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Protect Your Content With a More-Secure CMS [Sponsored]

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Provided by Storyblok.

Security can be a complex thing. Malicious actors are constantly refining their destructive tools, meaning the rest of us have to keep refining our defenses. If you’re like most content management system (CMS) users, this isn’t news: In a recent study conducted by Storyblok, 80% of respondents ranked security as very or extremely important.

Those users also put a lot of trust in their content management systems and tools: As the same study revealed, 78.1% of respondents believe that CMSs take security seriously enough. However, that still leaves a lingering question: How can you be sure that your chosen system will account for every measure necessary to safeguard your content? With respondents ranking the average impact of security issues as 63.6 out of 100, can CMS users really afford to rely on their technology when it comes to content cyber safety?

While many of the technical aspects of managing CMS security will be handled by your IT department, it’s helpful for content marketers to be aware of how cyber safety concerns can impact their brand’s content experience – and what can be done to protect it.

Storyblok’s recent study sheds a little bit of light on the situation. Let’s take a closer look at how security threats can impact your system, how you can prevent them, and how other decision-makers in the industry are tackling the issue.

In 2020 alone, there were 18,325 new common IT vulnerabilities and exposures worldwide. It’s a reflection of an unfortunate truth: Staying safe requires constant vigilance. If you can’t keep up, countless potential threats could negatively impact your enterprise. A few examples include:

  • Malicious content changes that can alter assets on your site and damage your brand reputation
  • Serious SEO dips can occur if you need to delete compromised content from your site entirely
  • Injected malware in content could lead to customers clicking malicious links that originate on your website.

Yet, it’s not enough to simply be aware of these security threats; you also need to know the best ways to counteract them. As an organization, one of the most effective ways to combat these issues is through your choice of technology platforms. But unless you work directly with these (typically) highly technical safety measures, you’re probably not aware of every specific need that a CMS must satisfy to keep your content secure. This can make it hard to know if your system truly delivers the protections you need.

1652707370 992 Protect Your Content With a More Secure CMS Sponsored

Furthermore, if you should ever find that your CMS isn’t as safe as you need it to be (heaven forbid you discover this through your own security breach), implementing and learning to use a new one will likely be costly and time-consuming.

Any way you slice it, you’ve got to be confident that your CMS will keep your brand – and the value of its content – free from the damage security threats can pose. But if you don’t know quite what that means, how do you know if you’re working with the right system in the first place?

As content management technology becomes more powerful, so do the potential security threats says @Storyblok. Check out a few ways that you can safeguard your digital content #Sponsored Click To Tweet

The good news is that you don’t have to be well-versed in cutting-edge cyber security to keep your content experience secure. That’s what the International Organization for Standardization (ISO) is for. Its ISO 27001 collection of standards for managing information security is of particular interest here: Organizations that follow these standards can apply for certification, which shows that they’re in line with the technological safety requirements held by leaders from across the global community.

1652707370 560 Protect Your Content With a More Secure CMS Sponsored

As you might imagine, proving your business measures up to such meticulous standards doesn’t make this an easy certification to earn. Companies must pass rigorous tests to ensure they’re doing everything they can to protect their customers. Some things that the audits check for include (but are not limited to):

  • Access controls that closely keep track of those who have access to company assets, making unauthorized changes to your content less likely to occur
  • Top-tier information security practices that work to prevent, mitigate, and recover from any successful malicious content alterations
  • Encrypted data transfers so that conversions resulting from your content can successfully and securely go through.

This isn’t a one-time award, either. Companies must constantly show that they’re staying up to date on these standards. This requires vigilance as new threats evolve, and ongoing system updates to repel them.

Worried about the cybersecurity of your content? Choosing an ISO 27001-certified content management system can help says @Storyblok. Learn what this means here #Sponsored: Click To Tweet

In the aforementioned Storyblok study, 530 CMS users shared how they feel about the issue of security threats as they relate to their systems. Here are just a few of the interesting statistics that the survey uncovered:

  • 64.3% of respondents worry about the security of their CMS. Security is typically a high priority for most CMS users. However, we found that it’s not just an important aspect: it’s a source of genuine unease. With a majority of respondents feeling that there is reason to worry, it’s worth considering whether their choice of CMS technology can provide greater assurance that their content experience is as secure as possible.

One way to address this could be increased adoption of ISO 27001 certification among CMS tech providers. As discussed, it’s a pretty significant indicator of a highly secure system. More organizations earning these requirements will provide an easier way for users to narrow down their options when selecting a system to work with and (hopefully) worry a little less.

  • 55.5% say they experience new security issues monthly, weekly, or daily. Security threats come in all shapes and sizes. Worse still, they happen frequently – which, for most of our respondents, translates to at least monthly. And as the types of threats can vary – and may continue to evolve – they can’t necessarily be combated with the same measures. That means users need the latest innovations in cyber defense to fight them off.

This is another aspect that ISO 27001 can help with. That’s because organizations seeking the certification must undergo regular audits to ensure that they’re ready for modern threats. Choosing a certified CMS means you’re choosing an agile security force that can adapt just as quickly as the security issues themselves.

In @Storyblok’s recent survey, 55.5% of respondents report experiencing new security issues on a monthly, weekly, or daily basis. Learn how to combat these frequent threats #Sponsored Click To Tweet

1652707370 73 Protect Your Content With a More Secure CMS Sponsored

  • 46.4% have had a CMS security issue affect their content. There’s a reason why the phrase “content is king” is so popular: In the digital realm, content is how you communicate with your users, promote your brand and, ultimately, express your organization’s value. Thus, security attacks that target content can put the core of your brand identity at risk. Unfortunately, 46.4% of our respondents know what that kind of threat feels like.

Content issues can lead to a host of potential consequences. Maybe your site crashes when a customer visits, causing them to lose some faith in your brand. Or, your site content could get hacked or permanently damaged, requiring you to rebuild your organization’s identity from scratch. Simply put, security-related content issues can cause dire consequences – and as our survey results suggest, the frequency at which they occur might be higher than you think.

If you’re worried about your CMS’s security, you’re not alone. Threats are an unfortunate reality in today’s digital landscape – a fact that most CMS users are keenly aware of, even if they might underestimate the full impact it can have on their business and its content. Fortunately, ISO 27001 certification might hold some answers. As more CMSs upgrade their cyber safety, choosing those that hold themselves to international standards can help keep your online presence secure.

About Storyblok 1652707371 285 Protect Your Content With a More Secure CMS Sponsored

In a fast-evolving digital world, traditional CMSs just don’t cut it anymore. That’s where Storyblok comes in. Storyblok is a headless CMS for the next generation of content creators. It empowers programmers to easily create stellar work, thanks to highly customizable content blocks and the freedom to create the exact infrastructure they want to work with. It also equips marketers with easy-to-use visual editing tools so they can independently manage their content. That means your whole team can seamlessly create agile and reliable digital platforms. With Storyblok, the possibilities are endless.

Want to know more about how other CMS decision-makers handle their content security concerns? Storyblok’s latest study has the answers. Click here to check out the full results.

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Take back your ROI by owning your data

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Treasure Data 800x450

Treasure Data 800x450

Other brands can copy your style, tone and strategy — but they can’t copy your data.

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. 

Join ActionIQ and Snowplow to learn the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

Register and attend “Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy,” presented by Snowplow and ActionIQ.


Click here to view more MarTech webinars.


About the author

Cynthia RamsaranCynthia Ramsaran

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.

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Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai

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Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai

Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai

In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars.

Imagine browsing for your dream car on Amazon, with the option to seamlessly purchase, pick up, or have it delivered—all within the familiar confines of the world’s largest online marketplace. Buckle up as we explore the potential impact of this monumental partnership and the transformation it heralds for the future of auto retail.

Driving Change Through Amazon’s Auto Revolution

Consider “Josh”, a tech-savvy professional with an affinity for efficiency. Faced with the tedious process of purchasing a new car, he stumbled upon Amazon’s automotive section. Intrigued by the prospect of a one-stop shopping experience, Josh decided to explore the Amazon-Hyundai collaboration.

The result?

A hassle-free online car purchase, personalized to his preferences, and delivered to his doorstep. Josh’s story is just a glimpse into the real-world impact of this game-changing partnership.

Bridging the Gap Between Convenience and Complexity

Traditional car buying is often marred by complexities, from navigating dealership lots to negotiating prices. The disconnect between the convenience consumers seek and the cumbersome process they endure has long been a pain point in the automotive industry. The need for a streamlined, customer-centric solution has never been more pressing.

1701235578 44 Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai1701235578 44 Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai

Ecommerce Partnership Reshaping Auto Retail Dynamics

Enter Amazon and Hyundai’s new strategic partnership coming in 2024—an innovative solution poised to redefine the car-buying experience. The trio of key developments—Amazon becoming a virtual showroom, Hyundai embracing AWS for a digital makeover, and the integration of Alexa into next-gen vehicles—addresses the pain points with a holistic approach.

In 2024, auto dealers for the first time will be able to sell vehicles in Amazon’s U.S. store, and Hyundai will be the first brand available for customers to purchase.

Amazon and Hyundai launch a broad, strategic partnership—including vehicle sales on Amazon.com in 2024 – Amazon Staff

This collaboration promises not just a transaction but a transformation in the way customers interact with, purchase, and engage with their vehicles.

Pedal to the Metal

Seamless Online Purchase:

  • Complete the entire transaction within the trusted Amazon platform.
  • Utilize familiar payment and financing options.
  • Opt for convenient pick-up or doorstep delivery.
Ecommerce CertificationEcommerce Certification

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Hyundai’s Cloud-First Transformation:

  • Experience a data-driven organization powered by AWS.
  • Benefit from enhanced production optimization, cost reduction, and improved security.

Alexa Integration in Next-Gen Vehicles:

  • Enjoy a hands-free, voice-controlled experience in Hyundai vehicles.
  • Access music, podcasts, reminders, and smart home controls effortlessly.
  • Stay connected with up-to-date traffic and weather information.

Driving into the Future

The Amazon-Hyundai collaboration is not just a partnership; it’s a revolution in motion. As we witness the fusion of e-commerce giant Amazon with automotive prowess of Hyundai, the potential impact on customer behavior is staggering.

The age-old challenges of car buying are met with a forward-thinking, customer-centric solution, paving the way for a new era in auto retail. From the comfort of your home to the driver’s seat, this partnership is set to redefine every step of the journey, promising a future where buying a car is as easy as ordering a package online.

Embrace the change, and witness the evolution of auto retail unfold before your eyes.


Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai

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How to Schedule Ad Customizers for Google RSAs [2024]

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How to Schedule Ad Customizers for Google RSAs [2024]

It’s no wonder that responsive search ads have steadily grown in popularity in recent years. Through Google’s machine learning capabilities, RSAs provide a powerful way to automate the testing of multiple headlines and descriptions to ensure a closer match to user intent. The benefits are clear: RSAs mean broader reach, better engagement, and improved performance metrics.

However, all these benefits come at a significant (but reasonable) cost – they can be extremely difficult to manage, especially when it comes to updating ad copy to promote limited time offers.

I know this firsthand – I work with several ecommerce clients with promotions that constantly change. Not too long ago, I found myself going through the consistently tedious process of updating a client’s RSA headlines and copy. As I was making the changes, I thought to myself: “There must be a better way to update this ad copy. I shouldn’t have to use find and replace so many times while pausing and enabling my ad campaigns.”

After expressing this to my colleague, Jordan Stambaugh, the two of us agreed there must be a better way. But we’d have to make it happen. A few weeks later, we put that idea into action and created a more efficient process for updating RSA ad copy on a scheduled basis. If you want to try this process for yourself, just keep reading.

Responsive Search Ad Customizers 101: Basic Options & Execution

Before diving into the process of scheduling automatic updates for your RSA customizers, it’s essential to understand some key Responsive Search Ad fundamentals.

First, you can customize three main options within RSAs: the Attribute Name, the Data Type, and the Account Value. Each of these plays a vital role in personalizing your ads:

  • Attribute Name: This is essentially the identifier for the customizer. It is how you’ll reference the specific piece of information you’re customizing within the ad. For instance, if you’re running a promotion, you might name an attribute “Promotion.”
  • Data Type: This indicates the kind of data the attribute represents and it determines how the information can be formatted and used within the ad. Common data types include Text (for plain, non-numeric text), Percent (to represent percentage discounts), Price (to denote monetary values), and Number (for any numerical value).
  • Account Value: This is the default value for the attribute that you set at the account level. It acts as a fallback if more specific values aren’t provided at the campaign or ad group level.

For example, if you wanted to promote a 10% off discount using RSAs, you’d use the “Discount” attribute, a data type of “Percent,” and an account value of “10% off.” Then, when someone is searching for products, Google would test automatically inserting a copy regarding a 10% off promotion into your ad.

Once you’ve set up the right customization options, you can start to format your RSAs with customizers.

Here’s how:

  • Start by typing in {
  • Click on Ad Customizer then select your attribute
  • Google will populate your attributes that are already uploaded
  • For a simple offer, use the “Default text” attribute as a catch-all. This will ensure your ads run smoothly if Google can’t pull the right messaging from your RSA feed

 

 

How to Schedule Your Ad Customizers with a Feed

Now that we’ve covered the basics, let’s cover how to schedule your ad customizers.

Just follow this three step process:

1. Create the feed

Start by creating two sheets: The Parent sheet, and the Child sheet. The “Parent” sheet will act as the primary data source, while the child sheet will pull data from the parent sheet.

We’ll start by building the parent sheet. After opening the sheet, start by renaming the active tab to “Promotions.” Don’t skip this step, it’s crucial for referencing this range in formulas later on.

In your “Promotions” tab, head to the top row and label columns A, B, and C with the headers of your ad customizer attributes. For example, you might have “BrandSaleHeadline” as your attribute in column A, “text” as the Data Type in column B, and “Shop the Collection” as the Account Value in column C.

Once your headers are in place, move to cell C2. Here, you’ll input the expression =lookup(today(),F:G,E:E). This formula will play a key role in dynamically updating your RSA customizer based on the current date.

Next, go to columns E, F, and G, which will be used to manage your scheduling. In these columns, you’ll list out the different values your chosen attribute might take, alongside their corresponding start and end dates. For example, under the “BrandSaleHeadline” attribute, you might schedule various promotional headlines to appear during different sale periods throughout the year.

Here’s how your sheet might look:

Now look back at the first 3 columns on your sheet. They should look like this:

Now create a second sheet. We’ll call this sheet the Child sheet. It’s going to automatically pull in data from the parent sheet you just created, and will be the one you link to Google Ads later on.

Columns A, B and C will be almost identical to the child sheet, but we will be using a special formula later so we can automatically populate this. So, start by labeling Row 1 Column A “Attribute,” then the next column as “Data type,” then column C as “Account value.” 

Then go to C2 and use this expression to populate the right account value from the parent document: =importrange(“[PARENT DOCUMENT URL HERE]”,”Promotions!C2″)

Your sheet should now look like this:

We recommend adding a date range with default text for any days you’re  not running a promotion. In the example above, we have “Shop Our Collection” appearing as default text.

2. Input attributes

Once you have your feed created, the next step involves inputting your attributes into the Google Ads platform. This can be done either manually or through a bulk upload.

For the manual approach, navigate to “Tools & Settings” in your Google Ads interface, then go to ‘Setup’ followed by “Business Data.” Here, you’ll find an option for “Ad Customizer Attributes.” Click the plus sign to add your attributes. It’s crucial to use the same attribute names that you’ve established in your Parent Google Sheet template to ensure consistency and proper data synchronization.

 

 

Alternatively, if you prefer the bulk upload method, again head to “Tools & Settings.” This time, select “Bulk Actions” and then “Uploads.” For this process, you only need to upload columns A to C from your template. 

Be aware that it might take some time for your uploaded attributes to be reflected in the business data section of Google Ads.

3. Set up an automatic schedule

At this point, you’ve almost finished scheduling your ad customizers. Navigate to Tools & Settings, then Bulk Actions, then Uploads, then click the Schedules tab at the top. Select your Child Google Sheet as the data source, and share your Google Sheet with the appropriate email.

 

 

And there you have it – Google will automatically pull in the data you populated in the sheets into your RSAs.

Common Challenges When Scheduling RSA Ad Customizers

When we test these sheets with our clients in the wild, we’ve uncovered five common challenges. Be on the lookout for these issues – solving them before they happen can save you a lot of trouble down the line.

Not scheduling your upload when the site changes 

The first and most significant hurdle is the mismatch between the scheduled data upload and website content updates. For instance, if the Google Sheet is set to upload at 11 am, but the website changes occur at 3 pm, there’s going to be a discrepancy where the wrong message could be displayed for several hours, or new messaging could appear prematurely. Conversely, if the website updates happen before the scheduled sheet upload, outdated promotions might linger until the new data is imported. Synchronizing these schedules is crucial; it’s best to align them so updates occur simultaneously.

Skipping QA during a message change

Another pitfall is neglecting quality assurance (QA) during message updates. It’s vital to regularly check the business data section to verify that the correct values are in place post-update.

Issues with the IMPORTRANGE function

Then there’s the technical aspect of setting up the IMPORTRANGE function correctly in the Google Sheets template. The ‘child’ template must reliably pull data from the ‘parent’ sheet. If this function isn’t configured correctly, data won’t be imported as needed.

Not sharing access of the Google template for automatic uploads

Pay attention to your access permissions for the Google Sheets template. Google will prompt you with the email address that needs permission to access the ‘child’ sheet for automatic uploads. Overlooking the sharing of your sheet with this address will prevent the system from working.

Having date range gaps in your parent sheet

Lastly, a common oversight is leaving date range gaps in the ‘parent’ sheet. Every single date must be accounted for without overlaps. A practical tip is to have an ‘evergreen’ backup message ready, scheduled to run continuously, ideally through the end of the year, to cover any potential gaps.

Conclusion

Leveraging Google Sheets in conjunction with Google Ads to schedule RSA ad customizers is a game-changer for managing dynamic promotional content. This process not only streamlines your workflows but also ensures that your ads remain relevant and up-to-date, reflecting current promotions without the need for constant manual intervention. 

By adopting this method, you’ll save significant time and effort, allowing you to focus more on strategy and less on the minutiae of ad copy updates. Give it a try and experience a more efficient way to manage your RSAs, keeping your campaigns fresh and engaging with minimal hassle.

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