GOOGLE

8 Common Reasons Your Google Ads Are Being Disapproved

Published

5 years ago

December 4, 2019

8 common reasons your google ads are being disapproved

Ad disapprovals within Google Ads are frustrating and becoming more frequent. Google is not only tightening up on its existing policies, Google is also rolling out new policies which affect multiple industries. In this article we will discuss common reasons for ad disapprovals, steps to fix them and what to do if your disapproval reason doesn’t fall in the common category.

There are several reasons your ads in Google might not be running, and disapprovals are one of them. It is important to comply with Google’s policies as not only do ad disapprovals mean your ad will not run, if you frequently run ads against Google’s policies, Google is entitled to suspend your Google Ads account. Some reasons for disapproval are complex but here are 8 common reasons your ads may face disapproval.

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8 Common Reasons for Ad Disapprovals in Google Ads

Your ad makes mention of copyrighted content. If another company has a copyright over certain words, you’ll be flagged for using them, which is important to keep in mind when building out competitor campaigns. On the flip side, if you are legally eligible to be protected from copyright infringement, you may apply for certification to advertise.
Your ad has too many exclamation points or your ad uses symbols not intended for its original purpose. Only one exclamation point per ad is allowed and zero exclamation points are allowed in the headline of the ad. Google also does not allow the use of symbols such as @ for purposes other than their intention (for example: @t home instead of at home).
Your ad says, “click here”. Any ad that uses “click here” as a call to action will be immediately flagged. Google defines “click here” as a generic call to action.
Your root domain is different in the display URL and the destination URL. Google requires that both the root domain in the display URL and the root domain in the destination URL be the same.
Your ad contains words that are in all caps. Google does not allow you to use all caps except in certain instances. These exceptions include coupon codes, common abbreviations (such as “ASAP”), trademarks, brand names, and product names.
Your ad is using low quality images or video. Google will disapprove images that are blurry or do not fit the entire space of the image size. You can also not use video with poor sound quality.
Your landing page houses prohibited content. Google will scrub your landing pages to ensure they do not contain anything that violates their policies. If your ad is approved and you find nothing in the ad itself, look to your landing page to see if it has any violations.
Your landing page is not yet live. Google will disapprove ads that link to landing pages that are not live which you will need to consider as you build your ads prior to a new landing page launch.

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What to Do When Your Ad is Disapproved

When you receive a disapproval, your first step is to determine the reason and if the reason is clear, you can fix the offending ad. Once you update the ad to comply with Google’s policies and save your changes, it will automatically resubmit for review. But what happens when you can’t figure out why your ad is disapproved, or it does not fall in the common reasons listed above?

If you are flagged and believe you were flagged incorrectly or believe you qualify for one of the exceptions listed in the Google Advertising Policies, you can request a review to see if your ad can be approved.

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You may also call Google and request a review if you cannot find the error related to the disapproval reason. You can find the phone number and appropriate account information needed under the question mark icon in your Google Ads interface. Google Support will escalate the ad(s) in question and if the disapproval was made in error, Google will approve your ads. Google will also provide you with more in-depth detail of the error if the disapproval was not a mistake. Reasons for being unable to identify the error include landing page errors, especially on complex websites, and new policies that affect previously approved ads.

If you have exhausted all of these efforts, reach out to your Google rep. They have access to new policies that may affect your specific industry.

PPChero.com

Related Topics:Ad Copy Testing Ad Settings Google Ads

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GOOGLE

Google Warns About Misuse of Its Indexing API

Published

3 weeks ago

September 12, 2024

Max

Google Warns About Misuse of Its Indexing API

Google has updated its Indexing API documentation with a clear warning about spam detection and the possible consequences of misuse.

Warning Against API Misuse The new message in the guide says:

“All submissions through the Indexing API are checked for spam. Any misuse, like using multiple accounts or going over the usage limits, could lead to access being taken away.”

This warning is aimed at people trying to abuse the system by exceeding the API’s limits or breaking Google’s rules.

What Is the Indexing API? The Indexing API allows websites to tell Google when job posting or livestream video pages are added or removed. It helps websites with fast-changing content get their pages crawled and indexed quickly.

But it seems some users have been trying to abuse this by using multiple accounts to get more access.

Impact of the Update Google is now closely watching how people use the Indexing API. If someone breaks the rules, they might lose access to the tool, which could make it harder for them to keep their search results updated for time-sensitive content.

How To Stay Compliant To use the Indexing API properly, follow these rules:

Don’t go over the usage limits, and if you need more, ask Google instead of using multiple accounts.
Use the API only for job postings or livestream videos, and make sure your data is correct.
Follow all of Google’s API guidelines and spam policies.
Use sitemaps along with the API, not as a replacement.

Remember, the Indexing API isn’t a shortcut to faster indexing. Follow the rules to keep your access.

GOOGLE

This Week in Search News: Simple and Easy-to-Read Update

Published

3 months ago

June 30, 2024

Entireweb News Bot

This Week in Search News: Simple and Easy-to-Read Update

Here’s what happened in the world of Google and search engines this week:

1. Google’s June 2024 Spam Update

Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.

2. Changes to Google Search Interface

Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.

3. New Features and Tests

Link Cards: Google is testing link cards at the top of AI-generated overviews.
Health Overviews: There are more AI-generated health overviews showing up in search results.
Local Panels: Google is testing AI overviews in local information panels.

4. Search Rankings and Quality

Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.

5. Advice for Content Creators

Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.

6. New Search Features in Google Chrome

Google Chrome for mobile devices has added several new search features to enhance user experience.

7. New Tests and Features in Google Search

Credit Card Widget: Google is testing a new widget for credit card information in search results.
Sliding Search Results: When making a new search query, the results might slide to the right.

8. Bing’s New Feature

Bing is now using AI to write “People Also Ask” questions in search results.

9. Local Search Ranking Factors

Menu items and popular times might be factors that influence local search rankings on Google.

10. Google Ads Updates

Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.

These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.

AI

Exploring the Evolution of Language Translation: A Comparative Analysis of AI Chatbots and Google Translate

Published

7 months ago

February 26, 2024

Max

A Comparative Analysis of AI Chatbots and Google Translate

According to an article on PCMag, while Google Translate makes translating sentences into over 100 languages easy, regular users acknowledge that there’s still room for improvement.

In theory, large language models (LLMs) such as ChatGPT are expected to bring about a new era in language translation. These models consume vast amounts of text-based training data and real-time feedback from users worldwide, enabling them to quickly learn to generate coherent, human-like sentences in a wide range of languages.

However, despite the anticipation that ChatGPT would revolutionize translation, previous experiences have shown that such expectations are often inaccurate, posing challenges for translation accuracy. To put these claims to the test, PCMag conducted a blind test, asking fluent speakers of eight non-English languages to evaluate the translation results from various AI services.

The test compared ChatGPT (both the free and paid versions) to Google Translate, as well as to other competing chatbots such as Microsoft Copilot and Google Gemini. The evaluation involved comparing the translation quality for two test paragraphs across different languages, including Polish, French, Korean, Spanish, Arabic, Tagalog, and Amharic.

In the first test conducted in June 2023, participants consistently favored AI chatbots over Google Translate. ChatGPT, Google Bard (now Gemini), and Microsoft Bing outperformed Google Translate, with ChatGPT receiving the highest praise. ChatGPT demonstrated superior performance in converting colloquialisms, while Google Translate often provided literal translations that lacked cultural nuance.

For instance, ChatGPT accurately translated colloquial expressions like “blow off steam,” whereas Google Translate produced more literal translations that failed to resonate across cultures. Participants appreciated ChatGPT’s ability to maintain consistent levels of formality and its consideration of gender options in translations.

The success of AI chatbots like ChatGPT can be attributed to reinforcement learning with human feedback (RLHF), which allows these models to learn from human preferences and produce culturally appropriate translations, particularly for non-native speakers. However, it’s essential to note that while AI chatbots outperformed Google Translate, they still had limitations and occasional inaccuracies.

In a subsequent test, PCMag evaluated different versions of ChatGPT, including the free and paid versions, as well as language-specific AI agents from OpenAI’s GPTStore. The paid version of ChatGPT, known as ChatGPT Plus, consistently delivered the best translations across various languages. However, Google Translate also showed improvement, performing surprisingly well compared to previous tests.

Overall, while ChatGPT Plus emerged as the preferred choice for translation, Google Translate demonstrated notable improvement, challenging the notion that AI chatbots are always superior to traditional translation tools.

Source: https://www.pcmag.com/articles/google-translate-vs-chatgpt-which-is-the-best-language-translator