for many investors. However, the process and availability of investing in such companies, especially those that are not publicly listed, can be complex. 

Here’s a guide to help you navigate the potential avenues for investing in Synthesia.

Step 1: Understanding the company’s status

Synthesia is a private company, which means its shares are not available on public stock exchanges. Investing in private companies is typically more challenging than investing in public companies due to limited availability and higher investment minimums.

Synthesia has raised significant capital through Series A, B, and C funding rounds from notable investors. These rounds have contributed to its high valuation and growth but are generally not open to individual retail investors.

If you’re curious about the cost of using Synthesia, make sure to check out our in-depth guide on “Is Synthesia Free to Use?” for valuable insights.

Step 2: Explore avenues for investment

Before investing, take a look at the wide range of investment avenues available to you:

  • Venture capital funds: One indirect way to invest in Synthesia is through venture capital funds that hold Synthesia in their portfolio. Investors can look for venture capital firms that have backed Synthesia, like Kleiner Perkins, Accel, or GV, and explore investment opportunities in those funds.
  • Secondary market platforms: Platforms like Forge Global or EquityZen provide a marketplace for buying and selling shares of private companies. However, these transactions often require significant minimum investments and are typically available to accredited investors.
  • Direct private investment: For high-net-worth individuals or institutional investors, direct private investments in Synthesia might be a possibility. This would generally involve directly contacting the company or participating in future funding rounds, subject to the company’s approval and investment terms.
  • Initial public offering (IPO) watch: Keep an eye on Synthesia’s public announcements for any potential IPO. An IPO would allow public investors to buy stock in Synthesia through stock exchanges. However, as of now, there is no public information about an impending IPO.

Step 3: Assess eligibility and requirements

Determine if you meet the criteria for an accredited investor, as many such investment opportunities are limited to accredited investors due to regulatory requirements.

Understand the minimum investment requirements, which can be significantly higher for private companies compared to public stocks.

Step 4: Consult financial experts

Before proceeding, consult with financial advisors, especially those experienced in private equity or venture capital investments. They can provide personalized advice based on your financial situation and investment goals.

Step 5: Monitor your investment

Keep track of Synthesia’s business progress, market trends, and any public announcements, especially regarding future funding rounds or a potential IPO.

Additionally, if you’re interested in exploring AI-driven creativity, our guide on Deep Dream Generator provides five valuable tips for creating stunning images.

Considerations before investing

  • Risk assessment: Investing in Synthesia carries a different risk profile compared to investing in other companies. Understanding these risks is crucial, including the lack of liquidity and the long-term nature of such investments.
  • Due diligence: Conduct thorough due diligence on Synthesia’s business model, market potential, financial health, and growth prospects. This information may be limited compared to publicly traded companies.
  • Investment horizon: These investments often come with a longer investment horizon. Assess whether you are comfortable with tying up your capital for an extended period, as it may take years to realize returns from these investments.
  • Diversification: Evaluate how an investment in Synthesia fits into your overall investment portfolio. Diversification is a key risk management strategy, and it’s important to consider how this private equity investment aligns with your other assets.
  • Exit strategies: Understand the potential exit strategies for your investment. Private equity investments typically involve strategies like mergers and acquisitions (M&A), IPOs, or secondary sales. Familiarize yourself with these options and their associated timelines.

For a more comprehensive evaluation of Synthesia’s capabilities, we recommend reading our detailed Synthesia AI review.

how to invest in synthesia

Considerations before investing in Synthesia

Investing in Synthesia’s services: An alternate approach

An alternative approach to investing in Synthesia is by availing its services. Take a look at the various ways through which you can make the most out of this AI tool:

1. Creating commercial videos for brands

One lucrative revenue stream with Synthesia is leveraging its video creation capabilities to produce commercial or explainer videos for brands. Businesses often require visually engaging content to promote their products or services. 

As a Synthesia user, you can offer your video production services on freelancing platforms, catering to companies in need of high-quality videos for marketing campaigns or internal use. By delivering professional and compelling videos, you can establish a steady client base and earn income from your creative video production services.

2. Affiliate marketing with AI videos

Another innovative approach to generating revenue with Synthesia is by creating AI-generated videos optimized for affiliate marketing. Instead of relying solely on ad revenue from platforms like YouTube, you can leverage the power of Synthesia to craft engaging and informative videos. Within these videos, strategically embed affiliate links in the video descriptions. 

By promoting products or services through these links, such as those available on e-commerce platforms like Amazon, you have the potential to earn commissions for every sale generated through your affiliate marketing efforts. This revenue stream diversifies your income sources and capitalizes on the popularity of video content in affiliate marketing.

Unlock the mesmerizing world of AI-generated artistry and unleash your creativity with a brushstroke of innovation by exploring our curated list of cutting-edge AI art tools.

3. Comparison and review videos

Synthesia can also be employed to produce valuable comparison and review videos, further expanding your potential revenue streams. For instance, you can create videos that compare two or more products or services within a specific niche, such as “MailChimp vs. SendinBlue” in the email marketing sector. 

In these videos, you can provide insightful analysis and recommendations. To monetize this content, include affiliate links for all the products or services discussed in the video description. This approach allows you to earn commissions regardless of the viewer’s choice, as they might click on any of the provided affiliate links based on their preferences. 

By delivering informative and unbiased comparisons, you can attract a dedicated audience interested in making informed purchasing decisions.

4. Targeted content creation

An effective strategy for generating revenue with Synthesia involves conducting thorough research to understand the specific queries and comparisons that people are actively searching for online. 

Armed with this valuable insight, you can create Synthesia videos that directly address these queries or comparative analyses. Within these videos, strategically embed relevant affiliate links that align with the content’s focus. 

Looking for alternatives to Synthesia? Explore our article on five AI video editors for quick and professional video editing solutions.

how to invest in synthesia

Navigating the right ways to invest in the services of Synthesia


Investing in Synthesia presents a unique opportunity to participate in the growth of the AI video industry. However, like any investment, it comes with its own set of risks. By conducting thorough due diligence and seeking professional advice, investors can make an informed decision.

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5+ High-Earning High-Ticket Affiliate Marketing Programs



Plus, How I earn full-time income on part-time hoursContinue reading on ILLUMINATION »

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