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This 44-Year-Old Earns $8k/Month From His Site Working Just 4 Hours Per Day

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This 44-Year-Old Earns $8k/Month From His Site Working Just 4 Hours Per Day

Tory Jon has been in the SEO game for more than 2 decades and, in his own words, “I’ve failed a lot and succeeded a lot, but most importantly, I’ve learned and persevered.”

One of his most recent successful projects is his RV website, Camper FAQs. Tory’s goal is to create a massive resource and community around RV travel. His site is currently earning $8k/month during peak season. In this interview, he offers some fantastic tips, tricks, and ideas as he navigates the ever-changing SEO landscape.

Keep reading to find out:

  • More about his SEO background
  • Why he created his RV website
  • Where his earnings come from
  • His main marketing strategy
  • How he uses Pinterest and Google Ads
  • His thoughts on keywords
  • His approach to link building
  • How he creates content
  • What he’s doing with his email list
  • His go-to resources and tools
  • The biggest challenge he’s faced
  • His greatest accomplishment
  • His advice for other entrepreneurs

Meet Tory Jon

My name’s Tory, and I’ve been involved in online marketing and website creation since 2001! 

Over the last 22 years, I’ve founded, bought, and sold 50+ websites, started my own website design and marketing business, created a mobile app to help find missing children, and worked for a half-billion-dollar distribution company in the Midwest as the SEO manager.

I’ve seen the rise and fall of many SEO and ad-related agencies (I went to a party at the Playboy Mansion for the now-defunct agency Epic Ads) and many popular online marketers. I’ve failed and succeeded a lot, but most importantly, I’ve learned and persevered.

Today, I still consider myself a student of the game and learn something new every day. As far as my online business, I work with a few clients on their SEO/website needs (though I’m trying to dial that down), and I own half a dozen websites. 

One of those websites is Camper FAQs.

All of the websites in my portfolio are in niches I’m personally involved and interested in, which isn’t a necessity, but I’ve learned it helps keep motivation high, burn out to a minimum, and just makes the work fun.

Why He Created Camper FAQs

I created Camper FAQs back in 2019 with the goal of creating a massive resource and community around something I was interested in—RV travel. 

It was never meant to be just another small niche site but a large hub for those interested in the RV and camping lifestyle. The timing was right, as the site really started to gain steam during the pandemic, which saw an explosion in RV travel.

This 44 Year Old Earns 8kMonth From His Site Working Just 4
Pit stop at Mount Rushmore while traveling with the family through the badlands.

How Much Money Tory’s Making

Camper FAQs is a seasonal site, but this site alone earns around $8k/month during peak RV season (April to October). We are just entering the camping and RV travel season now, so it’s starting to gain steam again. 

I have many income streams!

Mediavine, Amazon products, and so many other affiliate services and products it’s hard to count, from RV rental affiliates (which can earn over $100 per sign-up) to RV membership affiliate programs, etc. 

I also have my own store with a full line of downloadable RV checklists, planners, directories, and more. 

1682180247 76 This 44 Year Old Earns 8kMonth From His Site Working Just 4

The income breaks down to about 40% from ads, 50% from affiliates, and 10% from my own products. But that varies on RPMs, which are currently way down compared to last year.

I typically work about 4 hours per day on my business, 6 days a week.

His Top Marketing Strategy

SEO is my wheelhouse, so in the past, it’s been my go-to marketing strategy so much so that I’ve really neglected other traffic channels like Facebook, Twitter, etc., which I’m just starting to focus on for Camper FAQs.

Pinterest has been a really good traffic driver for this website though (and all of my websites really) with little effort. And I handle the entire pinning process myself. 

I simply create three pins using Canva for each post I publish, which only takes minutes, and schedule them out using the Pinterest pin scheduler. That’s it. Over time, you will slowly build followers, pin views, and traffic to your site.

I’m also sending traffic to link-worthy content like statistics pages, etc., using Google ads to naturally gain backlinks. There are different ways to do this, but essentially I create an ad campaign for a max CPC of 0.03, which isn’t hard to get cheap clicks to informational content and track the results.

Finally, I recently created an affiliate program for my store to help drive targeted traffic to my products. They’re all digital download products so that I can entice affiliates with huge commission rates. 

I’m sitting at around a dozen affiliates right now, so if you’re in the RV or camping niche, please check it out and sign up! This is a new space for me, but hopefully, it will become a quality traffic source that doesn’t rely on search engines.

Tory’s Thoughts on SEO

Even though I’m trying to maximize other forms of traffic, search engines are still a major traffic source, so they will be an important part of my business until AI completely takes over… just kidding! 

My SEO process is continually evolving, but high level, it always revolves around completely covering a topic and choosing easier to rank for keywords whenever possible.

Finding “easier” to rank for keywords starts with Ahrefs Keyword Explorer, Google autosuggest, Google’s PAA questions, and related searches, for the most part. 

Once I have my main keyword, I try to find as many supporting topics around it as possible. Then, when I have a thorough list, I look at the SERPs for each. This is a must to find search intent and see what pages and sites are ranking. 

For my main keyword, I don’t care how difficult it is to rank for, but for all of my supporting article keywords, I actually use a loose version of Spencer’s keyword search analysis guidelines

The topical authority often drives that main page to the top of the results. But even if they don’t, those supporting pages almost always rank well, and I can funnel that traffic to the main page.

Link Building

Having links pointing at your site is extremely important, unfortunately. Many sites are crushing it with mediocre product reviews and other questionable content based on the strength of their link profile. And Google doesn’t seem to have an answer to that problem yet. 

So, I use HARO, manual outreach, and Google ads to build links. Manual outreach doesn’t have to mean begging for a link. For example, I just created a “best of” article, and I reached out to the promoter of the ten shows I was covering and asked for pictures. They were all really nice and sent me pictures, and two of them linked to my article from their website. I didn’t even have to ask.

Tory’s Content Creation Process

I’ve used every content writing service under the sun, even those highly recommended by popular online marketers, and none of them worked out. Even if the content is ok, it’s never consistently ok, in my opinion. And I don’t want to pay for ok content. 

So, I’ve personally found you have to either write the content yourself, which I do a lot of, and/or develop a relationship with a quality writer and hire him or her. Nobody cares about your content or website more than you, but if you build a good relationship with a writer, they tend to put more effort into the content I’ve found.

I’ve found quality writers on UpWork, and believe it or not, Fiverr. Actually, my two best writers both started on Fiverr. The trick there is to find a writer who specializes in a particular niche. 

For example, if you have a yoga-related website, there are multiple Registered Yoga Teacher (RYT certified) writers on Fiverr. Of course, this might not work for every niche.

His Email List

My email list is something I’m always trying to grow as it’s another way to future-proof your site’s traffic, funnel users to any offers you might have, or promote affiliate offers right in the newsletter. 

I refuse to put pop-ups on my sites because, in my opinion, they’re disruptive, frustrating, and just lead to a bad user experience, which is the opposite of what I’m trying to do with my websites. That almost certainly leads to fewer sign-ups than what I’d get if I used them, but I do have an in-content form and sidebar form to grow my list. 

I’ve been experimenting with adding hover effects on these forms using simple CSS as a non-intrusive and zero-speed impact way to bring user attention to them. 

For example, as a user scrolls down the screen and their cursor goes over the form, it changes color, and the email input field highlights, bringing their attention to it.

His Favorite Resources

I highly recommend listening to the interviews on the Niche Pursuits podcast, and I’m not just saying that because I’m being interviewed by them. It truly is the best way to learn and get ideas to potentially implement in your own business. 

I’m also a big fan of the Authority Hacker podcast/Youtube videos. 

Other than that, Twitter is actually a great place to follow industry news and like-minded website owners and get actionable tips and advice. 

Jared Bauman and Gael Breton are good follows for actionable tips, for example, and Glenn Gabe and Barry Schwartz are good follows for search industry news. That said, take it all with a grain of salt and test things out for yourself.

His Go-To Tools

I’ve used hundreds of tools over the years, and currently, my three go-to tools, the ones I use every day, are Ahrefs, Canva, and Grammarly

Not overly exciting, I know, but they help get the job done and are the only paid tools I’ve consistently used year in and year out. I suspect some sort of AI tool like chatGPT, for example, might find a permanent spot in the toolbox soon here.

His Biggest Challenge

The biggest challenge is to keep up with the ever-changing landscape of running an online business: search and social media algo changes, new technology (chatGPT, voice-to-text), increased competition, etc. 

You have to devote time to learning and keeping up with changes. How you do it is a personal preference, but I listen to a lot of podcasts while I’m working out, sitting in the sauna, driving in the car, etc., through Twitter and, since I’m old school, I still use an RSS feed to keep up with blogs, like Niche Pursuits for example. But this constantly changing landscape is what keeps things interesting.

Tory’s Greatest Accomplishment

While growing Camper FAQS has definitely given me a sense of accomplishment, looking at my entire career so far, my biggest would be the creation of a mobile app to help find missing children over ten years ago. 

It’s not around anymore, but that was a project close to my own heart born out of a local tragedy after two girls (cousins Elizabeth Collins and Lyric Cook-Morrissey) from a neighboring town went missing. 

This 44 Year Old Earns 8kMonth From His Site Working Just 4

They were reported missing in July 2012, and by October I had released the “Missing Children App” on both iTunes and the Google Play Store, which essentially used the National Center for Missing & Exploited Children data feed and alerted those with the app on the phone when a child went missing in their area, with a picture, description and other important information about the abduction.

What He Wishes He Knew When He Started

When I first started I thought I was going to get super rich real quick. Those who have been around as long as me might remember the iconic Shoemoney Adsense check. Why couldn’t that be me? 

While it can happen, I wished that I understood it was going to be a long journey and not rush things. I think I would have relaxed and put more effort into the quality of my business instead of always trying to shortcut the process to get rich quickly.

His Advice for Other Entrepreneurs

Two things – Understand that this is a journey that takes time to be successful and provide as much value to the web as you can. 



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These Website Mistakes Could Be Costing You Thousands. Here’s How to Maximize Your Return and Drive More Sales.

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These Website Mistakes Could Be Costing You Thousands. Here's How to Maximize Your Return and Drive More Sales.

Opinions expressed by Entrepreneur contributors are their own.

You’re losing thousands of dollars on your website and might not even know it. You have a site and a marketing team, and traffic is flowing in. But your site — and business — may fail because you’re losing customers and conversions.

How?

Leads fail to convert because of poor user interface, slow speeds and bad design practices. If your site isn’t optimized for SEO, it gets even worse: leads will never land on the site in the first place.

How much does a website cost?

Small websites cost $500 to $5,000. Your costs will vary depending on whether you use a template, hire a developer and the complexity of the site. Sites with hundreds of pages, expert optimization and design can cost $10,000 to $20,000. Your initial investment can’t be recuperated if your site isn’t optimized properly or set up to convert leads into sales.

Site visitors have higher expectations, and there is a growing list of requirements that sites must meet. You need a snappy site, and it must be accessible. However, you also need to capture the right data from your forms, continually optimize your site and fill in the leaks that are causing you to lose money.

Related: 3 Powerful SEO Techniques That Will Boost Your Website’s Search Engine Ranking

Is your website investment worth it?

Small business owners lose customers, even with a well-functioning website, because they don’t know how to utilize the data available to them. So, after all, is your website investment worth it, and if yes, how can you make sure you get an ROI?

Nobody tells you that web forms can cost you a lot of money

Forms are boring input fields to failing site owners and a goldmine to successful ones. What are leads doing when they enter data into the form? Are errors causing potential customers or clients to leave the site? According to WP Forms, more than 67% of site visitors will abandon your form forever if they encounter any complications; only 20% will follow up with the company in some way. Analyzing how users interact with forms is especially critical for small businesses, which may not have as many opportunities as larger corporations. They can identify common issues such as broken forms, confusing fields or errors. This insight allows small businesses to simplify and optimize the form-filling process, improving the overall user experience and significantly increasing the chances of conversion. Thankfully, you can use a form tracking system that will help to pinpoint problems with data entry and missed opportunities, ensuring that small businesses are not carelessly losing leads.

Testing your forms and sales funnel regularly can save you a lot of money if you fix issues that are found in the test phase.

Data is the king of website optimization

Analytic data is king of website optimization, but you need to know what to look for and how to make changes. For example, if you have a high bounce rate, your site may look like it was designed in 1999, or it takes 15 seconds to load.

Bounce rate means users are leaving the site on the page of entry, and you have multiple areas of potential improvement.

Review your site speed and follow PageSpeed Insights’ recommendations to optimize your site. Try to bring loading time down to two to three seconds at most. Complex navigation and poor-quality landing pages can also cost you sales. Work with a copywriter to optimize your sales funnel copy.

Data will help businesses to pinpoint exactly where users engage most frequently and where they face obstacles. With careful analysis of this data, companies can optimize every aspect of their website, from navigation to content.

Important aspects of a high-converting website

High-converting websites have a lot in common:

Content

Expertly written content, with the help of a copywriter, will allow you to hit on the pain points of leads and close more sales. Hooks and storytelling from an experienced copywriter can help you turn a low-performing sales funnel into one that exceeds sales forecasts.

Design

Poor design practices cause sites to fail. Yahoo! is a prime example. The site was once Google’s biggest competitor, but with the bland and outdated design, the bounce rate was high, and people flocked to Google.

Work with a design team to create a functional, feature-rich site that appeals to your target demographic.

Lead capture forms

High-converting sites use lead capture forms to collect basic information about visitors, such as their email or phone number.

In exchange for providing information, leads receive something valuable in return, such as a discount or free eBook.

Once a user provides their email address or phone number, you can start nurturing them and eventually convert them into a customer. It’s important to note again that receiving instant notifications about broken forms and issues is a solution to avoid losing potential customers.

Related: 9 SEO Tips to Help You Rank No. 1 on Google in 2024

Call-to-action: More than just a button

Call-to-actions (CTAs) tell visitors what to do next, such as signing up for a newsletter, making a purchase or scheduling a consultation. They play a crucial role in improving your site’s conversion rates.

Without them, visitors would leave your site without taking action, resulting in lost opportunities to convert leads.

To increase conversions, CTAs must be clear and concise and use action-oriented language, like “Buy now” or “Contact us.” Tell your visitors exactly what to do next so there’s no confusion and they feel confident taking the next step.

CTAs are highly effective at improving conversion rates, but visitor behavior can change over time. Testing and optimizing your site’s CTAs can help maximize your conversion rate and adapt and change as user behavior changes.

Make sure that you’re engaging in A/B testing to determine which CTA works best for your audience.

You must respond to leads right away

Research shows that 78% of customers purchase from the first responder. Surveys also show that the highest-ranking companies in lead response audit reports respond to leads in 30 minutes or less. The quicker you respond, the better. Conversion rates can be as much as eight times higher if you respond in the first five minutes.

Every minute that passes increases the chance that the lead will move on to a competitor.

How can you improve your lead response time? Start by automating your lead qualification process to identify and prioritize high-quality leads. Track the lead from start to finish and pinpoint the issues that leads are facing. Set response time goals, train your reps, and streamline your lead management processes to reach out to leads as quickly as possible.

Conclusion

You spend thousands of dollars on a website. To maximize your return, you must ensure that your site has all the right elements to increase conversion rates. Once you have these elements in place, you must respond to leads immediately to seal the deal.

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What Are the Highest Paying Jobs in Every U.S. State: Report

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What Are the Highest Paying Jobs in Every U.S. State: Report

Sometimes, it’s not just about finding a job that pays well, it’s all about location.

A new report from Career.io shows that compensation for the same job can vary from state to state, so where a job is located can really matter, especially if you’re trying to maximize your earnings.

The report matches pay to location by figuring out which jobs yield the highest average salary in each state compared to the national average.

The result is a map of the jobs with the highest earning potential specific to every U.S. state.

Credit: Career.io

The map shows the professions in each state with the highest differences between the average statewide salary and the national average pay.

Related: These Jobs Have the Highest Entry-Level Salaries

Every state has a minimum of one job that pays at least 25% more than the national average.

In midwestern states, such as Minnesota and Indiana, medical professionals make more than they would in other parts of the country.

Physicians take home 38.63% more pay in Indiana, and dermatologists make 56.98% more in Minnesota than either profession makes on average in the U.S.

Related: College Graduates Make the Most Money in These U.S. States

Three states have jobs in business and finance that pay more than 50% more than the national average.

Alaska pays personal financial advisors 66.69% more, Nebraska pays credit counselors 59.46% more, and New York pays credit analysts 50.98% more than the U.S. average overall for those occupations.

1716944163 691 What Are the Highest Paying Jobs in Every US StateCredit: Career.io

Here are the highest-paying jobs in some of the most populated U.S. states and how much more (%) each job pays than the national average.

1. California

Craft artists: 89.06%

2. Florida

Quarry rock splitters: 42.40%

3. New York

Crane and tower operators: 109.03%

4. Pennsylvania

Iron and rebar workers: 65.30%

5. Illinois

Hoist and winch operators: 71.79%

6. Ohio

Mathematical science occupations: 40.46%

7. Georgia

Cloak room attendants: 52.49%

8. North Carolina

Healthcare practitioners and all other technical workers: 34.49%

9. Michigan

Plant and system operators: 63.48%

10. New Jersey

Floor layers: 90.03%

Click here for the full list.

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5 Types of Content That Will Attract Ready-to-Buy Prospects

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5 Types of Content That Will Attract Ready-to-Buy Prospects

Opinions expressed by Entrepreneur contributors are their own.

They say that content is king — but not all digital content is created equal. While most digital content can help increase awareness for your brand, the most valuable content is designed to draw in warm prospects who are ready to make a purchase from you.

Of course, even the best content isn’t likely to result in a purchase on the first exposure. The marketing rule of seven indicates that consumers must be exposed to your messaging at least seven times on average before they decide to make a purchase. While this may often be the case, strong digital content will go a long way in lowering this total.

Related: 5 Digital Content Types Prospective Buyers Love to Engage With Online

1. Email campaigns

Email marketing remains one of the most effective methods for communicating with warm leads and staying in touch with existing customers to ensure they will buy from you again. Not only are emails far more likely to be read than other types of content, but their average return on investment towers over other options.

According to the HubSpot Blog, most marketers see an average open rate of 46-50% and a clickthrough rate of 2.6-3% — numbers that far outpace the engagement levels of social media and other popular forms of content.

Even if they are mostly comprised of previous customers, email lists are an essential marketing tool because they are made up of people who agreed to receive additional messaging from you. This fact alone already makes them far more qualified leads than someone who randomly stumbles across your blog.

2. Personal engagement on social media

While the overall engagement and reach of many social media platforms have declined, there is still much to be said for the potential these platforms offer for fostering one-on-one engagements with your warmest leads.

When marketers comment strategically on other people’s posts, actively participate in relevant groups and conversations, and respond to the comments and messages they receive, it helps create a meaningful dialogue with their target audience.

By pairing this personalized engagement with relevant, authoritative content (including videos, polls and more), you can leverage social media to nurture warm leads.

3. Cost calculators

Most companies have at least some kind of on-site content marketing strategy, which usually revolves around blogging. A blog can be undeniably beneficial for building SEO and domain authority, but depending on the type of content you create, it isn’t always going to create warm leads.

However, if your website content focuses on the customers who are ready to buy now, you can greatly increase your own sales potential — and one of the best ways to do this is with a cost calculator.

From calculating the cost of shipping a car across the country to determining how much it would cost to build your own website, these tools are inherently targeted at warm leads who are ready to make a buying decision. In this case, providing useful budgeting and planning information directly influences the user’s purchasing decision, providing a powerful way of reaching warm leads.

Related: 4 Steps to Writing Content That Converts

4. Webinars

Webinars have become an increasingly popular digital content option, and for good reason. When webinars are promoted to the right audience, they can become far more engaging and attractive to warm leads than a blog post covering the same topic would be.

The simple fact of displaying content in an audiovisual format helps make the webinar feel like an event in its own right. With an engaging topic and professional presenters, you can build a large audience. And when the topic of the webinar itself ties into your offerings, you can create a natural segue into how you can help viewers solve their most pressing problems.

Webinars can be even more effective when paired with other content, such as an e-book or follow-up video lessons. When done right, webinars can be an excellent resource for collecting email addresses and other information from warm leads who are most likely to be interested in your services.

5. Software demos

Admittedly, this digital content option doesn’t apply to every industry. However, there is a wide range of companies that offer software services, addressing everything from tracking logistics and customer relationships to managing the back end of a website.

A software demo gives warm leads the opportunity to try the service before they commit to a purchase. Firsthand interaction and experience with the software is ultimately far more convincing than a series of sales calls could ever be, as this helps buyers clearly determine whether or not a particular product works for them.

It should be no surprise, then, that opt-out free trials see an incredible 48.8% conversion rate. It’s worth noting, too, that companies that don’t sell software can use similar “trial” options, such as a two-week trial for their services. Trials and demos appeal to the warmest buyers, who often use them to finalize their purchase decision.

Related: 5 Steps for Creating a Content Marketing Strategy That Drives Business Results

While regularly updating a blog or social media profile can be useful as part of your content marketing strategy, it is essential that brands in every niche focus on the types of content that are poised to deliver the greatest return.

By focusing on the types of content that are most likely to capture warm prospects in the first place, you can turn more leads into sales and maximize the success of your content strategy.

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