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Where the federal government has been spending your money on social media

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Where the federal government has been spending your money on social media

Ads promoting Canada’s 150th anniversary celebrations, annual budgets and outreach to veterans were among the biggest items in the federal government’s social media ad spending over the past seven years, a CBC News analysis shows.

CBC queried some federal departments after obtaining a document listing expenses by department. The document was produced in response to a question posed by Conservative MP Michael Cooper in the House of Commons last January. 

One of the biggest spenders has been the Department of Canadian Heritage, which paid Facebook more than $1 million in 2017 alone, when it was promoting Canada’s 150th anniversary celebrations. It spent more than $500,000 combined in the other years since 2016.

At a news conference on Wednesday, Heritage Minister Pablo Rodriguez announced the government would be suspending all of its social-media spending on Facebook and Instagram, platforms owned by Meta.

Rodriguez announced the ad suspension after Meta threatened to block Canadian news links in response to the government’s Online News Act, C-18, which was passed last month.

The Online News Act compels online media companies like Meta and Google to pay money to news organizations each time a user accesses a story through a link on one of their products.

“Facebook has decided to be unreasonable, irresponsible,” Rodriguez said. While Google also has threatened to block Canadian news links, Rodriguez has said his government is still in negotiations with that company.

In a statement issued to CBC News, his department said the spending in 2017 to promote Canada 150 was part of a year-long campaign and Facebook is “one of the most popular used platforms in Canada.”

Government purchases of Google ads are not listed individually in the document released to Cooper because he did not ask for that breakdown. Google and YouTube, the video platform owned by the same company, appear a handful of times in a category that lumps some social media platforms together.

In 2021, Transport Canada spent $6,060.74 on Google ads for a drone safety advertising campaign.

Fisheries and Oceans, the Communications Security Establishment and the Department of Finance have all spent money on YouTube between 2016 and now.

Fireworks light up the sky behind the Peace Tower during the evening ceremonies for Canada’s 150th anniversary in 2017. That year, the Heritage Department spent more than $1 million that year on Facebook ads. (Sean Kilpatrick/Canadian Press)

A note from Finance in 2017 described a $74,833.13 YouTube ad purchase as a promotion for Budget 2017 and “the newly redesigned Canada Child Benefit.”

Facebook and Instagram received the lion’s share of social media spending by the government. The document reported at least $56 million in federal government ad spending for the Meta platforms since 2016.

Finance spent nearly $2 million on Meta platforms between 2016 and now.

Then-Finance Minister Bill Morneau and Prime Minister Justin Trudeau at a news conference in Stoutffville, Ont. in 2017
Then-Finance Minister Bill Morneau and Prime Minister Justin Trudeau at a news conference in Stoutffville, Ont. in 2017. That year, the Finance Department spent $74 833.13 on YouTube to promote changes to the Canada Child Benefit. (Nathan Denette/Canadian Press)

When asked where that cash went at a news conference on Thursday, Finance Minister Chrystia Freeland instead spoke about the importance of standing up to American “tech giants”.

“The work that minister Rodriguez is doing, that our government is doing, to ensure that our tech giants pay their fair share and support Canadian newsrooms is absolutely essential,” she said.

A separate annual report compiled by the Treasury Board of Canada estimated federal government ad spending on Meta platforms at just above $40 million between 2017 and 2022.

The Canada Energy Regulator also spent $1,499.37 on Meta platform advertising in 2017.

“We ran Facebook ads to promote public participation opportunities in the Energy East hearing,” the regulator told CBC News in a media statement, adding it favoured Facebook over other venues because it “was the best platform to reach people who might be affected by the hearing.”

TikTok ad spending increased before government ban

The Treasury Board’s annual report shows an uptick in government spending on the TikTok platform.

Ottawa did not touch the platform between the year it was created — 2016 — and when it really took off in popularity at the beginning of the COVID-19 pandemic.

In 2020-2021, the federal government spent at least $377,019 on TikTok marketing. In 2021-2022, that amount shot up to $1,717,617.

While the federal government banned TikTok from all government devices in February, citing security concerns, it never officially declared it would stop advertising on the platform, which is owned by the Beijing-based ByteDance. Critics have warned the Chinese government could lean on ByteDance to access users’ private data, a claim the company says is unfounded.

The Treasury Board’s annual report only lists departments that spent more than $25,000 for a single ad campaign; smaller ad buys don’t have to be approved by Public Services and Procurement.

Departments that spent less than $25,000 under individual contracts added up the cost of those campaigns in the answer to Cooper’s question.

The biggest TikTok spender among those was Veterans Affairs, which has paid $92,334 to the company since 2021.

A TikTok advertisement.
An ad for TikTok at Union Station in Washington, DC on April 3, 2023. (Stefani Reynolds/AFP/Getty Images)

Veterans Affairs also spent nearly $2.5 million on Meta between between 2016 and now, according to the document.

A spokesperson for Veterans Affairs said the department has two big spending campaigns every year — one focused on Veterans’ Week in November and another promoting mental health for veterans from mid-December to February.

The federal government did not answer questions about whether it plans to stop buying ads on TikTok.

It’s also not clear where Ottawa now plans to spend the money that will no longer go to Facebook or Instagram.

“We’re going to reinvest it. We’re not going to keep it. We’re going to reinvest it in major campaigns, but we’ll get back to you on that,” Rodriguez told journalists, adding that the cash could go toward traditional media outlets. 

As a news organization, the CBC could see a financial benefit under C-18, which requires the CBC to provide an annual report on any compensation for news it receives from digital operators.

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Former Myanmar colonel who once served as information minister gets 10-year prison term for sedition

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Former Myanmar colonel who once served as information minister gets 10-year prison term for sedition

BANGKOK (AP) — A former high-profile Myanmar army officer who had served as information minister and presidential spokesperson in a previous military-backed government has been convicted of sedition and incitement, a legal official said Thursday. He was sentenced to 10 years in prison.

Ye Htut, a 64-year old retired lieutenant colonel, is the latest in a series of people arrested and jailed for writing Facebook posts that allegedly spreading false or inflammatory news. Once infrequently prosecuted, there has been a deluge of such legal actions since the army seized power from the elected government of Aung San Suu Kyi in February 2021.

He was arrested in late October after a military officer from the Yangon Regional Military Command reportedly filed a change against him, around the time when some senior military officers were purged on other charges, including corruption. He was convicted on Wednesday, according to the official familiar with the legal proceedings who insisted on anonymity for fear of being punished by the authorities.

Ye Htut had been the spokesperson from 2013 to 2016 for President Thein Sein in a military-backed government and also information minister from 2014 to 2016.

After leaving the government in 2016, Ye Htut took on the role of a political commentator and wrote books and posted articles on Facebook. For a time, he was a visiting senior research fellow at the ISEAS-Yusof Ishak Institute, a center for Southeast Asia studies in Singapore.

After the army’s 2021 takeover, he often posted short personal vignettes and travel essays on Facebook in which he made allusions that were generally recognized to be critical of Myanmar’s current military rulers.

The army’s takeover triggered mass public protests that the military and police responded to with lethal force, triggering armed resistance and violence that has escalated into a civil war.

The official familiar with the court proceedings against Ye Htut told The Associated Press that he was sentenced by a court in Yangon’s Insein prison to seven years for sedition and three years for incitement. Ye Htut was accused on the basis of his posts on his Facebook account, and did not hire a lawyer to represent him at his trial, the official said.

The sedition charge makes disrupting or hindering the work of defense services personnel or government employees punishable by up to seven years in prison. The incitement charge makes it a crime to publish or circulate comments that cause fear, spread false news, agitate directly or indirectly for criminal offences against a government employee — an offense punishable by up to three years in prison.

However, a statement from the Ministry of Legal Affairs said he had been charged under a different sedition statute. There was no explanation for the discrepancy.

According to detailed lists compiled by the Assistance Association for Political Prisoners, a watchdog group based in Thailand, 4,204 civilians have died in Myanmar in the military government’s crackdown on opponents and at least 25,474 people have been arrested.



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Top CIA agent shared pro-Palestinian to Facebook after Hamas attack: report

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Top CIA agent shared pro-Palestinian to Facebook after Hamas attack: report

A high-ranking CIA official boldly shared multiple pro-Palestinian images on her Facebook page just two weeks after Hamas launched its bloody surprise attack on Israel — while President Biden was touring the Jewish state to pledge the US’s allegiance to the nation.

The CIA’s associate deputy director for analysis changed her cover photo on Oct. 21 to a shot of a man wearing a Palestinian flag around his neck and waving a larger flag, the Financial Times reported.

The image — taken in 2015 during a surge in the long-stemming conflict — has been used in various news stories and pieces criticizing Israel’s role in the violence.

The CIA agent also shared a selfie with a superimposed “Free Palestine” sticker, similar to those being plastered on businesses and public spaces across the nation by protesters calling for a cease-fire.

The Financial Times did not name the official after the intelligence agency expressed concern for her safety.

“The officer is a career analyst with extensive background in all aspects of the Middle East and this post [of the Palestinian flag] was not intended to express a position on the conflict,” a person familiar with the situation told the outlet.

The individual added that the sticker image was initially posted years before the most recent crisis between the two nations and emphasized that the CIA official’s Facebook account was also peppered with posts taking a stand against antisemitism.

The image the top-ranking CIA official shared on Facebook.

The latest post of the man waving the flag, however, was shared as Biden shook hands with Israeli leaders on their own soil in a show of support for the Jewish state in its conflict with the terrorist group.

Biden has staunchly voiced support for the US ally since the Oct. 7 surprise attack that killed more than 1,300 people, making the CIA agent’s posts in dissent an unusual move.

A protester walks near burning tires in the occupied West Bank on Nov. 27, 2023, ahead of an expected release of Palestinian prisoners in exchange for Israeli hostages. AFP via Getty Images

In her role, the associate deputy director is one of three people, including the deputy CIA director, responsible for approving all analyses disseminated inside the agency.

She had also previously overseen the production of the President’s Daily Brief, the highly classified compilation of intelligence that is presented to the president most days, the Financial Times said.

“CIA officers are committed to analytic objectivity, which is at the core of what we do as an agency. CIA officers may have personal views, but this does not lessen their — or CIA’s — commitment to unbiased analysis,” the CIA said in a statement to the outlet.

The top CIA official has since deleted the pro-Palestinian images from her social media page. Hamas Press Service/UPI/Shutterstock

Follow along with The Post’s live blog for the latest on Hamas’ attack on Israel


Neither the Office of the Director of National Intelligence nor the White House responded to The Post’s request for comment.

All of the official’s pro-Palestinian images and other, unrelated posts have since been deleted, the outlet reported.

Palestinian children sit by the fire next to the rubble of a house hit in an Israeli strike. REUTERS

The report comes as CIA Director William Burns arrived in Qatar, where he was due to meet with his Israeli and Egyptian counterparts and the Gulf state’s prime minister to discuss the possibility of extending the pause in fighting between Israeli forces and Hamas terrorists in the Gaza Strip for a second time.

Israel and Hamas agreed Monday to an additional two-day pause in fighting, meaning combat would likely resume Thursday morning Israel time if no additional halt is brokered.

Both sides agreed to release a portion of its hostages under the arrangement.

More than 14,000 Palestinians in Gaza, including many women and children, have been killed in the conflict, according to data from the Hamas-controlled Ministry of Health.



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Lee Hsien Yang faces damages for defamation against two Singapore ministers over Ridout Road rentals

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Lee Hsien Yang faces damages for defamation against two Singapore ministers over Ridout Road rentals

High Court ruling: Lee Hsien Yang directed to compensate Ministers Shanmugam and Balakrishnan for defamatory remarks on Ridout Road state bungalows. (PHOTO: MCI/YouTube and ROSLAN RAHMAN/AFP via Getty Images ) ((PHOTO: MCI/YouTube and ROSLAN RAHMAN/AFP via Getty Images ))

SINGAPORE — The High Court in Singapore has directed Lee Hsien Yang to pay damages to ministers K. Shanmugam and Vivian Balakrishnan for defamatory statements made in Facebook comments regarding their rental of black-and-white bungalows on Ridout Road.

The court issued a default judgment favouring the two ministers after Lee – the youngest son of Singapore’s founding prime minister Lee Kuan Yew and brother of current Prime Minister Lee Hsien Loong – failed to address the defamation lawsuits brought against him. Lee had, among other claims, insinuated that the ministers engaged in corrupt practices and received preferential treatment from the Singapore Land Authority for their bungalow rentals.

The exact amount of damages will be evaluated in a subsequent hearing.

Restricted from spreading defamatory claims against ministers

Not only did Justice Goh Yi Han grant the default judgment on 2 November, but he also imposed an injunction to prohibit Lee from further circulating false and defamatory allegations.

In a released written judgment on Monday (27 November), the judge highlighted “strong reasons” to believe that Lee might persist in making defamatory statements again, noting his refusal to remove the contentious Facebook post on 23 July, despite receiving a letter of demand from the ministers on 27 July.

Among other things, Lee stated in the post that “two ministers have leased state-owned mansions from the agency that one of them controls, felling trees and getting state-sponsored renovations.”

A report released by the Corrupt Practices Investigation Bureau in June concluded that no wrongdoing or preferential treatment had occurred concerning the two ministers. However, Lee continued referencing this post and the ongoing lawsuits, drawing attention to his remarks under legal scrutiny.

Justice Goh emphasised that the ministers met the prerequisites for a default judgment against Lee. The suits, separately filed by Shanmugam, the Law and Home Affairs Minister, and Dr Balakrishnan, the Foreign Affairs Minister, were initiated in early August.

Lee Hsien Yang alleges in his post that two ministers leased state-owned mansions, 26 and 31 Ridout Road from an agency, one of which they control, involving tree felling and receiving state-sponsored renovations.Lee Hsien Yang alleges in his post that two ministers leased state-owned mansions, 26 and 31 Ridout Road from an agency, one of which they control, involving tree felling and receiving state-sponsored renovations.

Lee Hsien Yang alleges in his post that two ministers leased state-owned mansions, 26 and 31 Ridout Road from an agency, one of which they control, involving tree felling and receiving state-sponsored renovations.(SCREENSHOTS: Google Maps)

He failed to respond within 21 days

Lee and his wife, Lee Suet Fern, had left Singapore in July 2022, after declining to attend a police interview for potentially giving false evidence in judicial proceedings over the late Lee Kuan Yew’s will.

His absence from Singapore prompted the court to permit Shanmugam and Dr Balakrishnan to serve him legal documents via Facebook Messenger in mid-September. Despite no requirement for proof that Lee saw these documents, his subsequent social media post on 16 September confirmed his awareness of the served legal papers.

Although Lee had the opportunity to respond within 21 days, he chose not to do so. Additionally, the judge noted the novelty of the ministers’ request for an injunction during this legal process, highlighting updated court rules allowing such measures since April 2022.

Justice Goh clarified that despite the claimants’ application for an injunction, the court needed independent validation for its appropriateness, considering its potentially severe impact on the defendant. He reiterated being satisfied with the circumstances and granted the injunction, given the continued accessibility of the contentious Facebook post.

Lee acknowledges court order and removes allegations from Facebook

Following the court’s decision, Lee acknowledged the court order on 10 November and removed the statements in question from his Facebook page.

In the judgment, Justice Goh noted that there were substantial grounds to anticipate Lee’s repetition of the “defamatory allegations by continuing to draw attention to them and/or publish further defamatory allegations against the claimants.”

The judge mentioned that if Lee had contested the ministers’ claims, there could have been grounds for a legally enforceable case under defamation law.

According to Justice Goh, a reasonable reader would interpret Lee’s Facebook post as insinuating that the People’s Action Party’s trust had been squandered due to the ministers’ alleged corrupt conduct, from which they gained personally.

While Shanmugam and Dr Balakrishnan were not explicitly named, the post made it evident that it referred to them, and these posts remained accessible to the public, as noted by the judge.

Justice Goh pointed out that by choosing not to respond to the lawsuits, Lee prevented the court from considering any opposing evidence related to the claims.

Do you have a story tip? Email: [email protected].

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