Google Update Response Falls Short of Expectations

Google’s SearchLiaison confirmed that some updates happened. But he downplayed their importance. The attempt to trivialize the update was in contrast to the widely felt impact and passionate response to…

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Chrome May Warn Users of Slow Pages Before They Click

Google Chrome announced a plan to introduce badging as a way to encourage publishers to improve site speed. Google proposed a contextual menu on links that will tell users, before…

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Google Update November 2019

There is substantial evidence that an unannounced Google Update is underway. This update has been affecting sites across a wide range of niches. Most of the feedback is negative although…

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New FTC Guidance on Influencer Endorsements

FTC issued guidance for social media influencers who endorse products. The goal is to educate influencers that they are obligated to disclose relationships with brands when endorsing them. When is…

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Bing Announces Link Penalties

Bing announced a new link penalties. These link penalties are focused on taking down private blog networks (PBNs), subdomain leasing and manipulative cross-site linking. Inorganic Site Structure An inorganic site…

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Publishers Report a Spam Exploit in Google

A WebmasterWorld discussion brought to light a manipulative spam technique that was reported to be flourishing in Google. It involves competitors creating fake review sites to rank in Google. These…

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Google Rich Snippets Image Bug Returns

There is a big issue going on in the recipe niche…again.  There have been multiple reports from recipe bloggers that they are losing their photos in Google search results. When…

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Twitter Cancels Political Advertising

Twitter’s Jack Dorsey tweeted that Twitter will no longer accept political advertising. He shamed Facebook for allowing false claims in political ads and with this move it could be implied…

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Google BERT Misinformation Challenged

The backlash to the BERT update was swift and without mercy. Many SEOs warned about “how to optimize for BERT” articles before any “how to optimize for BERT” articles were…

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Google Shows Paywall Content in Featured Snippets

A member of the search marketing community tweeted his surprise that Google ranked a paywalled web page in the featured snippets.  Google’s official description of featured snippets precludes content that…

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