MARKETING
How Software Systems Enhance the Performance of Gym Business?
The software streamlines the operations of a business by providing exceptional services to its users, whether customers or business owners. Furthermore, work efficiency increases with the use of a software system. Nowadays, the gym business is the one that emerges at its full peak.
There are many competitors in the gym and fitness business in the market. So, it is essential to enhance the performance and services of your business to grab more members and customers. A gym software system is the best solution for all that a gym business faces in its retention and growth.
Many gyms prefer to switch from manual to technology-based systems to eliminate the hustle and risk of human errors. Implementing technology makes it quite easy to manage the business through software with its automated features.
Top benefits of gym software
The usage of gym management software is very beneficial for the owners and users. However, choosing the right software for your gym that fulfills all the needs and users’ demand is essential. The accurate software that meets your requirements will streamline many processes.
These processes include multiple versions of payment processing, scheduling appointments, automation, and membership management. Moreover, this software system is linked with the employee and client portals. A gym software enhances the business performance and efficiency through:
Managing Staff More Efficiently
Many software offers staff management a comprehensive set of functions that positively facilitate the business. Proper staff management is essential because it enables you to prepare your team(remote work or in-office) under your job description.
Furthermore, effective staff management methods enable you to evaluate and analyze team performance. It allows you to understand how employees interact with your company. The software can be useful when looking for up-skilling opportunities or a reward system.
- Staff Access Solutions that are Customizable
- Capabilities for dynamic task scheduling
- Allocation of Advanced Resources
- Tracking unique employee performance
Innovation of sales processes
Finding quality gym software with useful features can pay off in the long term. A software system’s basic and essential benefits are worth investing in, providing a flawless online sign-on experience. Streamlining sales procedures can help with both onboarding and member acquisition.
Moreover, processing transactions quickly and automating member payment schedules will help in improving the overall business performance. A powerful software system for the gym will be able to respond to any questions that arise in payment processing.
A gym with a poor POS system will have a negative customer experience. A decent gym POS system with an extensive customer database. It also keeps track of sales for every transaction and allows you to look at trends and patterns.
The software can also track memberships, product bundles, and services at the gym.
- Easy online member registration
- Automatic payment scheduling
- Lead management tools
- Lightning-fast transaction processing
- Customizable POS system
Setting Up Classes and Creating Schedule:
Booking and scheduling are the essential features that gym software provides to its users. This feature allows you to schedule your class and events easily according to your availability.
Members will be able to book sessions at their leisure after creating class schedules. Scheduling and booking are fantastic features of a gym management system. Furthermore, the finest gym software should be adaptable and allow for frequent changes and updates.
A manual system set you apart from your competitors as it contains human errors and a lot of time waste. For this reason, using software will help you in retaining your client and attract more members who value flexibility and time-saving.
- It will assist you in keeping track of your members and sustaining your membership.
- You may also keep track of and manage your employees’ schedules.
- The software will send you email marketing reminders and automated messages based on the scheduling.
- Scheduler’s advanced features include the ability to automate your waitlist.
- You can quickly automate online appointment booking by using a scheduler.
Member and Customer Management:
Make sure the software fulfills your requirements. The best software can suit your gym’s basic needs, such as membership packages and scheduling. It can also take care of member payment processing.
A decent tool will automate your email campaigns and keep you in touch with your customers if you’re into email marketing, referral marketing, etc.You may also employ analytics tools to boost your gym’s revenue and improve member retention. A gym software system will do the following:
- Invite new members to join memberships
- Maintain member data and records
- Assist newer members with registration
When choosing a package, keep all of the factors in mind. Aside from the necessary functions, a robust software system allows you to communicate with your customers. It also allows you to send text and email reminders to your customers to keep them engaged.
Automation of Business Processes:
Aside from assisting your consumers, the correct fitness software can also assist you in improving your customer service. Regardless of how big or small your company is, good software will help you keep track of your members’ fitness histories.
It also guarantees that they are satisfied with the services you provide. Business processes can be automated with the help of good software. All of your operations can be automated whether it is a gym management system or supermarket management.
You may provide your convenience to make payments online using numerous payment forms using gym membership software. Not only can you make payments, but you can also view the payment histories of various members at any moment. Your members will feel safe and can make payments at any moment with only a few clicks.
You may also use email to send automated payment reminders to members. A better technique to advise members about their payment transaction history would be to use a chart.
Conclusion
The management system is required to streamline member information, data, and other business activities. The software is the best solution to perform numerous gym business operations properly.
Manual tasks can take time and necessitate a great deal of knowledge, whereas software is error-free. The Wellyx software is an excellent choice for professionals that wish to save time. It is error-free and provides many benefits to your clients and your company.
The gym software system is very configurable, allowing you to make adjustments based on your own business needs.
MARKETING
YouTube Ad Specs, Sizes, and Examples [2024 Update]
Introduction
With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.
Types of YouTube Ads
Video Ads
- Description: These play before, during, or after a YouTube video on computers or mobile devices.
- Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.
Display Ads
- Description: These appear in different spots on YouTube and usually use text or static images.
- Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).
Companion Banners
- Description: Appears to the right of the YouTube player on desktop.
- Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.
In-feed Ads
- Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.
Outstream Ads
- Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.
Masthead Ads
- Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.
YouTube Ad Specs by Type
Skippable In-stream Video Ads
- Placement: Before, during, or after a YouTube video.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds
Non-skippable In-stream Video Ads
- Description: Must be watched completely before the main video.
- Length: 15 seconds (or 20 seconds in certain markets).
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Bumper Ads
- Length: Maximum 6 seconds.
- File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
- Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px
In-feed Ads
- Description: Show alongside YouTube content, like search results or the Home feed.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line
Display Ads
- Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
- Image Size: 300×60 pixels.
- File Type: GIF, JPG, PNG.
- File Size: Max 150KB.
- Max Animation Length: 30 seconds.
Outstream Ads
- Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
- Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.
Masthead Ads
- Description: High-visibility ads at the top of the YouTube homepage.
- Resolution: 1920 x 1080 or higher.
- File Type: JPG or PNG (without transparency).
Conclusion
YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!
MARKETING
Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows.
MARKETING
A deeper dive into data, personalization and Copilots
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.
To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.
Dig deeper: Salesforce piles on the Einstein Copilots
Salesforce’s evolving architecture
It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?
“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”
Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”
That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.
“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.
Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”
Let’s learn more about Einstein Copilot
“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.
For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”
Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”
It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”
What’s new about Einstein Personalization
Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?
“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”
Finally, trust
One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.
“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”
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