Brands are dedicating more of their marketing dollars to influencers every year – in fact, in a recent survey, 57% of businesses said that they were planning to...
A local news station’s attempt at a good deed completely backfired on them in a social media disaster because they omitted one crucial fact of the...
If you’re using TikTok for marketing, then this will be welcome news. This week, TikTok is rolling out some new analytics tools in its Creator Marketplace app,...
(CNN)A Facebook account impersonating the Swain County board of elections in North Carolina. Unfounded rumors that Tarrant County, Texas, doesn’t have former Vice President Joe Biden...
When Elliott Management, a New York investment firm with an activist approach, sets its sights on a company, it usually means it has been under-performing, and...
Many of us are well used to scheduling our Facebook ads to run with the use of ad set start and end dates. This is a...
Could Twitter be set for a shake-up? This week, Bloomberg has reported that investment management firm Elliott Management Corp. has purchased a significant stake in Twitter, and...
Live Action was suspended from the short-form video app TikTok on Jan. 30, 2020, after posting a video with the captions: “Be pro-abortion” or “Be pro-life...
In Part 6 of our multiverse series, we discuss the business opportunities and compliance challenges of virtual economies Eric Peckham @epeckham / 13 hours Fictional portrayals...
In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically. If you’ve dabbled in it, you’re...