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Meta Announces Coming Reels Editing Tools and India Showcase Event

Published

12 months ago

May 17, 2023

Meta Announces Coming Reels Editing Tools and India Showcase Event

Meta has announced some new editing tools for Instagram Reels as part of a product education workshop at its Mumbai office, designed to help Indian creators make the most of Reels and its evolving Reels monetization options.

India has become a key growth focus for Meta, as regional connectivity evolves, and mobile adoption rises among Indian consumers. Indeed, India now has more Instagram users than any other single region, beating out the US as the app’s top market.

The ban on TikTok in the region has also played a part in this – which is also an element within this new expansion push.

First off, on the new editing tools – coming soon to Instagram users globally, Reels creators will be able to:

Split a single clip into two clips.

That could make it easier to create multi-post updates, and ensure they remain consistent.

Instagram’s also adding new Reels playback speeds controls to further customize presentation.

It’s also adding a new way to swap out one clip for another, without changing the timing or order of other clips or audio.

That’ll make it a lot easier to chop and change elements of your clips, while also making it easier to test variations and see what works.

These are some handy editing tools, which will provide more capacity to create standout Reels in the app. The new editing features are being rolled out to all IG users over the coming weeks.

In addition to this, Meta also announced that Reels Gifts will soon be rolling out to Indian Instagram users.

Reels gifts were first launched to US users in November last year, providing a simple, engaging way for viewers to send donations to Reels creators in the form of cartoonish, interactive stickers. And soon, Indian Reels creators will also be able to generate revenue from the same, which will add another monetization pathway for short-form creators in the app.

As noted, Instagram has seen big growth in the Indian market, while it’s also become a key platform for Indian creators, following the ban on TikTok in the region back in 2020, which was implemented due to an ongoing border dispute with the Chinese Government.

Since then, Instagram has surged to the top of the Indian download charts, with Reels becoming the primary replacement for TikTok – which, at one stage, had over 200 million Indian users.

Given this, it makes sense for Meta to make India more of a focus, as it looks to keep pushing its usage stats, through the popularity of Reels, while the additional editing tools will also have value for all creators worldwide.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

1 month ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

2 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

Published

2 months ago

February 26, 2024

Entireweb News Bot

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.