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Which Platform Is Best For Your Needs in 2024?



Which Platform Is Best For Your Needs in 2024?

Which is better in the battle of Reddit vs Twitter (now X)? Well, they both have passionate audiences behind them. In my research, I found that nearly as many people are on Twitter as on Reddit!

I love that both social channels have tight-knit communities that “ride or die” for the social network.

For example, if you break the rules on any popular subreddit on Reddit, other members will be lightning-fast to call you out and get your post taken down.

I’ve personally tried to promote my brand on Reddit before, and although I didn’t break any rules, some Redditors thought my post was a little too salesy, and ultimately, it got taken down anyway.

Likewise, on Twitter, you’ll see a lot of the same users in your niche tweeting over and over again. It’s serious to them, kind of like a job, and it feels like Twitter is a real extension of their life.

I could honestly argue for either social network, but which one really wins?

In this article, we’re going to uncover which one is truly the winner, Twitter or Reddit:

  • Similarities vs differences
  • Twitter and Reddit key features
  • What makes Twitter and Reddit different from other social networks.

Let’s get into it!

Reddit vs Twitter (X): Similarities & Differences

Let’s quickly dive into these two social juggernauts’ important similarities and differences.


  • Social networks with global reach: Both are huge, thriving social network communities that operate on a global scale.
  • Built on community engagements and conversations: The two platforms are built on community engagement and ongoing conversations happening. New messages and conversations are happening among users daily, 24/7.
  • User-generated content: UGC drives both social networks. Twitter users post tweets, and Redditors submit posts.
  • Real-time updates: Both platforms offer real-time updates where you can see recent and trending posts as they happen.
  • An upvoting system: On Twitter, you can “like” a tweet, which signifies your acceptance, approval, and support of the message. Reddit has an upvoting/downvoting system where you “thumbs up” a message, signaling you like the post. You can also “thumbs down” a post, showing you disagree or don’t like the comment.


  • Content format: Twitter is for microblogging. You can craft short messages to post along with links, videos, and photos if you wish. Reddit allows for long posts posted within individual communities versus the entire social network, like Twitter. Reddit posts are also subject to community approval and can be taken down if they don’t adhere to the community rules.
  • Discussion Layout: You can discuss with the entire Twitter community on Twitter. Discussions are threaded and visible for everyone to see. Reddit discussions are created on a hierarchy system where each discussion can have multiple comment threads and be upvoted or downvoted, which impacts its visibility.
  • Followers structure: Twitter has followers, and Reddit has community subscribers. On Twitter, you can follow other Twitter users. On Reddit, following users is not possible; instead, you follow communities.
  • Focus: Twitter is very individualized and personalized, whereas Reddit is community-focused.

So, with all that being said, let’s take a closer look at each platform individually.

Twitter & Reddit Overview

Although they’re massively popular platforms,

What’s Twitter?


Twitter (now X) is the social network many people commonly know by its little blue bird logo, now an X. 

It’s unlike any other social network that exists today.

How Does Twitter Work?

Twitter is a great place to connect with others in your niche, share information and insights, and learn from others. It’s a text-based social network where people communicate with short messages called tweets.

You can also share images, memes, and videos on Twitter.

It’s a great place to collaborate and network with like-minded people. 

Once you find your community on Twitter, I like that the network will optimize your feed to serve you the content that most interests you. It makes it easier to find other users, content, and information in your niche.

Surprisingly, Twitter is a great place to make money online, too. Here are 13 money-making strategies to check out to profit from on Twitter.

What Are Tweets?

Tweets are the short, text-based messages you see on Twitter, although, since the rebrand to X, Tweets are now called ‘Posts,’ and ‘Retweets’ are now Reposts.

The platform has really evolved over the years, now allowing for tweets to be up to 280 characters, double the length of the original 140-character limit.

What’s Reddit?


Reddit is a social platform and community made up of individual communities called subreddits. You can browse subreddits to find the information and content you’re looking for in niches like:

  • Blogging
  • Sciences
  • Books
  • Gadgets
  • Entrepreneurship.

You’ll find Redditors exchanging information in the form of posts and storytelling, which includes text, links, videos, and images.

How Does Reddit Work?

When you land on Reddit, you can browse the various subreddit groups that exist, reading the conversations, case studies, and stories that users are sharing.

Contributing to the conversation by commenting or creating your own posts is a smart way to get the most out of the platform, but be mindful of the rules, which differ from subreddit to subreddit.

I browsed Reddit for years, absorbing all the information I learned from others on my favorite topics of interest before I prepared my first post.

Many users do this, appreciating this social network for the authentic, real conversations and experiences that are being discussed.

But, sharing your own story and joining in on conversations will give you a chance to raise your karma score, network with others, brand yourself as an industry expert, and make money.

What Is Karma?

Reddit karma is the point system they assign to all Reddit users. It reflects the amount of “approval” a user’s contributions (posts and comments) have received from other Reddit users.

Reddit karmaReddit karma

The higher your karma score, the better. It shows you as being more helpful by contributing constructively to conversations happening on the platform.

Twitter vs Reddit: Key Features

It boils down to these main features:

  • User interface, and
  • User experience

Twitter’s User Interface

The user interface of Twitter vs Reddit is very different.

First, let’s look at Twitter.

You see that you land on Twitter’s feed, which is curated based on your interests/activity on the platform. 

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Scroll through the tweets, find conversations you find interesting, save, like, and/or comment on that discussion, and move on.

You can also use Twitter’s search feature to find specific tweets and conversations happening around a particular topic.

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Here are some additional key features Twitter has:

  • Tweets: The short, text-based messages that fuel the platform.
  • Retweets: This is a social share.
  • Likes (hearts): Showing support for a tweet.
  • Trending topics: A list of trending topics like news, media events, etc., happening at the time.
  • Followers and Following: Twitter users have the ability to have others follow them (followers) and follow other users (following).
  • Direct Messages: The ability to send private messages to Twitter users.

Reddit’s User Interface

Next, Reddit, while a different-looking interface, has a similar structure when you first land on the site. You’ll be met with a feed that you can scroll, filled with posts from various subreddit communities.

1706637363 344 Which Platform Is Best For Your Needs in 20241706637363 344 Which Platform Is Best For Your Needs in 2024

You can click on a post, which will take you to where that post lives in a subreddit. Or, you can go directly to subreddits to see the conversations happening.

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Then, you get a chance to upvote, downvote, or reply in a comment to the post.

Here are more key features you’ll experience while browsing Reddit’s user interface:

  • Subreddits: Communities around a niche that drive the Reddit platform. Examples are blog, art, books, and gadgets.
  • Posts: Social posts that users can post in subreddits.
  • Karma: Your “popularity” score, showing others how helpful your contributions have been to the community. The higher the score, the better.
  • Upvotes and downvotes: The ability to support or show your disapproval on posts.
  • Moderators: People who enforce the rules for the subreddits.
  • Reddit chat and messages: The chance to privately contact Reddit users.

Twitter’s User Experience

Twitter is one of the only text-based social networks online. It’s a much different experience than what you might encounter with more of an image-forward platform like Instagram or TikTok.

Twitter is dynamic and fast-paced.

As you’re browsing your home feed scanning tweets, new messages that are posted in real time are added to your feed. 

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You’re notified of this while you scroll, which makes it tempting to scroll to the top to see those new tweets.

In terms of how to use Twitter, it’s pretty similar to other social networks you’re probably on.

First, you create a Twitter account. You can write your profile description, add a photo, and link to your website. Then, you get instant access to start tweeting and creating posts on the platform.

From there, you can start building community, network with your peers, and follow, like, and retweet posts to show your support.

If you’re consistent with this kind of schedule, you may start to see your followers on Twitter grow, bringing benefits like:

  • Increased engagement
  • Email newsletter growth
  • Increased sales and website visits.

Reddit’s User Experience

On Reddit, you’ll be able to partake in the hundreds of community-based discussions in subreddits. Discussions will be diverse and authentic. 

Users are pretty politically correct on other platforms, but you’ll see that on Reddit, it’s quite different, and users will give you their opinions raw and real.

This is a refreshing take on social networking. It’s one of the features that makes Reddit different from other social platforms.

It can be more challenging to gain an audience and build your brand directly, compared to Twitter, but if you’re patient and offer truly helpful advice, and share your opinions consistently, your efforts can be rewarded.

There’s also Reddit marketing, which can be extremely effective if you do it the right way!

A recent Reddit post I made garnered nearly 20,000 views in the span of a few days and landed nearly a dozen outreach messages to my inbox, asking about opportunities to work with me.

These results aren’t typical, but when it happens, the impact can be huge and create endless opportunities!

Is Twitter Better Than Reddit?

The short answer is it depends. To find real, authentic, and raw conversations about specific topics, Reddit wins, hands down. 

This can include product reviews, experiences at restaurants, lounges, or stores, or opinions on politics, society, religion, etc.

You can talk about virtually any topic under the sun on Reddit.

Twitter is definitely one of the most liberal social networks compared to others, like Instagram or TikTok. That means you can talk about NSFW (not safe for work) topics without fear of getting flagged or suspended. 

But even with this, it’s still nothing like Reddit, in my opinion. 

Twitter is the place to connect with others in your industry, similar to LinkedIn. I think Twitter is an easier place to promote your brand and products. 

It’s a place to network with others online, and you get to learn more about the people you’re talking to, by perusing their profile, checking out their website, following their tweets and discussions, etc. 

That’s not happening on Reddit, where following users isn’t possible, and you’re contributing more towards a community effort than your individual needs.

Two very different platforms.

Both are excellent in their own right.

Reddit vs Twitter: Bottom Line

You came here to find out about Twitter vs Reddit and which network is better.

The truth is, they tie!

In terms of growing your personal profile or following, it’s easier on Reddit, I think, even though there are no follower metrics for individuals. 

But you do have karma.

And it’s easy enough to grow your karma by hundreds of points every day or every week if you’re active and contributing to the platform.

In one week, I grew my karma by nearly 200 points just by posting two discussions and responding to questions and comments from it!

In contrast, on Twitter, where you do have followers, it’s like most other social networks, where there will be some challenges in growing your follower count despite activity and contributions. 

It’s an easier effort with Reddit.

For the community, Reddit wins hands down.

For networking and connecting with peers, Twitter is the winner.

For building your online reputation and personal brand, it’s a tie.

Both are good social networks and can be used to your benefit, depending on your needs, despite the differences present.

Our final consensus?

Use both!

Which platform wins for you, Twitter or Reddit?

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4 Takeaways For Franchising From the RNC



4 Takeaways For Franchising From the RNC

Opinions expressed by Entrepreneur contributors are their own.

Kicking off hours after an assassination attempt on a presidential candidate, the Republican National Convention took on heightened significance this year. In my role as President and CEO of the International Franchise Association (IFA), I traveled to Milwaukee for a policy roundtable entitled “Franchising, the American Dream,” with U.S. Representative Kevin Hern (R-OK), who is the co-chair of the congressional franchise caucus, McDonald’s franchisee Jimmy Williams, and hotelier Jyoti Sarolia.

Matt Haller and Jyoti Sarolia Credit: Matt Haller

To be clear, IFA is non-partisan and does not take sides in presidential campaigns. We will be in Chicago for the Democratic National Convention in August, and we work with anyone from any party who champions our priorities and fights for our franchise small business owners. That’s also why we partnered with POLITICO and CNN with Milwaukee-based Batteries+. We created a brand activation at the POLITICO/CNN Grill, where over four days we gave away wireless battery chargers to over a thousand attendees, communicating the economic benefits of franchising to convention-goers, with a QR-code that linked to IFA’s Open for Opportunity campaign.

Related: Check out the 2024 Franchise 500 Ranking

Political conventions are always exciting, and this year was no different, especially after COVID-19 curtailed the in-person festivities in 2020. The buzz and energy were palpable. In my conversations with various stakeholders from all walks of life, certain commonalities emerged. Here are four of them.

1. Unions and franchising are not incompatible

The fiery speech from Sean O’Brien, president of the International Brotherhood of Teamsters, got people’s attention. It marked the first time a teamster addressed the RNC in its 121-year history. The Wall Street Journal headline read, “Trump Courts the Union Vote.” The GOP is not used to speakers at their convention railing about “economic terrorism.” But as O’Brien pointed out, the Teamsters have supported Republican candidates before, including Presidents Richard Nixon, Ronald Reagan and George H.W. Bush.

For the franchise community, O’Brien’s presence served as a reminder that we have a compelling story to tell and we need to tell it.

First of all, our model provides nearly 9 million direct jobs, and not a single one is being outsourced overseas. Second, jobs in franchising pay up to 3.4 percent higher wages and provide higher rates of paid leave and other benefits than those at non-franchises, according to data from Oxford Economics. Third, franchises ARE small businesses, and that is the benefit of our business model.

Related: 7 Ways The Expanded Joint Employer Rule Would Hurt Franchises — And Your Wallet

While we are not going to agree with the Teamsters or other unions on much, one thing we do agree on is that policymakers should be focused on creating good jobs right here in America, and that’s what the franchising community is doing. Even when our brands open new franchises overseas, we are bringing money back ashore to the U.S. via the royalty stream paid to operate a U.S. brand abroad, creating a net-trade benefit to the U.S. economy.

We must push back on the idea that the franchise model and unions are incompatible. It’s false. We can and do have both. It is true that the union’s top policy agenda, the PRO Act and an expanded definition of joint employer, and franchising cannot co-exist, but unions are not inherently an opponent. It’s their history of policy priorities that would bring down franchising that we oppose.

2. Franchising is re-aligning party lines

Second, the traditional political and party lines are re-aligning, creating another golden opportunity to expand the franchise tent. For example, public polls have shown former President Donald Trump receiving as high as 30 percent of the Black vote — nearly three times higher than the 12 percent he earned in 2020.

Here again, franchising has an important role to play. Franchising has higher rates of business ownership among women, veterans and minorities. In fact, more than one-quarter (26 percent) of franchises are owned by people of color, compared to 17 percent of non-franchised businesses.

1721501763 1 4 Takeaways For Franchising From the RNC

Paul Calkins (IFA), House Speaker Mike Johnson and Matt Haller (IFA) Credit: Matt Haller

As Clement Troutman, an IFA member, U.S. Navy veteran, author, and Maryland-based Tropical Smoothie Cafe franchisee, wrote in a column for the Washington Times observing Juneteenth, “the last few years have been challenging for Black entrepreneurs. From challenges accessing capital to a disproportionate impact stemming from the pandemic, Black small business owners face major obstacles.”

Clement noted, “Franchising can help, but only if elected leaders do their part in creating the right business environment.” These are wise words and lessons that all candidates should take to heart if they want to expand their political base of supporters.

3. J.D. Vance has sided with franchising in the past

There was a lot of scrutiny on Senator J.D. Vance after his selection as the vice-presidential nominee, and nearly every conversation I had with members of Congress and others in Milwaukee centered around what to make of Senator Vance’s selection. In the event of a Trump victory, many view him as the natural GOP standard-bearer in 2028. Throughout his two years in the Senate, Vance has raised eyebrows by deviating from traditional Republican orthodoxy. For example, he has marched on union picket lines and famously praised Federal Trade Commission (FTC) Chair Lina Khan as “one of the few people in the Biden administration who I think is doing a pretty good job.” Yet when it came to franchise issues, particularly joint employer, Senator Vance sided with franchising. When the stakes were the highest during this spring’s repeal of the joint employer rule, Vance stood with us, and that is telling.

4. The next president will have a huge impact on franchising

Members of the franchise community — like all voters — are assessing their presidential choices through the prism of past policies. We have a sense of what a second Trump and Biden administration could look like by evaluating their previous time in office. Certainly, IFA is focused much more on economic and regulatory visions than we do on political ideology. What is the plan for job creators?

Related: Decoding the Massive Impact of the NLRB’s Joint Employer Rule

For example, the individual tax provisions in the Tax Cuts and Jobs Act (TCJA) are set to expire next year. The law significantly restructured numerous aspects of the federal tax system for small businesses, including reductions in individual and corporate tax rates, a new 20% deduction for income from pass-through businesses, 100% bonus depreciation for capital investments, and a new limitation on the deductibility of business interest. The GOP platform expressly calls for tax cuts and many Ways and Means Committee members who will write the next tax law, including Chairman Jason Smith of Missouri, Vern Buchanan of Florida, and Lloyd Smucker of Pennsylvania, have all highlighted the importance of ensuring pass-through businesses like most franchises are treated fairly in the next round of tax reform.

Beyond tax issues, the next president will choose their own FTC chair, who can in turn update the Franchise Rule, something that hasn’t happened since 2007 — the same year the first iPhone was introduced — and will make appointments to the NLRB, including the general counsel, who is arguably the most powerful position at that agency.

The stakes are high for franchisors and franchisees alike. We do not vote as a monolith or along strict party lines. But one thing is clear, the list of issues facing franchising is long, and the importance of having a seat at the table is more important than ever. Thanks to the support of so many IFA members, and what our brands, franchisees and suppliers do every day, I’m confident that whatever November brings, franchising will continue to thrive and IFA will be at the forefront fighting for the best interest of franchising.

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Earn $680K a Year with This Wedding Industry Franchise



Earn $680K a Year with This Wedding Industry Franchise

3 Benefits of Owning a Wed Society Franchise:

  1. Recession-resistant with a stable market due to consistent demand for wedding services.
  2. Potential for high revenue with low overhead costs and strong unit economics.
  3. Offers flexibility and control with a work-from-home model and virtual customer interactions.

Wed Society is a comprehensive franchise specializing in digital, social, print media, and event planning within the wedding industry. The franchise offers a unique niche market, providing a robust platform for wedding vendors to showcase their services and for couples to plan their weddings. Click Here to connect me with Wed Society.

Key Facts:

  • Minimum Initial Investment: $97,750 – $121,000
  • Initial Franchise Fee: $45,000
  • Liquid Capital Required: $100,000
  • Net Worth Required: $200,000
  • Veteran Incentives: $10,000 off franchise fee

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Why Taylor Swift Believes in Her Lucky Number



Why Taylor Swift Believes in Her Lucky Number

People reports that Chiefs star Travis Kelce just attended his 13th performance of Taylor Swift‘s The Eras Tour, and the significance of that number is lost on no one.

Swift is a big fan of the number 13 — so much so that before every show she paints a 13 on her hand for good luck. Why are those digits so near and dear to her heart?

Swift was born on December 13, 1989, and explained in an interview with MTV News: “I turned 13 on Friday the 13th. My first album went gold in 13 weeks. My first No. 1 song had a 13-second intro. Every time I’ve won an award I’ve been seated in either the 13th seat, the 13th row, the 13th section or row M, which is the 13th letter. Basically, whenever a 13 comes up in my life, it’s a good thing.”

Swift isn’t the only one who leans into superstitions to give herself an extra boost of confidence. In the book Recipes for Good Luck, author Ellen Weinstein researched the superstitions and rituals of some of the most famous and successful people in modern history. And while some might seem odd or silly to others, Weinstein writes that beliefs, rituals and routines can “help you face the world with ambition and confidence and inspire you to go on making good luck of your own.”

Here are some other superstars who used pre-performance rituals to get ready to go.

  • During his playing days, NBA superstar Michael Jordan wore UNC shorts underneath his Chicago Bulls uniform. They were the same shorts he wore in 1982 when he scored the winning jump shot that brought his college team, the University of North Carolina Tar Heels, their first NCAA championship since 1957.
  • Tennis great Serena Williams has several distinctive pre-performance and on-court rituals: before a match, she’d tie her shoelaces in the exact same way and always bounced the ball five times before her first serve and twice before her second.
  • Before beginning the opening monologue of her former talk show, Ellen DeGeneres would be sure to throw a mint in the air and catch it in her mouth.
  • Rihanna has said that she doesn’t allow anything yellow in her dressing room before a show, believing it is bad luck.
  • Soccer legend David Beckham has a thing against odd numbers. His wife Victoria told The Chicago Sun-Times that their house had several refrigerators, each devoted to different types of food. “In the drinks one, everything is symmetrical,” she explained. “If there’s three cans, he’ll throw one away because it has to be an even number.”

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