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How To Increase Conversion Rate For Your eCommerce Store

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It’s no secret that the conversion rate is essential for any business – no matter the type. It is what aids in growing a business in reaching new heights. However, eCommerce store owners tend to overlook this particular metric.

Conversion rate is important if you want to achieve every goal you have for your store. There are conversion rate hacks to help in improving your business with sales, marketing, and retention.

If you want to improve your conversion rate, this article can help you with that endeavor. Below are the proven ways to increase this aspect of your business to help your eCommerce store scale.

12 Tips For A Higher Conversion Rate (For eCommerce)

Tip #1: Improve Loading Speed

Think of the last time you patiently stayed on a website and waited for it to load. Chances are, you didn’t wait for long. When such a scenario happened, you would have quickly closed the website and gone to another one.

This is the same for most consumers nowadays. When a website loads longer than expected, they quickly move on to the next one. They don’t have the patience to wait for everything to load out.

According to Portent, 0-4 second website load time is the best for higher conversion rates. As for WebsiteBuilderExpert, if you’re running an eCommerce site, the website should load within 3 seconds. They’ve added that if consumers wait longer than that time, some would already resort to abandoning the site.

That is how important website load speed is. You can never efficiently present your products and convert a customer if they don’t stay long enough in your store. So make sure to aim for a faster load speed for your eCommerce business.

Tip #2: Simplicity Of Design Is Much Appreciated

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Gone are the days of over-the-top designs for websites to make them stand out. It had its peak moments with website visitors, but today’s landscape has changed. Most eCommerce stores go for a sleek and simplistic design.

When consumers feel that the website is too “noisy” like when the eCommerce store has too many popups and distracting web animation, they might dismiss the site immediately.

Current consumers appreciate a minimalistic design that is still engaging enough to capture their attention. How the eCommerce store would do this will totally depend on the owner.

Most eCommerce stores have chosen simplistic designs because it greatly helps with customer experience. It makes it easy for their customers to scan and navigate the website.

If consumers do feel that way, they will stay longer in your store. And the longer they stay, the more chances of them finding a product or service that fits their needs which helps for a better conversion rate.

Tip #3: Make Navigation Easy To Do

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Sometimes, eCommerce stores like to have a lot of web pages for customers to visit. There is nothing wrong with this, but eCommerce store owners need to simplify the navigation process. You wouldn’t want to lose a potential customer just because they couldn’t find the page they were looking for.

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According to a Clutch survey wherein they asked 600+ people which website UX features are important, the feature that came on top was easy navigation. This shows website visitors want to find what they’re looking for with ease.

Additionally, easy navigation helps with improved conversion rates because it helps consumers locate the product or service they are interested in. To help you with this, below are some proven ways to improve eCommerce store navigation.

3.1 Utilize A Search Bar

When using a search bar, just make sure that a relevant product shows up in the results when they type in a keyword. We all have been in a store wherein their search engine doesn’t give any relevant products at all.

To make this search engine effective, make sure this feature is efficient in helping convert your customers.

3.2 Categorize Well

Categories greatly help with navigation because it narrows down your customers’ search. When you have a ton of products, consumers will greatly appreciate this initiative. It will make their shopping experience much better.

Tip #4: Have A Dedicated Page For New Arrivals

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There’s no denying the appeal that a new product brings to a customer. That’s why eCommerce stores (even the big ones) have a dedicated page for new arrivals, products, and services. If you want to improve your conversion rate, consider doing this.

Your new arrivals page should highlight new products in your business. This could be a new seasonal clothing line, a new service, or a new set of collections that your consumers will love. Dedicating a page for these items is an excellent way for you to show these products off without being overly aggressive. It also makes it easier for your customers who only want to shop for newer items.

Tip #5: Fewer Steps To The Checkout Page

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If there’s one thing that consumers hate the most, it would be having to go through various web pages before reaching the checkout page. You wouldn’t want that to happen. Why? Because you are so close to converting, but the process was terminated because of the tons of steps needed to be taken before reaching the payment page.

This particular tip helps you in making your conversion funnel more efficient. Reducing unnecessary steps before reaching the checkout page will ultimately help with the conversion rate.

The steps mentioned here don’t just pertain to lesser web pages, but it also talks about the things that are needed to be done before being able to pay. This also includes filling out forms. So if possible, lessen the fields to be filled out and only ask what’s necessary.

Another thing to be mentioned along the lines of fewer steps would be to lessen the visible buttons when checking out. You don’t want your consumers to be overwhelmed and be confused about where to look when checking out.

You should only let your customers direct their attention on that checkout button to increase your conversion rate. This helps in reducing clutter and also lessens the roadblocks to successful conversion.

It’s important to convey this message to your web developers or to your in-house or software outsourcing team if you’ve created an application for your business.

Tip #6: Detailed Product Descriptions

Although the theme of minimalism is rampant and adopted by many, this shouldn’t be the case for your product descriptions. This is where you want to be as detailed as possible.

It’s already hard enough for consumers not to physically hold and see the product they’re purchasing. To address this, be very intricate with this particular aspect of your store.

Lay down the dimensions of your products, the weight, the material it was made with, the size, the colors, etc. Provide close-up and zoomed-out pictures. Add videos if necessary. These are the things that will help convince consumers that your product is fit for them.

Because if a consumer buys a product from your store and it’s very different from what you presented online, you’ll lose the chance of making them want to come back. This negatively impacts their customer experience with your business.

To help avoid this unfortunate scenario, go for detailed product descriptions. A good example would be from 3Wishes – a costume and lingerie eCommerce store. Look at how detailed their product description is. They mentioned what’s included, not included, and a size guide.

Tip #7: Send Abandoned Cart Emails

There could be various reasons why your customers never got to check out their items. Some never really wanted to check out their carts, while others have legitimate reasons as to why they left them.

To remind the ones who have forgotten about their items, sending cart abandonment emails is a good initiative. According to Moosend, 45% of cart abandonment emails are opened, and 21% are clicked on. Those who went back to your store and successfully checked out their items are added to your conversion rate.

Think of abandoned cart emails as reminders and not a forceful initiative to buy what they have virtually left in your store. This simple reminder can help in improving your conversion rate.

Tip #8: Optimize For Mobile

In today’s eCommerce landscape, you can’t assume that every customer you have uses a desktop to navigate your website. GSMA Intelligence mentioned that there are 5.32 billion unique mobile phone users in the world today. Statista also reported 4.32 billion unique mobile internet users globally – taking up 90% of the total global internet population.

This tells you that there’s a good chance that the number of mobile users that go to your store greatly outnumbers the desktop users. This also means that you should optimize your eCommerce store for mobile and other gadgets.

If you don’t optimize your store, the images will be distorted, website texts will be too big, and the overall website will be unappealing. Consumers might think you’re illegitimate and wonder why your website isn’t working.

So to avoid this situation overall, you should optimize your eCommerce website for any device.

Tip #9: Display Social Proof

One aspect of your eCommerce store that can help with better conversions is leveraging social proof—these positive reviews and experiences towards your business help in a consumer’s buying decision.

Trustpilot said that 9 out of 10 consumers worldwide read reviews first before buying a product. I’m guessing you do the same and read up on the experiences of other buyers and see how it went for them. BrightLocal added that 79% of shoppers say they trust online reviews as much as personal recommendations. Lastly, Findstack mentioned that businesses with a minimum of 200 reviews generate twice as much revenue.

Given the statistics behind reviews and social proof, there’s no denying its importance. A lot of people consider these things before buying from your store.

So if you’ve gathered enough positive reviews, make sure to make it seen. That’s an achievement in itself. Let people know that you are legitimate and are excellent at serving your market.

It’s understood that not every review out there is positive. Some negative reviews come from unsatisfied customers. But this doesn’t mean you should just ignore it. Make it a point to go the extra mile in correcting these reviews.

Ask what’s wrong and what happened. Along with your response should be a solution. It’s not enough that you recognize the comment; you should present an answer to resolve the issue. Most importantly, keep your composure at all times. Stay professional. Don’t let emotions get the best of you.

Tip #10: Personalize User Experience

eCommerce personalization has helped businesses have better engagements, traction, and conversion over the years. But this strategy goes beyond just addressing your customers with their first names. Proper personalization offers a whole store experience that they significantly relate to.

One way to offer personalization would be through the content you’re publishing. If you successfully give out personalized content wherein you’ve talked about their specific issues and presented a tailored solution, you can expect an increase in conversion.

Personalized content is a content marketing trick that discusses what your consumers are going through. You are letting them know that you understand their issues and problems through your content. But identifying their issues isn’t the only thing you should be doing. You should also present a solution through your products and services.

This is important because consumers gravitate to businesses that understand what they’re going through. This strategy has been used by small, medium, and big companies worldwide. They utilize this because it simply works.

Incorporate this into your business process and see the results for yourselves. If you run an eCommerce store, you can show personalization by recommending products and presenting relevant services.

This can be shown through your marketing as well. Let your consumers know that you understand their challenges and problems. This style of marketing captures the attention of your consumers almost instantly. It will separate your content from your competitors.

Tip #11: Utilize Value-Adding Videos

Videos are a great way to engage consumers. The most popular ads are in video format and not written. One thing that’s great about videos is that you can incorporate them into your business processes.

First, video marketing is greatly utilized by every business out there. They are a great way to efficiently convey a message and make it more unique and sincere. Letting consumers see facial expressions, human interaction, and gestures makes the overall advertising content more memorable and effective.

Another way to use videos would be on your products page. No matter what industry you’re in, videos are a great way to present your products and services. This makes it more enticing for consumers to buy what you’re selling.

An example of using videos on the product page would be the virtual try-on feature of Zakeke. It lets consumers try out glasses virtually to see if it’s naturally good for them. It’s an innovative feature that leverages video in a great way.

Tip #12: Ask For Honest Feedback

Asking for feedback doesn’t only improve customer service, but also aids in a better conversion rate. Most eCommerce stores tend to overlook this action, not knowing how useful it is in helping improve conversion rate, customer relations, marketing, and overall growth of the business.

Since you can’t physically give the customers a feedback form or a survey, you can do so by giving them when they’re on your website. Usually, these feedback forms don’t get much attention because customers don’t want to waste their time.

Some stores even have a call recording feature where they can record the customers’ calls when they have questions, feedback, complaints, or praises.

To make consumers more active in giving feedback, businesses always attach an enticing offer in exchange for the customer’s time. This offer can be a discount, a free shipping voucher, an admission to a high-ticket program, a PDF, a PowerPoint template, or a free consultation.

Once you’ve received your feedback, make sure to act on it. Make the necessary changes in your business following the feedback you have received.

Conclusion

Increasing the conversion rate of any eCommerce business is not an easy feat to achieve. But by doing the proven tips above, you’re on your way to achieving your desired figure for this metric.

For starters, you can immediately implement improving loading speed and simplicity of design. This will make your customers stay longer in your eCommerce store which increases your chances of conversion.

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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for).

The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.

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Salesforce rolls out new edition of Marketing Cloud for small businesses

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Salesforce summer 2023 release: The business executive's guide

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses.

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations.

Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation

Salesforce developed the new edition by looking at the most common use cases for which small businesses frequenty don’t have the people or resources. This includes things like personalizing campaigns and advanced testing.

The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Marketing Cloud Growth will initially be available in the U.S. and Canada and is expected to roll out to Europe, the Middle East and Asia by the end of the year.

Why we care. First of all, small businesses need all the help they can get. This creates an opportunity to start using AI within a centralized marketing workflow rather than importing content from independent generative AI tools. Perhaps it’s also a sign of Salesforce moving to compete with platforms (can we say HubSpot?) that more overtly court SMB clients.

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Elevate Your YouTube Channel: Top 4 Video Editing Tools

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Elevate Your YouTube Channel: Top 4 Video Editing Tools

Elevate Your YouTube Channel Top 4 Video Editing Tools

Launched in 2005, YouTube now stands as the second largest search engine after Google.

Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones.

Owing to the large number of video content available on the platform, you want to ensure that yours stands out.

To make it happen, you need to master effective content creation tips, use fantastic lighting, and invest in powerful video editing software.

There are tons of editing tools on the market that promise amazing results. 

To help you cut through the noise, I’ve curated a list of the 4 best YouTube video editing software.

Whether you’re a beginner or a pro, there’s something for you. Keep reading.

1. Movavi Video Editor

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Top on the list is the Movavi Video Editor, one of the best YouTube video editing software for beginners.

It enables you to create compelling videos using advanced tools like audio correction, motion tracking, and chroma key without requiring any technical knowledge.

Additionally, you’ll find several ready-made YouTube intro videos and a large library of background music and audio clips.

Although the user interface is easy to navigate, Movavi still provides video tutorials to make you feel confident while editing.

Movavi runs on Windows (versions 7 to 11) and Mac OS X (10.15 or higher).

Key Features

  • AI background remover: Replaces backgrounds without a green screen
  • AI motion tracker: Sticks effects and images on moving objects
  • Precise frame cuts: Makes cuts with precision and attention-grabbing montages in one click
  • Color correction: Boosts colors so viewers can stay glued to your YouTube channel
  • Overlay effect: Offers 13 blending modes to create professional-looking videos
  • 4k resolution: Saves videos in ultra-high quality form
  • YouTube Integration: Saves you time by sharing videos directly to YouTube

Pricing

Movavi offers a generous free plan and three paid plans with different sets of features. Here are the prices for various plans it offers:

  • Free
  • Video Editor: $49.95/year
  • Video Editor + Effect Packs: $155.95/year
  • Video Suite + Effect Packs: $94.95/year
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Usability

Easy to use

Tool Level

Beginner/Intermediate

2. Adobe Premiere Pro

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If you’re looking for the best YouTube video editing software that can transform a basic clip into a ready-to-upload video, Adobe Premiere Pro is your best bet. 

It integrates with all the apps in Adobe Creative Cloud to help you streamline your workflow.

Adobe Premiere Pro boasts an extensive range of features, from color correction tools and visual effects to collaboration tools for teams. 

Also, you can optimize the export settings to preserve the quality of your YouTube videos when you share them online. 

Although Premiere Pro is popular among professional video editors, follow the video steps for beginners provided on the platform to learn how to use it. All you need is a powerful computer and willingness to study the available tutorials.

The app is compatible with Windows (10 or later) and macOS Monterey (version 12 or later).

Key Features

  • Text-based editing: Removes pauses with ease
  • Project templates: Retains assets, colors, and branding across multiple projects
  • Speech-to-text conversion: Automatically creates captions and transcripts in over 18 languages
  • Auto reframe: Automatically detects and adjusts aspect ratios to easily upload videos to YouTube
  • Adobe stock library: Offers access to stock video footage, photos, and over 75,000 audio tracks and remix the length to fit your video

Pricing

Adobe Premier Pro offers two paid plans. Here are the details:

  • Premiere Pro: $29.99/month
  • Creative Cloud All Apps: $59.99/month
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Usability

Has a steep learning curve

Tool Level

Intermediate/Advanced

3. Shotcut

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Available on Linux, Windows, and macOS, Shotcut is a comprehensive YouTube video editing software solution. 

It supports various video and audio files, including AVI, WAV, and MP4.

The video editing software is great for complex projects as it allows you to combine several audio, image, and video files into one video. 

Also, editing on the platform doesn’t follow a chronological order; you can make changes at any point.

Shotcut may not be the best editing tool for new content creators because of the learning curve. 

However, the platform has a video editing guide, including a community of Shotcut users who are willing to assist you.

Key Features

  • Native timeline editing: Supports all video and audio formats, including 4k and 8k resolutions
  • Cross-platform editing: Gives you the option to start a project on macOS and switch to Windows without hassles
  • Video effects: Offers built-in effects like auto-rotate, white balancing, timeline fader, and 360° video filters, without installing any plugins
  • Display and monitoring: Ability to preview videos in low resolution to improve the speed of real-time effects
  • Keyframing: Option to define the start and finish points of effects along the video timeline such as transition, sound, and brightness or contrast

Pricing

 Shotcut is completely free to use as it’s an open-source software solution

Usability

It has a steep learning curve

Tool Level

Intermediate

4. Lightworks

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If you’re looking to create the best videos in a short time, Lightworks is the way to go. 

It’s the best YouTube video editing software for beginners who are willing to learn video editing as they grow their YouTube channels.

Similar to Shotcut, the platform is loaded with all the tools you need to go from a beginner to a pro.

You can edit, color correct, add titles, and more using the drag-and-drop interface. 

Also, it’s compatible with YouTube video format and resolution for ease of uploading content.

All versions of Lightworks can work on Windows (8 and later), macOS (10.14 and later), and Linux.

Key Features

  • Universal timeline: Accommodates video footage of any quality, size, or frame rate
  • Flawless audio editing: Offers various audio effects and the option to sync with video for an immersive experience
  • Visual effects: Offers a simplified suite of over 700 customizable motion graphics and titles for easy to advanced editing
  • Easy export and share: Allows you to share videos on YouTube directly from the platform

Pricing

Here are the pricing plans offered by Lightworks.

  • Free
  • Create: $9.99/month
  • Pro: $23.99/month
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Usability

Easy to use

Tool Level

Beginners/Intermediate/Advanced

Pro Tip: According to Attrock guide, the best video maker can offer training resources for non-technical users. This is particularly designed for video marketers who have no high skills in video creation and editing.

Choosing the Best YouTube Video Editing Software

Getting the best YouTube video editing software shouldn’t cost a fortune. 

Platforms like Shotcut and Lightworks offer free tools for both beginners and expert editors.

However, if your YouTube channel is already monetized and you’re willing to spend money on a super-advanced tool, Premiere Pro will be ideal.

Lastly, if you’re ready to level up your video editing game, try Movavi today. You’ll save money while accessing advanced editing features.


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