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Web analytics: above and beyond Google Analytics

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Does your company use Google Analytics to analyze its website traffic? Google Analytics is one of the most popular, if not the most popular, website analytics tools available today. It’s not the only such tool, however, nor the most powerful. Several web analytics tools you can use to supplement Google Analytics—and several go well beyond what Google Analytics can do.

Key takeaways

  • Web analytics track visitors to your website and their onsite behavior
  • Google Analytics is the most popular web analytics tool available today—and it’s free
  • You can use a variety of tools to supplement Google Analytics’ reporting, including Clicky, Hotjar, Hubspot, Mixpanel, Optimizely, Raven Tools, SE Ranking, SEMRush, Smartlook, and Statcounter

Understanding web analytics and Google Analytics

Web analytics uses various tools to track website visitors and their behavior. The goal is to use that data to improve the user experience—and encourage those users to stick around on your site for longer periods.

Google Analytics is one of the longest-lived website analytics tools available today. Google launched Google Analytics in 2005 and has steadily grown its user base since then. Google Analytics is the most popular web analytics tool today, used by more than half of the top 10,000 websites. 

Google Analytics is free to use. Website developers insert a short snippet of code on each page to track a variety of important metrics, including:

  • Users
  • Sessions
  • Pageviews
  • Average time on page
  • Bounce rate
  • Entrance points
  • Exit rate

 

How to go beyond Google Analytics with other web analytics

Google Analytics is good for tracking basic web metrics, such as number of visitors and bounce rate, but other tools offer more in-depth traffic analysis. When you want to know not just how many people are visiting your website but who they are, where they’re coming from, and what they’re doing while they’re there, check out these other web analytics tools. You can use these tools, presented here in alphabetical order, in conjunction with or instead of Google Analytics.

Clicky

Clicky tracks many web analytics in real time. It tracks many of the same fundamental metrics as Google Analytics but offers several additional analytic tools, including uptime monitoring, visitor and action logs, and heat mapping. It’s a privacy-focused web analytics tool and is fully GDPR compliant. 

Clicky offers a free plan with limited functionality and more full-featured paid plans that run from $9.99 per month on up.

Hotjar

When you want a better understanding of how visitors navigate your website, consider Hotjar. This web analytics program uses various tools to track the customer journey, including conversion funnels, heat maps, and user recordings. 

Hotjar’s Basic plan is free, with paid plans running from $32 per month.

Web analytics above and beyond Google Analytics

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Hubspot

Hubspot is a justly popular all-in-one web and marketing analytics tool. It goes beyond basic web analytics to include customer relationship management (CRM), lead generation, marketing automation, and customer feedback management. Its web analytics features include:

  • Adaptive testing to optimize your website’s performance
  • Content attribution reporting to analyze the impact of your website
  • SEO recommendations

Hubspot offers a free version with limited functionality and several paid versions, starting at $25 per month. 

Mixpanel

Mixpanel augments Google Analytics with a full suite of powerful product analytics. These product analytics, designed to improve product development and convert more users, include:

  • Account funnels
  • Data management
  • Event tracking 
  • Group analytics
  • User behavior analytics

The basic Mixpanel plan is free, with more fully-featured plans priced at $25 per month and up.

Optimizely

Optimizely is a digital experience platform that includes, in addition to other useful features, robust web analytics. The Optimizely platform includes a headless CMS, media management, project management, personalization, A/B testing, and AI-generated insights.

Optimizely offers a variety of plans for different uses, including plans for:

  • Content management
  • Content marketing
  • Ecommerce
  • Feature experimentation
  • Web experimentation 

Raven Tools

Raven Tools automates SEO and marketing reporting. You identify what you want in each report, and Raven Tools runs those reports automatically when you specify. The latest version includes deeper competitive insights and enhanced visualization.

Raven Tools offers different versions for different-sized businesses. Plans run from $39 per month to $399 per month.

SE Ranking

SE Ranking is an all-in-one SEO tool that offers many important web analytics features. Its SEO functionality includes the following:

  • Backlink checking and monitoring
  • Competitive SEO/PPC research
  • Insight website auditing
  • Keyword grouper
  • Keyword rank tracking
  • Page changes monitoring

SE Ranking plans run from $39.20 to $191.20 per month.

SEMRush

SEMRush might be the second most-used web analytics tool after Google Analytics. It’s also one of the more expensive tools—but well worth it, according to many users. 

SEMRush is a powerful tool that includes both SEO and web analytics functionality. SEM Rush tracks: 

  • Backlink gap
  • Display advertising
  • Keyword gap
  • Organic keyword and traffic 
  • Paid keyword and traffic 
  • Position tracking
  • Social media

In addition, SEMRush’s “drag and drop” reporting makes it easy to create powerful custom reports with just a few clicks of the mouse. Pricing runs from $119.95 per month to $449.95 per month. 

Web analytics above and beyond Google Analytics

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Smartlook

Smartlook moves beyond web analytics into the world of behavior analytics. It records user sessions on your website and combines them with powerful event-based analytics to qualitatively track user behavior. You’ll learn the following:

  • Where users drop off
  • Why users drop off
  • How users use your site
  • Most crucial page elements

Smartlook works with Google Analytics and other web analytics tools. There’s a free version available, along with paid versions running from $39 per month on up.

Statcounter

Statcounter is an easier-to-use version of what Google Analytics offers. It tracks basic web analytics via an easy-to-use dashboard and simple interface. Use Statcounter to track page views, visitors, sessions, and other key traffic metrics. There’s even a live visitor feed to watch what users do on your site in real-time.

Statcounter offers two versions a free Basic plan and a Premium plan that costs $18 per month. 

Get web analytics PLUS with Optimizely 

Optimizely supplements Google Analytics with a full range of analytics for B2B and B2C e-commerce, content management and marketing, and feature and web experimentation. Our visual editor lets you easily make changes to a web page without coding. You can even launch A/B tests with the click of a button and analyze the results with our sophisticated statistics engine. It’s all about identifying the right content for your users—and then optimizing it to maximize monetization.

Contact Optimizely today to learn more about optimizing your conversion rate with A/B testing.


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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for).

The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.

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Salesforce rolls out new edition of Marketing Cloud for small businesses

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Salesforce summer 2023 release: The business executive's guide

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses.

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations.

Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation

Salesforce developed the new edition by looking at the most common use cases for which small businesses frequenty don’t have the people or resources. This includes things like personalizing campaigns and advanced testing.

The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Marketing Cloud Growth will initially be available in the U.S. and Canada and is expected to roll out to Europe, the Middle East and Asia by the end of the year.

Why we care. First of all, small businesses need all the help they can get. This creates an opportunity to start using AI within a centralized marketing workflow rather than importing content from independent generative AI tools. Perhaps it’s also a sign of Salesforce moving to compete with platforms (can we say HubSpot?) that more overtly court SMB clients.

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Elevate Your YouTube Channel: Top 4 Video Editing Tools

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Elevate Your YouTube Channel: Top 4 Video Editing Tools

Elevate Your YouTube Channel Top 4 Video Editing Tools

Launched in 2005, YouTube now stands as the second largest search engine after Google.

Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones.

Owing to the large number of video content available on the platform, you want to ensure that yours stands out.

To make it happen, you need to master effective content creation tips, use fantastic lighting, and invest in powerful video editing software.

There are tons of editing tools on the market that promise amazing results. 

To help you cut through the noise, I’ve curated a list of the 4 best YouTube video editing software.

Whether you’re a beginner or a pro, there’s something for you. Keep reading.

1. Movavi Video Editor

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Top on the list is the Movavi Video Editor, one of the best YouTube video editing software for beginners.

It enables you to create compelling videos using advanced tools like audio correction, motion tracking, and chroma key without requiring any technical knowledge.

Additionally, you’ll find several ready-made YouTube intro videos and a large library of background music and audio clips.

Although the user interface is easy to navigate, Movavi still provides video tutorials to make you feel confident while editing.

Movavi runs on Windows (versions 7 to 11) and Mac OS X (10.15 or higher).

Key Features

  • AI background remover: Replaces backgrounds without a green screen
  • AI motion tracker: Sticks effects and images on moving objects
  • Precise frame cuts: Makes cuts with precision and attention-grabbing montages in one click
  • Color correction: Boosts colors so viewers can stay glued to your YouTube channel
  • Overlay effect: Offers 13 blending modes to create professional-looking videos
  • 4k resolution: Saves videos in ultra-high quality form
  • YouTube Integration: Saves you time by sharing videos directly to YouTube

Pricing

Movavi offers a generous free plan and three paid plans with different sets of features. Here are the prices for various plans it offers:

  • Free
  • Video Editor: $49.95/year
  • Video Editor + Effect Packs: $155.95/year
  • Video Suite + Effect Packs: $94.95/year
1708399564 966 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399564 966 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Easy to use

Tool Level

Beginner/Intermediate

2. Adobe Premiere Pro

1708399565 365 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 365 Elevate Your YouTube Channel Top 4 Video Editing Tools

If you’re looking for the best YouTube video editing software that can transform a basic clip into a ready-to-upload video, Adobe Premiere Pro is your best bet. 

It integrates with all the apps in Adobe Creative Cloud to help you streamline your workflow.

Adobe Premiere Pro boasts an extensive range of features, from color correction tools and visual effects to collaboration tools for teams. 

Also, you can optimize the export settings to preserve the quality of your YouTube videos when you share them online. 

Although Premiere Pro is popular among professional video editors, follow the video steps for beginners provided on the platform to learn how to use it. All you need is a powerful computer and willingness to study the available tutorials.

The app is compatible with Windows (10 or later) and macOS Monterey (version 12 or later).

Key Features

  • Text-based editing: Removes pauses with ease
  • Project templates: Retains assets, colors, and branding across multiple projects
  • Speech-to-text conversion: Automatically creates captions and transcripts in over 18 languages
  • Auto reframe: Automatically detects and adjusts aspect ratios to easily upload videos to YouTube
  • Adobe stock library: Offers access to stock video footage, photos, and over 75,000 audio tracks and remix the length to fit your video

Pricing

Adobe Premier Pro offers two paid plans. Here are the details:

  • Premiere Pro: $29.99/month
  • Creative Cloud All Apps: $59.99/month
1708399565 222 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 222 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Has a steep learning curve

Tool Level

Intermediate/Advanced

3. Shotcut

1708399565 295 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 295 Elevate Your YouTube Channel Top 4 Video Editing Tools

Available on Linux, Windows, and macOS, Shotcut is a comprehensive YouTube video editing software solution. 

It supports various video and audio files, including AVI, WAV, and MP4.

The video editing software is great for complex projects as it allows you to combine several audio, image, and video files into one video. 

Also, editing on the platform doesn’t follow a chronological order; you can make changes at any point.

Shotcut may not be the best editing tool for new content creators because of the learning curve. 

However, the platform has a video editing guide, including a community of Shotcut users who are willing to assist you.

Key Features

  • Native timeline editing: Supports all video and audio formats, including 4k and 8k resolutions
  • Cross-platform editing: Gives you the option to start a project on macOS and switch to Windows without hassles
  • Video effects: Offers built-in effects like auto-rotate, white balancing, timeline fader, and 360° video filters, without installing any plugins
  • Display and monitoring: Ability to preview videos in low resolution to improve the speed of real-time effects
  • Keyframing: Option to define the start and finish points of effects along the video timeline such as transition, sound, and brightness or contrast

Pricing

 Shotcut is completely free to use as it’s an open-source software solution

Usability

It has a steep learning curve

Tool Level

Intermediate

4. Lightworks

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If you’re looking to create the best videos in a short time, Lightworks is the way to go. 

It’s the best YouTube video editing software for beginners who are willing to learn video editing as they grow their YouTube channels.

Similar to Shotcut, the platform is loaded with all the tools you need to go from a beginner to a pro.

You can edit, color correct, add titles, and more using the drag-and-drop interface. 

Also, it’s compatible with YouTube video format and resolution for ease of uploading content.

All versions of Lightworks can work on Windows (8 and later), macOS (10.14 and later), and Linux.

Key Features

  • Universal timeline: Accommodates video footage of any quality, size, or frame rate
  • Flawless audio editing: Offers various audio effects and the option to sync with video for an immersive experience
  • Visual effects: Offers a simplified suite of over 700 customizable motion graphics and titles for easy to advanced editing
  • Easy export and share: Allows you to share videos on YouTube directly from the platform

Pricing

Here are the pricing plans offered by Lightworks.

  • Free
  • Create: $9.99/month
  • Pro: $23.99/month
1708399565 484 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 484 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Easy to use

Tool Level

Beginners/Intermediate/Advanced

Pro Tip: According to Attrock guide, the best video maker can offer training resources for non-technical users. This is particularly designed for video marketers who have no high skills in video creation and editing.

Choosing the Best YouTube Video Editing Software

Getting the best YouTube video editing software shouldn’t cost a fortune. 

Platforms like Shotcut and Lightworks offer free tools for both beginners and expert editors.

However, if your YouTube channel is already monetized and you’re willing to spend money on a super-advanced tool, Premiere Pro will be ideal.

Lastly, if you’re ready to level up your video editing game, try Movavi today. You’ll save money while accessing advanced editing features.


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