HubSpot this week added LinkedIn Lead Gen Form creation to the free HubSpot ads tool. LinkedIn Lead Gen Form creation enables advertisers to collect leads from...
Most of us are aware of Google Ads auto-tagging but don’t know how it works. What does auto-tagging do and why is it important in your...
Search has gone through an evolution. As marketers, we used to be focused on keyword targeting and what someone was searching for at that time. But...
Psst. Come closer, I have a secret: I didn’t study advertising or business in undergrad. Film school was my jam, and I had a penchant for...
The Paid Search Association has launched the first non-profit organization dedicated to serving the needs of paid search professionals. PSA can be found online at paidsearch.org....
Business owners always want to gain more customers and win back the old ones. After all, growth is impossible if you just rely on your existing...
Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. Extensive analysis should always be performed upon acquisition of new accounts, but...
I was working in the office late one night when my eyes beheld an eerie sight. For a monster from my account began to rise and...
People go to Pinterest to discover new places to travel and to help map out their vacations – from choosing their dream destination to figuring out...
One of the great advantages of advertising on Facebook is the ability to fine-tune your audience targeting using the platform’s research tools. With Facebook’s Audience Insights...