With first-party data becoming more relevant and third-party cookies becoming a thing of the past, this leaves marketers questioning, how can I best prepare? With these...
Last week, @PPCGreg spotted Google testing a brand new match type in Google Ads named “Smart Matching.” What is Smart Matching? I have no idea but...
Many believe that LinkedIn is the social network for B2B marketing. However, getting the results you want from the platform is not as easy or straightforward...
Your brand has the power to reach millions of people around the world, and it only takes a few minutes to do. The power of pay-per-click...
“Where should we attribute revenue?” is a question every digital marketer has asked themselves at some point. In two different accounts, we found that referral and...
When it comes to setting up a Google AdWords campaign, most businesses are focused on ensuring that they are competing for the right keywords with the...
Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a...
The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. It’s true. The tourism industry we know today...
30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats...
Millennials are something of a mythical bunch in society. Much is said about their behaviors and preferences, yet many of the stories seem to contradict. Even...