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Where the federal government has been spending your money on social media

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Where the federal government has been spending your money on social media

Ads promoting Canada’s 150th anniversary celebrations, annual budgets and outreach to veterans were among the biggest items in the federal government’s social media ad spending over the past seven years, a CBC News analysis shows.

CBC queried some federal departments after obtaining a document listing expenses by department. The document was produced in response to a question posed by Conservative MP Michael Cooper in the House of Commons last January. 

One of the biggest spenders has been the Department of Canadian Heritage, which paid Facebook more than $1 million in 2017 alone, when it was promoting Canada’s 150th anniversary celebrations. It spent more than $500,000 combined in the other years since 2016.

At a news conference on Wednesday, Heritage Minister Pablo Rodriguez announced the government would be suspending all of its social-media spending on Facebook and Instagram, platforms owned by Meta.

Rodriguez announced the ad suspension after Meta threatened to block Canadian news links in response to the government’s Online News Act, C-18, which was passed last month.

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The Online News Act compels online media companies like Meta and Google to pay money to news organizations each time a user accesses a story through a link on one of their products.

“Facebook has decided to be unreasonable, irresponsible,” Rodriguez said. While Google also has threatened to block Canadian news links, Rodriguez has said his government is still in negotiations with that company.

In a statement issued to CBC News, his department said the spending in 2017 to promote Canada 150 was part of a year-long campaign and Facebook is “one of the most popular used platforms in Canada.”

Government purchases of Google ads are not listed individually in the document released to Cooper because he did not ask for that breakdown. Google and YouTube, the video platform owned by the same company, appear a handful of times in a category that lumps some social media platforms together.

In 2021, Transport Canada spent $6,060.74 on Google ads for a drone safety advertising campaign.

Fisheries and Oceans, the Communications Security Establishment and the Department of Finance have all spent money on YouTube between 2016 and now.

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Fireworks light up the sky behind the Peace Tower during the evening ceremonies for Canada’s 150th anniversary in 2017. That year, the Heritage Department spent more than $1 million that year on Facebook ads. (Sean Kilpatrick/Canadian Press)

A note from Finance in 2017 described a $74,833.13 YouTube ad purchase as a promotion for Budget 2017 and “the newly redesigned Canada Child Benefit.”

Facebook and Instagram received the lion’s share of social media spending by the government. The document reported at least $56 million in federal government ad spending for the Meta platforms since 2016.

Finance spent nearly $2 million on Meta platforms between 2016 and now.

Then-Finance Minister Bill Morneau and Prime Minister Justin Trudeau at a news conference in Stoutffville, Ont. in 2017
Then-Finance Minister Bill Morneau and Prime Minister Justin Trudeau at a news conference in Stoutffville, Ont. in 2017. That year, the Finance Department spent $74 833.13 on YouTube to promote changes to the Canada Child Benefit. (Nathan Denette/Canadian Press)

When asked where that cash went at a news conference on Thursday, Finance Minister Chrystia Freeland instead spoke about the importance of standing up to American “tech giants”.

“The work that minister Rodriguez is doing, that our government is doing, to ensure that our tech giants pay their fair share and support Canadian newsrooms is absolutely essential,” she said.

A separate annual report compiled by the Treasury Board of Canada estimated federal government ad spending on Meta platforms at just above $40 million between 2017 and 2022.

The Canada Energy Regulator also spent $1,499.37 on Meta platform advertising in 2017.

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“We ran Facebook ads to promote public participation opportunities in the Energy East hearing,” the regulator told CBC News in a media statement, adding it favoured Facebook over other venues because it “was the best platform to reach people who might be affected by the hearing.”

TikTok ad spending increased before government ban

The Treasury Board’s annual report shows an uptick in government spending on the TikTok platform.

Ottawa did not touch the platform between the year it was created — 2016 — and when it really took off in popularity at the beginning of the COVID-19 pandemic.

In 2020-2021, the federal government spent at least $377,019 on TikTok marketing. In 2021-2022, that amount shot up to $1,717,617.

While the federal government banned TikTok from all government devices in February, citing security concerns, it never officially declared it would stop advertising on the platform, which is owned by the Beijing-based ByteDance. Critics have warned the Chinese government could lean on ByteDance to access users’ private data, a claim the company says is unfounded.

The Treasury Board’s annual report only lists departments that spent more than $25,000 for a single ad campaign; smaller ad buys don’t have to be approved by Public Services and Procurement.

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Departments that spent less than $25,000 under individual contracts added up the cost of those campaigns in the answer to Cooper’s question.

The biggest TikTok spender among those was Veterans Affairs, which has paid $92,334 to the company since 2021.

A TikTok advertisement.
An ad for TikTok at Union Station in Washington, DC on April 3, 2023. (Stefani Reynolds/AFP/Getty Images)

Veterans Affairs also spent nearly $2.5 million on Meta between between 2016 and now, according to the document.

A spokesperson for Veterans Affairs said the department has two big spending campaigns every year — one focused on Veterans’ Week in November and another promoting mental health for veterans from mid-December to February.

The federal government did not answer questions about whether it plans to stop buying ads on TikTok.

It’s also not clear where Ottawa now plans to spend the money that will no longer go to Facebook or Instagram.

“We’re going to reinvest it. We’re not going to keep it. We’re going to reinvest it in major campaigns, but we’ll get back to you on that,” Rodriguez told journalists, adding that the cash could go toward traditional media outlets. 

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As a news organization, the CBC could see a financial benefit under C-18, which requires the CBC to provide an annual report on any compensation for news it receives from digital operators.

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

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During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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Christian family goes in hiding after being cleared of blasphemy

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Christian family goes in hiding after being cleared of blasphemy

LAHORE, Pakistan — A court in Pakistan granted bail to a Christian falsely charged with blasphemy, but he and his family have separated and gone into hiding amid threats to their lives, sources said.

Haroon Shahzad (right) with attorney Aneeqa Maria. | The Voice Society/Morning Star News

Haroon Shahzad, 45, was released from Sargodha District Jail on Nov. 15, said his attorney, Aneeqa Maria. Shahzad was charged with blasphemy on June 30 after posting Bible verses on Facebook that infuriated Muslims, causing dozens of Christian families in Chak 49 Shumaali, near Sargodha in Punjab Province, to flee their homes.

Lahore High Court Judge Ali Baqir Najfi granted bail on Nov. 6, but the decision and his release on Nov. 15 were not made public until now due to security fears for his life, Maria said.

Shahzad told Morning Star News by telephone from an undisclosed location that the false accusation has changed his family’s lives forever.

“My family has been on the run from the time I was implicated in this false charge and arrested by the police under mob pressure,” Shahzad told Morning Star News. “My eldest daughter had just started her second year in college, but it’s been more than four months now that she hasn’t been able to return to her institution. My other children are also unable to resume their education as my family is compelled to change their location after 15-20 days as a security precaution.”

Though he was not tortured during incarceration, he said, the pain of being away from his family and thinking about their well-being and safety gave him countless sleepless nights.

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“All of this is due to the fact that the complainant, Imran Ladhar, has widely shared my photo on social media and declared me liable for death for alleged blasphemy,” he said in a choked voice. “As soon as Ladhar heard about my bail, he and his accomplices started gathering people in the village and incited them against me and my family. He’s trying his best to ensure that we are never able to go back to the village.”

Shahzad has met with his family only once since his release on bail, and they are unable to return to their village in the foreseeable future, he said.

“We are not together,” he told Morning Star News. “They are living at a relative’s house while I’m taking refuge elsewhere. I don’t know when this agonizing situation will come to an end.”

The Christian said the complainant, said to be a member of Islamist extremist party Tehreek-e-Labbaik Pakistan and also allegedly connected with banned terrorist group Lashkar-e-Jhangvi, filed the charge because of a grudge. Shahzad said he and his family had obtained valuable government land and allotted it for construction of a church building, and Ladhar and others had filed multiple cases against the allotment and lost all of them after a four-year legal battle.

“Another probable reason for Ladhar’s jealousy could be that we were financially better off than most Christian families of the village,” he said. “I was running a successful paint business in Sargodha city, but that too has shut down due to this case.”

Regarding the social media post, Shahzad said he had no intention of hurting Muslim sentiments by sharing the biblical verse on his Facebook page.

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“I posted the verse a week before Eid Al Adha [Feast of the Sacrifice] but I had no idea that it would be used to target me and my family,” he said. “In fact, when I came to know that Ladhar was provoking the villagers against me, I deleted the post and decided to meet the village elders to explain my position.”

The village elders were already influenced by Ladhar and refused to listen to him, Shahzad said.

“I was left with no option but to flee the village when I heard that Ladhar was amassing a mob to attack me,” he said.

Shahzad pleaded with government authorities for justice, saying he should not be punished for sharing a verse from the Bible that in no way constituted blasphemy.

Similar to other cases

Shahzad’s attorney, Maria, told Morning Star News that events in Shahzad’s case were similar to other blasphemy cases filed against Christians.

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“Defective investigation, mala fide on the part of the police and complainant, violent protests against the accused persons and threats to them and their families, forcing their displacement from their ancestral areas, have become hallmarks of all blasphemy allegations in Pakistan,” said Maria, head of The Voice Society, a Christian paralegal organization.

She said that the case filed against Shahzad was gross violation of Section 196 of the Criminal Procedure Code (CrPC), which states that police cannot register a case under the Section 295-A blasphemy statute against a private citizen without the approval of the provincial government or federal agencies.

Maria added that Shahzad and his family have continued to suffer even though there was no evidence of blasphemy.

“The social stigma attached with a blasphemy accusation will likely have a long-lasting impact on their lives, whereas his accuser, Imran Ladhar, would not have to face any consequence of his false accusation,” she said.

The judge who granted bail noted that Shahzad was charged with blasphemy under Section 295-A, which is a non-cognizable offense, and Section 298, which is bailable. The judge also noted that police had not submitted the forensic report of Shahzad’s cell phone and said evidence was required to prove that the social media was blasphemous, according to Maria.

Bail was set at 100,000 Pakistani rupees (US $350) and two personal sureties, and the judge ordered police to further investigate, she said.

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Shahzad, a paint contractor, on June 29 posted on his Facebook page 1 Cor. 10:18-21 regarding food sacrificed to idols, as Muslims were beginning the four-day festival of Eid al-Adha, which involves slaughtering an animal and sharing the meat.

A Muslim villager took a screenshot of the post, sent it to local social media groups and accused Shahzad of likening Muslims to pagans and disrespecting the Abrahamic tradition of animal sacrifice.

Though Shahzad made no comment in the post, inflammatory or otherwise, the situation became tense after Friday prayers when announcements were made from mosque loudspeakers telling people to gather for a protest, family sources previously told Morning Star News.

Fearing violence as mobs grew in the village, most Christian families fled their homes, leaving everything behind.

In a bid to restore order, the police registered a case against Shahzad under Sections 295-A and 298. Section 295-A relates to “deliberate and malicious acts intended to outrage religious feelings of any class by insulting its religion or religious beliefs” and is punishable with imprisonment of up to 10 years and fine, or both. Section 298 prescribes up to one year in prison and a fine, or both, for hurting religious sentiments.

Pakistan ranked seventh on Open Doors’ 2023 World Watch List of the most difficult places to be a Christian, up from eighth the previous year.

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Morning Star News is the only independent news service focusing exclusively on the persecution of Christians. The nonprofit’s mission is to provide complete, reliable, even-handed news in order to empower those in the free world to help persecuted Christians, and to encourage persecuted Christians by informing them that they are not alone in their suffering.

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