When that reality was, though, was a matter of extreme debate ~ Iliad & Odyssey The idea of Paid Search and SEO being one, has been...
Very rarely in my PPC life do I bring up the subject of attribution with clients, colleagues, or industry friends without seeing a look of pain...
You may be thinking…..isn’t it a given that eCommerce businesses should be advertising on Amazon? While sometimes it DOESN’T make sense, most of the time, it...
Google Ads is letting advertisers set conversion actions at the campaign level for video ads. Previously, with respect to video campaigns, Google Ads users could only...
Whether you’re a PPC master or a relative newbie, the benefits of a checklist cannot be overstated. Entire books have been devoted to the power of...
Search Query Reports (SQRs) can be overwhelming, but they are a really important tool for your paid media campaigns. You should be using them to do...
Being an account manager at an agency, you come across many different scenarios. Just like snowflakes, there are no two accounts that will ever be the...
We all know the importance of retargeting users who have visited your website but haven’t converted. If yours is a lead generation business that has a...
Microsoft has new audience targeting solutions combining customer data with new technology to reach customers when they’re ready to buy. Here is is an overview of...
Sitelinks, the first Google ad extension, was introduced in 2009. They enabled advertisers to expand the total size of their text ads while also providing additional...
