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13 Common Interview Questions and How to Answer Them

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You made it (almost)! After networking and sending countless resumes, you’ve finally landed a job interview. Of course, you want to be prepared, so you did what most candidates are recommended to do — you looked up “most common interview questions.”

The key to a successful interview is preparation, so it’s important to look up interview questions so that you can go to the interview with your answers already in mind. This will boost your confidence and increase your chances of a second interview, as well as help you get the job. To help you along, I’ve put together a list of common interview questions and some tips to craft winning answers.

Want to jump to a specific question? I’ve got them linked for you below:

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“Tell me about yourself.”

“Why do you want to work for this company?”

“Why are you the best person for this position?”

“What are your strengths and weaknesses?”

“What’s a professional achievement you are most proud of?”

“How do you handle stress and pressure?”

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“Tell me about a time you had conflict with a coworker or colleague, and how did you overcome it?”

“Tell me about a time you failed at work and how did you handle it?”

“Why are you leaving your current job? / Why have you left your most recent position?”

“How do you stay organized?”

“Where do you see yourself in five years?”

“What are your salary expectations?”

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“Do you have any questions for me?”

What are common interview questions?

While every interview is different, most interview questions will focus on:

  • The skills and experience you’d bring to the company
  • Your work ethic and whether you have a growth mindset
  • How you deal with difficult situations
  • How well you’ll fit within the company

HubSpot’s Senior Manager of Content Meg Prater says she looks for empathy, coachability, and growth mindset when interviewing a candidate.

“Has this person demonstrated that they’re a good colleague?” she explained. “Has this person demonstrated that they can constructively give and receive feedback? And does this person actively look for ways to expand their skills and deepen their understanding of their role or industry?”

To prepare, research the company and, if possible, the person who is interviewing you. You’ll also want to re-read the job posting so you can be sure your answers align with the job requirements. For additional information on how to stand out in the interview process, here are some tips from our former manager of campus recruiting Colleen Grant.

Common Interview Questions and Answers

The questions asked during an interview will vary depending on the role you’re up for, however, the following questions are pretty common in interviews and should give you an idea of what to expect.

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1. “Tell me about yourself.”

My mind would always go blank when asked this question. What should I say? What do you need to know? Who am I? To avoid an existential crisis in the middle of your interview, think of the answer as your elevator pitch.

You don’t want to speak at length about your personal hobbies and passions, but you also don’t want to give a dry runthrough of what’s on your resume. Instead give a pitch that is concise, persuasive, compelling, and explains why you’re the perfect candidate for the job.

Start by speaking a little bit about your current role and include any experiences or wins that are relevant to the job you’re applying for. Then provide some background as to how you got there, once again focusing on experiences that correlate to the interview. End the pitch by tying all that information together and explaining why you are perfect for the role.

2. “Why do you want to work for this company?”

This question helps the interviewer determine if you’ve actually done your research on the company. According to LinkedIn, 47% of candidates are rejected because they only have a vague idea of their company and the job role.

To beat the statistics, do your research and find something unique about the company that really interests you. For example, during my interview with HubSpot, I pointed out the company’s one-of-a-kind culture code as a huge motivator for wanting to join.

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My answer showed that I did my research beforehand and that I had a genuine interest in being a part of the team. When researching, look for items such as the company’s mission statement or any news articles about recent accomplishments.

3. “Why are you the best person for this position?”

Every candidate thinks they’re the best for the job, but what makes you stand out above the rest? Be prepared to confidently state the experiences and accomplishments you have that prove why you’re perfect for the position.

To prepare your answer, review the qualifications and requirements listed in the job description, and craft your answer so that it aligns with what the interviewer is looking for.

4. “What are your strengths and weaknesses?”

Focus on one or a few core strengths you possess that are relevant to the role. Back these strengths up with specific examples. For instance, if you’re going to say that you’re a great multi-tasker, bolster your answer by mentioning a time you successfully juggled multiple projects at once. If you’re a self-starter, talk about a time you successfully took on a project or task without having to be asked.

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Now, how can you mention a weakness without tarnishing your image as the perfect candidate? Start by choosing a weakness that will not prevent you from succeeding in the role. For example, if it’s a writing job, don’t say you struggle with spelling.

Be genuine with your answer and choose an actual weakness. This is the time to show your potential employer that you are self-aware and always looking to grow. Maybe you struggle with multi-tasking or asking for help when you need it.

After choosing a weakness, be prepared to explain how you’ve worked to improve. Don’t underestimate your capabilities, but don’t come off as arrogant either.

5. “What’s a professional achievement you are most proud of?”

To prepare for this question, think back to a moment where you achieved amazing results at your previous job. Don’t be shy about your accomplishments, because this is the perfect opportunity to show what the company gains from hiring you. A simple way to approach this question is to use the STAR method: situation, task, action, and results.

Give the interviewer background context by describing the situation and the task you had to complete. For example, “At my last job, I was an account manager and I was responsible for managing several high-profile clients.” Then you would describe what you did (the action) and the result: “In one quarter, I used my SEO knowledge to boost my clients’ web traffic by an average of 25%.

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6. “How do you handle stress and pressure?”

Deadline pressures, frustrated clients, and an uptick in responsibilities are common occurrences at most workplaces, so it’s important to show the interviewer you can keep a level head in any situation.

Avoid saying you’ve never or rarely experienced workplace stress. Instead, relate the question to a time you were stressed on the job, then explain how you overcame it or used it to your advantage.

For example, I’m very candid about telling employers that I keep stress balls on hand and that I always take a moment to do deep breathing exercises when I’m feeling overwhelmed. I also approach deadline pressures as a challenge to complete projects faster — and I love a challenge. There’s no shame in experiencing stress, it’s all about how you respond to it.

7. “Tell me about a time you had conflict with a coworker or colleague, and how did you overcome it?”

This question helps to determine your communication, people skills, and self-awareness. When answering this question, avoid bad mouthing the coworker you were in conflict with, instead focus on the heart of the problem and how you resolved it.

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Prater told me this is actually her favorite question to ask during interviews:

The answers to this question tell me a lot about the candidate’s ability to problem solve and their self-awareness. Most of us have worked with someone we didn’t quite get along with,” she said. “I love to hear how folks navigated those situations and identified ways to better understand the other person and better themselves.”

Rather than saying, “I had this incredibly rude coworker at my old office,” say “I worked with someone whose communication style was different from mine.” Then, explain how you both reached common ground: “I realized that face-to-face communication was more helpful to us than email communication, since tone can be lost or misconstrued in texts. So, I decided to schedule weekly coffee meetings to ensure we were on the same page about the project.

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8. “Tell me about a time you failed at work and how did you handle it?”

Yes, you want to convince the interviewer that you’re the best person for the job, but no one is perfect. Your answer should highlight that you can take responsibility for your mistakes and that you won’t put the blame on others.

Perhaps you missed an important deadline at your previous job. You can use that situation as an opportunity to share how you accepted feedback, learned from the issue, and developed a system of organization that keeps you on track with deadlines.

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For this question, it’s important to demonstrate self-awareness.

“When all answers focus on outside factors rather than how the candidate handled situations, I get concerned,” Prater said. “Things often happen outside of our control — but tell me what you learned from that situation and how it has informed your actions/work moving forward.”

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9. “Why are you leaving your current job? / Why have you left your most recent position?”

The most important thing to remember when answering this question is to be honest while avoiding a negative spiral about your current or previous employer. Focus on your excitement for new experiences and the professional goals you’re working toward. Saying you want to face new challenges, be closer to family, or apply your skills to a new field, are all acceptable answers.

If you were laid off from your current job, you can be honest and say your position was eliminated due to a merger, budget cuts, or restructuring. If you were fired, responding with “Unfortunately, I was let go,” is also fine. Of course, the latter will result in the interviewer asking why you were fired. Tell the truth, because you never want to get caught in a lie, and be sure to frame it as a learning experience.

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10. “How do you stay organized?”

Employers want to know you can be trusted to stay on top of all of your responsibilities, especially if the role is in a fast-paced, deadline-driven environment. Explain your method. Do you use calendars, sticky notes, digital folders, spreadsheets, or organization tools like Trello or Hootsuite?

Prepare a clear and concise answer that shows you’re dependable and will have your new tasks under control.

11. “Where do you see yourself in five years?”

It’s important to be honest and specific in your answer. When crafting your answer, make sure you:

  • Keep your expectations realistic for your career
  • Show that you are an ambitious person and that you’ve given a lot of thought to your career path
  • Highlight how the new position aligns with your ambitions

And if you’re not sure what the future holds — that’s okay too. You can tell the hiring manager that you’re still figuring things out, but express that you are confident the position will play an important role in building your future.

12. “What are your salary expectations?”

This question definitely requires research ahead of time. Use sites like PayScale or Glassdoor to find out what similar roles pay, then factor in your experience, skills, education, and cost-of-living. If you choose to answer with a number, give a salary range that is somewhere in the mid-to-high point of what you’re looking for.

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You can also flip the question back to the interviewer by saying, “That’s an excellent question — if possible, it would be helpful to learn the range for this role.” You can also delay the salary conversation by saying you’d like to learn more about the role or the rest of the compensation package before discussing pay.

13. “Do you have any questions for me?”

The answer to this question should always be yes. Before the interview, you should have already done your research on the company and the role. That research should be used to help you form questions that will give better insight into the job and team. Questions targeted toward the interviewer are especially helpful.

“I don’t expect a candidate to be an expert on the role or even the company, but I appreciate when a candidate has done some basic research and asks me thoughtful questions that go beyond, ‘What do you like about working at [company name]?’ or ‘What would success look like in this role?’” Prater said. “Those are important questions, but I love when a candidate digs a little deeper as well.”

If you’re working remotely, you may also want to ask the following questions:

  • Would you be working traditional office hours or are there special hours for remote workers?
  • How much of the team is remote?
  • How does the team communicate?
  • What does team building look like for remote staff?

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Interviews can be nerve wracking, but you’re likely to succeed if you take the time to plan ahead. When you research and form your responses in advance, you’ll be able to approach the interview with confidence. If you’re still nervous, remember they chose to interview you for a reason — they already see your potential.

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The Role of Enterprise Mobility Management in Modern Businesses

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The Role of Enterprise Mobility Management in Modern Businesses

In today’s fast-paced business environment, Enterprise Mobility Management (EMM) has emerged as a critical facilitator for enhancing operational efficiency and competitiveness. EMM solutions streamline workflows, ensuring that enterprises can adapt to the rapidly changing digital landscape. This blog discusses the indispensable role of EMM in modern businesses, focusing on how it revolutionizes workflows and positions businesses for success.

EMM solutions act as the backbone for securely managing mobile devices, applications, and content that facilitate remote work and on-the-go access to company resources. With a robust EMM platform, businesses can ensure data protection and compliance with regulatory requirements, even in highly dynamic environments. This not only minimizes the risk of data breaches but also reinforces the company’s reputation for reliability and security.

Seamless Integration Across Devices

In today’s digital era, seamless integration across devices is not just a luxury; it’s a necessity for maintaining operational fluency within any organization. Our EMM solutions are designed to ensure that employees have secure and efficient access to the necessary resources, irrespective of the device being used. This cross-platform compatibility significantly enhances productivity by allowing for a unified user experience that supports both the agility and dynamism required in modern business operations. Leveraging cutting-edge technology, our solutions provide a cohesive ecosystem where data flows securely and effortlessly across mobile phones, tablets, and laptops, ensuring that your workforce remains connected and productive, regardless of their physical location. The adoption of our EMM solutions speaks volumes about an organization’s commitment to fostering a technologically forward and secure working environment, echoing its dedication to innovation and excellence.

Enhanced Productivity

EMM facilitates the seamless integration of mobile devices into the corporate environment, enabling employees to access corporate resources from anywhere. This flexibility significantly enhances productivity by allowing tasks to be completed outside of traditional office settings.

Unified Endpoint Management

The incorporation of Unified Endpoint Management (UEM) within EMM solutions ensures that both mobile and fixed devices can be managed from a single console, simplifying IT operations and enhancing security.

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Advanced Security Protocols

Where cyber threats loom larger than ever, our EMM solutions incorporate cutting-edge security protocols designed to shield your organization’s data from unauthorized access and breaches. By consistently updating and refining our security measures, we ensure your assets are protected by the most advanced defenses available. This commitment to security not only safeguards your information but also reinforces your company’s reputation as a secure and trustworthy enterprise.

Data Protection

EMM solutions implement robust security measures to protect sensitive corporate data across all mobile devices. This includes encryption, secure VPN connections, and the ability to remotely wipe data from lost or stolen devices, thereby mitigating potential data breaches.

Compliance Management

By enforcing security policies and ensuring compliance with regulatory standards, EMM helps businesses avoid costly fines and reputational damage associated with data breaches.

Driving Operational Efficiency

In the quest to drive operational efficiency, our solutions streamline processes, reduce redundancies, and automate routine tasks. By leveraging cutting-edge technologies, we empower businesses to optimize their workflows, resulting in significant time and cost savings. Our approach not only enhances operational agility but also positions your organization at the forefront of innovation, setting a new standard in your industry.

Automated Workflows

By automating repetitive tasks, EMM reduces manual efforts, increases accuracy, and speeds up business processes. This automation supports operational efficiency and allows employees to focus on more strategic tasks.

Real-time Communication and Collaboration

EMM enhances communication and collaboration among team members by providing tools that facilitate real-time interactions. This immediate exchange of information accelerates decision-making processes and improves project outcomes.

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Testimonials from Industry Leaders

Leaders in various industries have witnessed tangible benefits from implementing EMM solutions, including increased productivity, improved security, and enhanced operational efficiency. Testimonials from these leaders underscore the transformative impact of EMM on their businesses, solidifying its vital role in modern operational strategies.

Our commitment to innovation and excellence propels us to continually refine our EMM solutions, ensuring they remain at the cutting edge of technology. This dedication not only solidifies our standing as industry leaders but also guarantees that our clients receive the most advanced and effective operational tools available, tailored specifically to meet their unique business challenges.

Looking Ahead

The evolution of EMM solutions continues at a rapid pace, with advancements in technology such as Artificial Intelligence (AI), Machine Learning (ML), and the Internet of Things (IoT) further enhancing their capabilities. These developments promise even greater efficiencies, security measures, and competitive advantages for businesses willing to invest in the future of mobility management.

Our proactive approach to integrating emerging technologies with EMM solutions positions our clients at the forefront of their industries. By leveraging our deep technical expertise and industry insights, we empower businesses to not only adapt to but also lead in an increasingly digital world, ensuring they remain competitive and resilient amidst rapid technological shifts.

In conclusion, the role of Enterprise Mobility Management in modern businesses cannot be overstated. Its ability to revolutionize workflows, enhance security, and drive operational efficiency positions it as a foundational element of digital transformation strategies. We invite businesses to explore the potential of EMM solutions and partner with us to achieve unprecedented levels of success and innovation in the digital era. Together, we can redefine the boundaries of what is possible in business operations and set new benchmarks for excellence in the industry.

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Lessons From Air Canada’s Chatbot Fail

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Lessons From Air Canada’s Chatbot Fail

Air Canada tried to throw its chatbot under the AI bus.

It didn’t work.

A Canadian court recently ruled Air Canada must compensate a customer who bought a full-price ticket after receiving inaccurate information from the airline’s chatbot.

Air Canada had argued its chatbot made up the answer, so it shouldn’t be liable. As Pepper Brooks from the movie Dodgeball might say, “That’s a bold strategy, Cotton. Let’s see if it pays off for ’em.” 

But what does that chatbot mistake mean for you as your brands add these conversational tools to their websites? What does it mean for the future of search and the impact on you when consumers use tools like Google’s Gemini and OpenAI’s ChatGPT to research your brand?

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AI disrupts Air Canada

AI seems like the only topic of conversation these days. Clients expect their agencies to use it as long as they accompany that use with a big discount on their services. “It’s so easy,” they say. “You must be so happy.”

Boards at startup companies pressure their management teams about it. “Where are we on an AI strategy,” they ask. “It’s so easy. Everybody is doing it.” Even Hollywood artists are hedging their bets by looking at the newest generative AI developments and saying, “Hmmm … Do we really want to invest more in humans?  

Let’s all take a breath. Humans are not going anywhere. Let me be super clear, “AI is NOT a strategy. It’s an innovation looking for a strategy.” Last week’s Air Canada decision may be the first real-world distinction of that.

The story starts with a man asking Air Canada’s chatbot if he could get a retroactive refund for a bereavement fare as long as he provided the proper paperwork. The chatbot encouraged him to book his flight to his grandmother’s funeral and then request a refund for the difference between the full-price and bereavement fair within 90 days. The passenger did what the chatbot suggested.

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Air Canada refused to give a refund, citing its policy that explicitly states it will not provide refunds for travel after the flight is booked.

When the passenger sued, Air Canada’s refusal to pay got more interesting. It argued it should not be responsible because the chatbot was a “separate legal entity” and, therefore, Air Canada shouldn’t be responsible for its actions.

I remember a similar defense in childhood: “I’m not responsible. My friends made me do it.” To which my mom would respond, “Well, if they told you to jump off a bridge, would you?”

My favorite part of the case was when a member of the tribunal said what my mom would have said, “Air Canada does not explain why it believes …. why its webpage titled ‘bereavement travel’ was inherently more trustworthy than its chatbot.”

The BIG mistake in human thinking about AI

That is the interesting thing as you deal with this AI challenge of the moment. Companies mistake AI as a strategy to deploy rather than an innovation to a strategy that should be deployed. AI is not the answer for your content strategy. AI is simply a way to help an existing strategy be better.

Generative AI is only as good as the content — the data and the training — fed to it.  Generative AI is a fantastic recognizer of patterns and understanding of the probable next word choice. But it’s not doing any critical thinking. It cannot discern what is real and what is fiction.

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Think for a moment about your website as a learning model, a brain of sorts. How well could it accurately answer questions about the current state of your company? Think about all the help documents, manuals, and educational and training content. If you put all of that — and only that — into an artificial brain, only then could you trust the answers.

Your chatbot likely would deliver some great results and some bad answers. Air Canada’s case involved a minuscule challenge. But imagine when it’s not a small mistake. And what about the impact of unintended content? Imagine if the AI tool picked up that stray folder in your customer help repository — the one with all the snarky answers and idiotic responses? Or what if it finds the archive that details everything wrong with your product or safety? AI might not know you don’t want it to use that content.

ChatGPT, Gemini, and others present brand challenges, too

Publicly available generative AI solutions may create the biggest challenges.

I tested the problematic potential. I asked ChatGPT to give me the pricing for two of the best-known CRM systems. (I’ll let you guess which two.) I asked it to compare the pricing and features of the two similar packages and tell me which one might be more appropriate.

First, it told me it couldn’t provide pricing for either of them but included the pricing page for each in a footnote. I pressed the citation and asked it to compare the two named packages. For one of them, it proceeded to give me a price 30% too high, failing to note it was now discounted. And it still couldn’t provide the price for the other, saying the company did not disclose pricing but again footnoted the pricing page where the cost is clearly shown.

In another test, I asked ChatGPT, “What’s so great about the digital asset management (DAM) solution from [name of tech company]?” I know this company doesn’t offer a DAM system, but ChatGPT didn’t.

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It returned with an answer explaining this company’s DAM solution was a wonderful, single source of truth for digital assets and a great system. It didn’t tell me it paraphrased the answer from content on the company’s webpage that highlighted its ability to integrate into a third-party provider’s DAM system.

Now, these differences are small. I get it. I also should be clear that I got good answers for some of my harder questions in my brief testing. But that’s what’s so insidious. If users expected answers that were always a little wrong, they would check their veracity. But when the answers seem right and impressive, even though they are completely wrong or unintentionally accurate, users trust the whole system.

That’s the lesson from Air Canada and the subsequent challenges coming down the road.

AI is a tool, not a strategy

Remember, AI is not your content strategy. You still need to audit it. Just as you’ve done for over 20 years, you must ensure the entirety of your digital properties reflect the current values, integrity, accuracy, and trust you want to instill.

AI will not do this for you. It cannot know the value of those things unless you give it the value of those things. Think of AI as a way to innovate your human-centered content strategy. It can express your human story in different and possibly faster ways to all your stakeholders.

But only you can know if it’s your story. You have to create it, value it, and manage it, and then perhaps AI can help you tell it well. 

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Cover image by Joseph Kalinowski/Content Marketing Institute

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Only 6% of global marketers apply customer insights to product and brand

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Only 6% of global marketers apply customer insights to product and brand

While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. What’s worse, only 6% apply customer insights to their product and brand approach.

“At the end of the day, a lot of companies operate based on their structure and not how the consumer interacts with them,” Mariam Asmar, VP of strategic consulting, told MarTech. “And while some companies have done a great job of reorienting that, with roles like the chief customer officer, there are many more that still don’t. Cross-channel doesn’t exist because there are still all these silos. But the customer doesn’t care about your silos. The customer doesn’t see silos. They see a brand.”

Half of all marketers report either depending on multiple, siloed point solutions to cobble together a multi-channel experience manually (33%); or primarily relying on single-channel solutions (17%).  Only 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels. This is a huge problem when it comes to cross-channel, personalization.

The persistence of silos

The persistence of data silos despite decades of explanation about the problems they cause, surprised Asmar the most.

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Screenshot 2024 02 27 140015
Source: Braze 2024 Global Customer Engagement Review

“Why are we still talking about this?” she said to MarTech. “One of the themes I see in the report is we’re still getting caught up on some of the same stumbling blocks as before.”

She said silos are indicative of teams working on different goals and “the only way that gets unsolved is if a leader comes in and aligns people towards some of those goals.”

These silos also hinder the use of AI, something 99% of respondents said they were already doing. The top uses of AI by marketers are:

  • Generating creative ideas (48%).
  • Automating repetitive tasks (47%).
  • Optimizing strategies in real-time (47%).
  • Enhancing data analysis (47%).
  • Powering predictive analytics (45%).
  • Personalizing campaigns (44%). 

Despite the high usage numbers, less than half of marketers have any interest in exploring AI’s potential to enhance customer engagement. Asmar believes there are two main reasons for this. First is that many people like the systems they know and understand. The other reason is a lack of training on the part of companies.

Dig deeper: 5 ways CRMs are leveraging AI to automate marketing today

“I think about when I was in advertising and everybody switched to social media,” she told MarTech. “Companies acted like ‘Well, all the marketers will just figure out social media.’ You can’t do that because whenever you’re teaching somebody how to do something new there’s always a level of training them up, even though they’re apps that we use every day, as people using them as a business and how they apply, how we get impact from them.”

The good news is that brands are setting the stage for the data agility they need.

  • 50% export performance feedback to business intelligence platforms to generate advanced analytics.
  • 48% sync performance with insights generated by other platforms in the business.

Also worth noting: Marketers say these are the four main obstacles to creativity and strategy:  

  • Emphasis on KPIs inherently inhibits a focus on creativity (42%).
  • Too much time spent on business-as-usual execution and tasks (42%).
  • Lack of technology to execute creative ideas, (41%).
  • Hard to demonstrate ROI impact of creativity (40%).
Screenshot 2024 02 27 135952Screenshot 2024 02 27 135952

Methodology

The 2024 Global Customer Engagement Review (registration required) is based on insights from 1,900 VP+ marketing decision-makers across 14 countries in three global regions: The Americas (Brazil, Mexico, and the US), APAC (Australia, Indonesia, Japan, New Zealand, Singapore, and South Korea), and EMEA (France, Germany, Spain, the UAE, and the UK).

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