Provided by Storyblok.
Security can be a complex thing. Malicious actors are constantly refining their destructive tools, meaning the rest of us have to keep refining our defenses. If you’re like most content management system (CMS) users, this isn’t news: In a recent study conducted by Storyblok, 80% of respondents ranked security as very or extremely important.
Those users also put a lot of trust in their content management systems and tools: As the same study revealed, 78.1% of respondents believe that CMSs take security seriously enough. However, that still leaves a lingering question: How can you be sure that your chosen system will account for every measure necessary to safeguard your content? With respondents ranking the average impact of security issues as 63.6 out of 100, can CMS users really afford to rely on their technology when it comes to content cyber safety?
While many of the technical aspects of managing CMS security will be handled by your IT department, it’s helpful for content marketers to be aware of how cyber safety concerns can impact their brand’s content experience – and what can be done to protect it.
Storyblok’s recent study sheds a little bit of light on the situation. Let’s take a closer look at how security threats can impact your system, how you can prevent them, and how other decision-makers in the industry are tackling the issue.
In 2020 alone, there were 18,325 new common IT vulnerabilities and exposures worldwide. It’s a reflection of an unfortunate truth: Staying safe requires constant vigilance. If you can’t keep up, countless potential threats could negatively impact your enterprise. A few examples include:
- Malicious content changes that can alter assets on your site and damage your brand reputation
- Serious SEO dips can occur if you need to delete compromised content from your site entirely
- Injected malware in content could lead to customers clicking malicious links that originate on your website.
Yet, it’s not enough to simply be aware of these security threats; you also need to know the best ways to counteract them. As an organization, one of the most effective ways to combat these issues is through your choice of technology platforms. But unless you work directly with these (typically) highly technical safety measures, you’re probably not aware of every specific need that a CMS must satisfy to keep your content secure. This can make it hard to know if your system truly delivers the protections you need.
Furthermore, if you should ever find that your CMS isn’t as safe as you need it to be (heaven forbid you discover this through your own security breach), implementing and learning to use a new one will likely be costly and time-consuming.
Any way you slice it, you’ve got to be confident that your CMS will keep your brand – and the value of its content – free from the damage security threats can pose. But if you don’t know quite what that means, how do you know if you’re working with the right system in the first place?
As content management technology becomes more powerful, so do the potential security threats says @Storyblok. Check out a few ways that you can safeguard your digital content #Sponsored Click To Tweet
The good news is that you don’t have to be well-versed in cutting-edge cyber security to keep your content experience secure. That’s what the International Organization for Standardization (ISO) is for. Its ISO 27001 collection of standards for managing information security is of particular interest here: Organizations that follow these standards can apply for certification, which shows that they’re in line with the technological safety requirements held by leaders from across the global community.
As you might imagine, proving your business measures up to such meticulous standards doesn’t make this an easy certification to earn. Companies must pass rigorous tests to ensure they’re doing everything they can to protect their customers. Some things that the audits check for include (but are not limited to):
- Access controls that closely keep track of those who have access to company assets, making unauthorized changes to your content less likely to occur
- Top-tier information security practices that work to prevent, mitigate, and recover from any successful malicious content alterations
- Encrypted data transfers so that conversions resulting from your content can successfully and securely go through.
This isn’t a one-time award, either. Companies must constantly show that they’re staying up to date on these standards. This requires vigilance as new threats evolve, and ongoing system updates to repel them.
In the aforementioned Storyblok study, 530 CMS users shared how they feel about the issue of security threats as they relate to their systems. Here are just a few of the interesting statistics that the survey uncovered:
- 64.3% of respondents worry about the security of their CMS. Security is typically a high priority for most CMS users. However, we found that it’s not just an important aspect: it’s a source of genuine unease. With a majority of respondents feeling that there is reason to worry, it’s worth considering whether their choice of CMS technology can provide greater assurance that their content experience is as secure as possible.
One way to address this could be increased adoption of ISO 27001 certification among CMS tech providers. As discussed, it’s a pretty significant indicator of a highly secure system. More organizations earning these requirements will provide an easier way for users to narrow down their options when selecting a system to work with and (hopefully) worry a little less.
- 55.5% say they experience new security issues monthly, weekly, or daily. Security threats come in all shapes and sizes. Worse still, they happen frequently – which, for most of our respondents, translates to at least monthly. And as the types of threats can vary – and may continue to evolve – they can’t necessarily be combated with the same measures. That means users need the latest innovations in cyber defense to fight them off.
This is another aspect that ISO 27001 can help with. That’s because organizations seeking the certification must undergo regular audits to ensure that they’re ready for modern threats. Choosing a certified CMS means you’re choosing an agile security force that can adapt just as quickly as the security issues themselves.
- 46.4% have had a CMS security issue affect their content. There’s a reason why the phrase “content is king” is so popular: In the digital realm, content is how you communicate with your users, promote your brand and, ultimately, express your organization’s value. Thus, security attacks that target content can put the core of your brand identity at risk. Unfortunately, 46.4% of our respondents know what that kind of threat feels like.
Content issues can lead to a host of potential consequences. Maybe your site crashes when a customer visits, causing them to lose some faith in your brand. Or, your site content could get hacked or permanently damaged, requiring you to rebuild your organization’s identity from scratch. Simply put, security-related content issues can cause dire consequences – and as our survey results suggest, the frequency at which they occur might be higher than you think.
If you’re worried about your CMS’s security, you’re not alone. Threats are an unfortunate reality in today’s digital landscape – a fact that most CMS users are keenly aware of, even if they might underestimate the full impact it can have on their business and its content. Fortunately, ISO 27001 certification might hold some answers. As more CMSs upgrade their cyber safety, choosing those that hold themselves to international standards can help keep your online presence secure.
In a fast-evolving digital world, traditional CMSs just don’t cut it anymore. That’s where Storyblok comes in. Storyblok is a headless CMS for the next generation of content creators. It empowers programmers to easily create stellar work, thanks to highly customizable content blocks and the freedom to create the exact infrastructure they want to work with. It also equips marketers with easy-to-use visual editing tools so they can independently manage their content. That means your whole team can seamlessly create agile and reliable digital platforms. With Storyblok, the possibilities are endless.
Want to know more about how other CMS decision-makers handle their content security concerns? Storyblok’s latest study has the answers. Click here to check out the full results.
Daily SEO Fix: Competitive Link Research
Link research is an essential pillar of an SEO strategy, but competitive link research can help you get a leg up. It’s vital for websites to not only know about their own link profile, but to also have an effective strategy in place to stay relevant against competitors.
Hopefully at this point, you know who your competitors are, and hey, that’s half the battle. If you still aren’t sure, check out our Competitive Research tool in Moz Pro. This tool can help you find out exactly who your competitors are, the keywords they rank for and what their top performing content is.
If you would like to understand our Competitive Research tool more, and learn how it can be used to your advantage, feel free to book a Moz Pro Kick Off Call with a member of Moz’s Onboarding Team below.
So, why do we want to conduct “competitive link research”?
Learning how others are performing can help guide your own linking strategy, and you may discover tactics that you haven’t considered before.
There may be opportunities and gaps in your competitor’s link profile, which you can identify and slot yourself into.
You will know what types of content perform well, and from there can make your content 10x better than your competitors!
Your analysis will help you understand more about the audience you are trying to speak to.
A comprehensive backlink strategy can aid you in ranking higher on the SERP.
If you’re seeking guidance on how to build an SEO competitive analysis framework, check out Moz Academy’s SEO Competitive Analysis Certification. This coursework covers everything you need to know to confidently implement an effective strategy, and you’ll earn your Moz Certification, which you can display on your LinkedIn profile!
In the following videos, the Moz team will show you workflows and other tips and tricks within the Moz Pro tool set that will help you with your competitive link research analysis.
Link Gap Analysis: Link Intersect
Link gap analysis is a popular tactic amongst SEOs. It involves comparing your own link profile to that of your competitors, and finding the gaps that exist. They could be getting backlinks from several websites that you aren’t receiving any from — this could be a golden opportunity — another way to compete with your top competitors.
In this video, Emilie will show you how to use Moz Pro’s Link Intersect tool to find out this information.
Discover Linking Domains with SERP Analysis
In the Moz Pro Keyword Research tool, there is a functionality where you can search a keyword, and the top ranking pages for that keyword will show. But, there is so much more to this function.
In this video, Varad will show you those ranking pages, as well as the domains that are linking to that particular page. Get ready to soar from there!
Use Page Optimization to Find Content Suggestions
Moz’s Page Optimization tool is primarily used to see what improvements may need to be made to a page, as well as keyword placement on a page. When you dive a bit deeper into this particular tool, you’ll find that Moz offers content suggestions to you, including URLs that are ranking for the keyword you first queried. Identifying these top ranking URLs is a great way to see what kind of content you should also be creating.
In this video, Rachel will show you what you can do with this new found information and how it can help your link research.
Find Backlinks to Competitor’s Broken Pages
Analyzing the backlinks on a competitor’s broken page is another tactic that SEOs are using, that you may not have been aware of. There are hidden opportunities within these broken pages that are just waiting to be discovered.
In this video, Arian will show you exactly how you can find those broken pages within Moz Pro’s Link Research tool.
Discovered & Lost Backlinks
Another gem within the Moz Pro Link Research tools is the ‘Discovered & Lost’ section. This section will show you all of the new backlinks that Moz has found linking to your competitor in the last 60 days, as well as backlinks that have been lost. This can be insightful information when working on your own backlink building.
In this video, Eoin shows you how you can use this functionality to up your Link Research game.
If you’d like to continue learning about Competitive Research, check out our previous Daily SEO Fix on Competitive Keyword Research for some great insights into a competitive keyword research strategy.
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