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5 Instagram Highlight Covers to Inspire You [+ Steps To Make Your Own]

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5 Instagram Highlight Covers to Inspire You [+ Steps To Make Your Own]


Today, your Instagram profile is like a mini-version of your website.

Think of your profile page as your homepage and each tab as a different section of your website. Instagram Story Highlights serve as your navigation bar, each one points to a collection of Stories relating to a specific theme.

You’ll find everything from “Meet the Team” and event recaps to FAQs and customer reviews on Highlight covers. While brands often set up their Highlights early on, many forget one important step: Designing Highlight covers.

In this article, we’ll cover the steps to make your own Highlight covers, some tips to keep in mind, and examples to inspire you.

How to Make Instagram Highlight Covers

Before you can add your Highlight covers to your Instagram profile, you first have to create them.

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The easiest way to do this is through Canva, the graphic design app that offers hundreds of templates for just about everything. And did I mention it’s free?

Let’s get started.

  1. Go to Canva.com and create an account.

  2. Once you’re logged in, go to the search bar. Type in “Instagram Story Highlight Cover” and click “Enter” on your keyboard.

    how to make instagram highlight covers step 2

  3. From there, you can choose one of the pre-built templates or start from scratch.

    how to make instagram highlight covers step 3

  4. On the editing page, choose from hundreds of icons, graphics, and elements to customize your cover. You can also upload your own images and graphics.

    how to make instagram highlight covers step 4

  5. Once you’re done editing, click on the “Download” button on the top right corner of the page.

how to make instagram highlight covers step 5

Now that you know how to make your Highlight covers, let’s cover how to add them to your Instagram profile.

  1. Log into your account and head to your profile tab. Once there, click on the “New” icon located just under your bio section.

    How to add instagram highlight covers step 1

  2. Select which Stories you want to add to your Highlights then click “Next.”

    How to add instagram highlight covers step 2

  3. Click on “Edit Cover” to upload your Highlight cover.

    How to add instagram highlight covers step 3

  4. Then write a name for this Highlight then click on “Add.”How to add instagram highlight covers step 4

  5. That’s it! Your new Highlight cover will now show up on your profile.

    How to add instagram highlight covers step 5Pro-tip: Pick a name that will let your followers know exactly what to expect when clicking on it. Think of it as a navigation bar.

Best Instagram Highlight Covers

1. The Jungalow

best instagram highlight covers: the jungalowImage Source

What I love about The Jungalow’s Highlight covers is that they’re cohesive while still being different. Each cover features different icons and colors but they all blend well together.

They even customized Target’s logo to fit within their aesthetic.

Instagram is all about aesthetics. So whenever you can, you want to find opportunities to make that happen. This is a great example of how to do so.

2. Good Lines

best instagram highlight cover example: goodlines

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Good Lines’ Highlight covers are fun, creative, and memorable.

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Instead of using the standard icons, the brand decided to take a unique approach and use illustrations that align with its product.

Highlight covers are an opportunity to have fun and show some of that brand personality. It will help you stand out from the rest and leave a lasting impression.

3. MKT Heights

best instagram highlight covers: mkt heights

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For its Highlight covers, this brand went for simple icons against vibrant colors.

One thing to note here is that the brand picked icons that would complement the Highlight texts. You never want to leave your audience wondering or confused about what to expect. As such, you want icons that will be easily recognized and align with the topic.

For example, the “Dine” Highlight has the utensils icon, the “Holidays” one has a boxed gift icon. It’s a simple, foolproof strategy.

4. Ettitude

best instagram highlight covers: ettitude

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This brand went for a minimalist and cohesive look with its Highlight covers. Another interesting thing to note about this brand is that its Highlight cover background matches the colors on its website.

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Keeping your brand colors consistent everywhere online is a great way to improve brand recognition. It also gives your profile a clean look that users can easily navigate.

Tips When Creating Instagram Highlight Covers

Highlight covers can greatly elevate your Instagram profile when done right. Here are some tips to help guide you:

  • Opt for icons or images instead of text – One mistake I often see brands make is writing the same words in their highlight cover as the description right below it. The text is supposed to complement the image and add more dimension to your profile.
  • Pick icons and images that align closely with the content – Don’t make your audience guess what each highlight is about. For instance, if one of your Highlights is about food, great icons include utensils, bowls, ingredients menus.
  • Keep it cohesive – With Highlight covers, there’s a lot to play with: text, icons, images, colors. Make sure you pick icons with similar shapes and styles, choose colors that are complementary, and follow the same text format for all Highlights.

There you have it – everything you need to know about your Highlight covers. The great thing about them is that you can always update them. So don’t be afraid to play around with some ideas on Canva and design Highlight covers that will complement your Instagram profile.

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MARKETING

Excellent Tips To Optimize Your Sales Funnel With The Help Of Heatmap Tools

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Excellent Tips To Optimize Your Sales Funnel With The Help Of Heatmap Tools

The lives of enterprises are growing increasingly tough as people’s lifestyles change. People are increasingly turning to internet retailers to meet their needs, resulting in increased market rivalry.

Continuous conversion funnel and conversion rate optimization have become critical for the successful functioning of online enterprises, which is no longer as simple as it may appear.

Don’t worry, you can learn how to perform this optimization procedure quickly and easily with the help of heatmap tools in the sections below.

A few words about the conversion funnel

The conversion funnel depicts the journey from a casual visitor to a paying customer. Consider it a funnel or filter through which all of your visitors pass, with just the consumers emerging at the other end.

It’s vital to remember that just 4-9% of your visitors will make it to the end of the funnel on average, so don’t be alarmed if your measures reveal that you have considerably fewer customers than visitors. This is very normal.

There are three parts of the conversion funnel:

However, various tactics must be used in each part. It makes no difference whether you use a top-down or bottom-up marketing strategy or analytic procedure.

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If you don’t take these factors into consideration, you’ve already committed the most basic mistake in the optimization process.

You can find a different segment in each stage.

Simple visitors are found in the top funnel. They may have arrived with the goal of making a purchase, but they could also want to read your blog post. Of course, even if they didn’t mean to, you want them to purchase from you.

Because this stage comprises a huge number of people, you must pay special care to pique their interest and establish confidence. You risk failing at the first hurdle if you don’t examine these variables.

People that are interested in your goods and are familiar with you and your purpose are generally present in the middle part. This is one of the most difficult assignments since it has the highest chance of failure.

Information retrieval is frequently the most important aspect of this stage of the conversion funnel. Your prospective clients will compare you to your competition and seek reviews and information.

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People that wish to buy your goods are in the bottom funnel. They have already made a choice, nevertheless, a terrible action might cause them to reconsider.

Here, strive for genuineness. You must structure everything so that potential purchasers are not put off from making a purchase.

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But how you can optimize these stages? What analytics tool do you have to use and how?

Let’s see the answer.

Heatmap tools in the optimization process

Let’s take a look at how it works in practice now that we’ve gone over the basic components and functionalities.

Continuous measuring is a necessary aspect of the procedure. Unfortunately, the procedure cannot be carried out successfully without it.

When you think about analytics, you probably think of a big chart or a lot of statistics, but you’ll need a far more creative and efficient approach here. Heatmaps are a good way to do this.

Heatmap analysis is a method for determining how effective a website is. You may use heatmaps to see how your visitors interact with your website, which subpages they visit, and which buttons they click.

Warm colors indicate high-performing areas of your website, whereas cold colors indicate low-performing elements. If you want to optimize your conversion funnel, you’ll need this information.

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But, because you’re probably curious about how heatmap tools may be used in the optimization process, let’s get right in.

Upper funnel part

You must reach three elements at the top of the funnel:

  • A structure that is visible
  • Content of high quality
  • Personal information

Let’s get this party started. You must offer your website a clear structure in order for your visitors to spend more time on it and not depart after a few seconds.

We suggest that you examine the most popular portions of your website with heatmaps and then put each of the key subpages accordingly. This is significant because you may post them in a location where your visitors will be likely to locate them.

Also, keep in mind that these visitors will most likely arrive at your landing page first. You must only list subpages that are relevant to the upper funnel group.

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Using heatmaps to discover these might also be a useful approach to do so since the analysis will reveal which pages you visit frequently. You can rely on this information.

You should disclose as much information about yourself as possible at this point of the conversion funnel. You should be able to tell who you are, what your aim is, and what you’re dealing with right away on the landing page.

By doing so, you establish trust and assist your visitors in becoming prospective clients from the start. But where should you store this data?

Don’t worry, a heatmap will tell you all you need to know.

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When it comes to optimizing your upper funnel, one last thing to think about is displaying high-quality content. Based on the facts you provide, visitors may figure out what you’re doing and how you evaluate your items. But how can they be sure it’s true?

Share some blog post data about you and your items on your landing page to give your visitors the impression that you’re speaking the truth.

If you don’t want this to happen, create a subpage on your blog where your readers may find these articles.

Feel free to utilize a heatmap to assist you to put this as well, since this will allow you to place your blog’s subpage in the best possible location.

As you can see, improving the top of your conversion funnel is a quite involved procedure. However, don’t panic you’ve already completed the most difficult of the three sections.

Middle funnel part

The deeper down the conversion funnel you go, the more specialized work you’ll have to undertake. This implies that while the number of jobs you have will reduce, you will have to cope with an increasing number of them.

Visitors have already turned into prospective consumers by the time they reach the middle stage. In this step, the most crucial thing is to persuade them to buy your goods.

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In this instance, there are two little things you should keep in mind:

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  • Your products’ location
  • Building a foundation of trust

Use heatmap tools to make some basic analysis before you cut into it.

Determine which of your items is the most popular. Put these items or services near the top of your subpage so that potential purchasers don’t have to scroll too far to locate them.

We have the items and have been provided everything we need to purchase them. What may the issue be?

The danger. When making purchases, keep in mind that this influence is constantly there.

Make a scroll heatmap analysis of your website and put customer reviews depending on the measurement to remove this.

The scroll heatmap displays how long customers spend scrolling across your website, allowing you to strategically post reviews. This will lower the perceived risk and make it easier for your goods to be added to the cart.

Lower funnel part

Your product is already in the cart at the bottom of the funnel. The only thing that separates a potential buyer from being a buyer is this one stage. What kind of issue might arise?

If a potential buyer refuses to buy or cannot pay, the response is straightforward.

In the study of the cart, the use of heatmap tools is quite important. Examine how your customers utilize your cart, where they frequently click, and what they do.

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Based on this data, you can set the payment CTA in the appropriate location and provide a clear, safe structure to your cart. If you want your conversion funnel to be well-optimized, these criteria are critical.

Also, make sure to include cash-on-delivery, as some consumers are still wary of online payment methods.

Conclusion

Heatmap tools are used throughout the conversion funnel optimization process, as you can see. Do not begin the procedure in any way unless you have this tool.

Other measuring methods, such as session replays, can, of course, be used in addition to a heatmap. This can also improve process efficiency.

We hope we can help.

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