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How To Make Instagram Reels and Use Them to Your Advantage



How To Make Instagram Reels and Use Them to Your Advantage

If there’s one thing that Instagram understood with the creation of Instagram Reels it’s that it’s not just content that’s king — it’s video content. With TikTok surpassing 1 billion global downloads within 18 months of its launch, the app’s endless feed of short, entertaining video clips quickly became an internet sensation.

But, in August 2020 — as countries like the U.S. considered banning TikTok due to privacy concerns — Instagram launched Reels as a set of new audio and video editing features similar to what users would find on TikTok. Flashforward to 2022, and this burgeoning video feature now accounts for up to 20% of user activity on Instagram.

With numbers like these, it’s easy to see why Reels remain a major play for Instagram — so we’re here to explain everything you need to know about Reels in order to use them to your advantage.

Aside from allowing users to record videos with sound or audio overlays, the Reel camera and editor also include the following features on mobile:

  • Editing tools: Create augmented reality effects, transitions, and the ability to speed up or slow down videos.
  • Audio attribution: Overlay the sound in videos with audio from other user uploads (while the app gives sound credits to the original account).
  • Stitchable takes: Make a video with just one long take or a combination of quicker takes.
  • Duets: Add your Reel to one made from another account for side-by-side interaction. Find the Reel you’d like to duet with and click the circle settings to “Remix a Reel.”
  • Instagram Shareability: Share Reels with just friends on your Stories or profile, or publicly in the Reels tab or Explore page.

Since June 2021, it’s worth noting that ads are now supported in the Reels tab, the Explore page, and your Feed once a user taps into the Reel scroll. With the range of ways Reels appear to Instagram users — especially where people who don’t follow your brand reside — your business has the opportunity to reach new audiences across the globe.

Here’s an example of what a Reels ad for your brand could appear as below:

Video Source

What’s distinct about Reels ads — and Stories ads — is that Instagram allows users to decide which ads appear to them. If they do not wish to see the ad, they can simply skip it or select the menu in the bottom right to hide or report it.

Step 1: Enter Reels mode within Instagram.

First, you need to know how to get to Reels on Instagram. You can start your Reels in 3 ways:

Select the + symbol at the top right of your homepage and tap Reels.

Access Reels from Instagram home screen example

Open the Instagram Stories camera and tap Reels.Access Reels from Instagram Stories exampleSelect the Reels tab on the bottom of the app and tap the top right camera:Access Reels from Reels tab example

When you arrive at your Reels screen it should look something like this:

Instagram Reels recording start screen

If so, you are now ready to begin recording, adding videos, editing, and overlaying audio if you haven’t found the right sound yet.

Step 2: Begin recording a video or adding pre-saved clips.

Before you record or create your Instagram Reel first make sure you have the latest version of the Instagram app. Then access the Reels screen according to your preference. Once you arrive at the Reels screen:

Simply hold the center circle button and begin recording to start filming a clip.reels-screen-start-1Tap the square in the bottom left corner to add videos from your camera roll, TikTok, or other platforms.How to add pre-saved clips to Instagram ReelsBegin piecing together video clips or recording a longer video for a total of up to 60 seconds.

If you let go of the record button but still have time left in your Reel video, you can hold the button again to start a second clip that starts immediately after the first ends. As you record one or multiple clips for your Reel, the progress bar and countdown at the top of the screen will show you how much recording time you have left.

Instagram Reels countdown timer and progress bar

How to Add Effects to Reels

To add effects to your video simultaneously, you can select the editing option located on the left side of the Reels screen:

Change the design of your video by tapping Layout and choosing one of the grid options provided like this dual-screen.

How to change the Instagram Reels layout screen

Slow or increase your video playback by choosing the Speed your video to set the pace.Change the speed of an Instagram ReelGo hands-free and record by timer when you select the stopwatch symbol.

Use Instagram Reels countdown recording timer

Choose between a 3 or 10-second timer, then drag the meter by the number of seconds you want your clip to be. To stop recording, re-tap the center circle button as you like.

Add a filter for additional creativity by selecting one from the bottom of your screen.

Add Instagram filters to Reels

The filters for Reels are similar to Instagram Stories and many of these effects crossover between both video formats.

Step 3: Find audio for Reels.

Now it’s time to select audio and add it to your Reel. The audio feature enables you to overlay a pre-recorded sound from other users, songs available on Instagram, or your own audio.

If you are creating content around a specific song or sound bite, you may begin with this step prior to recording or adding clips. In either case, follow these steps to find the right tune to complete your Reel.

Select the Audio musical note on the left side of your Reel screen.Edit Instagram Reels with editing toolsSearch music in the search bar or browse Instagram’s song or audio suggestions.Search songs and sounds to add Instagram Reel audioChoose the part of the song or sound you will apply to your video.Choose the Instagram reel song or sound segment to add to Reel

Then, voila — your audio is now added to your Reel. Make sure that you preview how it will align with your video by tapping Next, then adjusting clips accordingly.

Preview Instagram Reel by going to Next screen

How to Use Original Audio on Instagram Reels

Pro tip — if you do not see a Reel song you like, you can always add your own. To import your own sound:

Select the Import button next to the Saved button.How to Import audio for Instagram ReelsAdd the video with the audio you’d like to use.Add original Instagram Reels audio from a pre-saved video

Your Original audio is added and you are now credited for the sound — meaning your Instagram profile icon will as the audio icon.How to receive Instagram Reels original audio credit

How to Find Trending Instagram Reel Songs and Sounds

If you want to find trending Instagram Reels audio, there are a few different options available. One of the easiest ways is to browse through Instagram itself: scroll through the Reel sounds used by popular accounts or search popular hashtags like #trending songs or #trending audio.

How to find trending audio for Instagram Reels

You can also find trending Reel songs and sounds to use by tapping the Reels you find on your Explore page, clicking the song name on the bottom left corner, and taking a look at how many people have made Reels with that sound.

Once you decide if a song is popular — and upward trending — you can then save it for when you’re ready to bring your Reel to life.

How to Save Music on Instagram

If the sound is indeed too good to let it scroll past you, simply select Save Audio to keep it.

How to save instagram reels audio

This audio will now live in your Saved folder so you can add it to a Reel when you’re ready.

Add saved Instagram Reels music to the saved folderYou can also receive periodic notifications from Instagram letting you know if a song saved to make a Reel has passed a certain threshold.

So whether you’re looking for background music to add an extra flair to your Reel or letting the audio take you viral, there are plenty of resources for finding the right sound that’s in tune with your vision to quickly get your Reel posted.

Step 4: Post a Reel on Instagram.

Now that you have created your Instagram Reel and found the perfect track, posting it to Instagram is easy. To have your Reel live in no time:

Select Next on the bottom right corner of your Reels screen to reach the sharing window.Begin posting Instagram reels from the Next screenChoose the best cover for your Reel by tapping Edit cover on the top of your screen.

How to edit the Instagram Reels cover

Select or deselect Also share to Feed to tell Instagram whether or not you want your Reel to be seen on your Instagram profile.Choose to also share Instagram reel to Feed or notIf you do not want to post it to your Feed, make sure the slider is gray and not blue.

Add your caption and hashtags as you would with your regular Instagram posts.Add an instagram reels captionAfter you decide whether to share your Reel to the Feed, at the bottom of the screen you have the chance to:

  • Tag people or brands in the video.
  • Rename Audio used in the video to your liking.
  • Add Location information on where Reel was shot.
  • Add Fundraiser events you are supporting.
  • Recommend on Facebook or show your Reel to anyone on the platform — Facebook friend or not.

Share an Instagram Reels to Facebook

  • Include a paid partnership label when you tap Advanced Settings at the bottom.

Add a paid partnership label from brand collaborations

Once you’ve added all of your preferences, you can now select the Share to Reels button in blue:

The final step to share an Instagram Reel

You’ve officially shared your Reel on Instagram! But if you start these steps and decide your minute — or less — masterpiece requires further edits, you can always save the Reel as a draft so you don’t have to restart:

Save an Instagram Reels as a Draft for later

Finally, Reels can also be sent as direct messages or even posted to your Instagram Stories, similar to the grid posts you publish to your Feed.

Instagram Reels FAQ

Do Reels show up on your Feed?

Your Reel will show up on your Feed like any other Instagram post with a film clapperboard icon on the top right of the video. So feel free to scroll through them like you would a traditional video upload:

How Instagram reels look in an instagram feed

They have the standard 1:1 square ratio or a 1080px by 1080px Instagram post size on your grid. But once tapped, they will have their distinct 9:16 aspect ratio with a width and length of 1080px by 1920px:

Instagram Reels in full dimension

Plus, your caption will sit under the Reel like the rest of your Instagram post captions whenever you choose the best time to post them.

When’s the best time to post reels on Instagram?

As far as we know, there is no “right” time to post Instagram Reels per se, but like any other form of Instagram content, the timing of your posts can play a role in their engagement metrics. If you want your Reel to be seen by as many people as possible, then you should post during peak times: the time of day when most of your audience is active on Instagram.

You can find out what your peak time is by using your Business or Creator Instagram account and tapping Insights to go to your Professional Dashboard.

View engagement metrics from Reels Insights Button

Here you will see when your audience is most active, their interactions, their likes, and more metrics that give you a better understanding of how to best reach your audience.

How to See Instagram Reels Insights

Once you tap Insights on your profile feed, you will be brought to your Insights Overview.

View Insights Overview screen for Reel metricsTo see what days or hours your audience is most interactive:

First, select Total Followers.Next, scroll to the bottom of the screen.Then, view Most Active Times.

Select Hours to see how many accounts are active at specific times of day by tapping the blue columns. Use the arrows to switch days:

View days your followers are most active and followers peak timesSelect Days to see how active your followers are on different days of the week by tapping the blue columns.

View hours your followers are most active and followers peak times

After you gauge how likely your audience is to interact with your Reel at a given time or day, you can now take it a step further and monitor your Reel’s performance:

Return to your Insights Overview and select Accounts Engaged.View Insights Overview screen for Accounts engaged metricsScroll down to Reels Interactions.Example of Reels interactions metrics and top reelsSee your most popular Reels according to likes.

Example of a top Instagram reel for an accountBy reviewing your Reels and audience Insights, you will be able to plan your content around what’s most engaging to your followers and post when they’re most likely to enjoy it.

What You Need to Know About the Instagram Reels Algorithm

Like most Instagram content, Reels are ranked by Instagram’s algorithm. This algorithm is based on a number of different factors that include post engagement, length, content, and more.

What you should remember about the algorithm is that there is no trick of the trade to rank higher in users’ feeds. While there are Instagram users who may try to garner high engagement through methods like contests and giveaways, these tactics will not necessarily lead to long-term success.

But what you can do to help your Reel content appeal to the Reels algorithm is keep these points in mind:

  • Create content that is short, sweet, and relevant to the current social times.
  • Post regularly so Instagram can expect you to produce a consistent amount of Reel content.
  • Be creative with your content and help lead trends instead of just following them.
  • Use Instagram’s tools to edit and improve your videos.
  • Add niche Instagram hashtags that are relevant to your products, services, and base.

So with a little bit of creativity and production direction, you can be a Reel connoisseur in no time.

Viral Brand Reels Examples

Whether you’re looking to create fun and engaging content to connect with your audience, or simply trying out a new Instagram marketing strategy, a Reel is a versatile tool that can help you achieve your goals. Especially, considering that Reels has increased Instagram engagement for brands like the NBA at a rate of 22% compared to the traditional Instagram videos.

But what can it do for your brand as you aim to increase awareness, reach, or sales? Let’s take a look at some examples of how brands are leveraging Reels today to do just that:

1. Nike: A Brand Story

If you want your customers to believe in your brand, they need to believe in your story. For instance, one brand with exceptional storytelling on and off Instagram is — you guessed it — Nike. In this Reel, they let us into the lives of athletes who use Nike to train, win, and most importantly, live their lives.

Watch the screen as the Reel pivots between the NBA Bucks’ Giannis Antetokounmpo as a child to him now as an NBA champion and listen to his emotional declaration on doing whatever it takes to succeed.

But what makes this spotlight on Giannis so impactful — 5 million views strong and counting — in just seconds is that this feeling is one many can relate to, especially their competitive base. Then, with the simple yet iconic black screen and white swoop, Nike is telling you that will help you win — that Nike is a part of what it takes. That’s a narrative that has made many backs this legendary brand.

2. HelloFresh: Products in Action

If your Instagram is all about selling a product, Reels are the perfect platform to show the quality of your creation in detail. If you’re promoting a service, Reels offers an opportunity to give your customers and followers a taste of what you do and how you do it.

For instance, take recipe ingredient delivery service HelloFresh:

This brand often uses Reels to cook their own recipes and showcase the delicious ingredients they provide for easy home cooking. By doing so, they are showing us the quality of healthy ingredients, ease of use, and taste satisfaction — the tenets of their products and services — and encouraging consumers to give it a try themselves.

3. Schiaparelli: A Behind-the-Scenes Peek

In this Reel, Italian fashion house Schiaparelli takes us behind the scenes of their haute couture design process, giving us a window into their brand that we wouldn’t have had otherwise — without a fashion degree.

By allowing us into the fold of their luxurious fabric selection, expert stitching, and creative fashion boards, the brand is showing us the expert execution it takes to create a one-of-a-kind Schiaparelli piece. We can now derive the value of the product through its craftsmanship, a value the brand knows, but one we may not immediately recognize.

The point is that now is the time to experiment with Reels to showcase your brand to the public. So constantly try new ways to create your Reel content. These short and snackable clips offer a unique opportunity for you to highlight your products, services, and personality in an authentic way. So consider these tips to put your brand’s best Reel forward on your next post.

Instagram Reels vs. TikTok

As you consider Reels, TikTok, and other emerging social media platforms in your marketing strategy, it’s important to weigh the pros, cons, and key marketing takeaways when determining if a channel or feature is right for your team.

Here are just a few things to remember as you consider Reels:

Reels compete against a unique, viral sensation.

Although Instagram has a huge audience that is loyal to its platform, many Gen Z users are used to going to TikTok for viral videos and general entertainment. Because the app has pulled in astounding fan loyalty in its short lifespan, you might find that Reels don’t have the same viral opportunities that TikTok videos might have.

What works on TikTok might not work on Reels.

TikTok is a highly experimental platform with a younger, but huge, global audience. Because of these factors, there aren’t many rules about what you should and shouldn’t post on there. Meanwhile, Instagram has been around for years, has a slightly older audience, and has some content norms or audience expectations set in place.

If you’ve already posted a handful of TikTok videos and want to test them on Reels, you can consider uploading a few, watching how they perform, and learning more about what works well on both platforms.

However, as you learn the differences between TikTok and Instagram audiences, you might find that high-performing TikToks aren’t as engaging to your Reels audience. If this is the case, you might want to consider creating specialized content for Reels.

Reels Take Your Instagram Marketing Up A Notch

Although you’ll want to keep the points above in mind as you consider testing out Reels, you’ll also want to remember the opportunities it offers. For example, Reels might be a great option for you if you’ve mastered Instagram, know what content your audiences want, and are eager to test out TikTok-styled content. If you do begin to test out Reels, it can’t hurt to brush up on your Instagram marketing skills and Instagram platform knowledge to ensure that your profile, other content, and — ultimately — your Reels will be on point for your brand and optimized for brand awareness.

Improve your website with effective technical SEO. Start by conducting this  audit.  

Editor’s note: This post was originally published in September 2020 and has been updated for comprehensiveness in June 2022.

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7 Things Creators Should Know About Marketing Their Book



7 Things Creators Should Know About Marketing Their Book

Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain.


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Being position-less secures a marketer’s position for a lifetime



Optimove Positionless Marketer Optimove

On March 20, 2024, the Position-less Marketer was introduced on and my keynote address at Optimove’s user conference.

Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways. This article will document a few of those interpretations and clarify what “position-less” means regarding marketing prowess.

As a reminder, data analytics and AI, integrated marketing platforms, automation and more make the Position-less Marketer possible. Plus, new generative AI tools like ChatGPT, Canna-GPT, Github, Copilot and DALL-E offer human access to powerful new capabilities that generate computer code, images, songs and videos, respectively, with human guidance.

Position-less Marketer does not mean a marketer without a role; quite the opposite

Speaking with a senior-level marketer at a global retailer, their first interpretation may be a marketer without a role/position. This was a first-glance definition from more than 60% of the marketers who first heard the term. But on hearing the story and relating it to “be position-less” in other professions, including music and sports, most understood it as a multidimensional marketer — or, as we noted, realizing your multipotentiality. 

One executive said, phrasing position-less in a way that clarified it for me was “unlocking your multidimensionality.” She said, “I like this phrase immensely.” In reality, the word we used was “multipotentiality,” and the fact that she landed on multidimensionality is correct. As we noted, you can do more than one thing.

The other 40% of marketing executives did think of the “Position-less Marketer” as a marketing professional who is not confined or defined by traditional marketing roles or boundaries. In that sense, they are not focused only on branding or digital marketing; instead, they are versatile and agile enough to adjust to the new conditions created by the tools that new technology has to offer. As a result, the Position-less Marketer should be comfortable working across channels, platforms and strategies, integrating different approaches to achieve marketing goals effectively.

Navigating the spectrum: Balancing specialization and Position-less Marketing

Some of the most in-depth feedback came from data analytic experts from consulting firms and Chief Marketing Officers who took a more holistic view.

Most discussions of the “Position-less Marketer” concept began with a nuanced perspective on the dichotomy between entrepreneurial companies and large enterprises.

They noted that entrepreneurial companies are agile and innovative, but lack scalability and efficiency. Conversely, large enterprises excel at execution but struggle with innovation due to rigid processes.

Drawing parallels, many related this to marketing functionality, with specialists excelling in their domain, but needing a more holistic perspective and Position-less Marketers having a broader understanding but needing deep expertise.

Some argued that neither extreme is ideal and emphasized the importance of balancing specialization and generalization based on the company’s growth stage and competitive landscape.

They highlight the need for leaders to protect processes while fostering innovation, citing Steve Jobs’ approach of creating separate teams to drive innovation within Apple. They stress the significance of breaking down silos and encouraging collaboration across functions, even if it means challenging existing paradigms.

Ultimately, these experts recommended adopting a Position-less Marketing approach as a competitive advantage in today’s landscape, where tight specialization is common. They suggest that by connecting dots across different functions, companies can offer unique value to customers. However, they caution against viewing generalization as an absolute solution, emphasizing the importance of context and competitive positioning.

These marketing leaders advocate for a balanced marketing approach that leverages specialization and generalization to drive innovation and competitive advantage while acknowledging the need to adapt strategies based on industry dynamics and competitive positioning.

Be position-less, but not too position-less — realize your multipotentiality

This supports what was noted in the March 20th article: to be position-less, but not too position-less. When we realize our multipotentiality and multidimensionality, we excel as humans. AI becomes an augmentation.

But just because you can individually execute on all cylinders in marketing and perform data analytics, writing, graphics and more from your desktop does not mean you should.

Learn when being position-less is best for the organization and when it isn’t. Just because you can write copy with ChatGPT does not mean you will write with the same skill and finesse as a professional copywriter. So be position-less, but not too position-less.

Position-less vs. being pigeonholed

At the same time, if you are a manager, do not pigeonhole people. Let them spread their wings using today’s latest AI tools for human augmentation.

For managers, finding the right balance between guiding marketing pros to be position-less and, at other times, holding their position as specialists and bringing in specialists from different marketing disciplines will take a lot of work. We are at the beginning of this new era. However, working toward the right balance is a step forward in a new world where humans and AI work hand-in-hand to optimize marketing teams.

We are at a pivot point for the marketing profession. Those who can be position-less and managers who can optimize teams with flawless position-less execution will secure their position for a lifetime.

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Profit More, Work Less: 4 Steps to Niching Down For Your Agency



Profit More, Work Less: 4 Steps to Niching Down For Your Agency

Profit More Work Less 4 Steps to Niching Down For

Ever wonder what the most successful agencies did differently than everyone else?

Was it luck, skill, hard work, the industry they chose, or something else?

Through my consulting work at Revenue Boost, I’ve worked with and taught over 400+ agencies how to scale their business.

From this, I’ve seen consistent patterns & traits in the ones who grow effortlessly…

Versus the ones who stay stuck for years – no matter how hard they work.

One key difference in approach stuck out to me.

I’ll illustrate what this one difference was with a story.

Once upon a time…

Two marketers graduated from business school with big plans to start their own agency. 

Ready to conquer the world, they started cold calling, cold emailing, and doing everything under the sun to get clients.

And although they had the SAME levels of work ethic and talent…

One of them now has an 8-figure agency.

The other one of them is still freelancing odd jobs, barely making ends meet.

What did the successful one do differently?

He took a big risk and started turning down clients and projects.

Instead of offering everything to everyone, like most agency owners…

And being a jack of all trades but a master of none…

He decided only to serve Plumbers and be the best dang’ plumbing marketer on the planet.

With a goal to make their pipeline fuller than a broken toilet pipe.

1716128762 859 Profit More Work Less 4 Steps to Niching Down For1716128762 859 Profit More Work Less 4 Steps to Niching Down For

He mastered the art of niching down and realized it would be easier to be the biggest fish in a small pond.

And you should too – and in this article, you’ll learn exactly how to define your own niche.

Now it may seem scary to turn down clients…and it may feel like you’re limiting yourself by focusing on only one client-type.

But it’s exactly the opposite. You’re actually limiting yourself by being everything for everybody.

Niching Down Can Help 2x-3x Your Revenues

One of my clients Lauren ran a digital agency offering everything under the sun.

Social media, paid ads, web dev, SEO, and she offered it to clients from many different industries.

Because of this, her agency stayed stuck at $25,000 a month and she couldn’t break through.

On top of that, she and her team worked so much harder than they had to and operations were messy.

Every client needed different things, required customization, and nothing was standardized.

We sat together to audit all her past clients, and we found that Medical practices were her best clients.

They were easy to sell, stayed the longest, and gave her the least amount of headaches and complaints.

So, she changed her entire business model to ONLY service this industry.

Then, she developed a standardized offer for that industry, rather than customizing everything.

One offer, to one target market. Afterwards, she started cold emailing businesses in her niche with her new offer.

The Results?

 She 2X’d her revenues and grew to $52,000 in monthly revenue in not even four months time.

All from making one simple shift. One decision that can make everything easier, and you can do the same.

See, most agency owners and marketers start out with one or two clients, and then they get referred new clients from various industries.

Before they know it, they’re marketing everything for everyone and have NO idea who their ideal client is.

The Problem with Running a Business This Way Is That It Becomes Impossible to Scale.

Every single new client requires a ton of research, thought, and brainpower.

1716128762 609 Profit More Work Less 4 Steps to Niching Down For1716128762 609 Profit More Work Less 4 Steps to Niching Down For

Because each new client has different needs, it leads to having no standardized processes and systems.

Which keeps the founder stuck in the business and unable to hire a team.

The other problem that arises is acquisition.

There are hundreds of thousands of agencies on the planet, and it’s really hard to stand out.

UNLESS you specialize.

When you specialize in a niche – let’s say, SEO for plumbers…

Then you aren’t competing with every other agency on the planet. You don’t look and sound just like them anymore.

Now, you’ve created your own tiny pond in which you can be a big fish.

There are way fewer agencies that specialize in plumbers or SEO, let alone both. So, you’ve eliminated the competition with one decision.

If a plumber was looking at two agencies – one that was a general digital agency and one that specializes in helping plumbers…

They almost always choose the agency that specializes in their industry and has testimonials from people just like them.

Not to mention, it’s easier to market when you have a clear niche in mind.

You know who you’re writing your content for…

You know who to send emails and social media DMs too…

You know exactly who to target in your ads….

You know what podcasts you should get booked on

And so on and so on.

Plus, you can charge whatever prices you want. Because you aren’t compared to the hundreds of thousands of agencies out there – you have a unique offer now.

Committing to one niche makes marketing easier, it makes selling easier, and it makes scaling easier.

You only have to be good at doing 1 thing for 1 person, and you can build systems and processes around it. This way, you can hire a team to take it over and be able to work less.

Profit More Work Less 4 Steps to Niching Down ForProfit More Work Less 4 Steps to Niching Down For

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Now how do you do it? What if you don’t know who your ideal client is?

Step 1: Audit Your Current + Past Client List.

Write down every single client you’ve ever served, and group them by niche. Industry, location, size and so on.

Once you group them together, one niche might stick out for you already as your favorite type of client.

If it doesn’t, use my 7-Point checklist and rank each niche on a 1-5 scale.

These 7 criteria points are what makes a great niche.

#1 – Total Addressable Market:

How many businesses are in this market? Is it large enough to support your bigger goals? Is the market shrinking or growing? Make sure the niche is big enough for you and that it’s not declining.

#2 – Purchasing Power

Is this market (or at least a segment of it) able to afford what you want to charge?

Think back to if you’ve received a lot of pricing objections when you’ve sold to these people in the past.

#3 – Lifetime Value

How long did these clients stay? Were they one-and-done projects or did they stay with me for eternity?

The bigger the life-time value, the more money and time you can spend to acquire a client.

If the niche typically churns in a few months or only works with you for quick, one-off projects…

Then you’ll have to spend so much energy on sales and marketing to keep the business alive.

#4 – Strong Need & Pain

Does this market have an important problem to solve, one that they have to fix? Or, is what you sell just a “nice to have”?

If the latter, it’s going to be very hard to get clients.

If they can’t live without your solution, then getting clients will be a breeze.

#5 – Desire to Solve that Pain

It’s one thing for a market to have a problem, but they must also have a desire to solve that problem.

Even if they have the need that you fulfill, that’s not enough – they also have to care about fulfilling that need.

#6 – Easy to Reach

Is the market fairly easy to find online? Can you reach them via most advertising platforms and social channels? Are their groups and communities online?

If you’re targeting businesses that are hard to reach online, you’re creating one extra barrier to your success.

Step 2: Choose 1 Niche After Ranking Each of Your Past Clients.

1716128763 995 Profit More Work Less 4 Steps to Niching Down For1716128763 995 Profit More Work Less 4 Steps to Niching Down For

Tally up all the rankings and pick the 1 with the highest score.

Don’t worry about making the wrong decision.

Consider this an experiment.

You aren’t married to your new niche, you can always change back in a few months if it doesn’t work out.

Step 3: Create a Pre-Packaged Offer for Your New Niche

The whole point of niching down is to create more focus and simplicity in your business

Part of this is about WHO you sell, part of this is about WHAT you sell them.

Start out by choosing 1 problem to solve for them, and 1 solution to that problem.

List out what the deliverables will be and what you want to charge.

Keep it simple! You can build upon this later.

Step 4: Test the Waters and Go Land 5 New Clients.

Before you make any drastic changes to your business, such as letting go of clients, changing your branding and website…

Test the waters first, and verify if this new niche is the direction you want to go.

Go land another 5 clients or so, and that’ll be enough to identify if these are really our ideal clients or not.

You might think they are at first but you’ll know for sure once you serve more of them.

Wrapping Up…

You know now the problems of being a jack-of-all-trades with no clear focus.

Every new client is a ton of work and requires customization…

And getting new clients is difficult because there’s nothing that stands out about your agency. You’ll look and sound like everyone else.

This means when you do niche down, and sell 1 offer to 1 target market…

Your workload will decrease. Each new client will be easier to serve than the previous one.

You’ll become world-class at helping your clients from all the focused repetition

You’ll quickly develop a reputation and become a big fish in a small pond.

In every way, it’ll become easier to grow, scale, attract, and retain clients.

Plus, you’ll have more fun and the business will be simpler & easier to run.

And with this knowledge…

You’ve learned the 5 simple steps to niching down.


Time to get to work!

Put this into practice and watch it transform your business.

Disruptive Design Raising the Bar of Content Marketing with Graphic

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