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30+ Best WordPress Plugins for Marketers

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30+ Best WordPress Plugins for Marketers

Did you know there are over 56,000 WordPress plugins available today?

WordPress plugins allow you to enhance your website’s functionality by adding features and capabilities that don’t come standard with the system.

Whether you want to improve your writing, optimize a blog post for SEO, or interpret your site’s analytics, there’s a plugin out there for you.

But with so many options available, it’s tough to figure out the best ones to use — and that’s why we’ve done the work for you.

Below you’ll find a list of the best WordPress plugins (not in any specific order) that every marketer should explore.

These plugins have been reviewed by some of the top marketers in the industry. They’ll also keep both you and your WordPress website running efficiently and effectively. If you want more, check out the official WordPress plugin page.

1. HubSpot WordPress Plugin

HubSpot’s drag-and-drop form builder allows you to easily build contact forms to use on your WordPress website. The plugin also includes a pop-up creator, live chat widget, contact database, and previously written code for you to simply copy and paste into WordPress.

All-in-one plugins provide multiple functionalities in a single plugin, making them a more lightweight solution than having multiple plugins limited to single functionality. Because HubSpot provides everything in one plugin, you can be sure it will not bloat your site, which is important as you consider load speeds.

best wordpress plugins for marketers: hubspot wordpress plugin

2. Elementor

Elementor is WordPress’s #1 drag-and-drop page builder with over 2 million downloads and counting. It offers 100+ templates and premade sections for services, testimonials, call-to-action pages, etc. Using Elementor in WordPress, you’ll be able to quickly make the marketing content you need.

Customization features, such as Box Shadows, Background Overlays, Hover Effects, Headline Effects, and Animations, are available with Elementor. These eye-catching effects will help you hold visitors’ attention.

To help you take full advantage of this plugin, we have a free WordPress Training Course using Elementor to help you build your own website.

best wordpress plugins for marketers: elementor

3. WordPress Landing Pages

Create stunning landing pages for your website with the fantastic WordPress Landing Pages plugin. The visual editor that comes with it makes customizing your landing page easier than ever before. You can even track your conversion rate with just a single click of the mouse. It offers you an easy way of implementing your own custom landing page design.

best wordpress plugins for marketers: wordpress landing pages

4. Gravity Forms

If you want to add complex and highly customizable forms to your website, Gravity Forms is a good option for that.

Gravity Forms allows you to build multi-step forms, polls, quizzes, surveys, and more. With this plugin, you can create a wide variety of smart rules and conditions. For example, you can create a rule to limit which domains are accepted on your forms to exclude non-business domains like Gmail or even domains from your competitors.

Moreover, you can easily set up integrations with a variety of tools such as HubSpot for your marketing and Zapier for automation flows. Gravity Forms also integrates with PayPal or Stripe so you can accept payment directly via your forms.

best wordpress plugins for marketers: gravity forms

5. WPForms

WPForms is one of the most popular form builder plugins for WordPress, with over 5,000,000 active installations. With this plugin, you can easily add custom forms to your website including contact forms, registration forms, surveys, polls, newsletter signup forms, and many other types.

Creating a form is easy thanks to WPForms’ drag and drop builder. Simply drag the form fields you need and drop them into place. There are even 300+ ready-made form templates to get you started even more quickly.

WPForms also comes with powerful features like smart conditional logic, conversational forms, multi-page forms, email marketing integrations, and payment integrations, just to name a few. This plugin also connects with HubSpot so that you can automatically import contacts from your forms into the HubSpot CRM.

best WordPress plugins for marketers: WPForms

6. MonsterInsights

With MonsterInsights, you can add Google Analytics to your WordPress site without having to touch a line of code or hire a developer.

You can view easy-to-read reports about your site’s analytics straight from your WordPress dashboard. That means you don’t have to leave your site or search through multiple Google Analytics reports to find the important insights you need.

You can set up advanced tracking like eCommerce tracking, form conversion tracking, affiliate link clicks, outbound link clicks, and much more. This plugin works with both Universal Analytics (GA3) and Google Analytics 4 (GA4). You can connect to whichever version you’re running, or both at the same time with the dual tracking feature.

best wordpress plugins for marketers: monsterinsights

7. All in One SEO

All in One SEO helps you optimize your WordPress website for organic search. The plugin works for people with varying levels of SEO experience, from the non-technical to those with coding experience.

The SEO audit checklist will analyze your entire website for errors and provide actionable insights to improve your SEO and unlock maximum traffic. And with the TruSEO score, you can get an in-depth analysis of how well your content is optimized.

The plugin also has an XML sitemap and image XML sitemap support (which is what informs Google about the URLs on your website that are available for crawling). In addition, it provides you with support in other areas including Google Analytics and custom post types, which is helpful for marketers who are working to measure the success of their campaigns or SEO work and goals.

best wordpress plugins for marketers: All in One SEO

8. Jetpack

Jetpack is an all-in-one WordPress plugin that offers advanced features such as content tools, mobile themes, and more. You can take advantage of all of Jetpack’s features to enhance your website, or pick and choose just what you want to activate based on your unique needs.

Some of these features include automated social media posting, site statistics and analytics, and different SEO tools to help you measure and promote your website success.

best wordpress plugins for marketers: jetpack

9. Smush

“Smush quickly compresses and optimizes images in bulk, letting you focus on other things,” says Izaak Crook of AppInstitute.

Smush servers do all of the work for you, meaning your images will remain high-quality while reducing their file size. This frees up space on your server so your website will be significantly faster — with clearer, crisp imagery in the end.

best wordpress plugins for marketers: smush

10. Broken Link Checker

Want to prevent Google from following broken links on your website? Broken Link Checker parses your posts to identify broken links and notify you when they surface.

To save you time, the plugin makes it easy for you to edit a broken link from the plugin page, eliminating the need to manually go into each post to make changes.

best wordpress plugins for marketers: broken link checker

11. The SEO Framework

With The SEO Framework, this plugin likely helps the users to make good decisions about optimization, which may help improve search rankings. You’ll have peace of mind knowing the fundamentals are covered.

Its features can optimize every page, post, and term on your website so it’s not only easier to find on the internet, but it’s also more searchable on all social sites such as Facebook and Twitter.

best wordpress plugins for marketers: the seo framework

12. Just Writing

Just Writing takes WordPress’ Distraction-Free Writing Mode (DFWM) to a whole new level. This is a WordPress plugin that could be a fine choice for marketers to focus on their work by removing distractions.

This tool also features spellcheck to improve the grammar of an article. It’s continually embedded with more new commands and features in the recent updates to facilitate the users with easy access.

best wordpress plugins for marketers: just writing

13. Hustle

Hustle is WPMU DEV’s marketing WordPress plugin that features popups, slide-ins, embeds, and social share bars.

Embeds are your in-content ads or opt-ins and can be displayed using the built-in options such as before or after your post content, or both. You can also use shortcodes or widgets to display the embeds in more specific locations. That is in addition to the vast array of targeting options that apply to all other content types as well.

You can store all submissions locally or choose to use one of the many integration options, including HubSpot, to send them to your CRM or mailing list.

best wordpress plugins for marketers: hustle

14. Google XML Sitemaps

Google XML Sitemaps has the capability of generating a special XML sitemap so search engines like Google, Yahoo, and Bing could better index your blogs or pages. It then becomes simple for surfers to find your blog and retrieve them more efficiently.

This plugin is compatible with all types of WordPress pages and every Custom URL. A distinctive characteristic of this tool is its notifications that are sent to the search engines each time you create new content.

It’s stated to be the best WordPress plugin. The active installs of this plugin are found to be above 1 million.

best wordpress plugins for marketers: Google XML Sitemaps

15. Pretty Links

Pretty Links is a regularly used plugin that can do more for marketers as it contains many interesting features. It’s capable of performing shrink, track, beautify, and share URLs both on WordPress and off it.

By using this plugin, you can create links using the domain name. it’s available for free in the name of Pretty Links Lite, and you can upgrade to the pro version on subscriptions. In simple words, it helps you in shortening links and exhibits the reports of hits by tracking each hit on your link.

best wordpress plugins for marketers: pretty links

16. Akismet

Akismet WordPress plugin examines the comments of visitors on your blog concerning the Akismet Web service and intimates whether the comment is spam or not. This plugin can spontaneously scan in the comments and would filter out spam smoothly.

You can check the status of the comments in the status history provided by this tool. It has a discard feature that intentionally blocks most hazardous spam, which naturally speeds up your site.

best wordpress plugins for marketers: akismet

17. Pixel Caffeine

Pixel Caffeine allows you to manage Facebook Pixel and Facebook Commerce Manager all within the plugin.

Tony Capetola of Sales Orders says Pixel Caffeine is a great plugin because “marketers can make use of some more advanced features like the ability to track Facebook Ad conversions within WordPress’s dashboard, the ability to create custom audiences based on last visit time (retention window), WordPress taxonomies (categories, tags, etc.), and previous customers behavior.”

Added bonus: Pixel Caffeine automatically keeps up with Facebook’s latest updates so you don’t have to.

best wordpress plugins for marketers: pixel caffeine

18. Calculated Fields Form

“[Calculated Fields Form] allows you to create simple calculators for your WordPress site. You can easily build finance calculators, quote calculators, booking cost calculators, health/ fitness calculators, and other link-worthy tools,” says Roy Harmon of Advertoscope.

With this plugin, you can also create forms with automatically calculated fields and use predefined form templates that will save you time and ensure accuracy.

best wordpress plugins for marketers: calculated fields form

19. OptinMonster

Looking to grow your email list? This plugin comes with an easy-to-use form builder to help you create opportunities for your visitors to convert.

OptinMonster is an excellent plugin for email marketing solutions for beginners. You can create many kinds of forms such as Pop-ups, Footer bars, Floating Headers, and many more. All of these forms are mobile-friendly, giving users even more opportunities for growth.

best wordpress plugins for marketers: optinmonster

20. Wordfence

Hackers and malware can damage your reputation and marketing momentum by serving malicious software or even disabling your website. The Wordfence WordPress plugin will protect you from those risks.

Once you activate this plugin, it will spontaneously scan your WordPress site to check for infections.

best wordpress plugins for marketers: wordfence

21. Title Experiments

The title of a blog post has a direct impact on click-through rates (CTR). Title Experiments make it easy for you to A/B test one title against another so you can track what converts best and increase your CTR.

best wordpress plugins for marketers: title experiments

22. TablePress

TablePress is a plugin that helps you create, customize, and embed beautiful and unique tables on your WordPress site. Your tables can include all types of data and be placed anywhere on your website.

Swadhin Agrawa of DigitalGYD.com says, “TablePress makes it insanely easy for anyone to create a customizable and responsive table on their blogs.”

best wordpress plugins for marketers: tablepress

23. Editorial Calendar

Keep your blog organized with the help of this plugin. Editorial Calendar uses drag-and-drop functionality to simplify the way you schedule and manage your blog content.

You can also manage posts from multiple authors, quickly edit titles and publishing times, and manage drafts within the plugin.

best wordpress plugins for marketers: editorial calendar

24. TinyPNG

TinyPNG will make your website faster by automatically optimizing your JPEG and PNG images upon upload.

Images are analyzed, and then the plugin compresses them appropriately. Once this happens, the image is then sent back to your WordPress website to replace the original image.

best wordpress plugins for marketers: tinypng

25. W3 Total Cache

W3 Total Cache helps you improve the performance of your blog. It enhances the user experience by increasing website performance and reducing the download durations through Content Delivery Network (CDN) integration.

It’s a fantastic tool for search engine optimization as it uses techniques such as caching, CDN, minify, and database support. These elements all work together to improve website speed, an important factor in how Google ranks pages.

best wordpress plugins for marketers: w3 total cache

26. Imsanity

Imsanity is a popular plugin that automatically resizes images without loss of quality and saves you from having to manually scale them before upload.

The Imsanity plugin matches the size of your images with the display in a browser. It resizes previously uploaded images by automatically scaling them down and replacing the original images with the new versions, which saves you time as all of the work is done for you.

best wordpress plugins for marketers: imsanity

27. Revive Old Post

Revive Old Post, previously called Tweet Old Post, helps marketers extend the lifetime of inactive Older posts by smoothly sharing these posts on social media networks such as Facebook, Twitter, and more.

You can manage multiple accounts using this WordPress plugin so you can promote content across more than one to better serve your needs.

best wordpress plugins for marketers: revive old post

28. Head, Footer and Post Injections

Most WordPress users end up needing to use several plugins — some people even use dozens. Head, Footer and Post Injections is a plugin that allows you to copy any unique code that you use for other plugins, keep it in a centralized and organized location, and easily insert it wherever needed.

The plugin is theme-independent, meaning you’ll never lose your data (no matter how many times you change your website theme).

best wordpress plugins for marketers: Header footer post injections

29. Yoast SEO

Yoast helps you get the most out of your website SEO with straightforward XML Sitemaps, breadcrumb navigation control, content analysis, snippet previews, and several integrations that show you how your website performs in different search engines.

Nicolas Straut of Fundera, says, “This plugin identifies and suggests solutions for potential SEO problems in your content, identifies what you’ve done well and helps you easily edit your snippet, keywords, and other post details.”

best wordpress plugins for marketers: yoast seo

30. Redirection

Redirection is a free redirect manager that allows you to set up your 301 redirects and manage 404 errors. There is a logging feature so you can see all of the redirects on your site as well as information about each visitor that is redirected.

best wordpress plugins for marketers: redirection

31. Autoptimize

This plugin aggregates scripts and styles, which enhance your site’s overall performance. Autoptimize also has an extensive API available so you can tailor the plugin to your website’s needs.

“[Autoptimize] makes it easy for non-technical marketers to make their sites lightning fast. We all know how important it’s to have a fast website — without it, our Google rankings suffer and potential customers will go somewhere else,” says Jon Nastor of Hack the Entrepreneur.

best wordpress plugins for marketers: autoptimize

Market Your Business with these Valuable Tools

With plugins like these, you’ll be able to run your website more efficiently and market your business to the world. We hope you found this article helpful in your search for the best plugins WordPress has to offer.

Editor’s note: This post was originally published in January 2019 and has been updated for comprehensiveness.

Use HubSpot tools on your WordPress website and connect the two platforms  without dealing with code. Click here to learn more.


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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for).

The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.

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Salesforce rolls out new edition of Marketing Cloud for small businesses

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Salesforce summer 2023 release: The business executive's guide

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses.

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations.

Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation

Salesforce developed the new edition by looking at the most common use cases for which small businesses frequenty don’t have the people or resources. This includes things like personalizing campaigns and advanced testing.

The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Marketing Cloud Growth will initially be available in the U.S. and Canada and is expected to roll out to Europe, the Middle East and Asia by the end of the year.

Why we care. First of all, small businesses need all the help they can get. This creates an opportunity to start using AI within a centralized marketing workflow rather than importing content from independent generative AI tools. Perhaps it’s also a sign of Salesforce moving to compete with platforms (can we say HubSpot?) that more overtly court SMB clients.

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Elevate Your YouTube Channel: Top 4 Video Editing Tools

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Elevate Your YouTube Channel: Top 4 Video Editing Tools

Elevate Your YouTube Channel Top 4 Video Editing Tools

Launched in 2005, YouTube now stands as the second largest search engine after Google.

Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones.

Owing to the large number of video content available on the platform, you want to ensure that yours stands out.

To make it happen, you need to master effective content creation tips, use fantastic lighting, and invest in powerful video editing software.

There are tons of editing tools on the market that promise amazing results. 

To help you cut through the noise, I’ve curated a list of the 4 best YouTube video editing software.

Whether you’re a beginner or a pro, there’s something for you. Keep reading.

1. Movavi Video Editor

1708399564 369 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399564 369 Elevate Your YouTube Channel Top 4 Video Editing Tools

Top on the list is the Movavi Video Editor, one of the best YouTube video editing software for beginners.

It enables you to create compelling videos using advanced tools like audio correction, motion tracking, and chroma key without requiring any technical knowledge.

Additionally, you’ll find several ready-made YouTube intro videos and a large library of background music and audio clips.

Although the user interface is easy to navigate, Movavi still provides video tutorials to make you feel confident while editing.

Movavi runs on Windows (versions 7 to 11) and Mac OS X (10.15 or higher).

Key Features

  • AI background remover: Replaces backgrounds without a green screen
  • AI motion tracker: Sticks effects and images on moving objects
  • Precise frame cuts: Makes cuts with precision and attention-grabbing montages in one click
  • Color correction: Boosts colors so viewers can stay glued to your YouTube channel
  • Overlay effect: Offers 13 blending modes to create professional-looking videos
  • 4k resolution: Saves videos in ultra-high quality form
  • YouTube Integration: Saves you time by sharing videos directly to YouTube

Pricing

Movavi offers a generous free plan and three paid plans with different sets of features. Here are the prices for various plans it offers:

  • Free
  • Video Editor: $49.95/year
  • Video Editor + Effect Packs: $155.95/year
  • Video Suite + Effect Packs: $94.95/year
1708399564 966 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399564 966 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Easy to use

Tool Level

Beginner/Intermediate

2. Adobe Premiere Pro

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If you’re looking for the best YouTube video editing software that can transform a basic clip into a ready-to-upload video, Adobe Premiere Pro is your best bet. 

It integrates with all the apps in Adobe Creative Cloud to help you streamline your workflow.

Adobe Premiere Pro boasts an extensive range of features, from color correction tools and visual effects to collaboration tools for teams. 

Also, you can optimize the export settings to preserve the quality of your YouTube videos when you share them online. 

Although Premiere Pro is popular among professional video editors, follow the video steps for beginners provided on the platform to learn how to use it. All you need is a powerful computer and willingness to study the available tutorials.

The app is compatible with Windows (10 or later) and macOS Monterey (version 12 or later).

Key Features

  • Text-based editing: Removes pauses with ease
  • Project templates: Retains assets, colors, and branding across multiple projects
  • Speech-to-text conversion: Automatically creates captions and transcripts in over 18 languages
  • Auto reframe: Automatically detects and adjusts aspect ratios to easily upload videos to YouTube
  • Adobe stock library: Offers access to stock video footage, photos, and over 75,000 audio tracks and remix the length to fit your video

Pricing

Adobe Premier Pro offers two paid plans. Here are the details:

  • Premiere Pro: $29.99/month
  • Creative Cloud All Apps: $59.99/month
1708399565 222 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 222 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Has a steep learning curve

Tool Level

Intermediate/Advanced

3. Shotcut

1708399565 295 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 295 Elevate Your YouTube Channel Top 4 Video Editing Tools

Available on Linux, Windows, and macOS, Shotcut is a comprehensive YouTube video editing software solution. 

It supports various video and audio files, including AVI, WAV, and MP4.

The video editing software is great for complex projects as it allows you to combine several audio, image, and video files into one video. 

Also, editing on the platform doesn’t follow a chronological order; you can make changes at any point.

Shotcut may not be the best editing tool for new content creators because of the learning curve. 

However, the platform has a video editing guide, including a community of Shotcut users who are willing to assist you.

Key Features

  • Native timeline editing: Supports all video and audio formats, including 4k and 8k resolutions
  • Cross-platform editing: Gives you the option to start a project on macOS and switch to Windows without hassles
  • Video effects: Offers built-in effects like auto-rotate, white balancing, timeline fader, and 360° video filters, without installing any plugins
  • Display and monitoring: Ability to preview videos in low resolution to improve the speed of real-time effects
  • Keyframing: Option to define the start and finish points of effects along the video timeline such as transition, sound, and brightness or contrast

Pricing

 Shotcut is completely free to use as it’s an open-source software solution

Usability

It has a steep learning curve

Tool Level

Intermediate

4. Lightworks

1708399565 259 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 259 Elevate Your YouTube Channel Top 4 Video Editing Tools

If you’re looking to create the best videos in a short time, Lightworks is the way to go. 

It’s the best YouTube video editing software for beginners who are willing to learn video editing as they grow their YouTube channels.

Similar to Shotcut, the platform is loaded with all the tools you need to go from a beginner to a pro.

You can edit, color correct, add titles, and more using the drag-and-drop interface. 

Also, it’s compatible with YouTube video format and resolution for ease of uploading content.

All versions of Lightworks can work on Windows (8 and later), macOS (10.14 and later), and Linux.

Key Features

  • Universal timeline: Accommodates video footage of any quality, size, or frame rate
  • Flawless audio editing: Offers various audio effects and the option to sync with video for an immersive experience
  • Visual effects: Offers a simplified suite of over 700 customizable motion graphics and titles for easy to advanced editing
  • Easy export and share: Allows you to share videos on YouTube directly from the platform

Pricing

Here are the pricing plans offered by Lightworks.

  • Free
  • Create: $9.99/month
  • Pro: $23.99/month
1708399565 484 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 484 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Easy to use

Tool Level

Beginners/Intermediate/Advanced

Pro Tip: According to Attrock guide, the best video maker can offer training resources for non-technical users. This is particularly designed for video marketers who have no high skills in video creation and editing.

Choosing the Best YouTube Video Editing Software

Getting the best YouTube video editing software shouldn’t cost a fortune. 

Platforms like Shotcut and Lightworks offer free tools for both beginners and expert editors.

However, if your YouTube channel is already monetized and you’re willing to spend money on a super-advanced tool, Premiere Pro will be ideal.

Lastly, if you’re ready to level up your video editing game, try Movavi today. You’ll save money while accessing advanced editing features.


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