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NEWS

EU-US Privacy Shield passes third Commission ‘health check’ — but litigation looms

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eu us privacy shield passes third commission health check but litigation looms

The third annual review of the EU-US Privacy Shield data transfer mechanism has once again been nodded through by Europe’s executive.

This despite the EU parliament calling last year for the mechanism to be suspended.

The European Commission also issued US counterparts with a compliance deadline last December — saying the US must appoint a permanent ombudsperson to handle EU citizens’ complaints, as required by the arrangement, and do so by February.

This summer the US senate finally confirmed Keith Krach — under secretary of state for economic growth, energy, and the environment — in the ombudsperson role.

The Privacy Shield arrangement was struck between EU and US negotiators back in 2016 — as a rushed replacement for the prior Safe Harbor data transfer pact which in fall 2015 was struck down by Europe’s top court following a legal challenge after NSA whistleblower Edward Snowden revealed US government agencies were liberally helping themselves to digital data from Internet companies.

At heart is a fundamental legal clash between EU privacy rights and US national security priorities.

The intent for the Privacy Shield framework is to paper over those cracks by devising enough checks and balances that the Commission can claim it offers adequate protection for EU citizens personal data when taken to the US for processing, despite the lack of a commensurate, comprehensive data protection region. But critics have argued from the start that the mechanism is flawed.

Even so around 5,000 companies are now signed up to use Privacy Shield to certify transfers of personal data. So there would be major disruption to businesses were it to go the way of its predecessor — as has looked likely in recent years, since Donald Trump took office as US president.

The Commission remains a staunch defender of Privacy Shield, warts and all, preferring to support data-sharing business as usual than offer a pro-active defence of EU citizens’ privacy rights.

To date it has offered little in the way of objection about how the US has implemented Privacy Shield in these annual reviews, despite some glaring flaws and failures (for example the disgraced political data firm, Cambridge Analytica, was a signatory of the framework, even after the data misuse scandal blew up).

The Commission did lay down one deadline late last year, regarding the ongoing lack of a permanent ombudsperson. So it can now check that box.

It also notes approvingly today that the final two vacancies on the US’ Privacy and Civil Liberties Oversight Board have been filled, meaning it’s fully-staffed for the first time since 2016.

Commenting in a statement, commissioner for justice, consumers and gender equality, Věra Jourová, added: “With around 5,000 participating companies, the Privacy Shield has become a success story. The annual review is an important health check for its functioning. We will continue the digital diplomacy dialogue with our U.S. counterparts to make the Shield stronger, including when it comes to oversight, enforcement and, in a longer-term, to increase convergence of our systems.”

Its press release characterizes US enforcement action related to the Privacy Shield as having “improved” — citing the Federal Trade Commission taking enforcement action in a grand total of seven cases.

It also says vaguely that “an increasing number” of EU individuals are making use of their rights under the Privacy Shield, claiming the relevant redress mechanisms are “functioning well”. (Critics have long suggested the opposite.)

The Commission is recommending further improvements too though, including that the US expand compliance checks such as concerning false claims of participation in the framework.

So presumably there’s a bunch of entirely fake compliance claims going unchecked, as well as actual compliance going under-checked…

“The Commission also expects the Federal Trade Commission to further step up its investigations into compliance with substantive requirements of the Privacy Shield and provide the Commission and the EU data protection authorities with information on ongoing investigations,” the EC adds.

All these annual Commission reviews are just fiddling around the edges, though. The real substantive test for Privacy Shield which will determine its long term survival is looming on the horizon — from a judgement expected from Europe’s top court next year.

In July a hearing took place on a key case that’s been dubbed Schrems II. This is a legal challenge which initially targeted Facebook’s use of another EU data transfer mechanism but has been broadened to include a series of legal questions over Privacy Shield — now with the Court of Justice of the European Union.

There is also a separate litigation directly targeting Privacy Shield that was brought by a French digital rights group which argues it’s incompatible with EU law on account of US government mass surveillance practices.

The Commission’s PR notes the pending litigation — writing that this “may also have an impact on the Privacy Shield”. “A hearing took place in July 2019 in case C-311/18 (Schrems II) and, once the Court’s judgement is issued, the Commission will assess its consequences for the Privacy Shield,” it adds.

So, tl;dr, today’s third annual review doesn’t mean Privacy Shield is out of the legal woods.

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GOOGLE

This Week in Search News: Simple and Easy-to-Read Update

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This Week in Search News: Simple and Easy-to-Read Update

Here’s what happened in the world of Google and search engines this week:

1. Google’s June 2024 Spam Update

Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.

2. Changes to Google Search Interface

Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.

3. New Features and Tests

  • Link Cards: Google is testing link cards at the top of AI-generated overviews.
  • Health Overviews: There are more AI-generated health overviews showing up in search results.
  • Local Panels: Google is testing AI overviews in local information panels.

4. Search Rankings and Quality

  • Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
  • Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.

5. Advice for Content Creators

  • Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
  • Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.

6. New Search Features in Google Chrome

Google Chrome for mobile devices has added several new search features to enhance user experience.

7. New Tests and Features in Google Search

  • Credit Card Widget: Google is testing a new widget for credit card information in search results.
  • Sliding Search Results: When making a new search query, the results might slide to the right.

8. Bing’s New Feature

Bing is now using AI to write “People Also Ask” questions in search results.

9. Local Search Ranking Factors

Menu items and popular times might be factors that influence local search rankings on Google.

10. Google Ads Updates

  • Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
  • Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
  • tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
  • WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.

These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.

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FACEBOOK

Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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NEWS

We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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