MARKETING
Digital Marketing
HOW DIGITAL MARKETING WORKS
Digital marketing uses numerous ways of strategies to succeed in one key goal of successful business. All the different strategical ways of digital marketing will help an organization to generate website traffic, brand awareness, product / service awareness and convert leads into loyal customers. Like how equally all the employees work for an organization with one motive, the same way digital marketing strategies work towards flourish of the business.
That being aforesaid lets dive deeper into additional details concerning the major digital marketing strategies:
SEARCH ENGINE OPTIMIZATION
Every time when you like to purchase anything or get information or want to know more about any topic, you do a search in internet. There are many searching software’s like Google, Yahoo, Bing etc… are available to do this job. They are called search engines.
When you start your search in any search engines, the software will display the results based on your search words. These search words are called as keywords. Customer will find his requirements almost easily from first three pages form the result displayed by search engines. That’s where SEO part come into play.
So optimizing your company website to be search engine friendly is called search engine optimization(SEO). It is very important to get a chance to grab potential leads into customers for your business. SEO takes lot of time, effort and patience to get organic traffic to your website.
SEO also help you to get more information on search behaviour, competitor analysis, ranking position of your company website in result pages, etc… SEO is a gem changing strategy when you use appropriate keywords and phrase related to product or service search.
Visibility is the first step to grab customer attention towards your business. So SEO plays an influential role in digital marketing. SEO is an organic way of ranking your website in search engine result pages.
PAID ADVERTISING
The fastest and easiest way to reach customer is through advertisements. But advertisements are expenses to company as it is a paid method. The different medium to go for paid advertising are Google, Facebook, Instagram, pay-per-click (PPC) and many more. The focus and specifications of the advertisements are more related to user or customer specific.
As Google is the world’s largest among all other search engines, most advertisements are displayed here. These types of advertisements are called pay-per-click (PPC). PPC uses search engines to present the advertisement to users or customers. In the search engine result page, the results displayed with sponsored tagline are the paid advertisements.
These advertisements are extremely effective as they grab customer’s attention very quickly and easily. These advertisements additionally involve retargeting. Retargeting mainly focuses on customer behaviour and customer specific, that they target only those customers who left their shopping experience in-complete.
Not only text and images, but also videos will play vital role in paid advertisements. Video advertisements are gaining more popularity in recent days. Video advertisements help customer to easily remember about company and its products. Some of the video advertising platforms are Facebook, YouTube, Vimeo, etc… The PPC campaigns really boost the business’s performance. They also work great in bringing traffic to website.
WEBSITE MARKETING
One of the biggest marketing assets that facilitate the potential leads into customers is the website. A customer will spend more time on website to get all related information that he / she require. Customer will find his / her required product or service in the website and proceed for the final purchase. An average customer spends major quantity of time on the website, if it is of more interactive like an ecommerce website.
So to keep the customers more engaged, the website should be well optimized with very good content. The user experience of the website should provide better experience when customer visits your business website. Nowadays website is face of your business and creates best impression. So achieve your goal, the business website should be well optimized and well designed for user experience.
So concerns about website graphics, design, overall layout and good content are confine in customer mind and helps in yielding the results for your business. The different mediums that a customer can find your business website is like search engines, social media, etc… There are two types of websites, static and dynamic.
A product website represents the business’s products, while the service website mainly concentrates on customer interaction tool for their services. These types of websites are called dynamic website. The static types of websites are mainly used to convey general information or a catalogue type website, just do display the information. Static websites doesn’t interact with customers.
The major objective of the business website is to keep the visitors more engaged with your product or services that your business provide. The key points to recollect while designing and developing a business website are:
- Website should be easy in use and navigation
- Website should have a clear call to action button
- Website should contain important pages like FAQ, Privacy policy, etc…
- Website should be well optimized in terms of SEO
- A search option in website will help customer to find the required
- Website should be optimized for mobile view
- Website should contain fresh and quality content, and many more to go.
CONTENT MARKETING
Content marketing holds a valuable place within the world of digital marketing. Without content marketing it’s very difficult to engage the audience into your business. The most important tool to get into audience mind is content marketing. It acts as a link between customer and your business.
Basically content marketing is used to get interacted with customers. The majority of the interactions between customer and business will happen through content marketing. The important messages related to business are conveyed to customers is through content marketing. The content marketing will help the business to build client base, brand and other associated interests related to business.
Different kinds of content marketing are: EBooks, blog posts, images, podcasts, infographics, testimonials, social media posts, videos and list goes on. All of these kinds will contribute in creating awareness among customers concerning to the business. Even the campaigns made using the content marketing will help the business to get grow in respect to customer maximization.
In this era of independent world, content marketing will increase the leads into three times more as compared with the earlier topic, i.e. paid advertising. Thus it is well worth of adding more effort in developing an amazing content.
Effective content marketing will educate and inspire customers who are seeking information about their requirements, i.e. a product or a service. So you should add your effort in creating a content in such a way that it should reach to relevant audience. The information provided through content marketing should be more resourceful and trustworthy in terms of your business.
SOCIAL MEDIA MARKETING
One of the foremost trending and effective way of doing digital marketing is social media. The revolutionary changes happened in social media has delivered an incommensurable level in business marketing. As consumers behavioural information is available completely from social media platform, helped the businesses to throw darts at targets successfully. Social media marketing will help the business owners to reach the potential leads and convert those leads into useful customers.
With the ever growing variety of social media users around the world, exposure of your business is also growing. Social media is a golden platform as users spend their majority of time in these platforms. This will help the business to get connected with users and convert potential leads into customers. Not only for customer service, we can also use the social media marketing to get engage with customers from other options like running ad campaigns, contests, etc….
You can use social media platform as a peer-to-peer sharing opportunity about your business. The key to effective social media marketing is to be active in social media business accounts. Lots of audience will get impressed with the content that you posted in social media platforms. That content will also inspire the audience to share it with their peer members and will boost them to become your potential lead.
Few famous social media platforms are:
- YouTube
- Pinterest and many more
EMAIL MARKETING
According to Forbes, a person checks their mail fifteen times a day or even more. Email marketing may not be the primary tool in digital marketing but is a very important medium to communicate to customers about your business. The more often used form of communication in sending business updates to customers is email marketing.
Email marketing will help in creating loyal customers and increases the chance of repurchasing. Most of the business use email marketing to send newsletters, promotional offers and any other updates related to business.
To get succeed, your marketing emails should satisfy the main core attributes. The important attributes that your email campaign must contain be engaging, relevant, informative and entertaining. With more than two decades, email remains the fastest and most direct way of reaching the customers. Email marketing is trustworthy, relevant and good strategic channel of digital marketing.
AFFILIATE MARKETING
As the name suggests itself, affiliate marketing involves association with another person so that he/she acts as a brand ambassador for your business. That brand ambassador will help in engaging with potential customer to promote your business products and its services. The successful individuals and influencers will become brand ambassador for your business.
Reaching to large number of audience and promoting your business is more effective through these brand ambassadors. You can choose the affiliations according to your business structure and niche. Structure of your marketing strategy will help the ambassadors to execute them and do digital marketing of your business products and services.
The influencers or the ambassador will use different mediums to reach out for large number of customers. Influencers will get connect to their audience by social media like Facebook or Instagram etc…. and other way is through blogs and video channels. Affiliate marketing will help the business to bring brand awareness among large audiences.
CONCLUSION
Knowing the above basic information provided in this blog will not make any one successful. The digital marketing is very vast subject and most time consuming. So to become a good digital marketer one has learnt more deeply by dedicating time in learning the topics.