The key objective of “Pay-per-click (PPC) Advertising Market 2020-2025 Trends and Global Insights” report is to help the user understand the market in terms of its...
As an account manager, I frequently analyze platforms and Google analytics. A bulk of my time is measuring performance, identifying wasteful spend, and looking for ways...
As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy....
It’s a new year, a new decade and a new look at Amazon’s marketing and advertising platform. Amazon is the number one e-commerce seller in the...
I love watching TED Talks – in fact, several of my year-end emails to my team have included a reference (and link) back to Angela Duckworth’s...
For many firms, getting as many good leads as possible is the primary goal of their marketing strategy. But turning these into customers requires a very...
Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the...
In a world of ad blockers and AI automation, content marketing is essential to your marketing plan. For example, the number of people using ad blockers...
Amazon last month replaced win rate with new suggested bids, which provide insights into the auction landscape based on historical winning bids. Amazon says the suggested...
In the last few months, Hanapin released a report for ecommerce marketers revealing that over half of marketers still aren’t advertising on Amazon. Considering Amazon is...
