Google and Facebook are two well-known platforms in the digital space. However, the targeting capabilities and audience size of Google and Facebook ads are excellent, so it can be challenging to choose between the two. To help you make a smart choice between Facebook and Google ads, we have listed a detailed guide; read the article to find the difference between the two.
Google and Facebook ads are the leading pay-per-click ad platforms. Google ads are the best for products, services, and brands that people are mostly searching for, whereas Facebook ads are perfect for products and services that the target audience isn’t necessarily browsing for but is likely interested in. Let’s explore every detail about the two, from what it is to the benefits and differences in this article.
What are Facebook Ads?
Facebook is a powerful social platform for businesses and individuals to advertise. With more than 2.93 billion monthly active users in 2022, Facebook is one of the most used online social networks.
Facebook advertising entails running and creating ad campaigns using the Facebook ads manager tools to reach the target audience based on the demographics, profile data, and location. You can choose where you want to run the ads, either on Instagram, Facebook, the audience network, or the target device.
It enables you to analyze and track the performance of the ad campaigns in line with business needs. Facebook ads are for hosting brand engagement and awareness, driving traffic, increasing reach, creating awareness, and generating leads.
Advantages of Facebook Ads
Reach a wider audience;
Align with both B2B and B2C businesses;
Variety of ad formats;
Drive traffic directly to your site;
Full-funnel targeting with multiple forms of engagement.
Facebook ads show your advertising to an audience that would match the description. This is where Facebook ads have the edge over Google ads. By leveraging these ads, you can reach more users with a better CTR.
What are Google Ads?
Google handles more than 3 million searches per minute, 228 million searches per hour, 5.6 billion queries per day, and 2 trillion searches per year. Google ads are the best advertising platform that works actively on the auction system. This takes place each time a user performs keyword research. You need to optimize the bid amount and quality score while creating the Google ads and make them appear on the top with a keyword you choose.
Advantages of Google Ads
Helps you have full control of campaigns at all times;
Bring the budget to the table;
Get quicker results;
Build brand awareness.
Google ads offer quite simple text-based ads on search engines. It has evolved to consist of features that improve clickthrough rates like contact details, shopping functions, mobile optimization, and more. Google ads boast an interface laced with features such as search term report, auction insights, ads editor, and more.
Google Ads is developed by Google to serve as an online advertising platform where advertisers bid to display product listings, brief advertisements, or videos to web users/visitors. Facebook Ads, on the other hand, is an online advertising platform majorly used for paid social campaigns on Facebook.
Difference Between Google Ads and Facebook Ads
Google and Facebook have extended their reach to all corners of the web. Google network has reached more than 90% of people online, whereas the searches in its proprietary engine have topped a trillion. Facebook is the most extensive social channel, with billions of users.
Marketers are no strangers to Facebook and Google networks; they know well that it’s worth dollar advertising. There are various differences between the two; explore differences between Google Ads and Facebook ads to make the smart choice between the two.
More suitable for brand awareness
More suitable for purchase intent
Granular audience targeting by interests, demographics, behaviors, and more
Comprehensive targeting by keywords with demographics targeting capabilities
Get more clicks and exposure for lower costs
Pay for clicks, but users are likely to convert
Size of Audience
Around 2 billion daily active users
More than 3 billion searches every day
Around 50% of marketers agree that the audience is likely to engage with Facebook ads
Almost 45% of marketers stated that their audience is likely to engage with Google ads
Social component and Low-cost products
High-cost products and retargeting ads
Ad Placement Options
Facebook, Messenger, expanded audience network, and Instagram
Google ads and Facebook ads are significant drivers for businesses and companies to increase their reach. Both the ad platforms have many common things; however, there are a few differences that determine the reach. If you have limited money and time, it becomes difficult for you to decide which to choose for advertising. Both platforms are easy-to-use, robust, and offer advanced features.
How Do Google Ads and Facebook Ads Work?
Both Google ads and Facebook ads are PPC advertising platforms with a competitive bidding system; they perform in different ways. Facebook ads are paid advertisements that appear to the audience on social platforms. On the other hand, Google ads are paid advertisements that appear on Google search results.
How You Can Evaluate Facebook Ads and Google Ads
It is difficult to advertise your business; however, trying different options is costly and time-consuming. Nevertheless, when it comes to advertising on Google or Facebook, then there are lots of criteria that you need to consider; these include:
Ad placement options
Ease of use
If you are looking to increase your business sales, you are recommended to go with Google Ads. Businesses that are looking to boost their brand awareness can choose to go with Facebook ads. This social platform makes it easier for people to introduce their products or services to their targeted audience.
Streaming businesses seeking an audience or viewers would receive a return by launching Google Ad advertising options. They can even choose to advertise about their video streaming script on social platforms, including Facebook. They can take support from Facebook ads to promote their newly released content.
Google Ads and Facebook Ads: Which You Must Use?
Facebook ads and Google ads are powerful advertising platforms that cater to every business type. You can choose any to strengthen your business and increase your presence online. There are quite similarities between both the platforms; both have evolved independently and must be used as per your business needs. Harnessing the power of Google ads and Facebook ads is a remarkably effective strategy.
Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.
In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.
“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”
Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.
There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.
Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.
The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.
“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”
Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.
Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.
While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.
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About The Author
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.