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35 Unique Ways to Increase Your Website Traffic

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35 Unique Ways to Increase Your Website Traffic

When it comes to web traffic, the more, the merrier.

Part of your job as a marketer is to come up with new and inventive ways to drive more eyes to your site. This has a couple of big benefits for any business, including ramping up brand awareness and sales as well as growing your email subscriber list.

The connection between web traffic and overall email marketing success is a big one, with the more visitors that you can bring to your site equaling more opportunities to sign them up for your emails and make stronger, more impactful connections. 

We have lots of advice on how to capture contacts once they make it onto your site, but how do you get them there in the first place? Keep reading for 35 creative ways that you can increase website traffic, then get to work tracking visitor behavior so that you can put website forms in optimal spots.

How to Track Website Traffic

Before we get into the specifics of how to increase website traffic, let’s go over how to figure out where you already stand.

The first thing to be aware of is that there are three basic types of web traffic:

  • Paid traffic – Web traffic that comes from paid ads, such as pay-per-click campaigns and sponsored social media posts.
  • Organic traffic – Web traffic that comes from earned clicks, specifically unpaid search engine links.
  • Referral traffic – Web traffic that comes from a link to your site on another web page.

There’s also email traffic, which is web traffic that comes from links in your email marketing outreach.

All of these types of traffic are important, though you may not rely on all of them equally. For example, some brands may devote a huge chunk of their marketing budget to paid traffic, while others prefer to focus more on organic and in-house opportunities like blog posts and emails.

There’s no wrong or right way to prioritize where your traffic comes from (it’s all about what works for your specific brand, budget, and objectives). There are, however, some best practices for tracking it.

Probably the best — and most popular — web tracking tool is Google Analytics. Not only does Google Analytics give you a snapshot of how many visitors are coming to your page and what they’re doing once they get there, it also makes it a cinch to see where that traffic is coming from.

There are other web traffic tracking tools out there as well, including both free and paid platforms. These include SimilarWeb, Bitly, and Open Web Analytics.

Digging into your data around web traffic is essential, both for knowing where you stand and for knowing what strategies are working out the best for your brand. With that in mind, let’s look at what those strategies might be, with unique ways to increase web traffic and bring more visitors to your page and more subscribers to your email contact list.

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35 Ways to Increase Website Traffic

More traffic is always a good thing. Check out this list of traffic-boosting tips and find some new ideas for helping make your site the place to be.

  1. Invest in SEO. The top three Google search results get 75.1% of all clicks. Put time, effort, and money into an SEO strategy so you can be one of them.  
  2. Get social. Stay active on social media to increase engagement and followers and promote content on your website.
  3. Build backlinks. Partner with other publications to share your insight and content on their page — and get a link back to your site in return.
  4. Include internal links. Keep attention once you’ve got it by using internal links to drive visitors to other important, informative pages on your site.
  5. Update your website. Make sure that you’re constantly adding to your site with new posts and pages. This will ensure your site continues to grab and hold the attention of visitors and bring them back for more. 
  6. Run contests and promotions. Run a giveaway that requires people to visit your website in order to submit an entry.
  7. Write guest posts. Publish original content on sites like Medium to reach a bigger audience and get them interested in what you’re doing.

Mark Schenker from The Glorious Company, a copywriting and content marketing agency, uses a guest-posting campaign to get valuable backlinks back to his site. Mark uses anchor text that corresponds to keywords his agency wants to rank for, such as “copywriting agency” or “content marketing agency.” 

Using keywords effectively will help the content you place on these sites rank higher in search results, which increases the likelihood that searchers will click on the content, read it, and click the links leading back to your site. 

  1. Pay for ads. Set aside some of your budget for PPC ads and other paid search opportunities.
  2. Include calls to action in your emails. Aside from just sharing information, use your emails as a place to encourage (and maybe even incentivize) visits to your site. Even though your emails are being sent to people who have already opted in to receive them, people share emails with their colleagues and friends who may not already be subscribed. 
  3. Connect with influencers. Invest in an influencer marketing strategy by having micro or nano influencers share your products, services, and content, sharing your brand with their fans.
  4. Get reviews. Ask existing customers to leave reviews for your company through sites like Google and Yelp.
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But don’t stop there. Do what Marco Maric from Clockify, a time-tracking software, does and tie this approach in with your SEO strategy. They read every customer review and tailor their content strategy to target the specific problems and use cases their customers are talking about.

By focusing on customer issues and needs, they’re able to ensure the content they create capitalizes on the right keywords and is informative and helpful to their audience. 

  1. Host a webinar. Put together a webinar and host both the signup and the link on your site. Consider partnering up with another brand on the endeavor to tap into their audience too. However, make sure it’s a brand that has a similar audience base as yours, so the new leads you acquire are qualified and interested in what you have to offer. 
  2. Write an ebook. Publish an original ebook on your site and gate it, so people have to provide their contact information in order to download it. Make sure you include a box to opt-in to your emails or provide a disclaimer that explains they’ll automatically be opted in. Promote it on your social channels, so it gets more exposure. 
  3. Join Facebook Groups. Aside from just general Facebook posts, join one or more groups to connect with a new audience of potential site visitors.
  4. Lend expertise. Make yourself available as an expert commentator for blog posts and articles and get your name — and a link to your site — in more press. 
  5. Apply for awards. If you’re hitting it out of the park with content or products, apply for awards that increase brand recognition and authority.
  6. Publish press releases. Spread the news on company updates through syndicated sites like PRWeb and PR Newswire.
  7. Post to LinkedIn. Use LinkedIn as a platform to share original content, as well as company news and other relevant info.
  8. Test your website. Double-check you’re not putting forward any unintentional barriers to better web traffic, such as slow loading times or broken links.
  9. Try out video marketing. Produce original videos and then share them (along with site links) on YouTube and other social media channels.
  10. Get in on trending topics. Use a site like Buzzsumo to find out what your competitors are talking about and then create content that adds your own voice to the conversation.
  11. Become part of the community. Join communities like Reddit, Quora, and public Slack groups and find and engage with more of your target audience.
  12. Update old content. Breathe new life — and new search potential — into existing posts by updating old content with new keywords and links, as well as more up-to-date information. This will help that contents’ ranking so it can generate more site traffic. 
  13. Get rid of duplicate content. Search engines don’t like when you have multiple posts on the same topic, so merge them into one master post instead.
  14. Find guest contributors. Make it easy for others to write for your site or contribute to your content. They’ll almost certainly share that link with their own audience which will increase exposure and cast a wider net for your efforts. Try creating a co-branded opportunities page where people can contribute thoughts and input or pitch content for your site. 
  15. Start a podcast. Podcasts are becoming increasingly effective tools for outreach. Start your own, or apply to become a guest on an existing broadcast.
  16. Create surveys and polls. Send surveys to your audience or create polls on various topics to help you comprise data that others will find useful. Proprietary data is great because people can’t get it just anywhere else, and they’ll not only share it but link to where it came from in their content. 
  17. Make technical website improvements. Search engines, as well as visitors, prefer websites that work better and faster and that are more accessible for all users. Make sure your site is optimized and loads quickly, as that will create a pleasant user experience which can encourage repeat traffic. 
  18. Don’t neglect voice search. More and more visitors are conducting searches through voice assistants like Alexa, so ensure your keyword and content strategy is optimized for voice search.
  19. Grab that featured snippet spot. The featured snippet on Google — a.k.a. position zero — is a great place to be. Answer questions and focus on your keyword strategy in order to get there.
  20. Optimize your emails. Web traffic is crucial for email marketing and vice versa. Segmenting your audience and sending out a regular newsletter are two of many ways you can be sure to attract people to your content and links.
  21. Create automated email workflows. Connect with your audience when you’re most likely to grab their attention, such as when they first subscribe to your emails or when they abandon their cart.  
  22. Run a referral program. Incentivize referrals so that your current happy customers bring others to your page.
  23. Post a Twitter thread. Turn content into a shareable Twitter thread, with links to your site throughout.
  24. Attend conferences. Network in-person to put a human face to your brand and forge connections that encourage web visits.
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Pick and choose a few things to try off this list, then tweak as you go based on what’s working. Then as your traffic grows, you can take targeted steps to turn that traffic into email growth — a win-win on all fronts! 

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MARKETING

5 Reasons You Should Start Using Influencers to Create Content for You

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5 Reasons You Should Start Using Influencers to Create Content for You


Imagine spending 3, 5, 7, 10 years creating content about topics you love out of pure passion. Working through decision fatigue on what to create, what platform to focus on building, and not knowing the latest marketing monetization strategies to actually make money. Only creating from a place of inspiration because you care and have a message to share for years before making a dime. The dedication and consistency is what builds audiences that LOVE your media channels, listening, watching, liking, and sharing your content on a regular basis. That’s what majority of influencers have done to build their channels. 

So why work with influencers to create content for you: 

Reason #1: Audience  

If you are looking to break into a new audience and build brand awareness working with an influencer is a good path to explore. An influencer knows it’s audience better than any SEO search so they know what content to create that will motivate, inspire, and trigger to get a response. They’ve built trust through years of content creation and testing out new ideas to engage their audience.    

Reason #2: Creative 

When you find the right influencer to work with they can be an extension to your business adding to the creative content department. Creative content is a pain point in a lot businesses and why organizations for years have paid big buck to marketing agencies to take this off their hands to make the commercial, promo video, and ads. When you have someone who’s outside of the organization, who’s built an audience, and can play in their strength it will be an added value to any brand and business.  

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Reason #3: Dynamic 

It’s not just any content that’s being created from influencers, it’s dynamic! Ideally, working with an influencer they are coming to the table with ideas for videos, social media, and ad content that will seamlessly incorporate the brand into their audience. Since they know their audience best let them lead this conversation and find a common working ground to let them move forward on their ideas. This type of content is the win-win-win for the brand, the audience, and the influencer’s media channels. 

Reason #4: Consistency 

Consistent content with any media channel is key to creating brand awareness for a business. When you have an influencer who’s outside of the organization not distracted by the day to day operations of a company, leaving them to create consistent dynamic content is something most brands didn’t even know they needed. 

Reason #5: Strategic 

It’s a strategic move for an organization to outsource content creation to an influencer who’s put in the creative work to build an audience. It’s an immediate traffic source to tap into and create brand awareness. There’s an opportunity to put paid marketing dollars behind the content and boost it’s engagement creating more opportunity for a brand. 

On average it takes a person 5-7 impressions to link a brand’s logo to the company. Add in another 7 impressions for them to remember it in the abyss of brands that are being marketed to them daily. When you work with an influencer to create dynamic consistent content you’re increasing your odds of your brand being recognized faster and identified by a trusted source. Good luck on your road to content creation with influencers!   

Valerie Viramontes

Valerie Viramontes is a purpose-driven entrepreneur, women’s and girls empowerment leader, conscious marketing expert, media strategist, and founder of V2 Solutions & Girl Hacks.

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Valerie created her boutique agency specializing in product launches and sponsorships for health conscious podcasters, influencers, and wellness companies. She uses her experience to create win-win-win deals for her clients, brands, and audiences. This has put her behind launches of companies and products with sales into the millions working with brands like Spartan Races, Barbell Shurgged, The Strong Coach, Complete Human and so many more! 

In Valerie’s free time she is a catalyst to remind young women of their inherent wisdom, intuition and power, and guide them to access the confidence within to make healthy choices in their lives. Add in hiking, dancing, reading, exploring new places to eat and she’s in her happy place!



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Data and privacy concerns grow among consumers

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Data and privacy concerns grow among consumers


Consumers are showing greater concern over how data is gathered online and in apps and smart devices, according to a new study by GroupM, the media investment arm of WPP. The research was conducted in December by GroupM’s Audience Origin (formerly LivePanel) and included 1,000 U.S. consumers.

The findings indicated a decline in the number of consumers who feel comfortable sharing their data on health tracker apps or to allow smart home devices to automatically order refills for household items.

Sharing info. Over three quarters (77%) of respondents strongly or somewhat agreed with the statement: “I worry about how companies use my personal data online.” This was up from 72% in last year’s report.

Also, only a small percentage of consumers believe that the company who makes a device in the home, or its software, should have access to the data. That number is 5.4% in the current study, down from 6.9% in the previous one.

Read more: Predictions 2022: Data strategy and privacy

New tech. Consumers are less enamored with new technology in their house. Only 51% of respondents in the survey agreed with the statement: “It’s important my household is equipped with the latest technology.” The survey the previous year had 54% agree.

Also, 32% somewhat or completely agreed that new tech “confuses me,” up from 28% the year before.

Why we care. In this study, the numbers appear to be consistently in the 5% range for drop in consumer sentiment around privacy, data and new technology.

It’s not a massive drop, but it’s not nothing either. Individual brands can overcome this barrier by managing a better conversation with their customers about their privacy and data practices.

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Take, for instance, the wide disparity in the way email subscriptions are managed. Some brands offer a one-click unsubscribe, while others hide the option behind a number of additional screens and questions. Marketers can cut through with transparency, and the ones that do will be ahead of the game as privacy law catches up in the states.

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



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Trending in Marketing: Content Marketing Trends to Carry You Through 2022

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Trending in Marketing: What Trends Are Coming in 2022


  1. We all know that women stereotypically shop more, but what about men? 75% of men are planning to spend more in 2022, Pinterest explains their study on why.
  2. Vertical scrolling is a feature on almost every social media platform, it’s what the common consumer is most familiar with. Instagram plans on taking their story feed vertical as well, giving the app a more “TikTok feel.”
  3. The graphic design niche isn’t for everyone, it’s hard to keep up with what’s what in the field. Here are 12 upcoming graphic design trends to keep you at the top of your game all 2022.
  4. The rules of SEO seem to change more than the Instagram algorithm, making it feel more like there are no rules at all. Could there be a “Best Word Count for SEO?”



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