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This 44-Year-Old Earns $8k/Month From His Site Working Just 4 Hours Per Day



This 44-Year-Old Earns $8k/Month From His Site Working Just 4 Hours Per Day

Tory Jon has been in the SEO game for more than 2 decades and, in his own words, “I’ve failed a lot and succeeded a lot, but most importantly, I’ve learned and persevered.”

One of his most recent successful projects is his RV website, Camper FAQs. Tory’s goal is to create a massive resource and community around RV travel. His site is currently earning $8k/month during peak season. In this interview, he offers some fantastic tips, tricks, and ideas as he navigates the ever-changing SEO landscape.

Keep reading to find out:

  • More about his SEO background
  • Why he created his RV website
  • Where his earnings come from
  • His main marketing strategy
  • How he uses Pinterest and Google Ads
  • His thoughts on keywords
  • His approach to link building
  • How he creates content
  • What he’s doing with his email list
  • His go-to resources and tools
  • The biggest challenge he’s faced
  • His greatest accomplishment
  • His advice for other entrepreneurs

Meet Tory Jon

My name’s Tory, and I’ve been involved in online marketing and website creation since 2001! 

Over the last 22 years, I’ve founded, bought, and sold 50+ websites, started my own website design and marketing business, created a mobile app to help find missing children, and worked for a half-billion-dollar distribution company in the Midwest as the SEO manager.

I’ve seen the rise and fall of many SEO and ad-related agencies (I went to a party at the Playboy Mansion for the now-defunct agency Epic Ads) and many popular online marketers. I’ve failed and succeeded a lot, but most importantly, I’ve learned and persevered.

Today, I still consider myself a student of the game and learn something new every day. As far as my online business, I work with a few clients on their SEO/website needs (though I’m trying to dial that down), and I own half a dozen websites. 

One of those websites is Camper FAQs.

All of the websites in my portfolio are in niches I’m personally involved and interested in, which isn’t a necessity, but I’ve learned it helps keep motivation high, burn out to a minimum, and just makes the work fun.

Why He Created Camper FAQs

I created Camper FAQs back in 2019 with the goal of creating a massive resource and community around something I was interested in—RV travel. 

It was never meant to be just another small niche site but a large hub for those interested in the RV and camping lifestyle. The timing was right, as the site really started to gain steam during the pandemic, which saw an explosion in RV travel.

This 44 Year Old Earns 8kMonth From His Site Working Just 4
Pit stop at Mount Rushmore while traveling with the family through the badlands.

How Much Money Tory’s Making

Camper FAQs is a seasonal site, but this site alone earns around $8k/month during peak RV season (April to October). We are just entering the camping and RV travel season now, so it’s starting to gain steam again. 

I have many income streams!

Mediavine, Amazon products, and so many other affiliate services and products it’s hard to count, from RV rental affiliates (which can earn over $100 per sign-up) to RV membership affiliate programs, etc. 

I also have my own store with a full line of downloadable RV checklists, planners, directories, and more. 

1682180247 76 This 44 Year Old Earns 8kMonth From His Site Working Just 4

The income breaks down to about 40% from ads, 50% from affiliates, and 10% from my own products. But that varies on RPMs, which are currently way down compared to last year.

I typically work about 4 hours per day on my business, 6 days a week.

His Top Marketing Strategy

SEO is my wheelhouse, so in the past, it’s been my go-to marketing strategy so much so that I’ve really neglected other traffic channels like Facebook, Twitter, etc., which I’m just starting to focus on for Camper FAQs.

Pinterest has been a really good traffic driver for this website though (and all of my websites really) with little effort. And I handle the entire pinning process myself. 

I simply create three pins using Canva for each post I publish, which only takes minutes, and schedule them out using the Pinterest pin scheduler. That’s it. Over time, you will slowly build followers, pin views, and traffic to your site.

I’m also sending traffic to link-worthy content like statistics pages, etc., using Google ads to naturally gain backlinks. There are different ways to do this, but essentially I create an ad campaign for a max CPC of 0.03, which isn’t hard to get cheap clicks to informational content and track the results.

Finally, I recently created an affiliate program for my store to help drive targeted traffic to my products. They’re all digital download products so that I can entice affiliates with huge commission rates. 

I’m sitting at around a dozen affiliates right now, so if you’re in the RV or camping niche, please check it out and sign up! This is a new space for me, but hopefully, it will become a quality traffic source that doesn’t rely on search engines.

Tory’s Thoughts on SEO

Even though I’m trying to maximize other forms of traffic, search engines are still a major traffic source, so they will be an important part of my business until AI completely takes over… just kidding! 

My SEO process is continually evolving, but high level, it always revolves around completely covering a topic and choosing easier to rank for keywords whenever possible.

Finding “easier” to rank for keywords starts with Ahrefs Keyword Explorer, Google autosuggest, Google’s PAA questions, and related searches, for the most part. 

Once I have my main keyword, I try to find as many supporting topics around it as possible. Then, when I have a thorough list, I look at the SERPs for each. This is a must to find search intent and see what pages and sites are ranking. 

For my main keyword, I don’t care how difficult it is to rank for, but for all of my supporting article keywords, I actually use a loose version of Spencer’s keyword search analysis guidelines

The topical authority often drives that main page to the top of the results. But even if they don’t, those supporting pages almost always rank well, and I can funnel that traffic to the main page.

Link Building

Having links pointing at your site is extremely important, unfortunately. Many sites are crushing it with mediocre product reviews and other questionable content based on the strength of their link profile. And Google doesn’t seem to have an answer to that problem yet. 

So, I use HARO, manual outreach, and Google ads to build links. Manual outreach doesn’t have to mean begging for a link. For example, I just created a “best of” article, and I reached out to the promoter of the ten shows I was covering and asked for pictures. They were all really nice and sent me pictures, and two of them linked to my article from their website. I didn’t even have to ask.

Tory’s Content Creation Process

I’ve used every content writing service under the sun, even those highly recommended by popular online marketers, and none of them worked out. Even if the content is ok, it’s never consistently ok, in my opinion. And I don’t want to pay for ok content. 

So, I’ve personally found you have to either write the content yourself, which I do a lot of, and/or develop a relationship with a quality writer and hire him or her. Nobody cares about your content or website more than you, but if you build a good relationship with a writer, they tend to put more effort into the content I’ve found.

I’ve found quality writers on UpWork, and believe it or not, Fiverr. Actually, my two best writers both started on Fiverr. The trick there is to find a writer who specializes in a particular niche. 

For example, if you have a yoga-related website, there are multiple Registered Yoga Teacher (RYT certified) writers on Fiverr. Of course, this might not work for every niche.

His Email List

My email list is something I’m always trying to grow as it’s another way to future-proof your site’s traffic, funnel users to any offers you might have, or promote affiliate offers right in the newsletter. 

I refuse to put pop-ups on my sites because, in my opinion, they’re disruptive, frustrating, and just lead to a bad user experience, which is the opposite of what I’m trying to do with my websites. That almost certainly leads to fewer sign-ups than what I’d get if I used them, but I do have an in-content form and sidebar form to grow my list. 

I’ve been experimenting with adding hover effects on these forms using simple CSS as a non-intrusive and zero-speed impact way to bring user attention to them. 

For example, as a user scrolls down the screen and their cursor goes over the form, it changes color, and the email input field highlights, bringing their attention to it.

His Favorite Resources

I highly recommend listening to the interviews on the Niche Pursuits podcast, and I’m not just saying that because I’m being interviewed by them. It truly is the best way to learn and get ideas to potentially implement in your own business. 

I’m also a big fan of the Authority Hacker podcast/Youtube videos. 

Other than that, Twitter is actually a great place to follow industry news and like-minded website owners and get actionable tips and advice. 

Jared Bauman and Gael Breton are good follows for actionable tips, for example, and Glenn Gabe and Barry Schwartz are good follows for search industry news. That said, take it all with a grain of salt and test things out for yourself.

His Go-To Tools

I’ve used hundreds of tools over the years, and currently, my three go-to tools, the ones I use every day, are Ahrefs, Canva, and Grammarly

Not overly exciting, I know, but they help get the job done and are the only paid tools I’ve consistently used year in and year out. I suspect some sort of AI tool like chatGPT, for example, might find a permanent spot in the toolbox soon here.

His Biggest Challenge

The biggest challenge is to keep up with the ever-changing landscape of running an online business: search and social media algo changes, new technology (chatGPT, voice-to-text), increased competition, etc. 

You have to devote time to learning and keeping up with changes. How you do it is a personal preference, but I listen to a lot of podcasts while I’m working out, sitting in the sauna, driving in the car, etc., through Twitter and, since I’m old school, I still use an RSS feed to keep up with blogs, like Niche Pursuits for example. But this constantly changing landscape is what keeps things interesting.

Tory’s Greatest Accomplishment

While growing Camper FAQS has definitely given me a sense of accomplishment, looking at my entire career so far, my biggest would be the creation of a mobile app to help find missing children over ten years ago. 

It’s not around anymore, but that was a project close to my own heart born out of a local tragedy after two girls (cousins Elizabeth Collins and Lyric Cook-Morrissey) from a neighboring town went missing. 

This 44 Year Old Earns 8kMonth From His Site Working Just 4

They were reported missing in July 2012, and by October I had released the “Missing Children App” on both iTunes and the Google Play Store, which essentially used the National Center for Missing & Exploited Children data feed and alerted those with the app on the phone when a child went missing in their area, with a picture, description and other important information about the abduction.

What He Wishes He Knew When He Started

When I first started I thought I was going to get super rich real quick. Those who have been around as long as me might remember the iconic Shoemoney Adsense check. Why couldn’t that be me? 

While it can happen, I wished that I understood it was going to be a long journey and not rush things. I think I would have relaxed and put more effort into the quality of my business instead of always trying to shortcut the process to get rich quickly.

His Advice for Other Entrepreneurs

Two things – Understand that this is a journey that takes time to be successful and provide as much value to the web as you can. 

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First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice



First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice

Open this photo in gallery:

Real Sports Bar and Grill in Toronto on Nov. 24, 2016.Glenn Lowson/The Globe and Mail

When Sports Illustrated was outed last week for its alleged use of generative AI to create online articles – and, even worse, for topping them with fake bylines and AI author headshots – readers of the legendary glossy were appalled and disappointed at how the mighty had fallen.

But there was one element of the story that largely got lost amid the outrage, and it hints at an even darker prospect of what lies ahead for sports media and fans.

The SI pieces in question were product reviews: Inoffensive rankings of say, seven brands of volleyballs, which included links to Amazon that a reader could click on if they suddenly felt the urge to take up the sport. So, not only was the editorial copy generated by fake people, it was actually fake editorial copy. It was real advertising.

The practice of peppering editorial content with commercial links – known in the business as affiliate marketing – is a mainstay of Internet advertising, from movie reviews that direct readers to online ticketing sites, to podcasters and TikTok influencers giving out discount codes for listeners or viewers to buy merch from specific retailers.

But affiliate marketing has exploded in recent years in one notorious segment of the industry – sports betting, and its gush of ad dollars that are falling on a desperate media sector like rain on a parched prairie.

Affiliate sites that funnel new customers to online gambling operators are raking in the cash because of a quirk in that segment of the business – and they’re doing it on the backs of those new bettors.

In the spring of 2021, the Canadian sports media startup Playmaker Capital went public on the TSX Venture Exchange and quickly began scooping up digital properties with large followings that the company believed could be converted to bettors. When I interviewed Playmaker’s CEO, Jordan Gnat, shortly after shares began trading, he said he wanted to be in “the fan monetization business.”

There were tens of millions to monetize. The company began by buying soccer-focused sites in Latin America such as Bolavip, which targeted fans in Brazil, Argentina, Chile, Colombia, Mexico, Peru, Ecuador, Central America and the United States, then expanded into the English-language North American market with the newsletter publisher and aggregator Yardbarker. Here in Canada it bought The Nation Network, which operates the hockey fantasy site, Daily Faceoff, and the Quebec-based La Poche Bleue.

But last month, Playmaker went from the hunter to the hunted when Better Collective, an affiliate-marketing giant based in Denmark that Gnat had cited to me as an inspiration for his company, gobbled it up for about $260-million.

The flurry of activity is partly because affiliate marketers who funnel customers to sportsbooks are an entirely different beast. They’re not just making one-time commissions, as they would if they were helping to sell concert tickets or tennis racquets or fly traps. Instead, they get a percentage of the sportsbook’s net revenue made from any new bettor.

“Net revenue” is another term for “total lifetime losses by a new bettor.”

Forget the pennies that digital ads are infamous for bringing in. If a site converts a reader or listener or viewer into a regular gambler – that is, a regular loser – the payday can be hundreds of dollars or more.

Here’s where it might occur to you that the incentives for a site to give you good betting advice might clash with that same site’s incentive to get you to sign up with a sports book and then lose a lot of money.

You would not be wrong.

In the social-media industry, there’s a saying that if you’re not paying for the product, you are the product. In the world of affiliate marketing, you are the product – the one that’s being sold to the sportsbooks. But boy, are you paying for it.

An academic paper published in January, 2020, in International Gambling Studies titled Affiliate Marketing of Sports Betting – A Cause for Concern? points out that many sites aren’t transparent about their duelling allegiances. It also notes that “people assign greater levels of trust to expert advice during decision-making tasks involving financial risk. This may be a particular concern for those who are just beginning to gamble upon sport, as they may be more inclined to rely on expert advice on bet choice due to their lack of experience.” Newbies may be especially susceptible, given that affiliates position themselves as being on the side of the bettor, when in fact they’re being paid by the sportsbook.

Which brings us full circle back to where we started. Generative AI is notoriously bad at a lot of things, including getting facts straight. But it’s very good at sounding confident, even as it bluffs its way through life.

And it’s about to use its charms to lull you into thinking you can beat the house.

Last May, Lloyd Danzig, the managing partner at the New York-based venture-capital company Sharp Alpha Advisors, noted in a piece for Sports Business Journal that publishers doing affiliate marketing for sportsbooks, “will soon leverage generative AI to instantly create thousands of SEO-optimized articles that discuss the current day’s calendar of games, betting trends, stories to follow, and sportsbook promotions. Pregame previews, postgame summaries, and highlight reels can be created on command without the use of specialized software or manual oversight. Articles, sportsbook reviews, and odds comparison pieces can be generated for any audience, with a fraction of the effort required from human writers.”

Think we’re already swamped with sports betting content? You haven’t seen anything yet.

Après ChatGPT, le déluge.

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What Are the Duties of a Content Strategist?



What Are the Duties of a Content Strategist?

You’ve decided you want a career as a content strategist, and we’re here to help you reach your goal. A content strategist is a key player in determining the success of a brand’s content strategy, and it can be an exciting career path.

We discuss below the duties of a content strategist along with tips for becoming the most successful one you can be.

What Does a Content Strategist Do?

A content strategist brainstorms, plans, and executes the content strategy for a brand. This can be done either in a solo environment or with a content strategy team.

The material that’s crafted by content strategists for various social media platforms and other digital marketing efforts is designed with the objectives of the business in mind.

Understanding what content strategists do means we first need to understand content marketing.

Content marketing is a useful type of marketing that involves creating content designed to build interest in a brand’s products or services without explicitly promoting them.

Content strategists are content marketing experts.

For example, a content marketing strategy for a social media coach could involve a series of blog posts about why it’s so important to post on social media.

content strategist

Now you can understand how a content marketing strategist engages in content marketing in the day-to-day execution of their job.

Content Strategist Job Description

Here is a sample content strategist job description:

The content strategist will develop a content strategy that meets key business objectives. They will reach the brand’s target audience through various marketing channels using their supreme content delivery skills.

The content strategist will use the organization’s content management system to oversee marketing campaigns across a variety of specific social media channels. In addition to content planning and content creation, content strategists will report on how their work met content strategy deliverables.

A typical content strategist salary ranges from $40,000-$80,000 based on location, experience, and the type of company you’re working for.

Here are a few examples of roles for the job title “content strategist” that illustrate a varying salary range based on location throughout the United States:

content strategistcontent strategist

As you gain more experience and rise in seniority, you could become a senior content strategist or even advance into marketing leadership. It’s up to you where you want to take your career.

The Roles and Responsibilities of a Content Strategist

To add to the content strategist job description, we list the roles and responsibilities of a content strategist below.

The content strategist role varies on a day-to-day basis, but the overall tasks that need to be completed remain consistent. Content strategists will:

  • Facilitate content planning sessions across a variety of editorial calendars and marketing channels.
  • Perform a content audit of all existing content, evaluate its effectiveness, and update as necessary.
  • Conduct extensive keyword research to guide the direction of the brand’s content creation.
  • Pitch existing and prospective clients on their content creation ideas.
  • Build target audience profiles to create content for.
  • Understand the many ways future content can generate leads and be monetized.
  • Stay informed on social media trends and changes in consumer behavior.
  • Create content across various digital platforms and social media accounts.
  • Oversee a marketing team and delegate tasks for ongoing and upcoming projects.
  • Collaborate with other team members, like copywriters, UX/UI designers, editors, and more when creating online content.
  • Analyze its successful content strategy and report back on its performance. A working knowledge of SEO reporting tools is crucial.

Who Does a Content Strategist Report To?

The content strategist will typically report to a manager in the marketing department. This could include a marketing manager, the vice president of marketing, or the marketing director.

However, keep in mind that every company is structured differently.

For example, a large corporation will be structured differently than a small start-up.

The content strategist role at a start-up might report directly to the CEO. Furthermore, a content strategist at a large corporation might report to the marketing manager.

Depending on how large the marketing team is, the content strategist might report to a more specialized person, like the digital content manager.

Understanding the marketing team structure of the company you want to apply for will help you understand where you fit in the organization.

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Types of Companies Content Strategists Work For

Because every type of company can benefit from having a content strategy team, there are a variety of companies a content strategist could work for.

A few types of companies a content strategist could work for include:

Large Corporations:

Major recognizable brands need content strategists to maintain their position in the market as thought leaders.

Marketing Agencies:

Marketing agencies provide a wide range of services, and content marketing is just one of those services. A content marketer will help marketing agencies create engaging content as part of overall content strategies for clients.

Small Start-ups:

Content strategists are an important part of the business for small start-ups because they help attract new and existing customers.

Having content monetization skills can be especially important for start-ups as they run lean in the early days.

Content Agencies:

Content agencies are similar to marketing agencies. However, they provide a more niche service that’s specific to content marketing.

These types of agencies will need to hire teams of content strategists to serve their clients’ content marketing needs.


There is another option that’s entirely different from the employers we’ve discussed on this list. That alternative is freelancing.

A career as a freelancer means that you will be self-employed and responsible for obtaining your own clients, delivering the project, and billing the client.

While there is potentially more money to be made as a freelancer, it does also come with more risk.

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What Skills Do You Need to Become a Content Strategist?

Becoming a successful content strategist requires a variety of soft skills and technical expertise. We break down the necessary skills in each category below.

Soft Skills

Here are a list of the soft skills you’ll need in your career as a content strategist:


You will need to tell compelling stories to a variety of audiences as a content strategist. Whether it’s pitching ideas to clients or educating your audience, you will need to learn to relay information in an engaging way.


Ultimately, you’re creating content for your target audience to consume. This means that it needs to be engaging, exciting, and creative. Having creativity will help you put together the best content.


As a content strategist, you are communicating every day. Whether it’s to your boss, other teams within the company, or your target audience, having top-notch communication skills will be very important.


An aspiring content strategist needs to be very organized. They will be managing multiple campaigns simultaneously, so they need expert organizational skills to keep everything running smoothly.

Technical Skills

Beyond the very important soft skills you’ll need, there are a variety of technical skills that you’ll also need in your career as a content strategist.

Here are a few of them:


Strong technical writing skills are one of the most important hard skills you’ll need. Being able to write high-quality long-form content will be a key component of your job.

Search Engine Optimization:

SEO is another one of the most important technical skills you will need to have in your career. You’ll need to understand how to perform keyword research with SEO research software, along with how to seamlessly incorporate these keywords into the text as part of the content creation process.

Social Media Platforms:

Having an understanding of the posting style of each of the different social media platforms will be helpful to your success as a content strategist.

Your long-form content will be shared with your audience in the form of social media campaigns. If you’re able to lend your knowledge when creating these campaigns, you will be able to provide more value for your team.


Part of the content strategist’s job is understanding how the content you’re creating can be monetized and earn your employer money.

Whether it’s incorporating banner ads or partnering with affiliates, you will need to be an expert in monetization methods for the content strategies you implement.

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Tips for Becoming a Content Strategist

You know the skills you need to develop and what the job description entails. Now it’s time to discuss tips for optimizing your career in content marketing. Read our top 5 tips for becoming a content strategist below.

Prioritize Your Education

You will need to have the knowledge if you want to earn a job as a content strategist. This means that prioritizing your education should be at the top of your list.

While this doesn’t necessarily mean you have to have a bachelor’s degree, some employers might require you to have one. For example, if you want to work at a large corporation or a major brand where you work your way up to a leadership position, they might require a bachelor’s degree for those types of roles.

Examples of bachelor’s degrees that you could obtain include marketing, journalism, public relations, or communications.

Gain Professional Experience

After you’ve obtained the education, you want to add professional experience to your resume.

Professional experience can occur in many forms, including internships and paid positions. Learn from the other content strategists you’re working with as you contribute to content marketing campaigns.

Whether you’re working directly as a content strategist or something adjacent to this position, give it your best effort to learn as much as you can while also impressing your employer.

References from internships and entry-level jobs will be helpful to you in the future!

Start Networking

In addition to developing your skills, you’ll also want to start networking.

Networking with other professionals in the industry will be helpful for you when searching for jobs. Sometimes, jobs aren’t even posted on online job boards, and instead, companies ask for referrals from their existing employees.

Similarly, when employers are looking at a large stack of resumes, seeing a name they recognize makes the hiring process easier for them.

Also, remember that you’re networking with people of all experience levels, not just people who are more advanced than you in your career. The person that you’re taking a course with could one day be promoted to the marketing manager you’re applying to work for.

All this to say, conduct yourself professionally and courteously when networking.

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Show Your Expertise Through Personal Projects

Even if you haven’t obtained that internship or first job yet, you can showcase your expertise through your personal projects.

Starting your own blog site, YouTube channel or newsletter will help you develop skills and gain hands-on experience.

Working on your own projects requires you to develop a content strategy, create content, and grow your audience.

How long does it take to make money from a blog? You will be able to answer this question for future employers based on firsthand knowledge.

You can then tell future employers about your expertise and the success of your marketing campaigns.

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Always Continue Learning

Even though education was already a priority for you on your path toward being a content strategist, learning will always be important for furthering your career.

Whether it’s taking online courses, reading books, or listening to podcasts, find the learning method that feels right for you.

Courses are a great way to further your education as a content marketer. Here are two great courses to get you started:

The Affiliate Lab

1702005990 397 What Are the Duties of a Content Strategist1702005990 397 What Are the Duties of a Content Strategist

The Affiliate Lab is an expert source on creating content optimized for SEO. This course contains more than 100 hours of training on how to conduct keyword research, select your niche, rank in search results, and more.

If you’re looking to improve the SEO rankings of your content, this course is for you. Niche Pursuits readers receive an exclusive discount of $200 off The Affiliate Lab course here.

Project 24

If you want to learn how to drive real results, Project 24 is the course for you. This will help teach you how to create the best possible content for a blog site or YouTube channel.

Its 27 online courses will teach you how to create and monetize content that’s been optimized for SEO.

The end goal of this course is to teach you how to generate passive income from your content marketing efforts. Check out our Income School Review to learn more about Project 24 and its founders.

No matter which course you choose based on your goals, what’s important is that you’re expanding your knowledge base to create results-driven content.

Your Career as a Content Strategist

Whether you work for a fast-paced marketing agency or an exciting brand, your career in digital content creation is sure to be an exciting one. We wish you the best of luck in your career as a content strategist!

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HustleGPT: An Intriguing Blend of Humor and Concern in AI Capitalism



HustleGPT is a hilarious and scary AI experiment in capitalism

This article serves as a condensed overview of the original piece titled “HustleGPT is a hilarious and scary AI experiment in capitalism.”


OpenAI’s release of GPT-4, an advanced generative AI model, sparked an innovative experiment that blends humor and concern in the realm of AI capitalism. Brand designer and writer Jackson Greathouse Fall initiated a project, transforming GPT-4 into “HustleGPT” with a mission to automate hustle culture. This intriguing venture has captivated the internet, with its potential to redefine get-rich-quick schemes and shed light on the role of AI in the pursuit of wealth.

The Birth of HustleGPT:

With a mere $100 and a straightforward prompt, the experiment unfolded. The objective was clear: turn the initial amount into as much money as possible in the shortest time, all while adhering to legal boundaries. The human counterpart, Jackson Greathouse Fall, acted as a liaison between the AI and the physical world, providing updates on the cash total without engaging in manual labor.

The Business Plan Unveiled:

HustleGPT’s proposed business plan involved setting up an affiliate marketing site for eco-friendly products. A cheap domain,, was swiftly acquired, and with the assistance of GPT-4, a logo and a detailed site layout were generated. The project took a tangible form as Hall invested $29 in hosting, bringing the Green Gadget Guru website to life.

Strategic Moves and Investments:

With $62.84 remaining, Hall sought guidance from HustleGPT on the next steps. The AI suggested allocating funds for Facebook and Instagram ads to enhance visibility. The project gained momentum as Twitter hype attracted an undisclosed investor, injecting $100 into Green Gadget Guru on the first day.

Scaling Up the Operation:

As the experiment progressed, GPT-4 displayed its capabilities beyond initial expectations. It recommended hiring freelance content creators and developing a Software as a Service (SaaS) product. The project expanded rapidly, with GPT-4 advising on capitalizing on Twitter followers, launching a GitHub repository for others to replicate the challenge, and attracting more investments.

The Viral Success:

HustleGPT’s viral success is a testament to the fascination surrounding AI capabilities. However, beyond the entertainment factor, the project is demonstrating the potential to build a legitimate business. With $7,812.84 in investment, a growing team, and content in the pipeline, the experiment has garnered attention. The question remains: can Hall and HustleGPT transcend the common startup pitfall of hype without profits?

AI’s Role in Capitalist Ambitions:

HustleGPT’s journey reflects the ongoing debate about AI’s role in capitalist endeavors. While the experiment leverages GPT-4’s virality to achieve financial goals quickly, it raises concerns about the ethical implications of automating hustle culture. The project showcases how AI can navigate the business landscape, from generating content and attracting investors to scaling up operations.


In the evolving landscape of AI and capitalism, HustleGPT stands as a unique and thought-provoking experiment. It encapsulates the potential and challenges of integrating advanced AI models into entrepreneurial endeavors. Whether it succeeds or encounters the common pitfalls of startups, the project serves as a fascinating case study, offering insights into the intersection of AI, hustle culture, and the pursuit of wealth in the digital age.

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