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THE X FACTOR – Do You Have It?



THE X FACTOR - Do You Have It?

What makes an influencer, speaker, mentor, or leader successful? What’s different about them?

Is it the mysterious “X-FACTOR??”

Our friend, financial expert, master influencer, teacher, breakthrough mentor, and fellow digital marketer – Kris Krohn- is definitely qualified to speak on the subject and weighed in on the topic to discuss his philosophy on how to develop the X-factor and what that really means.

Kris shared that having the X factor comes down to the skills you become proficient in. The ability to possess what some call “the X-factor” occurs when skills develop and build layer upon layer.

Malcolm Gladwell said, “It takes 10,000 hours of deliberate practice to become an expert.”

It’s not by luck that you become successful. Typically you’re not just “born with it.” Everyone’s ability to become an expert depends on the hours of mastery they put into it.

In Kris’s case, he first became an expert in sales. He started as an entry-level telemarketer working on commission and developed the skills to sell. He moved his way up in the company and became more valuable. That was the foundation for his next big move.


He then began buying real estate. However, at first, he didn’t have the money to get started, so he sold the idea of investing to others who financed the deals. His ability to sell propelled him into this next phase of building his real estate portfolio to hundreds of homes (and now thousands).

Once he had mastered sales and real estate, he knew he wanted to get his time back. He began developing his skills in business and learned how to delegate and hire out the work. Now Kris invests in hundreds of companies because his level of knowledge is so extensive. He often partners with businesses to help them grow and scale.

May 10th at 5PM Meet Kris Krohn

Once Kris had become an expert in sales, real estate, and business it was time to develop his ability for speaking. It was a rocky start. He was scared and nervous and didn’t know how to pull it off. Eventually, after some practice, mistakes, and getting back up again, he was up to 3-4 presentations a week. He religiously presented that frequently for years.

He’s now done over 1,000 presentations and is an incredible speaker, teacher, and breakthrough mentor.

Now that he was an expert in sales, real estate, business, and speaking, it was time to take his skills to the world by leveraging social media.

Kris learned how to spend 3 hours a week creating content to produce millions of organic views around the world. He now has millions of followers across his social media platforms and doesn’t plan to slow things down any time soon.

Kris’s next target was marketing, funnels, and monetizing his following. He learned as much as he could, implemented, and found great success as he grew his marketing company to 9-figures. While Kris continues to progress, he helps other businesses and influencers share their message to the world and monetize their courses, products, and various offers.

Kris admits that developing the X-factor takes time and dedication. He currently has a list of 17 skills he feels he has developed to the level of proficiency, some of those being physical fitness, optimal health, a dedicated, selfless marriage, a loving father and provider (and the list goes on!) Kris plans to work his way to proficiency in 100 areas of life.

What can we learn from the example Kris Krohn has set?


Having the X-factor doesn’t happen overnight – BUT, that doesn’t mean you can’t have HUGE success before you become your superhuman self.

Kris works every day to get just a little bit better at a certain skill until eventually he’s mastered it. He aims to win every single day.

It’s about taking step after step until you’re at the top of the mountain (and then finding another mountain to climb).

What’s the playbook for how you stand on the shoulder of giants?

Become a giant.

Every day ask yourself, “what am I mastering?” And, “what are the benefits of it?”

If you can laser focus on what you’re trying to master, you’ll conquer it that much faster.

Kris shared that recently he closed on a massive business deal with a solar company because in 2 hours he was able to map out a plan for them to double their business in 3 months.


At that moment he thought, “how did I get here?”

It was through the mastery of many skills that he was able to spend only 2 hours of his life and make more money than most people earn in years.

Mastery of sales, speaking, breakthrough training, finance, business, real estate, profit sharing, and social media all came together in a perfect storm that day.

So the question we should all ask ourselves is, “what X-factor/skill do I want to develop that will turn me into a superhuman?”

That’s for everyone to decide for themselves!

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Content Marketers Share Salaries, Career Paths, and More in 2023 [New Research]



Content Marketers Share Salaries, Career Paths, and More in 2023 [New Research]

What’s it like to work in content marketing? Is it a rewarding career? Does it pay well? What’s the career trajectory?

You certainly know your answers to these questions. But, until now, little industry research has dived into content marketing careers.

We set out to find answers. Our goal is to help content marketers understand their opportunities and positions – and help companies develop meaningful roles and the resources and opportunities to retain them.

So, earlier this year, we asked content marketers about their work satisfaction, career development, and salary expectations.

More than 1,100 content professionals had their say. You can read the full story – including salary breakdowns by role, gender, and generation – in the Content Marketing Career & Salary 2023 Outlook (gated).

New @CMIContent survey of #content pros gives a 2023 outlook on careers and salaries, says @EditorStahl. #ContentMarketing Click To Tweet

Let’s take a sneak peek at some of the intriguing findings.


You (mostly) like your content marketing jobs

More than half of the content pros (56%) tell us they’re very or extremely satisfied with their current position.

One content marketer explains: “I can be creative while being tied to business impact. Content marketing offers the fulfillment and growth of a creative career with the stability and compensation of a corporate career. It’s the best of both worlds, and it’s sometimes hard to believe it’s possible.”

Another offers this explanation: “I love seeing all the pieces come together; how great words and innovative designs can affect and influence consumers and audiences. And I love working behind the scenes, getting to turn the cogs of the content machine.”

Satisfaction rates stay roughly the same from millennials to Gen Xers to baby boomers. (We had too few Gen Z respondents to report on their segment with confidence.)

Of course, that’s not to say the job is easy. When asked about stress levels, 24% of content marketers say they are “very” or “extremely” stressed.

24% of #content marketers say they are very or extremely stressed, according to @CMIContent #research via @EditorStahl. #ContentMarketing Click To Tweet

One survey taker explains, “The pace of work can be relentless. Just when you’ve completed one big project, another is right behind it.”

And some kudos go to employers. A significant majority (74%) said they feel their employers care about their stress levels and mental health.



You’re well educated – and eager to learn more

Among the surveyed group, one in three has a master’s, doctorate, or another advanced degree. As you probably know from your and your colleagues’ career pathways, people come into content marketing from many backgrounds (some come from multiple fields), including:

And content marketers are eager to expand their knowledge base:

  • Over 45% want to advance their skills in SEO, data analytics, audience development/segmentation, and integrating new technologies.
  • 40% show interest in honing their writing and editing skills.
  • One in three wants to hone their audio and video skills (filming, editing, and production).

Content Marketers Interested in Learning These Skills

Content marketers clearly rank high on the “digital dexterity” scale – the ability to learn new skills and adapt to new environments. That’s a sign of an adaptable, resilient workforce ready to meet whatever the future brings.

As Jean-Marc Laouchez, president of the Korn Ferry Institute, says in a Computerworld article: “Constant learning – driven by both workers and organizations – will be central to the future of work, extending far beyond the traditional definition of learning and development.”

And yet, many content marketers are looking for new positions

Content marketers like their jobs and are ready to learn. And yet, most (57%) say they plan to find another position within the next year or are unsure about their next steps.

Looking at it from another angle: Only 43% say they won’t be looking for a new job in the next year.

Only 43% of #content marketers say they won’t be looking for a new job in 2023, according to @CMIContent #research via @EditorStahl. #ContentMarketing Click To Tweet


Will Content Marketing Turnover Remain High in 2023?

What’s driving this restlessness? Is it a persistent echo of the Great Resignation? Or a wave of “quiet quitting” in content marketing?

I don’t think so. Instead, the research points to something at the heart of content marketing careers.

Content marketing lacks a clear career path

The data highlights a troubling phenomenon: Only 23% of content marketers say they have a clear path for advancement inside their current company.

Nearly all the rest (69%) say they must leave their companies to advance or simply can’t visualize the path forward. (A small share – 8% – say they’ve reached the pinnacle of their careers and aren’t looking for advancement.)

Many Content Marketers See No Clear Career Path

This isn’t a new phenomenon. Robert Rose, our chief strategy advisor, has written about this problem: “Content marketing is growing exponentially. But the advancement ladder for content practitioners is missing most of its rungs.”

Companies that don’t address the content marketing career ladder will struggle to keep these highly educated, adaptable employees.

Where to?

Content marketers want better-defined career paths and are eager to advance their skills. So, where to begin nurturing their ambitions? With dialogue.

If you’re an individual contributor on a content team, speak up about your needs and wants.


If you’re a team leader, involve your creative, results-driven professionals in open, honest conversations. Invite them to help shape their career paths based on their aspirations. Then partner with HR and executive leadership to provide what they need to achieve their goals.

After all, investing in their future also pays off for the brand.

Content Marketing Career & Salary 2023 Outlook offers more insights into:

  • Content marketers’ income
  • Unique career priorities by age and gender
  • Advice on how companies can recruit and retain the best content marketing talent

I hope you’ll download the e-book to learn more. In the meantime, I’d love to hear from you. How do these findings align with your experience? What would you tell the next generation about content marketing as a career? Let me know in the comments.

Get the latest Content Marketing Institute research reports while they’re hot – subscribe to the newsletter. 

Cover image by Joseph Kalinowski/Content Marketing Institute

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