MARKETING
What Makes Facebook Ads Better than Google AdWords
Google and Facebook are two well-known platforms in the digital space. However, the targeting capabilities and audience size of Google and Facebook ads are excellent, so it can be challenging to choose between the two. To help you make a smart choice between Facebook and Google ads, we have listed a detailed guide; read the article to find the difference between the two.
Google and Facebook ads are the leading pay-per-click ad platforms. Google ads are the best for products, services, and brands that people are mostly searching for, whereas Facebook ads are perfect for products and services that the target audience isn’t necessarily browsing for but is likely interested in. Let’s explore every detail about the two, from what it is to the benefits and differences in this article.
What are Facebook Ads?
Facebook is a powerful social platform for businesses and individuals to advertise. With more than 2.93 billion monthly active users in 2022, Facebook is one of the most used online social networks.
Facebook advertising entails running and creating ad campaigns using the Facebook ads manager tools to reach the target audience based on the demographics, profile data, and location. You can choose where you want to run the ads, either on Instagram, Facebook, the audience network, or the target device.
It enables you to analyze and track the performance of the ad campaigns in line with business needs. Facebook ads are for hosting brand engagement and awareness, driving traffic, increasing reach, creating awareness, and generating leads.
Advantages of Facebook Ads
- Reach a wider audience;
- Align with both B2B and B2C businesses;
- Audience transparency;
- Competitor targeting;
- Variety of ad formats;
- Psychographic targeting;
- Drive traffic directly to your site;
- Full-funnel targeting with multiple forms of engagement.
Facebook ads show your advertising to an audience that would match the description. This is where Facebook ads have the edge over Google ads. By leveraging these ads, you can reach more users with a better CTR.
What are Google Ads?
Google handles more than 3 million searches per minute, 228 million searches per hour, 5.6 billion queries per day, and 2 trillion searches per year. Google ads are the best advertising platform that works actively on the auction system. This takes place each time a user performs keyword research. You need to optimize the bid amount and quality score while creating the Google ads and make them appear on the top with a keyword you choose.
Advantages of Google Ads
- Harness intent;
- Boost reach;
- Helps you have full control of campaigns at all times;
- Bring the budget to the table;
- Get quicker results;
- Build brand awareness.
Google ads offer quite simple text-based ads on search engines. It has evolved to consist of features that improve clickthrough rates like contact details, shopping functions, mobile optimization, and more. Google ads boast an interface laced with features such as search term report, auction insights, ads editor, and more.
Google Ads is developed by Google to serve as an online advertising platform where advertisers bid to display product listings, brief advertisements, or videos to web users/visitors. Facebook Ads, on the other hand, is an online advertising platform majorly used for paid social campaigns on Facebook.
Difference Between Google Ads and Facebook Ads
Google and Facebook have extended their reach to all corners of the web. Google network has reached more than 90% of people online, whereas the searches in its proprietary engine have topped a trillion. Facebook is the most extensive social channel, with billions of users.
Marketers are no strangers to Facebook and Google networks; they know well that it’s worth dollar advertising. There are various differences between the two; explore differences between Google Ads and Facebook ads to make the smart choice between the two.
Facebook Ads |
Google Ads |
|
Buyer Intent | More suitable for brand awareness | More suitable for purchase intent |
Audience Targeting | Granular audience targeting by interests, demographics, behaviors, and more | Comprehensive targeting by keywords with demographics targeting capabilities |
Cost | Get more clicks and exposure for lower costs | Pay for clicks, but users are likely to convert |
Size of Audience | Around 2 billion daily active users | More than 3 billion searches every day |
Audience Engagement | Around 50% of marketers agree that the audience is likely to engage with Facebook ads | Almost 45% of marketers stated that their audience is likely to engage with Google ads |
Ad Placements | Messenger ads | Shopping ads |
Works Best | Social component and Low-cost products | High-cost products and retargeting ads |
Targeting Options | Comprehensive | Limited |
Ad Placement Options | Facebook, Messenger, expanded audience network, and Instagram | Google search partners |
Ad Types | Slideshow, Image, Video, Instant Experience, Collection, etc | Call-only, Shopping Ads, Text, etc |
Avg. Click-through Rate | 1.11% | 2% |
Avg. Conversion Rate | 9.21% | 4.40% |
Interface | User-friendly interface | Cumbersome interface |
Google ads and Facebook ads are significant drivers for businesses and companies to increase their reach. Both the ad platforms have many common things; however, there are a few differences that determine the reach. If you have limited money and time, it becomes difficult for you to decide which to choose for advertising. Both platforms are easy-to-use, robust, and offer advanced features.
How Do Google Ads and Facebook Ads Work?
Both Google ads and Facebook ads are PPC advertising platforms with a competitive bidding system; they perform in different ways. Facebook ads are paid advertisements that appear to the audience on social platforms. On the other hand, Google ads are paid advertisements that appear on Google search results.
How You Can Evaluate Facebook Ads and Google Ads
It is difficult to advertise your business; however, trying different options is costly and time-consuming. Nevertheless, when it comes to advertising on Google or Facebook, then there are lots of criteria that you need to consider; these include:
- Cost
- Audience intent
- Audience targeting
- Ad placement options
- Ad types
- Ease of use
- Customer service
- User reviews
If you are looking to increase your business sales, you are recommended to go with Google Ads. Businesses that are looking to boost their brand awareness can choose to go with Facebook ads. This social platform makes it easier for people to introduce their products or services to their targeted audience.
Streaming businesses seeking an audience or viewers would receive a return by launching Google Ad advertising options. They can even choose to advertise about their video streaming script on social platforms, including Facebook. They can take support from Facebook ads to promote their newly released content.
Google Ads and Facebook Ads: Which You Must Use?
Facebook ads and Google ads are powerful advertising platforms that cater to every business type. You can choose any to strengthen your business and increase your presence online. There are quite similarities between both the platforms; both have evolved independently and must be used as per your business needs. Harnessing the power of Google ads and Facebook ads is a remarkably effective strategy.
MARKETING
YouTube Ad Specs, Sizes, and Examples [2024 Update]
![YouTube Ad Specs, Sizes, and Examples [2024 Update] YouTube Ad Specs, Sizes, and Examples](https://articles.entireweb.com/wp-content/uploads/2024/06/YouTube-Ad-Specs-Sizes-and-Examples.jpg)
Introduction
With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.
Types of YouTube Ads
Video Ads
- Description: These play before, during, or after a YouTube video on computers or mobile devices.
- Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.
Display Ads
- Description: These appear in different spots on YouTube and usually use text or static images.
- Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).
Companion Banners
- Description: Appears to the right of the YouTube player on desktop.
- Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.
In-feed Ads
- Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.
Outstream Ads
- Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.
Masthead Ads
- Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.
YouTube Ad Specs by Type
Skippable In-stream Video Ads
- Placement: Before, during, or after a YouTube video.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds
Non-skippable In-stream Video Ads
- Description: Must be watched completely before the main video.
- Length: 15 seconds (or 20 seconds in certain markets).
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Bumper Ads
- Length: Maximum 6 seconds.
- File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
- Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px
In-feed Ads
- Description: Show alongside YouTube content, like search results or the Home feed.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line
Display Ads
- Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
- Image Size: 300×60 pixels.
- File Type: GIF, JPG, PNG.
- File Size: Max 150KB.
- Max Animation Length: 30 seconds.
Outstream Ads
- Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
- Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.
Masthead Ads
- Description: High-visibility ads at the top of the YouTube homepage.
- Resolution: 1920 x 1080 or higher.
- File Type: JPG or PNG (without transparency).
Conclusion
YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!
MARKETING
Why We Are Always ‘Clicking to Buy’, According to Psychologists
![Why We Are Always 'Clicking to Buy', According to Psychologists Why We Are Always 'Clicking to Buy', According to Psychologists](https://articles.entireweb.com/wp-content/uploads/2024/05/Why-We-Are-Always-Clicking-to-Buy-According-to-Psychologists.pngkeepProtocol.png)
Amazon pillows.
MARKETING
A deeper dive into data, personalization and Copilots
![A deeper dive into data, personalization and Copilots A deeper dive into data, personalization and Copilots](https://articles.entireweb.com/wp-content/uploads/2024/05/A-deeper-dive-into-data-personalization-and-Copilots.jpg)
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.
To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.
Dig deeper: Salesforce piles on the Einstein Copilots
Salesforce’s evolving architecture
It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?
“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”
Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”
That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.
“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.
Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”
Let’s learn more about Einstein Copilot
“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.
For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”
Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”
It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”
What’s new about Einstein Personalization
Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?
“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”
Finally, trust
One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.
“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”
-
SEARCHENGINES7 days ago
Google Ranking Volatility Record, Forbes Advisor Slapped, Bing Generative Search Experience & More
-
SEO6 days ago
Google’s AI Overviews Avoid Political Content, New Data Shows
-
SEARCHENGINES5 days ago
Google Shopping Researched with AI
-
WORDPRESS6 days ago
5 Most Profitable Online Businesses You Can Start Today for Free!
-
WORDPRESS6 days ago
The WordPress Saga: Does Matt Mullenweg Want a Fork or Not?
-
WORDPRESS5 days ago
8 Best Banks for ECommerce Businesses in 2024
-
SEARCHENGINES6 days ago
Google AI Overview Ads, New Link Format, AI Organized Search Results & Plus More
-
SEO7 days ago
Executive Director Of WordPress Resigns
You must be logged in to post a comment Login