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5 Instagram Highlight Covers to Inspire You [+ Steps To Make Your Own]

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5 Instagram Highlight Covers to Inspire You [+ Steps To Make Your Own]

Today, your Instagram profile is like a mini-version of your website.

Think of your profile page as your homepage and each tab as a different section of your website. Instagram Story Highlights serve as your navigation bar, each one points to a collection of Stories relating to a specific theme.

You’ll find everything from “Meet the Team” and event recaps to FAQs and customer reviews on Highlight covers. While brands often set up their Highlights early on, many forget one important step: Designing Highlight covers.

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In this article, we’ll cover the steps to make your own Highlight covers, some tips to keep in mind, and examples to inspire you.

How to Make Instagram Highlight Covers

Before you can add your Highlight covers to your Instagram profile, you first have to create them.

The easiest way to do this is through Canva, the graphic design app that offers hundreds of templates for just about everything. And did I mention it’s free?

Let’s get started.

  1. Go to Canva.com and create an account.

  2. Once you’re logged in, go to the search bar. Type in “Instagram Story Highlight Cover” and click “Enter” on your keyboard.

    how to make instagram highlight covers step 2

  3. From there, you can choose one of the pre-built templates or start from scratch.

    how to make instagram highlight covers step 3

  4. On the editing page, choose from hundreds of icons, graphics, and elements to customize your cover. You can also upload your own images and graphics.

    how to make instagram highlight covers step 4

  5. Once you’re done editing, click on the “Download” button on the top right corner of the page.

how to make instagram highlight covers step 5

Now that you know how to make your Highlight covers, let’s cover how to add them to your Instagram profile.

  1. Log into your account and head to your profile tab. Once there, click on the “New” icon located just under your bio section.

    How to add instagram highlight covers step 1

  2. Select which Stories you want to add to your Highlights then click “Next.”

    How to add instagram highlight covers step 2

  3. Click on “Edit Cover” to upload your Highlight cover.

    How to add instagram highlight covers step 3

  4. Then write a name for this Highlight then click on “Add.”How to add instagram highlight covers step 4

  5. That’s it! Your new Highlight cover will now show up on your profile.

    How to add instagram highlight covers step 5Pro-tip: Pick a name that will let your followers know exactly what to expect when clicking on it. Think of it as a navigation bar.

Best Instagram Highlight Covers

1. The Jungalow

best instagram highlight covers: the jungalowImage Source

What I love about The Jungalow’s Highlight covers is that they’re cohesive while still being different. Each cover features different icons and colors but they all blend well together.

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They even customized Target’s logo to fit within their aesthetic.

Instagram is all about aesthetics. So whenever you can, you want to find opportunities to make that happen. This is a great example of how to do so.

2. Good Lines

best instagram highlight cover example: goodlines

Image Source

Good Lines’ Highlight covers are fun, creative, and memorable.

Instead of using the standard icons, the brand decided to take a unique approach and use illustrations that align with its product.

Highlight covers are an opportunity to have fun and show some of that brand personality. It will help you stand out from the rest and leave a lasting impression.

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3. MKT Heights

best instagram highlight covers: mkt heights

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For its Highlight covers, this brand went for simple icons against vibrant colors.

One thing to note here is that the brand picked icons that would complement the Highlight texts. You never want to leave your audience wondering or confused about what to expect. As such, you want icons that will be easily recognized and align with the topic.

For example, the “Dine” Highlight has the utensils icon, the “Holidays” one has a boxed gift icon. It’s a simple, foolproof strategy.

4. Ettitude

best instagram highlight covers: ettitude

Image Source

This brand went for a minimalist and cohesive look with its Highlight covers. Another interesting thing to note about this brand is that its Highlight cover background matches the colors on its website.

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Keeping your brand colors consistent everywhere online is a great way to improve brand recognition. It also gives your profile a clean look that users can easily navigate.

Tips When Creating Instagram Highlight Covers

Highlight covers can greatly elevate your Instagram profile when done right. Here are some tips to help guide you:

  • Opt for icons or images instead of text – One mistake I often see brands make is writing the same words in their highlight cover as the description right below it. The text is supposed to complement the image and add more dimension to your profile.
  • Pick icons and images that align closely with the content – Don’t make your audience guess what each highlight is about. For instance, if one of your Highlights is about food, great icons include utensils, bowls, ingredients menus.
  • Keep it cohesive – With Highlight covers, there’s a lot to play with: text, icons, images, colors. Make sure you pick icons with similar shapes and styles, choose colors that are complementary, and follow the same text format for all Highlights.

There you have it – everything you need to know about your Highlight covers. The great thing about them is that you can always update them. So don’t be afraid to play around with some ideas on Canva and design Highlight covers that will complement your Instagram profile.

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MARKETING

Trends in Content Localization – Moz

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Trends in Content Localization - Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.

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How AI Is Redefining Startup GTM Strategy

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How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

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More promotions and more layoffs

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More promotions and more layoffs

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.

The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.

Dig deeper: How to overcome marketing budget cuts and hiring freezes

Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643. 

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Here are the median salaries by role:

  • Senior management $199,653
  • Director $157,776
  • Manager $99,510
  • Staff $89,126

Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.

One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). 

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Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.

Dig deeper: Skills-based hiring for modern marketing teams

Employee turnover 

In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”

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Men and Women

Screenshot 2024 03 21 124540Screenshot 2024 03 21 124540

This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.

In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.

Methodology

The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents. 

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Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.

Get MarTech! Daily. Free. In your inbox.

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