Do marketers dream of magical tools? (I couldn’t resist that Blade Runner reference). As we enter the fourth quarter (for many), it’s time for planning. Budgets...
As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both...
Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many...
Going viral on TikTok is one of the key factors if you want to grow as a course creator. After some time on TikTok, I realized...
Customer experience is probably one of the most crucial aspects to focus on for ecommerce companies. According to the PWC customer experience report, 86% of online...
Updated October 12, 2022 Good marketers know how to sell a brand. But to be a great marketer, you must know the people you’re trying to...
In June 2022, the Moz team released The Professional’s Guide to SEO — a resource to help level-up anyone comfortable with the basics of SEO, who have...
Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of.
The CEO and CMO are talking about investing in the marketing team to develop their skills. The CEO asks, “What if we invest in our people,...
Keenya Kelly Keenya is the CEO of If You brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners...